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Tag: Kyoorius

  • Karen Welman will be the foreman of the jury

    Kyoorius unveils jury for 2017 Design Awards

    By A Correspondent

     

    Kyoorius has announced its jury for the fifth edition of the Kyoorius Design Awards. The jury sessions will take place on September 15 and 16, 2017 at the Ecole Intuit Lab in Mumbai. All design work commercially released between January 1, 2016 and March 31, 2017 are eligible to be entered.

     

    The jury will be chaired by award winning graphic designer and founding creative partner at Pearlfisher (London), Karen Welman along with some of the leading names in the advertising and design space: Leanne Kitchen, Designer – Johnson Banks; Darshan Gandhi, Head Design – Godrej Consumer Products Limited; Scott Lambert, Design Director – The Partners | Founder – The Typefaces; Ambrish Arora, Founding Principal – Studio Lotus; Jay Dutta, SVP of UX Design – MMYT | Advisor – SAIF Partners; Neha Tulsia, Founder & Creative Director – NH1 Design.

     

    Said Rajesh Kejriwal, Founder and CEO of Kyoorius: “These awards are an initiative to acknowledge and reward the true talent in the field of creativity, innovation and design. It’s an honour to have such highly acclaimed jury on board this year. Our jury members represent the best talent in the industry, across a range of creative disciplines to recognize exceptional work in the design industry.”

     

    The Kyoorius Design Awards night will be the culmination of Kyoorius Designyatra and will be held on October 14, 2017 in Goa.

     

  • As many as five Black Elephants and 96 Blue Elephants were awarded this year

    Ogilvy maxes Kyoorius Creative Awards yet again

    By A Correspondent

     

    The Kyoorius Creative Awards 2017 were presented in Mumbai on Saturday in the fourth edition of the event. A total of five black elephants and 96 blue elephants were awarded across Advertising, Digital and Media categories in an event that was presented with style, as the awards night has been over all its four editions.

     

    While Ogivly won the maxium number of blue elephants, the five black elephants winners were:

    1.Ogilvy & Mather for Savlon Healthy Hands Chalk Sticks

    2. Early Man Films Pvt. Ltd. for The Hindu

    3. Kinetic Worldwide for Mukhota – The life saving mask

    4. FCB Interface for World’s 1st Streets Named after Street Kids

    5. Response India for Fat Feed Fashion | Instagram to Insta-fashion

     

    Said Kunal Jeswani, CEO, Ogilvy India: “What a great night for Ogilvy India at the Kyoorius Awards. Nothing makes me happier than to see such a fantastic width of Ogilvy talent creating so much great work across so many of our clients. There is no shortcut to great work. You need the best talent in the house. You need them to push their own limits, constantly reinvent themselves and play as a team. And you need great clients who trust you and partner you. Today, I am thankful that we have all three.”

     

    Added Prasanth Kumar, CEO, Mindshare South Asia on his agency winning six Blue Elephants: “It’s very encouraging to witness a greater number of elephants being won across clients. Being a platform that celebrates creativity, it is a great recognition for all the disruptive work done across wins. These wins certainly motivates us to do better in the coming years.”

     

    Commenting on the awards, Rajesh Kejriwal, Founder & CEO, Kyoorius said: “This year again has been a successful year for Kyoorius Creative Awards. I am happy with the response that we have got for having a transparent open jury process and we shall continue to do so.”

     

    A total of 1823 entries were received from 304 entrants. The total number of in-book winners were 307, with a total of 88 blue elephants awarded and five black elephants. There were eight Colors awards presented. The winner of the Times of India Power of Print award was JWT with the runners-up being FCB Interface and Havas Worldwide.

     

     

  • The Kyoorius Creative Awards ceremony will be held on Friday, June 2nd 2017 at the Dome, NSCI in Mumbai

    Kyoorius announces digital jury

    By A Correspondent

     

    As the fourth edition of the Kyoorius Creative Awards draws closer, the jury panel for the digital category has been made public. The panel will be led by Tim Malbon (Founding Partner, Made by Many) and comprises: Eric Cruz (Executive Creative Director, AKQA Shanghai), Lyndon Hale (Executive Creative Director, DigitasLBi APAC), Preethi Mariappan (VP Executive Creative Director, Emerging Experiences EMEA, Sapient Razorfish), George Kovoor (Senior Creative Director, OgilvyOne Worldwide), RoopakSaluja (Founder and Chief Executive Officer, The 120 Media Collective and Sooperfly) and PrashanthChallapalli (Chief Integration Officer, Leo Burnett South Asia).

