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Tag: Kyoorius Creative Awards

  • Under the agreement, The One Club will also contribute to the composition of the jury for all future editions of Kyoorius Creative Awards

    Kyoorius announces partnership with The One Club

    By A Correspondent

     

    Kyoorius Group announced it has formed a partnership with The One Club for Creativity, a leading global non-profit organisation behind The One Show, ADC Annual Awards and other programming, to serve as the club’s official representative in India. It may be recalled that Kyoorius had tied up with D&AD,  a relationship it phased out from last year.

     

    Under the agreement, The One Club will also contribute to the composition of the jury for future editions of Kyoorius Creative Awards, as well as provide the club’s judging process and proprietary back-end voting technology platform.

     

    In this new partnership, Kyoorius will work closely with agencies, media and the creative community in India to support and promote the club’s awards programmes including The One Show, ADC Annual Awards, Creative Week, Young Guns, Young Ones student awards, One Screen Short Film Festival, Creative Hall of Fame and others.

     

    In addition to these awards and recognition initiatives, The One Club for Creativity also gives back to the creative community through nearly 20 programmes throughout the year representing its four pillars: Education, Inclusion & Diversity, Professional Development and Gender Equality.  Programming includes Creative Boot Camps and Portfolio Nights for young creatives, Creative Leaders Retreats for senior creatives, Executive Creative Summits for agency founders/CCO/managing partners and more. Kyoorius will work with agencies throughout India to sponsor local versions of these and other One Club programming starting in 2018.

     

    “India is a very important market for the global advertising industry, and for The One Club in particular,” said Kevin Swanepoel, CEO, The One Club for Creativity. “There is tremendous work coming from agencies here, and we look forward to working with the Kyoorius team to help recognize and promote the country’s creative community.”

     

    “Since 2006, Kyoorius has been at the forefront of connecting the creative community in India through programmes that inform, inspire and stimulate,” added Rajesh Kejriwal, founder and CEO, Kyoorius Group. “We are very excited to serve as the official representative of The One Club for Creativity in India because their recognition, education and professional development programmes are the perfect fit for our mission to support and promote creatives in India.”

     

     

  • As many as five Black Elephants and 96 Blue Elephants were awarded this year

    Ogilvy maxes Kyoorius Creative Awards yet again

    By A Correspondent

     

    The Kyoorius Creative Awards 2017 were presented in Mumbai on Saturday in the fourth edition of the event. A total of five black elephants and 96 blue elephants were awarded across Advertising, Digital and Media categories in an event that was presented with style, as the awards night has been over all its four editions.

     

    While Ogivly won the maxium number of blue elephants, the five black elephants winners were:

    1.Ogilvy & Mather for Savlon Healthy Hands Chalk Sticks

    2. Early Man Films Pvt. Ltd. for The Hindu

    3. Kinetic Worldwide for Mukhota – The life saving mask

    4. FCB Interface for World’s 1st Streets Named after Street Kids

    5. Response India for Fat Feed Fashion | Instagram to Insta-fashion

     

    Said Kunal Jeswani, CEO, Ogilvy India: “What a great night for Ogilvy India at the Kyoorius Awards. Nothing makes me happier than to see such a fantastic width of Ogilvy talent creating so much great work across so many of our clients. There is no shortcut to great work. You need the best talent in the house. You need them to push their own limits, constantly reinvent themselves and play as a team. And you need great clients who trust you and partner you. Today, I am thankful that we have all three.”

     

    Added Prasanth Kumar, CEO, Mindshare South Asia on his agency winning six Blue Elephants: “It’s very encouraging to witness a greater number of elephants being won across clients. Being a platform that celebrates creativity, it is a great recognition for all the disruptive work done across wins. These wins certainly motivates us to do better in the coming years.”

     

    Commenting on the awards, Rajesh Kejriwal, Founder & CEO, Kyoorius said: “This year again has been a successful year for Kyoorius Creative Awards. I am happy with the response that we have got for having a transparent open jury process and we shall continue to do so.”

