MxMIndia

Tag: Kriti Sanon

  • TVC and print campaign planned

    Wonderchef appoints Kriti Sanon as brand ambassador

    By Our Staff

     

    Wonderchef has signed actress Kriti Sanon as its brand ambassador. The TVC will be launched simultaneously across multiple channels including digital.

     

    Talking about the association, Ravi Saxena, Founder and Managing Director, Wonderchef said: “The engagement with Kriti will amplify our efforts to create more awareness about healthy cooking and capture wider demography. Taking Kriti as our brand ambassador was a natural choice for us because Wonderchef relates with Kriti as a self-made independent person with a mix of modern and traditional values. The vividness of her persona and the finesse with which she connects with the audience make her the ideal choice for strengthening our positioning.  She brings glamour, universal appeal and feminine touch to the brand.”

     

  • Bold and versatile, known for her choices and performances, Bollywood actor Kriti Sanon represents Vivel and its philosophy of Ab Samjhauta Nahin

    ITC Vivel ropes in Kriti Sanon as its new brand face

    By A Correspondent

     

    ITC’s personal care brand, Vivel has roped in popular actror Kriti Sanon as its brand ambassador.

     

    Speaking on the occasion, Sameer Satpathy, Chief Executive, Personal Care Products Business, ITC Limited said: “Kriti is one of the most dynamic new age Bollywood actors. Vivel with its philosophy of Ab Samjhauta Nahin seeks to inspire women to question the limits they’ve been conditioned into accepting, challenge status quo and therefore enrich their lives with confidence and fulfilment.”

     

     

  • The 360-degree brand campaign will run across TV, print, outdoor, digital, social and radio

    Magicbricks launches new brand campaign for the festive season

    By A Correspondent

     

    Magicbricks has launched its new brand campaign ‘Pata Badlo’ featuring Bollywood actors Ayushmann Khurrana and Kriti Sanon. The 360-degree brand campaign will run across TV, print, outdoor, digital, social and radio and will feature the actors in multiple TVCs and online videos.

     

    Speaking on the campaign, Prasun Kumar, Marketing Head, Magicbricks, said: “Magicbricks as a brand has always been a friendly expert advisor to property seekers. We have always believed that property seeking is an emotional journey and hence as a brand our storytelling has always focussed on the emotive pay out to consumers through warm stories. Our narratives therefore have always stood out as the category narrative has largely been transactional. Our new campaign ‘Pata Badalta hai to bahut kuch badalta hai’ has a strong consumer insight at the center and coupled with brilliant execution, it will hopefully be liked by all segments of property seekers. ‘Pata Badlo’ is also an assurance that this is the right time for end users to come back to the market. It is extremely delightful to see the wonderful on screen chemistry between Ayushmann and Kriti and how they have brought to life the wonderful stories around Pata Badlo.”

     

    Commenting on the campaign, Ankur Suman, Partner and Executive Creative Director, RK Swamy BBDO, added: “For any online business, the real challenge is to cut through the clutter and make an indomitable top of mind presence in the consumer’s mind.  When it comes to online real estate, the job is even tougher! So as a category leader, the onus was on Magicbricks to explore new dimensions and perspectives through its communication. National Award winning actor Ayushmann Khurrana, and a houseful of talent, Kriti Sanon have added a lot of life to the campaign with their power-packed performances and lively presence.”

     

     

  • The two actors will feature in various Magicbricks' campaigns in the future

    Magicbricks appoints Ayushmann Khurrana & Kriti Sanon as brand ambassadors

    By A Correspondent

     

    Magicbricks announced that it has signed up actors Ayushmann Khurrana and Kriti Sanon as its brand ambassadors. The two actors will feature in various Magicbricks’ campaigns in the future.

     

    Commenting on the occasion, Prasun Kumar, Marketing Head, Magicbricks, said: “Being the category leader, Magicbricks has always been at the forefront of capturing consumers’ imagination driven by deep insights. With our scale and size we have now decided to associate ourselves with two leading actors to drive bigger consideration and preference for the brand. Both Ayushmann and Kriti have a huge fan following and that is going to help the brand penetrate newer segments. I welcome Ayushmann and Kriti to the Magicbricks family and hope for a long and fruitful association.”

     

     

  • Spread across digital media and TV, UrbanClap is looking to build a high recall for their at home salon services

    Kriti Sanon promotes #SmartSalon campaign for UrbanClap

    By A Correspondent

     

    UrbanClap has unveiled its ad campaign #SmartSalon with Kriti Sanon as the brand ambassador for the beauty vertical.