     

    Said Rajesh Kejriwal, Founder and CEO of Kyoorius: “Over the last five years, the advertising and media industry as we know it, has seen dramatic and evolutionary transformations. The advent and growth of digital together with technology, has led to changes in the way we think, act and communicate with the modern day consumer. In this sea of change, the concept and execution of creative communications too has evolved leaps and bounds. And it is this outstanding creative excellence and innovation that Kyoorius aims to recognize and honour.”

     

    While entries for awards will close on April 19, 2017, April 26 will be the last day to submit physical entries.The Kyoorius Creative Awards ceremony will be held on Friday, June 2, 2017 in Mumbai.

     

  • Open Jury Sessions will be held between May 11 and 13 in Mumbai

    Kyoorius announces jury panel for creative advertising

     

     

    The fourth edition of Kyoorius Creative Awards has announced the jury panel for the creative advertising category. The category will be assessed by two jury panels, each of which will judge a number of sub-categories.

     

    The Advertising Jury 1 will judge the Press Advertising, Outdoor Advertising, Writing for Advertising, Art Direction for Advertising and Radio Advertising categories.

     

    Prasoon Joshi, Chairman of McCann World Group (Asia Pacific) will take on the role of foreman for the Advertising Jury 1 panel. The panel includes creative agency heads like Sonal Dabral (Chairman and Chief Creative Officer, DDB Mudra), Santosh Padhi (Chief Creative Officer and Co-Founder, Taproot Dentsu), Ashish Chakravarty (Chief Creative Officer, Contract India), KV Sridhar (Founder and Chief Creative Officer, Hyper Collective), Sajan Raj Kurup (Founder and Creative Chairman, Creativeland Asia) and Swati Bhattacharya (Chief Creative Officer, FCB Ulka).

    The Advertising Jury 2 will judge the categories Film Advertising, Film Advertising Craft, Craft for Advertising, Branded Content and Entertainment, Direct Marketing and Activation and Colors Awards for Social Impact.

    The role of jury foreman for this panel will be carried by Gerry Human, Global Executive Creative Director, Ogilvy& Mather.This panel will also comprise Amer Jaleel (Chairman and Chief Creative Officer, Mullen Lintas), Josy Paul (Chairman and Chief Creative Officer, BBDO), Gigi Lee (Chief Creative Officer, TBWA), Senthil Kumar (Chief Creative Officer, J. Walter Thompson South Asia), Raj Deepak Das (Chief Creative Officer, Leo Burnett India, South Asia) and Raj Kamble (Founder and Chief Creative Officer, Famous Innovations).

    Said Rajesh Kejriwal, Founder and CEO of Kyoorius: “Both Prasoon and Gerry have won multiple awards in their career and have worked on some of the world’s most famous brands. Both bring unique perspectives to the jury panel and their insights will ensure that the best ideas rise to the top.”

    The Open Jury Sessions will be held between May 11 and 13, 2017 at the Ecole Intuit Lab, Mumbai. The Kyoorius Creative Awards ceremony will be held on Friday, June 2 at the NSCI in Mumbai.

     

  • Entries for these awards close on April 19 with April 26 being the last day for physical submission of entries

    Kyoorius announces dates for 2017 edition of Creative Awards

    By A Correspondent

     

    The Kyoorius Creative Awards has opened doors for its fourth edition with awards on offer across 17 main categories and 156 sub-categories. The awards is scheduled to happen on Friday, June 2 in Mumbai. The backend of the awards and the judging process is being done by D&AD.

     

    Entries for these awards close on April 19 with April 26 being the last day for physical submission of the entries.

     

    Said Rajesh Kejriwal, Founder and CEO of Kyoorius: “The advent and growth of digital together with technology has led to changes in the way we think, act and communicate with the modern-day consumer. It is this outstanding creative excellence and innovation that Kyoorius aims to recognise and honour.”

