MxMIndia

Tag: Kyoorius Creative Awards

  • Sachin Tendulkar honoured with the Master of Creativity award

    Kyoorius announces winners at the Kyoorius Creative Awards 2024

    Kyoorius has announced the winners of the 2024 Kyoorius Creative Awards, that was held in Mumbai on Friday. According to a communique over 1450 professionals attended the event.

    While no entry was conferred the coveted Black Elephant award that recognises work deemed to be the Best Of Show, though there were two contenders – ‘Motorola Deep Connect’ for Motorola India by Dentsu Creative and ‘Megh Santoor’ for Hindustan Unilever’s Brooke Bond Taj Mahal by Ogilvy India. For the first time ever, they were awarded Baby Black Elephants.

    Kyoorius also presented the cricketer Sachin Tendulkar with the Master of Creativity award.  As was reported, Kyoorius received over 3600 entries from over 280 entrants to the awards this year, the highest ever in history. Only 1060 entries made it to the First List after the first round of online judging. Post the in-person jury session, 282 entries emerged as winners of the Baby Elephant (In-Book winners). Out of these 282 Baby Elephant winners, 89 entries were awarded Blue Elephants across disciplines. Seven entries were awarded Purple Elephants as part of the Zee Equality Awards.

    Said Rajesh Kejriwal, founder and CEO, Kyoorius: “My heartfelt congratulations to all the winners this year. GiveBack was not just a campaign idea for us – it was a way to recognise the pain points when it comes to award shows. We’ve already started the process and entrants are receiving their GiveBack money. We took this initiative to make the Kyoorius Creative Awards more accessible to smaller agencies and have recorded the highest number of entries this year. While there was no Black Elephant winner this year, we have two Baby Black Elephant winners to celebrate.”

    Added Punit Goenka, MD & CEO, Zee Entertainment Enterprises Ltd.: “I am pleased to recognise and applaud the immense creative potential of the industry, and further encourage innovation by extending our support to the Kyoorius Creative Awards year on year. At ZEE, we are humbled to play a small role in nurturing the creative quotient through the ‘GiveBack’ initiative, and we stay committed towards supporting the advertising fraternity and celebrating memorable brands and campaigns. I would like to extend my heartiest congratulations to all the participants, wishing them continued success and an abundant creative spirit to create more such enthralling campaigns in the future.”

  • Kyoorius received over 3600 entries from over 280 entrants to the awards this year. Only 1060 entries made it to the First List after the first round of online judging

    ‘Giveback’ theme of Kyoorius Creative Awards 2024

    It’s difficult to believe that the Kyoorius Creative Awards is happening without Anant Rangaswami.  While it’s the energy and drive of Kyoorius whole-and-soul Rajesh Kejriwal, its Rangaswami (Anant, to his friends) who ensured that the Kyoorius becomes a name to reckon with in adland as well. Until then, the paper merchant had earned its stripes with an excellent conference for the folks in design. Called Kyoorius Designyatra.

    Happening this evening (Friday, May 24) is the 11th edition of the Kyoorius Creative Awards (KCA). As many as five dozen jurors populated the juries for varos disciplines and categories. All the jurors are listed at: https://www.kca.kyoorius.com/kca24-jury. KCA has also introduced the Next Jury, a group of six creatives from the industry who were given a chance to attend and shadow a jury group from start to finish. According to a communique, the aim of the exercise is to expose participants to the nitty-gritties of the judging process, and help them understand what it takes to be a juror – to be able to distinguish great from good.

    So what’s new this year? “Besides various tweaks to the existing and popular award disciplines and categories, the eleventh edition of the Kyoorius Creative Awards also introduced new specialist awards for Health and Pharma, Regional Advertising and Creativity In PR.”

    And how many entries? Kyoorius received over 3600 entries from over 280 entrants to the awards this year, the highest ever since it started. Only 1060 entries made it to the First List after the first round of online judging.

    What else is new? The GiveBack initiative. For every entry that did not make it into the First List (i.e. beyond the First Round of judging) at the KCA, Kyoorius is giving back 50% of the entry fee to the entrant. According to an industry insider, Kejriwal is said to be paying back around Rs 1.25 crore to entrants.