     

    A total of 1823 entries were received from 304 entrants. The total number of in-book winners were 307, with a total of 88 blue elephants awarded and five black elephants. There were eight Colors awards presented. The winner of the Times of India Power of Print award was JWT with the runners-up being FCB Interface and Havas Worldwide.

     

     

  • The Kyoorius Creative Awards ceremony will be held on Friday, June 2nd 2017 at the Dome, NSCI in Mumbai

    Kyoorius announces digital jury

    By A Correspondent

     

    As the fourth edition of the Kyoorius Creative Awards draws closer, the jury panel for the digital category has been made public. The panel will be led by Tim Malbon (Founding Partner, Made by Many) and comprises: Eric Cruz (Executive Creative Director, AKQA Shanghai), Lyndon Hale (Executive Creative Director, DigitasLBi APAC), Preethi Mariappan (VP Executive Creative Director, Emerging Experiences EMEA, Sapient Razorfish), George Kovoor (Senior Creative Director, OgilvyOne Worldwide), RoopakSaluja (Founder and Chief Executive Officer, The 120 Media Collective and Sooperfly) and PrashanthChallapalli (Chief Integration Officer, Leo Burnett South Asia).

     

    Said Rajesh Kejriwal, Founder and CEO of Kyoorius: “Over the last five years, the advertising and media industry as we know it, has seen dramatic and evolutionary transformations. The advent and growth of digital together with technology, has led to changes in the way we think, act and communicate with the modern day consumer. In this sea of change, the concept and execution of creative communications too has evolved leaps and bounds. And it is this outstanding creative excellence and innovation that Kyoorius aims to recognize and honour.”

     

    While entries for awards will close on April 19, 2017, April 26 will be the last day to submit physical entries.The Kyoorius Creative Awards ceremony will be held on Friday, June 2, 2017 in Mumbai.

     

  • The opportunity is to make print sexy and aspirational again and in the process, bring out its true potential

    Times of India ‘Power of Print’ contest aims to push education of girl child

     

     

    The Times of India has announced the first edition of an attempt to bring out the best of print creativity in the country and make it work for a company or brand. In this competition, creative teams across agencies will vie for the top spot and not only win the Power of Print award at the Kyoorius Creative Awards (KCA) in June, but also see their winning campaign released in the pages of the Times of India group publications.

     

    Power of Print will be conducted as an open contest to create a print campaign based on a live brief set out by a brand/company. The idea is to get a ‘real’ brief from an advertiser with a real and current business problem that will help use the print medium as the solution for it. This initiative will seek to motivate communication agencies to come up with award-winning campaigns for a real cause / brand.

     

    Nestle India has come on board as the partner brand for the first year to promote a noble cause – #EducateTheGirlChild.

     

    The entries will be judged by an esteemed jury comprising Prasoon Joshi, Bobby Pawar, KV Sridhar, Raj Kamble, Agnello Dias, ArunIyer, Senthil Kumar, KainazKarmakar, Swati Bhattacharya, Shrijeet Mishra of The Times of India group and Chandrasekhar Radhakrishnan from Nestle.

     

    Speaking on this occasion, Suresh Narayanan, Chairman & Managing Director at Nestle India said: “We continue our corporate social initiative of #EducateTheGirlChild with the objective to sensitise and draw attention to the fact that society needs to embrace collective responsibility in ensuring that more girls have the opportunity to pursue education. We are very excited to partner with The Times of India group on this initiative and especially pleased that the entire advertising community is coming together to contribute their unique creativity towards this cause, leveraging the print medium.”

     

    Added Raj Jain, CEO at BCCL:“Power of print is a unique initiative by the Times Group to drive creativity and engage the best creative minds in print advertising. Print advertising is one of its kind and appeals to all the five senses. Just like a book is almost always better than the movie based on it, we believe print advertising has so much more to offer. We are glad that Nestle has come on board as the partner for the first year with a very noble cause to ‘Educate the Girl Child’. I think this program will help spur the creative minds and rekindle the romance with the medium.”