     

  • Mumbai-based Kahani Designworks and Ek Type were the Black Elephant winners for their campaigns for The State of Architecture and Baloo respectively

    Kahani Designworks and Ek Type win Black Elephant at Kyoorius Design Awards

    By A Correspondent

     

    Two Black Elephants and 22 Blue Elephants were awarded for outstanding work in design and visual communication at the Kyoorius Design Awards on Saturday in Jaipur. Mumbai-based Kahani Designworks and Ek Type were the Black Elephant winners for their campaigns for The State of Architecture and Baloo respectively. Kyoorius also awarded some of the future creative stars with the Kyoorius Young Blood Awards encourages young Indian talent in the visual communication space.

     

    Black Elephants are reserved for the work that is the best amongst the best, work that involves high risk and high dedication and that has a long time impact on the industry. Kyoorius received a total of 468 entries this year for the Kyoorius Design Awards out of which 43 were the In-Book winners.

     

    The Kyoorius Young Blood Awards received a total of 353 entries with 14 Red Elephants being rewarded and 27 In-Book winners.

     

    The awards were a culmination of the three-day event on creativity and design that sparked fresh and new ideas among the attendees.  The final day of Kyoorius Designyatra 2016 had an incredible speaker line-up that included Jon Marshall, Co-Founder & Creative Director, MAP, Singgih Kartono, Founder & Designer, Magno Design, Alex Daly, Founder, Vann Alexandra, Ronald van Schaik, Founder, Kaliber Interactive, Ayappa KM, Co-Founder, Early Man Film, Tap Kruavanichkit, Creative Director, Farmgroup, Ruchita Madhok, Principal, Kahani Designworks, Sameer Kulavoor, Founder, Bombay Duck Design and Sarang Kulkarni, Founder WhiteCrow. The speaker sessions ended with an interactive discussion with the legendary Michael Wolff, Founder, Michael Wolff & Co.

     

    Said Rajesh Kejriwal, Founder CEO of Kyoorius: “This year at Kyoorius Designyatra we aimed to bring together a group of divergent thinkers to encourage interactions and creativity. We hope people will go back inspired and with a new passion and vigour towards why they are a part of this ever-growing industry”.

     

    Speaking about the awards he added, “The Kyoorius Design Awards have fast become something of an aspiration for a lot of people within the industry and we see first-hand proof in the kind of entries we have received. The young talent within the industry has also become more innovative in terms of their campaigns, creativity and innovation and some of the ideas surpass even our expectations.”

  • Naresh Gupta wonders why mainline advertising agencies do not attend the yatra in larger numbers as he lists his 10 key takeaways from KDY 2016

    10 Takeaways from Kyoorius Designyatra 2016

     

    By Naresh Gupta

     

    1. After 10 years, you can reinvent a very successful conference.  New theme, new anchor and new energy; things that Kyoorius achieved with great aplomb.

     

    2. Over a 1000 professionals and budding design professionals who attended the Yatra ensured that every speaker was in schedule. This is a massive achievement. Being on time is almost the culture for KDY.

     

    3. The crowd was extremely well-dressed. It was great to see boys and girls dressed impeccably. One look at the crowd and you knew you are at a swish design conference.

     

    4. From Tony Davidson of W+K to Michael Wolff, from Singgih Kartno to Yuko Shimuzu, they all stressed on how culture matters and how culture shaped their craft.

     

    5. Collaboration is the new word I learnt. It was amazing how these gifted craftsmen and craftswomen collaborated with professionals of different skills to offer a better solution to their clients.

     

    6. Design can be used for good. It can be used to raise funds, it can be used to fight a rare disease, it can be used to drive potential students to a university. Design can be used to raise public awareness about a complex disease like Cystic Fibrosis using an extremely sharp but simple insight. Therein lies the power of good design.

     

    7. ‘The client is supreme’. There wasn’t one speaker who did not focus on this one aspect. There is a lesson that lies in this singular statement for all of us in the industry we work in.

     

    8. Yuko Shumuzu left everyone with a simple advise, work for money, and if you do decide to work for free, then you work for yourself and not for a client. If there is no money in a project, then there is no reason to be left out.

     

    9. The moment of the three-day conference was when three mothers took to stage to speak about their sons. The lessons from home and the influence of culture were there for all to see. This was a very cleverly planned session, made even more memorable by Vincent, the new MC.