    Post the in-person jury session, 282 entries emerged as winners of the Baby Elephant (In-Book winners). How many win a Blue Elephant, or if a Black Elephant (equivalent of a Grand Prix) will be seen at the Awards Night. There are no golds, silvers or bronze medals. Instead, only the work that deserves recognition wins an Elephant.

    “GiveBack was not just a campaign idea for us – it was a way to recognise the pain points when it comes to award shows. We’ve already started the process and entrants are receiving their GiveBack money. We took this initiative to make the Kyoorius Creative Awards more accessible to smaller agencies and have recorded the highest number of entries this year,” said Rajesh Kejriwal, founder and CEO, Kyoorius.

    And, yes, Zee is the sponsor of the Kyoorius Creative Awards. The fact that it continues to be its primary benefactor despite all that the entertainment conglomerate  has gone through speaks a lot for Zee and Kyoorius. And the friendship of the two bosses.

  • Into a wake-up call for the entire ad industry

    W+K on Kyoorius awards initiative

     

    View this post on Instagram

     

    A post shared by kyoorius (@kyoorius)

    This yea, Kyoorius Creative Awards has introduced a special initiative to empower younger, growing agencies. For the first time, participants whose entries don’t make it past the first round of judging have a special incentive – they will get back 50% of their entry fee, per entry. This is also the year when newer kinds of participation are being encouraged, be it for regional or pharma.

    Kyoorius’s agency, Wieden+Kennedy India, felt this was an apt opportunity to take this brief to the next level. Said Santosh ‘Paddy’ Padhi, CCO of Wieden + Kennedy India: “Kyoorius has grown beyond an award, it has become the industry’s voice. That’s why this year’s campaign isn’t just about the award, it’s about addressing the uncomfortable realities in advertising and igniting the change it needs.”

    Added Rajesh Kejriwal, Founder of Kyoorius: “When I heard of Paddy’s brainchild, ‘Give Back’, it struck a chord with me. I know the world of Indian advertising is going through its toughest challenges and if we all don’t take ownership of our problems, if we don’t introspect and evolve, then who will?”

    Said Yogesh Rijhwani, ECD of W+K Mumbai: “Our creative team found a way to express each hard-hitting message through some stunning typography, which has become the visual voice of the campaign. We enjoyed the love, especially for craft, in the comments sections of these posts.”

  • No Black Elephant awarded

    Kyoorius Creative Awards held

    By Our Staff

     

    Kyoorius announced the winners of the 2023 Kyoorius Creative Awards held last Friday in Mumbai.

     

    Post a two-week virtual jury session, and a two-day in-person judging offsite in Alibag, off Mumbai, that brought the entire 45+ member jury together, 290 entries were shortlisted as winners of a Baby Elephant.

     

    Of these Baby Elephant winners, 81 entries were awarded Blue Elephants, while one entry was awarded a Brass Elephant for the Creativity for Good category. There were no Black Elephant winners at the 2023 Kyoorius Creative Awards.

     

    Five entries were awarded Purple Elephants for the ZEE Equality Award presented by Indian Creative Women.

     

    Over 3200 entries were submitted this year to the Kyoorius Creative Awards. The entries come from 381 entrants from 286 companies, including brands, network agencies, independent agencies, creative hotshops, media agencies, production houses, PR firms, event and activation agencies, and even freelancers.

     

    Said Rajesh Kejriwal, founder and CEO, Kyoorius: “My heartfelt congratulations to all the winners this year. The jury debated, deliberated and discussed each entry before them through our comprehensive four-round judging process. While it’s disappointing that there was no Black Elephant winner this year, I do hope this acts as a catalyst for truly disruptive creative work in the future.”

     

    The tenth edition of the Kyoorius Creative Awards also commemorated Padma Bhushan music composer, record producer, singer, songwriter, musician, multi-instrumentalist and philanthropist, AR Rahman, with the Master of Creativity award. Instituted in 2018, the Master of Creativity award recognises a stalwart who has continuously contributed to make the marketing and communication industry more creative in whatever they do.