     

    Said Varun Khaitan, Co-founder of UrbanClap: “Beauty is a key vertical for UrbanClap, and we have seen an overwhelming response from customers for the salon and spa services we offer at home. The new #SmartSalon campaign talks about how busy women of today can avail reliable and affordable beauty services at home through UrbanClap.”

     

     

  • Bollywood actor Kriti Sanon and sister Nupur Sanon showcase ‘Gehra Love’ with their hair oil tales for Parachute Advansed Coconut Hair Oil

    Kriti Sanon stars in new ad for Parachute Advansed

    By A Correspondent

     

    Parachute Advansed Coconut Hair Oil has roped in actor Kriti Sanon and her sister Nupur Sanon as its ambassadors. The sisterly love between the two has been captured through Parachute Advansed Coconut Hair Oil’s ‘Shampoo ki Tayyari’ campaign.

     

    Said Kriti Sanonin a statement: “Nupur is one person I share everything with and she knows me in and out. At times we fight and drive each other crazy but also without a doubt she is my baby sister and we share a bond which is deep and like we call it, we share Gehra Love, which is pretty famous in our family. My association with Parachute Advansed Coconut hair oil has been for over four years and hence my trust into the brand was easily translated onto my sister too! I am very protective of her and hence I often act like her second “mummy”. With experience I have realised how important it is to take care and nourish your hair. I often massage her hair with Parachute Advansed Coconut Hair oil. The “champi” time ads to our bond for sure!”

     

     

  • The new TVC flaunts new designs from Bata’s Red Label Collection

    Bata launces new TVC featuring Kriti Sanon

    By A Correspondent

     

    Bata India has launched a new campaign titled ‘Come & Be Surprised’ featuring Kriti Sanon, its brand ambassador.

     

    The ‘Come & Be Surprised’ TVC, conceptualised by Contract Advertising, reflects Bata’s conscious strategy of presenting a new fashion-forward face for the trend conscious and young.

     

    “The Red Label-Kriti Sanon 360 campaign is aimed at inviting younger consumers into the refreshed Bata stores to shop from our latest fashion-forward collections. Kriti being a strong youth role model will drive home the message that our new collections are chic and stylish. With this campaign, we invite all women and men to come & be surprised at their favorite Bata store,” said Anand Narang, Vice President – Marketing, Bata India, on the launch of the new campaign.

     

    Added Ashish Chakravarty – Chief Creative Officer, Contract Advertising: “We took a conscious decision not to use Kriti as a brand endorser but as a young consumer who is surprised to see Bata in an all new fashionable avatar. It was a bold step for an iconic brand like Bata to acknowledge current consumer perceptions and then come up with a campaign that convincingly changes the same in a bold and authentic manner,” said, Mr.

     

     

  • The duo will now be seen endorsing Whirlpool’s range of appliances

    Whirlpool ropes in Kriti Sanon and Sushant Singh Rajput as brand ambassadors

    By A Correspondent

     

    Whirlpool of India has roped in celebrity actors Kriti Sanon and Sushant Singh Rajput as its new brand ambassadors. The duo will now be seen endorsing Whirlpool’s range of

     

    Commenting on same, Sunil D’Souza, MD, Whirlpool of India said: “We are delighted to welcome Kriti and Sushant to the Whirlpool family. Both of them are youth icons and young achievers of India who understand and appreciate technology that can help enrich lives. We realize they reflect the drive of our brand we live everyday with, world class performances that defines our commitment to delighting our customer with meaningful innovations, global technology and designs.”

     

    As a part of Whirlpool’s new AC campaign, both celebrities will be seen starring in its new TVC that has already gone live from April. They will now be seen in other upcoming TVCs and campaigns too.

     

     

  • She’ll be seen promoting Bata’s popular brands including the newly launched Bata Red Label fashion collection

    Bata signs Kriti Sanon as brand ambassador

    By A Correspondent

     

    Bata India has signed Bollywood actor Kriti Sanon as its new face. Said Thomas Archer Bata, Chief Marketing Officer, Bata Shoe Organisation: “Kriti’s creative talent, drive and her fresh approach to style are the perfect match for Bata.We are very excited to have Kriti as the face of brand Bata in India. Kriti is the perfect choice as she reflects Bata’s personality of being vibrant and authentic. She is easy-going with a high style quotient, a quality which we greatly value at Bata. Something that makes her the perfect role model for young Indians.”