     

    10. The brands use the wider design community for creating campaigns; I wonder why the mainline advertising agencies do not attend KDY in much larger numbers. There are lessons that mainline agencies have to learn from the wider design community and the brands’ desire to leverage design for communication solutions.

     

    Naresh Gupta is Chief Strategy Officer and Managing Partner, Bang in the Middle

     

  • This year, over 1200 delegates are expected to be present over the three days

    Kyoorius Designyatra 2016 moves to Jaipur

    By A Correspondent

     

    The eleventh edition of premier design conference Kyoorius Designyatra moves to Jaipur this year, with the theme: “Why am I here?” The event will be held at the Pink City’s Fairmont Hotel and spread over a period of three days – September 29 to October 1. The theme will explore facets of creativity – whether we are chasing our passions or just doing mundane work; be it in designing, writing, shooting or exploring multiple avenues for creativity.

     

    This year, over 1200 delegates are expected to be present over the three days participating in various workshops, discussion sessions and portfolio reviews  The event will culminate with the presentation of the D&AD-backed Kyoorius Design Awards.

     

    Rajesh Kejriwal

    Said Rajesh Kejriwal, Founder CEO of Kyoorius: “The team and all its supporting partners have worked hard to ensure that Designyatra is different but grander than ever and we look forward to seeing everyone from students, young professionals and seniors, come together at this annual celebration of creativity at Jaipur.”

     

    Kay Khoo, Co-founder & Creative Director at Kyoorius explains, “With the latest edition of Designyatra, as much as we want this to continue to be the coolest design conference in the world, we also want to reflect on why we are here. We want every participant to ponder and be pushed to do more relevant and meaningful things for India, and be inspired. To celebrate design as a whole.”

     

     

  • The second edition of the two-day Zee Melt starts in right earnest in Delhi

    Multi-track Melt takes off!

     

    By A Correspondent

     

    Sold Out, screamed a tweet from Rajesh Kejriwal on Thursday evening. There was reason for joy. New Delhi is where a large number of the big marketers are based, but it’s not a regular venue for most large advertising and marketing events.

    Goafest is, well, in Goa. Some of the industry conferences happen in Delhi, but the big ones are almost always in Mumbai.

    So when Rajesh Kejriwal announced that he would hold Melt in Delhi after the first edition in Mumbai last year, there were many questions. But he went on, as if in missionary zeal.

    Delhi deserves a big event like Melt, he told us.

    His key supporters – Zee and GroupM were game, so what more would one need.

    Over 1300 registrations happened, and a cross-section of the A&M fraternity are in attendance.

    The event kicked-off with CVL Srinivas, CEO, GroupM South Asia, speaking about agencies of the future – a topic that he was best placed to highlight and his passion and deep insights into the industry business came through to the audience very clearly. Simultaneously, Mark Van Iterson, Global Head of Design & Concept, Heineken addressed an insightful Osmosis session highlighting the journey of the brand Heineken and the positively disruptive creativity that the brand has been an advocate of since its very beginning. He showcased various innovations, right from designing the bottles and the play with colors and elements of the brand identity. The conference had discussions on innovation advertising, present-day possibilities and tomorrow’s heights by speakers such as Vanessa Clifford (Deputy Chief Executive, News Works), Andrew O’Dell (CEO & Co-Founder, Pereira & O’Dell), Parminder Singh Parry (Twitter India), CVL Srinivas (CEO, GroupM South Asia) and Dave Trott (Author & Blogger) and Raju Narisetti (News Corp).

    Said Rajesh Kejriwal, Founder CEO of Kyoorius, said, “Zee Melt was and is the first large training seminar cum conference in Delhi and I am very pleased that Delhi responded so positively. The energy is great.”

    Giving the conventional a break, the Thinking Sideways sessions got the delegates’ mind’s ticking with creative and disruptive ideas. There were speakers such as Nicole Yershon (Ogilvy & Mather Group), Tom Goodwin (Havas Media), Vanessa Clifford (News Works) and Viv Craske (Live & Breathe) who talked about surviving the digital commotion and opportunities for innovation solutions.

    Then there was was the BARC session on ‘Understanding Viewability in Today’s Digital Era’. It focused on understanding the current global standard metrics being used in digital measurement with respect to Ad effectiveness, Ad viewability and Digital ROI by speakers like Brian Murphy (VP, Product Management, Integral Ad Science), Paul Goode (SVP, Strategic Partnerships, comScore), Guy Barbier (Business Lead of India, Moat) and Partho Dasgupta (CEO, BARC India).