     

    Presented by Zee, the 2023 Kyoorius Creative Awards Night brought together an audience spanning the advertising, broadcast, communications, digital, marketing, media and pub*lishing industries from across India to celebrate the best of Indian creativity.

     

  • Awards have been re-calibrated to recognise and celebrate digital work

    Entries for the 2021 Kyoorius Creative & Digital Awards now open

    By Our Staff

    Kyoorius  has announces entries to the 2021 Kyoorius Creative Awards from across India under the Kyoorius Advertising Awards and the Kyoorius Digital Awards are now open.

    Said Rajesh Kejriwal, founder and CEO, Kyoorius: “After a very difficult 2020, the environment is now improving with the roll out of vaccinations across the country and the country slowly getting back to some sort of ’normal’. If we go by the acts and developments regarding Covid and the vaccine, it’s clear that things are getting better. It’s getting better all the time. As a result, we felt that it was time to go ahead with the 2021 edition of the Kyoorius Creative Awards while reflecting the compulsions of the environment,” said Since 2013, the bedrock of the Kyoorius Creative Awards has always been the composition of its jury and transparency in the judging process,” adding “This year, jurors include Aditya Kanthy (CEO & MD, DDB Mudra Group), Ajay Gahlaut (Independent Creative), Arun Iyer (Founding Partner, Spring Marketing Capital), Gautam Reghunath (CEO, Dentsu Webchutney), Gayatri Yadav (CMO – India & SEA, Sequoia Capital India LLP), Harshad Rajadhyaksha (CCO, Ogilvy India), Josy Paul (Chairman & CCO, BBDO India), Krishnan Menon (Chief Client & Growth Officer – APAC, Wunderman Thompson), Laura Jordan Bambach (President & CCO – UK, Grey), Partha Sinha (President – Response, Bennett, Coleman & Company Ltd), Rajiv Rao (Director, Nirvana Films), Robert Godinho (MD, MediaMonks India), Satbir Singh (Founder & CCO, Thinkstr.in), Sneha Iype Varma (Executive Producer / Partner, Nirvana Films), and Tripti Lochan (Co-CEO -Asia, VMLY&R). More jurors will be added and announced soon. “

  • The jury panel will vote on submitted projects between July 31 and August 8, 2020

    2020 Kyoorius Creative Awards announces juries

    By A Correspondent

     

    Kyoorius has announce the jury panel for the 2020 edition of Kyoorius Creative Awards.

     

    The jury comprises: Ajay Gahlaut (CCO & MD, Publicis Worldwide India), Arun Iyer (Founding Partner, Spring Marketing Capital), Ashish Chakravarty (Executive Director & Head – Creative, McCann Worldgroup India), Bobby Pawar (Chairman & CCO, Havas), Emmanuel Upputuru (CCO, Cheil India), Garima Khandelwal (CCO, Mullen Lintas), Gautam Reghunath (CEO, Dentsu Webchutney), Joji Jacob (Co-Founder & Creative Partner, BLKJ), Josy Paul (Chairman, BBDO India), Kunal Jeswani (CEO, Ogilvy India), Malvika Mehra (CCO, Dentsu India), Nirmal Pulickal (Head – India, Facebook Creative Shop), Pallavi Chakravarti (ECD, Taproot Dentsu), Rahul Mathew (NCD, DDB Mudra Group), Raj Kamble (Founder & CCO, Famous Innovations), Ritu Sharda (CCO, Ogilvy India – North), Sukesh Nayak (CCO, Ogilvy India), Swati Bhattacharya (CCO, FCBUlka), Tista Sen (Regional Creative Director, Wunderman Thompson), Umma Saini (Brand & Creative Lead, Google), Varun Duggirala (Content Chief & Co-Founder, The Glitch and Vidya Manmohan (ECD, Grey Group Dubai).

     

    “I am proud to present the prestigious jury panel that will vote on the submitted projects between July 31 and August 8, 2020. The credibility and the comprehensive nature of our judging process remains undeterred, even in a virtual environment,” said Rajesh Kejriwal, founder of Kyoorius, adding: “It is a difficult time for all businesses including advertising, and we hope the Kyoorius Creative Awards plays a small role in the upliftment of the mood of the industry and all those who work in advertising and marketing, especially the younger professionals.”.

