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Tag: Kyoorius

  • The awards were for the Jindal Steel ’Steel of India’ ad

    W+K mulls legal action given no credit in Earlyman’s twin wins @ Cannes

    The Cannes Lions is said to be a celebration of creativity, but back home in India it led to much heartburn on Tuesday. Even after the dispute between Jindal Steel and Wieden + Kennedy was settled over the ‘Steel of India’ ad after a Delhi High Court intervention, Earlyman’s Films entry at Cannes Lions for the ‘Jindal Steel- The Steel of India’ film has led to a fresh dispute. Santosh ‘Paddy’ Padhi, W+K Chief Creative Officer and the prime force behind the agency, declined to comment on the issue, even as he rued the state of affairs.

    Earlyman bagged a Silver and a Bronze on Day 2 of the 2024 Cannes Lions. Which is good news. except that the credit for the idea/creator hasn’t gone to W+K. This is what Ayazppa KM, Earlyman Films co-founder has told The Economic Times: “We tried to push the boundaries of the way montage is viewed in India with experimental imagery and sound. We would like to commend Venkatesh Jindal, Kondurkar Studio and every member of the team for wholeheartedly supporting and sharing our vision.”

    It may be noted that Kyoorius Creative Awards had rejected the entry given the dispute on the credits. Said an industry senior who is familiar with the awarding process: “The entry couldn’t have gone to Cannes without the approval of Jindal Steel. Assuming that has been done, and due credit hasn’t been given to W+K, there is good reason for W+K to cry foul on this. These are the Cannes Lions after all, and the awards are meant to celebrate ideas and creativity.”

    Another industry person who is familiar with the development said that W+K must alert the Advertising Agencies Association of India and the Indian Society of Advertisers on it being the authorised apex bod of all ad agencies and advertisers respectively. “It is impossible for Cannes Lions or for that matter any awards body located elsewhere in the world to keep track of disputes on credits. It’s hence key that AAAI and ISA step in to clear the mess.”

  • Sachin Tendulkar honoured with the Master of Creativity award

    Kyoorius announces winners at the Kyoorius Creative Awards 2024

    Kyoorius has announced the winners of the 2024 Kyoorius Creative Awards, that was held in Mumbai on Friday. According to a communique over 1450 professionals attended the event.

    While no entry was conferred the coveted Black Elephant award that recognises work deemed to be the Best Of Show, though there were two contenders – ‘Motorola Deep Connect’ for Motorola India by Dentsu Creative and ‘Megh Santoor’ for Hindustan Unilever’s Brooke Bond Taj Mahal by Ogilvy India. For the first time ever, they were awarded Baby Black Elephants.

    Kyoorius also presented the cricketer Sachin Tendulkar with the Master of Creativity award.  As was reported, Kyoorius received over 3600 entries from over 280 entrants to the awards this year, the highest ever in history. Only 1060 entries made it to the First List after the first round of online judging. Post the in-person jury session, 282 entries emerged as winners of the Baby Elephant (In-Book winners). Out of these 282 Baby Elephant winners, 89 entries were awarded Blue Elephants across disciplines. Seven entries were awarded Purple Elephants as part of the Zee Equality Awards.

    Said Rajesh Kejriwal, founder and CEO, Kyoorius: “My heartfelt congratulations to all the winners this year. GiveBack was not just a campaign idea for us – it was a way to recognise the pain points when it comes to award shows. We’ve already started the process and entrants are receiving their GiveBack money. We took this initiative to make the Kyoorius Creative Awards more accessible to smaller agencies and have recorded the highest number of entries this year. While there was no Black Elephant winner this year, we have two Baby Black Elephant winners to celebrate.”

    Added Punit Goenka, MD & CEO, Zee Entertainment Enterprises Ltd.: “I am pleased to recognise and applaud the immense creative potential of the industry, and further encourage innovation by extending our support to the Kyoorius Creative Awards year on year. At ZEE, we are humbled to play a small role in nurturing the creative quotient through the ‘GiveBack’ initiative, and we stay committed towards supporting the advertising fraternity and celebrating memorable brands and campaigns. I would like to extend my heartiest congratulations to all the participants, wishing them continued success and an abundant creative spirit to create more such enthralling campaigns in the future.”