    “This is the second year we have partnered with Zee MELT and it has been a great association. We hosted two sessions in this edition of Zee Melt, one talking about ad viewability and the other on how big data can drive advertising effectiveness. We use this platform to start engaging stakeholders in meaningful conversations, on issues that the industry may face tomorrow. Indian media and marketing space is going through a huge evolution and Zee MELT provided us the right platform to present some key ideas in this domain to the right audience,” said BARC India CEO Partho Dasgupta.

     

    Adding another layer of interactivity to the festival were a series of workshops conducted by the likes of D&AD and Maxus & IoT on immerging topics like branding for startups and mobile marketing. Happy Finish wooed delegates with an impressive display of high-end interactive technology at VR Cinema and how to make everything possible in visual storytelling.  SAP Hybris showcased superb commerce solutions for the market place and how it is blurring the lines between the online and offline world.

    Said Ashish Limaye, CEO APAC, Happy Finish:“Virtual Reality(VR) has become an innovative marketing tool in various sectors like Health, Automobiles, Real Estate and Fashion to name a few. At MELT 2016, the Happy Finish Team is honoured to show how rich content in VR develops high levels of engagement that marketers are reaching out to, for a better ROI.”

    Added Sunil Buch, Chief Business Officer, Zee Entertainment Enterprises Limited said, “Zee Melt began on a great note with stimulating sessions by renowned speakers from around the world. The event witnessed fantastic participation from the marketing and communications fraternity.”

     

     

     

  • The two-day festival of creativity and innovation marketing communication announces speakers and website for registrations

    Stage set for Zee Melt 2016

    By A Correspondent

     

    Kyoorius is set to host Zee MELT 2016 on 26th and 27th August with a brilliant line-up of speakers and panel discussions. Being held for the first time in Delhi, the festival aims to bring together advertising, digital, marketing, emerging technologies, media and PR industry to celebrate creativity. MELT is a 2-day rollercoaster event conceptualized in partnership with Zee Entertainment, Hindustan Times, GroupM, and D&AD.

     

    This year MELT 2016 will feature some of the most influential names in the business of creativity and marketing communications. It will have sessions curated for different interests, skill sets and audiences. From advertisers, industry experts such as Ted Mellström (Art Director, Forsman & Bodenfors, Sweden) to leading marketers like Per Nilsson (Corporate Communication & Marketing Director at Semcon, Sweden) and Mark van Iterson (Global Head of Design & Concept at Heineken, Amsterdam), the top professionals, will be presenting and engaging at the anchor events of melt. Some other speakers to watch out for are Tom Betts (Chief Data Officer, Financial Times), Andrew O’Dell (CEO & Co-Founder, Pereira & O’Dell), Karrelle Dixon (Director of Emerging markets, Wieden+Kennedy ) to name a few.

     

    MELT 2016 will consist of a range of conferences, seminars, exhibitions, showcases, workshops and networking sessions for delegates from across marketing and communication genres by industry experts, catering to all experience levels. The organizers are expecting more than 2000 creative, marketing people will convene to discuss, inspire and learn through sharing and interaction.

     

    The content for MELT 2016 is divided across 4 key pillars i.e. Learning, Showcase and Gallery, Networking and Celebration. Each of these pillars will be driven by content partners and participating brands at MELT 2016.

     

    Commenting on the line up, Rajesh Kejriwal, Founder and CEO, Kyoorius, said, “The aim of MELT 2016 is to spoil its attendees with choice of multiple sessions that not only excites and informs but also engages them. What sets this edition apart are the best speakers and presenters from the industry with the addition of experience zones and workshops. We want our partners and all attendees to get the most out of their time at MELT 2016.”

     

  • The two-day festival of creativity and innovation marketing communication announces speakers and website for registrations

    Kyoorius announces speaker line-up for Zee Melt in Aug

    By A Correspondent

     

    Kyoorius is set to host Zee MELT 2016 on 26th and 27th August with a line-up of speakers and panel discussions. Its first time in Delhi, the unique festival aims to bring together advertising, digital, marketing, emerging technologies, media and PR industry to celebrate creativity. MELT is a 2-day rollercoaster event conceptualized in partnership with Zee Entertainment, Hindustan Times, GroupM, and D&AD.