     

    Kyoorius Creative Awards has donated 2,000 PPE kits on behalf of the Indian advertising community to help healthcare professionals in Mumbai, Gurugram, New Delhi and Bengaluru. In a bid to reward talent in the advertising space, Zee Entertainment will provide 75 per cent of the cost of each entry at the Kyoorius Creative Awards. The entry fee to the 2020 Kyoorius Creative Awards remains a nominal Rs. 1,500 per entry (exclusive of taxes). Entries can be submitted to awards.kyoorius.com.

     

     

  • Kyoorius Creative Awards will donate 2,000 PPE kits on behalf of the advertising community of India to help health workers fight Covid-19

    Kyoorius Creative Awards in digital form. Entry fee: 1.5k+GST

    By A Correspondent

     

    Kyoorius Creative Awards are happening, albeit in digital form.

    Punit Goenka

    Said Punit Goenka, Managing Director and Chief Executive Officer of Zee Entertainment Enterprises Limited: “We understand and acknowledge the challenges faced by the entire creative fraternity and this disruptive step is being taken to enhance the participation levels while significantly reducing the award entry budgets,”

     

    The entry fee will be Rs 1500 per entry, exclusive of taxes.

    In addition to reducing the fees, Kyoorius Awards will donate a minimum of 2000 PPE kits to authorities in Mumbai, Delhi NCR and Bengaluru on behalf of the advertising community of India. The first consignment of 500 PPEs has been delivered in Mumbai.

     

    Rajesh Kejriwal

    Added Rajesh Kejriwal, founder of Kyoorius: “Obviously, we debated whether the Award should, indeed, be held this year. After much thought, we decided that the Awards should be held, at the same size and scale as previous awards, but taking into account the realities of the post-coronavirus world that we live in,” adding: “The major change will be in the judging process. “While the quality and composition of the jury will be similar to previous years and will see both Indian and international practitioners assessing the work, the jury sessions will be online and virtual… It is a difficult time for all businesses including advertising, and we hope the Kyoorius Creative Awards plays a small role in the upliftment of the mood of the industry and all those who work in advertising and marketing, especially the younger professionals,” added Kejriwal.

     

    The key milestones and dates are as follows:

    Call for Entry Resumes – Monday, June 15, 2020

    Entries Close – July 15, 2020

    Jury Session

    First Round – July 31 and August 1, 2020

    Final Round – August 7 and 8, 2020

    Awards Night – Friday, August 28, 2020

  • The disruption, notes a communique, is provoked by the acknowledgement of the challenges faced by the creative fraternity, and encourages increased participation while significantly reducing their award entry budgets

    Zee partners Kyoorius to sponsor ~75% of Kyoorius Creative Awards entry fee

    By A Correspondent

     

    Entertainment major Zee Entertainment Enterprises Ltd (ZEE) and Kyoorius have announced a unique offer for the advertising fraternity which will see Zee funding around 75% of the awards entry cost incurred by the creative agencies, making their participation in the Kyoorius Creative Awards significantly less expensive. Punit Goenka, MD and CEO, Zee & President, International Advertising Association (IAA), Rajesh Kejriwal, Founder & Director, Kyoorius and journalist Anant Rangaswami made the announcement. To be called the Zee Kyoorius Creative Awards, the last date for receiving entries is April 10, 2020 and the awards are scheduled to be held on June 5, 2020 in Mumbai.

     

    Last year, Kyoorius Creative Awards had received 2600 entries. Given the entry fee of Rs 15,000 and Zee taking care of Rs 11,000, it could well be a spend between Rs 2.75 and 3 crore.

     

    Punit Goenka and Rajesh Kejriwal

    The move, notes a communique, is provoked by the acknowledgement of the challenges faced by the creative fraternity, and encourages increased participation while significantly reducing their award entry budgets. It further added: “Recognising budget constraints and immense pressure on margins experienced by the agencies, Zee has announced this support to ensure that every creative work finds its due share of recognition and appreciation. A significant reason for Zee’s support to the advertising fraternity is the fact that, as an Entertainment Company with strong and established businesses in the realm of broadcast, films, music, digital and live entertainment, the company has been a direct beneficiary of the immense creative talent of the Industry. With this initiative, Zee recognises and applauds the creative quotient of the industry, which complements the entertainment environment through the creation of television commercials, and the significant contribution of the community through their involvement in TV programming, films and content for digital platforms.”