     

  • A quick chat with Gunn Report MD Emma Wilkie who was in India last week for the Kyoorius Creative Awards

    Stay creative, the awards will follow

     

    Emma Wilkie has been Donald Gunn’s collaborator and co-presenter of The Gunn Report since January 2003. As managing director of the famed benchmark of advertising excellence globally, Wilkie was in Mumbai last week to witness the Kyoorius Creative Awards held last Friday. Earlier in the day, she also had lunch with a section of senior agency captains. The fact that the Gunn Report managing director was present at Kyoorius led to some speculation whether the report will now factor in the winners of the Kyoorius Creative Awards in the advertising, digital and media categories. Excerpts from a quick chat with Emma Wilkie:

     

    So what brings you to Kyoorius?

    I just came to see what goes on at the festival, and I have to say the size of the event is fantastic. Their connection with D&AD and Tim Lindsey says a lot about Kyoorius, so I wanted to see it for myself.

     

    Does your presence confirm murmurs that the Kyoorius awards are going to be part of the GUNN Report’s scrutiny?

    We never publicise the shows which are included in the report. Obviously, Kyoorius is a relatively new show so it would be. I am doing my job as an ambassador to see how it is running and what is going on. That is why I am here.

     

    You have been tracking India for a number of years. What is your view about creativity in India?

    I think it is fantastic. In the last few years, it has definitely joined the global stage in creativity. It has an exciting future.

     

    But we do not seem to get any major awards on the international circuit.

    [It will happen] slowly, I think. The UK, US and Europe are losing their grip and at Cannes you see plenty of work from smaller countries, so there is no barrier now to do well in Cannes. So, it’s just a matter of time before India makes its mark at Cannes.

     

    How big is the Indian market for the GUNN Report?

    Our work is done globally. My work is to make contact with small and independent agencies and find more local and independent agencies.

     

    Any word of advice to Indian agencies on how they could possibly be doing better in the GUNN Report?

    Keep doing creative work. If you do creative work, the cream rises to the top. The awards and recognition will follow.

     

  • A quick chat with the jury heads of the advertising, media and digital juries of the Kyoorius Creative Awards

    What the Jury Foremen said

     

    The jury session of the Kyoorius Advertising, Digital and Media Awards happened last week in Mumbai. The D&AD-backed jury saw a mix of top international and Indian names in the business. Anuka Roy caught up with the Jury Foremen of the three categories about the process followed

     

    R. Balki, Group Chairman, Mullen Lowe Lintas Group

    Advertising Awards Jury Foreman

     

    On the judging process: It was an open jury and a very transparent process.

     

    About the entries this year: There are a few gems which are hidden under a lot of mediocre stuff. I think the percentage of good work is higher on the whole

     

    Whether the entries were at par with international  standards: There is no such thing  as an international standard. Advertising is not about international standards, it is about what is different, creative and relevant to our audience, and I do not think there is any one standard, either globally or locally. We produce work they cannot produce and vice versa because it is for two different kinds of audience. There is no International or Indian. There is just a standard for great advertising. What our country produces is different in thought, but it is phenomenal. And we should preserve our uniqueness.

     

    Ralph Barnett, National Creative Director, Sapient Nitro

    Digital Awards Jury Foreman

     

    On the judging process: The judging was always going to be tricky and complex. I think we wrestled hard with the categories, but at the end of the day, the cream rose to the top. The good work stood out.

     

    About the entries this year: There is a spectrum of entries, from stand-out work to the kind of expected work that you would see from around the world.

     

    Whether the entries were at par with international standards: I think, definitely. The best work coming out of India can hold its own against the best work from other parts of the world. Each is special in its own right because it celebrates the unique cultural attributes of Indian society. I also think some of them resonate at a global level as well because they deal with universal issues. Certainly, India has the calibre of creative talent to mix and match with some of the best in the world.