  • Kyoorius received over 3600 entries from over 280 entrants to the awards this year. Only 1060 entries made it to the First List after the first round of online judging

    ‘Giveback’ theme of Kyoorius Creative Awards 2024

    It’s difficult to believe that the Kyoorius Creative Awards is happening without Anant Rangaswami.  While it’s the energy and drive of Kyoorius whole-and-soul Rajesh Kejriwal, its Rangaswami (Anant, to his friends) who ensured that the Kyoorius becomes a name to reckon with in adland as well. Until then, the paper merchant had earned its stripes with an excellent conference for the folks in design. Called Kyoorius Designyatra.

    Happening this evening (Friday, May 24) is the 11th edition of the Kyoorius Creative Awards (KCA). As many as five dozen jurors populated the juries for varos disciplines and categories. All the jurors are listed at: https://www.kca.kyoorius.com/kca24-jury. KCA has also introduced the Next Jury, a group of six creatives from the industry who were given a chance to attend and shadow a jury group from start to finish. According to a communique, the aim of the exercise is to expose participants to the nitty-gritties of the judging process, and help them understand what it takes to be a juror – to be able to distinguish great from good.

    So what’s new this year? “Besides various tweaks to the existing and popular award disciplines and categories, the eleventh edition of the Kyoorius Creative Awards also introduced new specialist awards for Health and Pharma, Regional Advertising and Creativity In PR.”

    And how many entries? Kyoorius received over 3600 entries from over 280 entrants to the awards this year, the highest ever since it started. Only 1060 entries made it to the First List after the first round of online judging.

    What else is new? The GiveBack initiative. For every entry that did not make it into the First List (i.e. beyond the First Round of judging) at the KCA, Kyoorius is giving back 50% of the entry fee to the entrant. According to an industry insider, Kejriwal is said to be paying back around Rs 1.25 crore to entrants.

    Post the in-person jury session, 282 entries emerged as winners of the Baby Elephant (In-Book winners). How many win a Blue Elephant, or if a Black Elephant (equivalent of a Grand Prix) will be seen at the Awards Night. There are no golds, silvers or bronze medals. Instead, only the work that deserves recognition wins an Elephant.

    “GiveBack was not just a campaign idea for us – it was a way to recognise the pain points when it comes to award shows. We’ve already started the process and entrants are receiving their GiveBack money. We took this initiative to make the Kyoorius Creative Awards more accessible to smaller agencies and have recorded the highest number of entries this year,” said Rajesh Kejriwal, founder and CEO, Kyoorius.

    And, yes, Zee is the sponsor of the Kyoorius Creative Awards. The fact that it continues to be its primary benefactor despite all that the entertainment conglomerate  has gone through speaks a lot for Zee and Kyoorius. And the friendship of the two bosses.

  • For their work on denims

    Kyoorius Young Blood Award goes to two CDs from Dentsu

    Devansh Chaudhary
    Devansh Chaudhary
    Rohit Sharma
    Rohit Sharma

    Dentsu Creative celebrates the achievement of Devansh Chaudhary, Associate Creative Director – Copy, and Rohit Sharma, Art Director, who have won the Kyoorius Young Blood Award 2024 for their work ‘Cali: The Indian Denim Thread’. The winners will be honoured with the Red Elephant – an award that recognises excellence and innovation among young professionals under 28 years of age.

    The challenge, presented by brief partner Myntra, was to reimagine the timeless denim with an Indian twist and create a narrative that reflects the rich and diverse culture of India, with a contemporary appeal.Under the guidance of Manzoor Alam – Executive Creative Director, Dentsu Creative India, the duo created the winning proposition.