     

    Speaking on the announcement, Goenka said: “We are extremely proud of our symbiotic relationship built with the advertising fraternity, both media and creative, in this journey of entertaining the world. We firmly believe that no creative work should be deprived of being showcased, appreciated or recognised due to commercial constraints. Our association with the Kyoorius Creative Awards enables us to make this disruptive and much-needed change in the current ecosystem. I am glad that this initiative is also in line with IAA’s overall approach of democratizing the advertising world.”

     

    Added Kejriwal: “As we step into the seventh year of the Kyoorius Creative Awards, it gives us a great sense of satisfaction to witness the immense support expressed by the creative community and marketers. This initiative would not have achieved the success levels which it has without the investment of time and energy of all the players in the value chain. We are delighted that Zee has taken a yet another thought leadership stance by supporting the creative community through its association with the Kyoorius Creative Awards. The support from Zee will not just democratise the awards ecosystem, but will also disrupt the existing power structures.”

  • Veteran musician Louiz Banks awarded Master of Creativity

    Old favourites star ar Kyoorius Awards

     

    By A Correspondent

     

    It was a night when some old favourites came off with flying colours. Ogilvy, which has been winning top honours at the Kyoorius Creative Awards, won 15 Blue Elephants, while Dentsu Webchutney bagged 14 Blue and one Black Elephant. Wunderman Thompson (eka JWT) went home with 11 Blue and one Black Elephant. DDB Mudra bagged 12 Blue Elephants and Famous Innovations won 11 Blue Elephants. The Black Elephant is awarded to work that’s truly exemplary across all disciplines.

     

    Overall 2600 entries were received for the 29 categories. A total of Two Black Elephants, and 302 In-Book Winners were awarded. DDB Mudra Group took home 12 blue elephants. Wunderman Thompson India won 11 blue elephants, and Famous Innovations took home 11 blue elephants. All In-Book winners take home Baby Elephants and are featured in the Kyoorius Awards Annual.

     

    The Kyoorius Creative Awards are organised in association with The One Club of Creativity, organisers of the One Show, the aim of creating a truly neutral and transparent platform to reward the best in Indian advertising, media and digital creativity.

     

    Commenting on the awards, Rajesh Kejriwal, Founder & CEO, Kyoorius said: “We are proud to present the Kyoorius Creative Awards to such talented professionals who have managed to change the way society thinks through their unconventional, out of the box concepts that redefine standards for the advertising industry. We have always positioned ourselves as an organization that rewards and recognises impeccable work that steers public perception. We congratulate all our award recipients and thank the jury for accomplishing the insurmountable task of selecting winners from an exceptional pool of talent.”

     

  • Awards have an increased focus on digital, experiential marketing and topical advertising

    Kyoorius announces jury for creative awards

    By A Correspondent

     

    The sixth annual Kyoorius Creative Awards has announced its jury chairpersons. These are: Agnello Dias (Chairman & Co-Founder, Dentsu Taproot & Creative Chairman, Dentsu Aegis Network India), Amer Jaleel (CCO & Chairman, MullenLowe Lintas Group), Anita Nayyar (CEO – India & SE Asia, Havas Media Group) and Valerie Madon (Chairwoman – Singapore & CCO, Havas Group SE Asia).

     