     

    Mike Florence, Head of Planning, PHD Media

    Media Awards Jury Foreman

     

    On the judging process: I really enjoyed the judging process, t is an open process and I think all judging should be that way. Actually, most judges always judge for the best work and what people think, what goes behind closed doors may not be the (right) case. It is good to have this (the judging process in Kyoorius) openness from the beginning. On a personal level, it is amazing to see work relating to the nuances of Indian people and culture. What it also means for me is that some of the advertising can also make the world a better place. There are certain problems that need to be fixed, like giving women a louder voice, which, campaigns like Ariel’s ‘Share the load’ help do.

     

    About the entries this year: They are of a really good quality. India’s got real talent out there. Some of the campaigns are great. I think, potentially, entries in future should think about the categories they are being placed in. I think we can get a bit tight on that. Overall, the quality was as good as at Cannes or anywhere else.

     

    Whether the entries were at par with international standards: Definitely. I think the ones which I believe were good would definitely stand on a global stage. In June, Cannes will also see some of this work.  Indeed, India is a contender on the world stage. The ‘Share the Load’ work is as good as any agency in the world can produce, and I do think it can clean up in Cannes. There is brilliant talent and loads of opportunity. A lot of the work can help make the world better, make India better and that means it has got the attention of the world because related marketing is what people strive for the most.

     

    This story first appeared in dna of brands on May 9, 2016

     

  • Mike Florence to be the foreman of the Jury

    Kyoorius Creative Awards 2016 announces the Media jury

    By A Correspondent

     

    Kyoorius announced the media jury for the Kyoorius Creative Awards. The awards are held in association with D&AD. Mike Florence, Head of Planning, PHD Media will head the jury in the 3rd edition of the Awards. Mike combines a mix of creativity & rigour and oversees planning output across all his clients, including Sainsbury’s and Warner Bros.

     

    Under the Media Awards, the jury comprises of

    • Mike Florence, Head of Planning, PHD Media
    • Steven Kalifowitz, Senior Manager, Brand Strategy, Twitter, APAC
    • Kartik Sharma, Managing Director, Maxus
    • Stephen Li, CEO, OMD
    • Swati Bhattacharya, CCO, FCB Ulka
    • Pat Law, Founder, Goodstuphx
    • Shripad Kulkarni, Managing Director, India, Vizeum (A Dentsu Aegis Network Company)

     

    The Media and the Digital Jury session will take place from 5th – 7th May 2016 and the Advertising jury session will take place from 4th – 7thMay 2016. The jury sessions will be open to the industry people to watch, learn, check and benefit from the discussions and display of entries. Like every year, the awards will uphold the zero-tolerance policy towards scam ads.

     

    Rajesh Kejriwal

    Rajesh Kejriwal, Founder and CEO of Kyoorius, said ‘Kyoorius Creative Awards are now considered the most prestigious competition in India and this has been built on the caliber of the judges and the transparent and unbiased judging process. Media is, in many ways, the future of the communication industry and is slowly becoming the home for marketing innovation. Media agencies definitely need to reinvent themselves to become integrators and devise innovative & effective solutions for Brands. Given this scenario Kyoorius has included Media Awards as part of the Kyoorius Creative Awards. We have been lucky to have such a stellar jury list and without doubt the selected jury members bring utmost professionalism, objectivity and integrity to the Kyoorius judging process.’

     

    Kyoorius Creative Awards will call for entries across a total of 15 categories and 135 sub-categories this year.

     

  • Fergus O'Hare to be the foreman of the Jury

    Kyoorius announces Digital jury

    By A Correspondent

     

    Kyoorius announced the digital jury for the Kyoorius Creative Awards, held in association with D&AD. Fergus O’Hare, Director of Facebook Creative Shop for APAC will chair the jury in the 3rd edition of the Digital Awards. He is also known as the rock star of Facebook for his extravagant and charismatic presentation skills.