    Amit Wadhwa
    Amit Wadhwa

    Speaking on the win, Amit Wadhwa, CEO, Dentsu Creative India said: “We are extremely proud of Devansh and Rohit, who have shown exceptional talent and originality in their work. They have not only met the challenge but also exceeded our expectations by creating a product that is both functional and meaningful. This recognition reinforces our belief in nurturing and empowering creative minds to make a lasting impact on the industry.”

  • To give back 50% of entry fees at the Kyoorius Creative Awards 2024

    Kyoorius & Zee together again for KCA 2024

    Kyoorius has announced the twelfth edition of the Kyoorius Creative Awards and is going to be presented by Zee. Notes a communique: “The directive for 2024, is to galvanize the community to GiveBack to the industry that has given them so much. To kickstart the initiative, Kyoorius GivesBack, for every entry that does not make it into the first list (that is, beyond the first round of judging), Kyoorius will pay back 50% of the entry fee to the entrant.

    “A deep dive into the global awards ecosystem revealed that over 75% of all entries in any award show go unrewarded or are literally, rejected in the first round of judging itself.”

    Rajesh Kejriwal
    Rajesh Kejriwal

    Said Rajesh Kejriwal, Founder and CEO of Kyoorius: “Beyond recognising excellence, Kyoorius also stands to recognise obstacles,” adding: “Addressing the pain points of our entrants and the award ecosystem has always been our mission.”

    Punit Goenka

    Added Punit Goenka, MD and CEO, Zee: “We’re proud to continue our support for the Kyoorius Creative Awards and its newly launched ‘GiveBack’ initiative, building upon our longstanding commitment to fostering creativity and supporting the advertising fraternity.”

    The deadline for entries to the Kyoorius Creative Awards 2024 is April 19, 2024.

    Details at: kca.kyoorius.com.

  • No Black Elephant awarded

    Kyoorius Creative Awards held

    By Our Staff

     

    Kyoorius announced the winners of the 2023 Kyoorius Creative Awards held last Friday in Mumbai.

     

    Post a two-week virtual jury session, and a two-day in-person judging offsite in Alibag, off Mumbai, that brought the entire 45+ member jury together, 290 entries were shortlisted as winners of a Baby Elephant.

     

    Of these Baby Elephant winners, 81 entries were awarded Blue Elephants, while one entry was awarded a Brass Elephant for the Creativity for Good category. There were no Black Elephant winners at the 2023 Kyoorius Creative Awards.

     

    Five entries were awarded Purple Elephants for the ZEE Equality Award presented by Indian Creative Women.

     

    Over 3200 entries were submitted this year to the Kyoorius Creative Awards. The entries come from 381 entrants from 286 companies, including brands, network agencies, independent agencies, creative hotshops, media agencies, production houses, PR firms, event and activation agencies, and even freelancers.

     

    Said Rajesh Kejriwal, founder and CEO, Kyoorius: “My heartfelt congratulations to all the winners this year. The jury debated, deliberated and discussed each entry before them through our comprehensive four-round judging process. While it’s disappointing that there was no Black Elephant winner this year, I do hope this acts as a catalyst for truly disruptive creative work in the future.”

     

    The tenth edition of the Kyoorius Creative Awards also commemorated Padma Bhushan music composer, record producer, singer, songwriter, musician, multi-instrumentalist and philanthropist, AR Rahman, with the Master of Creativity award. Instituted in 2018, the Master of Creativity award recognises a stalwart who has continuously contributed to make the marketing and communication industry more creative in whatever they do.

     

    Presented by Zee, the 2023 Kyoorius Creative Awards Night brought together an audience spanning the advertising, broadcast, communications, digital, marketing, media and pub*lishing industries from across India to celebrate the best of Indian creativity.

     

  • Appoints Pallavi Chakravarti as Creative Head – West

    DDB Mudra bolsters creative leadership

    By Our Staff

     

    Pallavi Chakravarti
    Pallavi Chakravarti

    DDB Mudra has announced the appointment of Pallavi Chakravarti as Creative Head of the West office. Chakravarti will work closely with Rahul Mathew, CCO, DDB Mudra Group to take on the responsibility of driving the agency’s creative product. Her last stint was at Taproot Dentsu, where she led the creative function for the Mumbai office as Executive Creative Director.