    Other jurors include Ajay Gahlaut (CCO, Publicis Worldwide India), Ajit Mohan (VP & MD – India, Facebook), Anusha Shetty (CEO, Autumn Worldwide), Arun Iyer (Founding Partner, Spring Marketing Group), Carlton D’Silva (CEO & CCO, Hungama Digital Services), Deepa Geethakrishnan (NCD – HUL, Lowe Lintas), Farrokh Madon (Chief Creative Partner, Walter Thompson Singapore), Joji Jacob (Co-Founder & Creative Partner, BLK J Singapore), Josy Paul (Chairman, BBDO India), Kainaz Karmakar (Group Creative Director, Ogilvy India), Marco Versolato (CCO, Wunderman Thompson Singapore), Partho Dasgupta (CEO, BARC India), RajDeepak Das (CCO – South Asia, Leo Burnett), Rochelle Chhaya (COO, OMD APAC), Rohit Raj (Co-Founder & CCO, The Glitch), Rodger Beekman (Chief Experience Officer, PwC), Satbir Singh (Founder & CCO, Thinkstr), Senthil Kumar (CCO, Wunderman Thompson India), Siddharth Banerjee (Director – Global Sales Organisation, Facebook India), Sidharth Rao (CEO & Co-Founder, Dentsu Webchutney), Sonal Dabral (CCO – SE Asia & Vice-Chairman, Ogilvy India), and Swati Bhattacharya (CCO, FCBUlka). More jurors will be added and announced soon, notes a communique.

     

    The 2019 Kyoorius Creative Awards invites entries from across India under the Kyoorius Advertising Awards, the Kyoorius Media Awards and the Kyoorius Digital Awards. Submissions for all entries close on May 3, 2019.

     

    Said Rajesh Kejriwal, Founder and CEO, Kyoorius: “The Kyoorius Creative Awards is the advertising industry’s most representative competition, attracting over 3,000 entries every year.  Our intent has always been to discover and unearth agencies, marketers, or creators, who set new benchmarks in creativity, with a special attention to cultural context.”  The awards are being conducted in ‘coordination’ with The One Club For Creativity (organisers of The One Show awards)

     

    This year, Kyoorius has introduced new disciplines including Experiential Marketing, Topical Advertising, Digital Video and Audio, Digital Video and Audio Craft, and Creative Use Of Data, while fine-tuning the existing advertising, media and digital categories.  Entrants can submit work by visiting http://awards.kyoorius.com.

     

    Judging will be held in Mumbai from May 16 to 18 May. The Kyoorius Creative Awards will be presented on Saturday, June 1, 2019 in Mumbai.

     

     

  • While Ogilvy bagged 2 Black Elephants, Early Man, FCB and BBDO bagged a Black each

    Ogilvy maxes at Kyoorius Creative Awards

     

    It was an Ogilvy night yet again at the Kyoorius Creative Awards. The agency which has traditionally bagged bag at Kyoorius, maxed with two Black and 27 Blue Elephants. Production firm Early Man Film which won a Black in the 2016 edition, bagged a Black for The Story of Kaveri, the film for which it also bagged the sole Grand Prix at this year’s Abby. The other Blacks were bagged by FCB and BBDO.

     

    Early Man was the second most awarded agency with one Black and two Blues, and FCB came next with one Black and five Blues. A special Master of Creativity award was presented to actor Amitabh Bachchan for his immeasurable contribution in advertising communication

     

    The 5th edition of Kyoorius Creative Awards saw a total of five Black and 90 Blue Elephants were presented to the winning titles spread across Advertising, Media and Digital categories. Over 2200 entries across 15 categories with 374 unique entrants were received. Last year, the number of entrants were over 1800 with a total of 304 unique entrants.

     

    Speaking about the Kyoorius Creative Awards, Rajesh Kejriwal, Founder CEO, Kyoorius, said: “We have some brilliant work put up by communication agencies this year and I personally would like to congratulate each one of them them for their truly deserved win. It gives me immense happiness to announce that we received a 20 per cent increase in entries this year and selecting the winners was indeed tough for our respected jury. But innate knowledge of our jurors in their respected domain has contributed immensely in ensuring fair, unbiased and credible selection process.”

     

    The Five Black Elephants that signified the best of the best, were seen held high by 4 winning teams. While Ogilvy & Mather won maximum number of blue elephants, the black elephants winners were:

    1. Ogilvy & Mather for – #HoliNotHooliganism and Vodafone Sakshi

    2. Early Man Films for -The Story of Kaveri

    3. FCB India Group for – SindoorKhela- No Conditions Apply

    4. BBDO India for – #FuelFor The RealFit

     

    The Black Elephants were presented to the winning teams by Mr. Amitabh Bachchan. This year, the Power of Print award, an IP owned by the Times Group was presented to Curry Nation Brand Communication for ‘Lifeline Question’.  Brave New World, Bengaluru and FCB Interface were awarded the runner-up winning title for their campaigns ‘No’ and ‘Honarary Doctors’ respectively.