     

    This year, The Kyoorius Creative Awards will have three juries i.e. Advertising, Digital and Media.

     

    Under the Digital Awards, the jury comprise

    • Fergus O’Hare, Director APAC, Facebook Creative Shop
    • Ralph Barnett, National Creative Director, SapientNitro
    • Corey Cruz, Head of Creatives, Digitas LBi
    • Gary Steele, Executive Creative Director, TBWA
    • Karl Gomes, Chief Fanatic, Fanatics
    • Shormistha Mukherjee, Co-Founder & Director, Flying Cursor Interactive
    • Gauri Joshi, Unit Creative Director (Digital), Lowe Lintas

     

    Rajesh Kejriwal, Founder and CEO of Kyoorius, said “Kyoorius Creative Awards discovers and celebrates rare talent who are changing the world with their artistry and craftsmanship, those magical intersections of idea and craft.  It is a huge honour to have such exemplary creative minds on the jury panel – the outstanding calibre of our digital jurors attest the importance of our awards and goes on to substantiate that an award show is only as good as its jury.”

     

    Kyoorius Creative Awards will call for entries across a total of 15 categories and 135 sub-categories this year.

     

    The jury sessions are open to the industry people to watch, learn, check and benefit from the discussions and display of entries. Like every year, the awards will uphold the zero-tolerance policy for scam ads.

     

  • The Kyoorius Creative Awards are presented by Colors, powered by Hindustan Times and Rishtey and other main partners include Happy Finish, Kinetic

    Kyoorius Creative Awards 2016 announced

    By A Correspondent

     

    The Kyoorius Advertising & Digital Awards have been renamed – Kyoorius Creative Awards – with the addition of Media Awards this year. The Kyoorius Creative Awards will have three juries, Advertising, Media and Digital, in 2016.

     

    The Kyoorius Creative Awards, held in association with D&AD, was open for entries from Tuesday 15th March 2016. Kyoorius has called for entries from across India across a total of 15 categories and 135 sub-categories.

     

    The awards can be entered by any company or individual and is not restricted to agencies. Kyoorius will promote the awards across corporate, production houses and agencies – advertising, media, event, digital, etc

     

    The entries will close on 12th April 2016. Submission of physical entries for the awards will then remain open for a week.

     

    Kyoorius, for the first time ever, introduced the concept of Open Jury – the jury sessions are open to the industry people to watch, learn, check and benefit from the discussions and display of entries. The Jury session will be held from 4th May to 7th May in Mumbai.

     

    Rajesh Kejriwal, Founder & CEO of Kyoorius, commented, “Awards are primarily to inspire and motivate the industry achievers and I am delighted to announce the inclusion of Media Awards and the renaming of the awards to Kyoorius Creative Awards. I am also happy with the response that we have always got for having a transparent open jury process and we shall continue to do so. I personally feel that many agencies have done brilliant work in the last year and hence I am expecting a lot more entries this year including participation of more agencies.”

     

    The Kyoorius Creative Awards show will be held on Friday June 3 2016 at The Dome, NSCI in Mumbai. The awards show will be attended by well over 1500 professionals including CEO’s, Marketing Directors, Brand Managers, Creative and Media gurus, etc.

     

    The Kyoorius Creative Awards are presented by Colors, powered by Hindustan Times and Rishtey and other main partners include Happy Finish, Kinetic.

     

    Creative Awards

    Call for Entries open: 15th March 2016

    Call for Entries close: 12th April 2016

    Jury session: 4th – 7th May 2016

    Awards Night: 3rd June 2016

    For more information log on to awards.kyoorius.com.

     

    For further information, Kindly contact:

    Parmpreet Kaur | parmpreet@communicateindia.com| +91 9870390819

    Priyanka Kulkarni | priyanka@communicateindia.com| +91 9819393916