     

    This year MELT 2016 will feature some of the most influential names in the business of creativity and marketing communications. It will have sessions curated for different interests, skill sets and audiences. From advertisers, industry experts such as Ted Mellström (Art Director, Forsman & Bodenfors, Sweden) to leading marketers like Per Nilsson (Corporate Communication & Marketing Director at Semcon, Sweden) and Mark van Iterson (Global Head of Design & Concept at Heineken, Amsterdam), the top professionals, will be presenting and engaging at the anchor events of melt. Some other speakers to watch out for are Tom Betts (Chief Data Officer, Financial Times), Andrew O’Dell (CEO & Co-Founder, Pereira & O’Dell), Karrelle Dixon (Director of Emerging markets, Wieden+Kennedy ) to name a few.

     

    MELT 2016 will consist of a range of conferences, seminars, exhibitions, showcases, workshops and networking sessions for delegates from across marketing and communication genres by industry experts, catering to all experience levels. The organizers are expecting more than 2000 creative, marketing people will convene to discuss, inspire and learn through sharing and interaction.

     

    The content for MELT 2016 is divided across 4 key pillars i.e. Learning, Showcase and Gallery, Networking and Celebration. Each of these pillars will be driven by content partners and participating brands at MELT 2016.

     

    Commenting on the line up, Rajesh Kejriwal, Founder and CEO, Kyoorius, said, “The aim of MELT 2016 is to spoil its attendees with choice of multiple sessions that not only excites and informs but also engages them. What sets this edition apart are the best speakers and presenters from the industry with the addition of experience zones and workshops. We want our partners and all attendees to get the most out of their time at MELT 2016.”

     

    All delegates can sign up for individual events which can be bookmarked. Zee MELT 2016 welcomes everyone to create their own itinerary for each day in accordance to their predilection.

     

  • Kyoorius will promote the awards across corporate, Design Houses, Event companies, Brand Consultants etc

    4th edition of Kyoorius Design Awards 2016 announced

    By A Correspondent

     

    The fourth edition of the Kyoorius Design Awards, held in association with D&AD, has been declared open for entries from Monday 27th June 2016. Kyoorius has called for entries from across India across a total of 10 categories and 56 sub-categories.

     

    The fourth edition of the Kyoorius Design Awards, brings to fore the brightest talents and best works in the field of design. Across multiple categories, the Awards cover the world of design from branding, editorial, product, and spacial design to writing for design. Not only do they celebrate design, but every year the Awards dig out undiscovered gems, new studios and designers – talent just waiting to be recognised.

     

    The awards can be entered by any company or individual – it’s not restricted to design studios or advertising agencies. Kyoorius will promote the awards across corporate, Design Houses, Event companies, Brand Consultants etc.

     

    The awards will open for entry on 27th June 2016 and close on 29th July 2016. Submission of physical entries for the awards will then remain open for a week.

     

    Kyoorius, for the first time ever, introduced the concept of Open Jury – the jury sessions are open to the industry people to watch, learn, check and benefit from the discussions and display of entries.

     

    The Jury session will be held from 2nd September to 4th September May in Mumbai at Ecole Intuit Lab.

     

    In coordination with D&AD, the jury will be a mix of International (West and East) and local jurors. Like every year, the awards will uphold the zero-tolerance policy for scam ads. Gabor Schreier, Executive Creative Director, Saffron Brand Consultants will head the jury.

     

    Rajesh Kejriwal

    Rajesh Kejriwal, Founder & CEO of Kyoorius, commented, “Awards are primarily to inspire and motivate the industry achievers. At Kyoorius Design Awards, the name does not matter – merit does. We know that designers are a terribly undervalued kind; and we are out to prove them all wrong. Because we love you more. I am also happy with the response that we have always got for having a transparent open jury process and we shall continue to do so. I personally feel that many studios/agencies have done brilliant work in the last year and hence I am expecting a lot more participation of more agencies.”

     

    The Kyoorius Design Awards show will be held on Saturday October 1 2016 at Designyatra held this year at Fairmont Hotel, Jaipur. The awards show will be attended by well over 1250 professionals. The Kyoorius Creative Awards are presented by ZEE TV.