     

    Kyoorius Creative Awards also saw an out-of-home (OOH) advertising contest titled ‘Inoohvation’  in association with Kinetic. Creative Agency Studio Mars won the coveted title for their campaign ‘Will they see Blue’ while While J. Walter Thompson and Locopopo bagged the runner-up title for their campaigns ‘Interactive Digital Billboards’ and ‘Blue Skies For our Children’ respectively.

     

    Interestingly, the award to Bachchan was presented by Kejriwal and Sanjay Prabhu, Vice Chair, Radio Indigo and Exec Director and Publisher, Asianet Commuications. Prabhu, who led the BPL brand from 1990 to 2015, was instrumental in signing on Bachchan for his first endorsement (with BPL).

     

    Said Sonal Dabral –  Group Chief Creative Officer & Vice Chairman – ‎Ogilvy & Mather in a statement: “It’s a great feeling to be the leading agency once again at this prestigious award show. Kudos to all the passionate teams at Ogilvy that made it happen. Winning two Black Elephants and 27 Blue elephants across categories from digital to traditional is a testimony to the fantastic breadth of winning talent that we have in Ogilvy India. I’m thrilled that we won not one but two Black Elephants, but I’m particularly happy that both these big winners, for Vodafone Sakhi and #HoliNotHooliganism, deal with critical issues around gender inequality, prejudice and gender-based violence.”

     

    Speaking about winning the Black Elephant,  Josy Paul, Chairman and National Creative Director, BBDO India said in a statement: “Quaker Oats is how I start my day.  It’s my morning raga. So I am personally super thrilled when this everyday energy routine wins India’s biggest award. And it’s all because of our awesome team at BBDO Delhi and our truly enlightened client at PepsiCo, and the fantastic craft and film direction by Neeraj Ghaywan. Thank you for the Grand Prix breakfast.”

     

    Honda Inoohvation-

     

    STATUS Application Name Agency Name
    WINNER Will They See Blue Studiomars
    RUNNER UP Interactive Digital Billboards J. Walter Thompson
    RUNNER UP Blue Skies For Our Children Locopopo

     

    Times Power of Print Winners list

    WINNER

    Entry 2436 | “Lifeline Question”

    >> Entrant Agency: Curry Nation Brand Communication

    >> Entrants: Viplaksh Mehta & Sushant Ainapure

     

    1st RUNNER UP

    Entry 2377 | “No”

    >> Entrant Agency: Brave New World, Bangalore

    >> Entrants: Trisha Dutt&YadhuPriya

     

    2nd RUNNER UP

    Entry 2661 | “Honarary Doctors”

    >> Entrant Agency: FCB Interface

    >> Entrants: Ganesh Sripriya& Fauzan Malim

     

    Kyoorius Creative Awards Winners List

  • The entries for advertising, digital and media will be judged across 20 categories comprising 280 sub categories

    Kyoorius Creative Awards announces jury for Media category

    By A Correspondent

     

    The 5th edition of the Kyoorius Creative Awards has announced it jury for Media. The award show honouring creative and innovative work across advertising, digital, and media is inviting entries until the extended deadline of 2nd May.

     

    The media jury comprises Torie Henderson (Jury Foreman) – CEO, South East Asia & India, Omnicom Media Group; Nandini Dias – Chief Executive Officer, Lodestar UM; Tarun Katial – Chief Executive Officer, BIG FM (Reliance Broadcast Network Limited); Haruna McWilliams – VP, Strategy, APAC, Essence; Deepika Sabharwal Tewari -  AVP – Tanishq Marketing, Titan Company Ltd; Paritosh Joshi – Principal, Provocateur Advisory and Amin Lakhani – President, Client Leadership, Mindshare.

     

    Rajesh Kejriwal

    Speaking about the awards and the jury, Rajesh Kejriwal, Founder and CEO, Kyoorius said: “Like every year, we have a skilled jury with each bringing along decades of experience and an in-depth understanding of the industry.”