     

    Rahul Mathew
    Rahul Mathew

    Speaking on the appointment, Mathew said: “Over the last couple of years, we’ve been slowly gathering momentum as an organisation – No.2 at Effies, topping the new biz league, back-to-back Grand Prixs at Spikes Asia and our more recent performance at Kyoorius. And Pallavi is just the person to help us keep this momentum going and add more kick to it. She strengthens our belief and our ambition to do unexpected work that gets disproportionate results for our clients.”

     

    Added Chakravarti: “I’m here to build, to enjoy the creative process, to love the business of advertising even more than I already do. I’m here because it felt like the right place to be. And I’m looking forward to the journey – there’s really nothing else to say, is there?”

     

  • To recognise and reward gender equality work

    Kyoorius partners with ‘Indian Creative Women’

    By Our Staff

    Kyoorius has announced its partnership with Indian Creative Women, an independent forum working on amplifying the percentage of women creative directors in the Indian Advertising and Design industry. In collaboration with them, Kyoorius has come up with a host of initiatives that will boost gender equality on their stage and in the industry.

    One of these is the Zee Equality Award – The Purple Elephant, which will recognise and reward work that has addressed and impacted gender inequality in India through innovative thinking. The colour ‘purple’ signifies justice, dignity and has been historically associated with efforts to achieve gender equality. The winners will be decided by a special jury to be announced shortly.

    Said Sakshi Choudhary, Founder – Indian Creative Women: “Kyoorius is one of the most credible and influential award bodies in Asia. Every year, it brings powerful brands and agencies of India on one platform. We’re delighted to partner with them to drive real change. This year, they are a shining example and a true benchmark of what this industry can achieve on gender diversity. Our wish is to see each decision-making room in agencies as balanced as the Kyoorius jury room this year.”

    Added Rajesh Kejriwal, Founder and CEO, Kyoorius: “We have, since inception, been cognizant of the role of a platform like Kyoorius in achieving gender balance and equality in everything that we do. We are delighted to partner with Indian Creative Women for the Purple Elephant Award. In addition, we are also delighted that Zee Entertainment has enthusiastically agreed to support the Purple Elephant initiative.”

    Details of the judging criteria for the Purple Elephant are available on the site.

    Meanwhile, in 2022, Kyoorius will also recognise the innovative efforts of agencies and brands to hire, retain and promote women into leadership. This will include introduction of new policies that organizations have introduced to consciously give women within the industry an equal opportunity.

  • Awards have been re-calibrated to recognise and celebrate digital work

    Entries for the 2021 Kyoorius Creative & Digital Awards now open

    By Our Staff

    Kyoorius  has announces entries to the 2021 Kyoorius Creative Awards from across India under the Kyoorius Advertising Awards and the Kyoorius Digital Awards are now open.

    Said Rajesh Kejriwal, founder and CEO, Kyoorius: “After a very difficult 2020, the environment is now improving with the roll out of vaccinations across the country and the country slowly getting back to some sort of ’normal’. If we go by the acts and developments regarding Covid and the vaccine, it’s clear that things are getting better. It’s getting better all the time. As a result, we felt that it was time to go ahead with the 2021 edition of the Kyoorius Creative Awards while reflecting the compulsions of the environment,” said Since 2013, the bedrock of the Kyoorius Creative Awards has always been the composition of its jury and transparency in the judging process,” adding “This year, jurors include Aditya Kanthy (CEO & MD, DDB Mudra Group), Ajay Gahlaut (Independent Creative), Arun Iyer (Founding Partner, Spring Marketing Capital), Gautam Reghunath (CEO, Dentsu Webchutney), Gayatri Yadav (CMO – India & SEA, Sequoia Capital India LLP), Harshad Rajadhyaksha (CCO, Ogilvy India), Josy Paul (Chairman & CCO, BBDO India), Krishnan Menon (Chief Client & Growth Officer – APAC, Wunderman Thompson), Laura Jordan Bambach (President & CCO – UK, Grey), Partha Sinha (President – Response, Bennett, Coleman & Company Ltd), Rajiv Rao (Director, Nirvana Films), Robert Godinho (MD, MediaMonks India), Satbir Singh (Founder & CCO, Thinkstr.in), Sneha Iype Varma (Executive Producer / Partner, Nirvana Films), and Tripti Lochan (Co-CEO -Asia, VMLY&R). More jurors will be added and announced soon. “

  • The jury panel will vote on submitted projects between July 31 and August 8, 2020

    2020 Kyoorius Creative Awards announces juries

    By A Correspondent

     

    Kyoorius has announce the jury panel for the 2020 edition of Kyoorius Creative Awards.

     

    The jury comprises: Ajay Gahlaut (CCO & MD, Publicis Worldwide India), Arun Iyer (Founding Partner, Spring Marketing Capital), Ashish Chakravarty (Executive Director & Head – Creative, McCann Worldgroup India), Bobby Pawar (Chairman & CCO, Havas), Emmanuel Upputuru (CCO, Cheil India), Garima Khandelwal (CCO, Mullen Lintas), Gautam Reghunath (CEO, Dentsu Webchutney), Joji Jacob (Co-Founder & Creative Partner, BLKJ), Josy Paul (Chairman, BBDO India), Kunal Jeswani (CEO, Ogilvy India), Malvika Mehra (CCO, Dentsu India), Nirmal Pulickal (Head – India, Facebook Creative Shop), Pallavi Chakravarti (ECD, Taproot Dentsu), Rahul Mathew (NCD, DDB Mudra Group), Raj Kamble (Founder & CCO, Famous Innovations), Ritu Sharda (CCO, Ogilvy India – North), Sukesh Nayak (CCO, Ogilvy India), Swati Bhattacharya (CCO, FCBUlka), Tista Sen (Regional Creative Director, Wunderman Thompson), Umma Saini (Brand & Creative Lead, Google), Varun Duggirala (Content Chief & Co-Founder, The Glitch and Vidya Manmohan (ECD, Grey Group Dubai).

     

    “I am proud to present the prestigious jury panel that will vote on the submitted projects between July 31 and August 8, 2020. The credibility and the comprehensive nature of our judging process remains undeterred, even in a virtual environment,” said Rajesh Kejriwal, founder of Kyoorius, adding: “It is a difficult time for all businesses including advertising, and we hope the Kyoorius Creative Awards plays a small role in the upliftment of the mood of the industry and all those who work in advertising and marketing, especially the younger professionals.”.

     

    Kyoorius Creative Awards has donated 2,000 PPE kits on behalf of the Indian advertising community to help healthcare professionals in Mumbai, Gurugram, New Delhi and Bengaluru. In a bid to reward talent in the advertising space, Zee Entertainment will provide 75 per cent of the cost of each entry at the Kyoorius Creative Awards. The entry fee to the 2020 Kyoorius Creative Awards remains a nominal Rs. 1,500 per entry (exclusive of taxes). Entries can be submitted to awards.kyoorius.com.

     

     

  • Kyoorius Creative Awards will donate 2,000 PPE kits on behalf of the advertising community of India to help health workers fight Covid-19

    Kyoorius Creative Awards in digital form. Entry fee: 1.5k+GST

    By A Correspondent

     

    Kyoorius Creative Awards are happening, albeit in digital form.

    Punit Goenka

    Said Punit Goenka, Managing Director and Chief Executive Officer of Zee Entertainment Enterprises Limited: “We understand and acknowledge the challenges faced by the entire creative fraternity and this disruptive step is being taken to enhance the participation levels while significantly reducing the award entry budgets,”

     

    The entry fee will be Rs 1500 per entry, exclusive of taxes.

    In addition to reducing the fees, Kyoorius Awards will donate a minimum of 2000 PPE kits to authorities in Mumbai, Delhi NCR and Bengaluru on behalf of the advertising community of India. The first consignment of 500 PPEs has been delivered in Mumbai.

     

    Rajesh Kejriwal

    Added Rajesh Kejriwal, founder of Kyoorius: “Obviously, we debated whether the Award should, indeed, be held this year. After much thought, we decided that the Awards should be held, at the same size and scale as previous awards, but taking into account the realities of the post-coronavirus world that we live in,” adding: “The major change will be in the judging process. “While the quality and composition of the jury will be similar to previous years and will see both Indian and international practitioners assessing the work, the jury sessions will be online and virtual… It is a difficult time for all businesses including advertising, and we hope the Kyoorius Creative Awards plays a small role in the upliftment of the mood of the industry and all those who work in advertising and marketing, especially the younger professionals,” added Kejriwal.

     

    The key milestones and dates are as follows:

    Call for Entry Resumes – Monday, June 15, 2020

    Entries Close – July 15, 2020

    Jury Session

    First Round – July 31 and August 1, 2020

    Final Round – August 7 and 8, 2020

    Awards Night – Friday, August 28, 2020

  • The disruption, notes a communique, is provoked by the acknowledgement of the challenges faced by the creative fraternity, and encourages increased participation while significantly reducing their award entry budgets

    Zee partners Kyoorius to sponsor ~75% of Kyoorius Creative Awards entry fee

    By A Correspondent

     

    Entertainment major Zee Entertainment Enterprises Ltd (ZEE) and Kyoorius have announced a unique offer for the advertising fraternity which will see Zee funding around 75% of the awards entry cost incurred by the creative agencies, making their participation in the Kyoorius Creative Awards significantly less expensive. Punit Goenka, MD and CEO, Zee & President, International Advertising Association (IAA), Rajesh Kejriwal, Founder & Director, Kyoorius and journalist Anant Rangaswami made the announcement. To be called the Zee Kyoorius Creative Awards, the last date for receiving entries is April 10, 2020 and the awards are scheduled to be held on June 5, 2020 in Mumbai.

     

    Last year, Kyoorius Creative Awards had received 2600 entries. Given the entry fee of Rs 15,000 and Zee taking care of Rs 11,000, it could well be a spend between Rs 2.75 and 3 crore.

     

    Punit Goenka and Rajesh Kejriwal

    The move, notes a communique, is provoked by the acknowledgement of the challenges faced by the creative fraternity, and encourages increased participation while significantly reducing their award entry budgets. It further added: “Recognising budget constraints and immense pressure on margins experienced by the agencies, Zee has announced this support to ensure that every creative work finds its due share of recognition and appreciation. A significant reason for Zee’s support to the advertising fraternity is the fact that, as an Entertainment Company with strong and established businesses in the realm of broadcast, films, music, digital and live entertainment, the company has been a direct beneficiary of the immense creative talent of the Industry. With this initiative, Zee recognises and applauds the creative quotient of the industry, which complements the entertainment environment through the creation of television commercials, and the significant contribution of the community through their involvement in TV programming, films and content for digital platforms.”

     

    Speaking on the announcement, Goenka said: “We are extremely proud of our symbiotic relationship built with the advertising fraternity, both media and creative, in this journey of entertaining the world. We firmly believe that no creative work should be deprived of being showcased, appreciated or recognised due to commercial constraints. Our association with the Kyoorius Creative Awards enables us to make this disruptive and much-needed change in the current ecosystem. I am glad that this initiative is also in line with IAA’s overall approach of democratizing the advertising world.”

     

    Added Kejriwal: “As we step into the seventh year of the Kyoorius Creative Awards, it gives us a great sense of satisfaction to witness the immense support expressed by the creative community and marketers. This initiative would not have achieved the success levels which it has without the investment of time and energy of all the players in the value chain. We are delighted that Zee has taken a yet another thought leadership stance by supporting the creative community through its association with the Kyoorius Creative Awards. The support from Zee will not just democratise the awards ecosystem, but will also disrupt the existing power structures.”