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Tag: Kinnect

  • With the ‘Make Every #WishComeTrue with #HDFCBankFestiveTreats’ campaign, the brand capitalized on influencer ads of every other brand out there

    HDFC Bank’s latest ad campaign capitalises on influencer ads of other brands

    By A Correspondent

     

    HDFC Bank along with Kinnect, its social media agency, has executed an ad campaign for Diwali that’s highly personalised and contextual to the relevant audience.

     

    With the ‘Make Every #WishComeTrue with #HDFCBankFestiveTreats’ campaign, the brand capitalised on influencer ads of every other brand out there. Almost every influencer ad on Instagram stories was followed with an HDFC Bank story of how to buy that product with an HDFC Bank offer.

     

    Discussing this campaign, Ravi Santhanam, Chief Marketing Officer, HDFC Bank said: “HDFC Bank has always been a digitally-forward bank, and this campaign is an ingenious way to create brand affinity and talkability amidst the over-cluttered festive space on digital. All our marketing efforts focus on being native and non-intrusive to users. This campaign did just that through the clever takeover of Instagram through influencers”.

     

    Added Chandni Shah, COO of Kinnect: “Marketing during the festive season is tricky, as a consumer is spoilt for choice and therefore may experience difficulty in decision-making. We wanted HDFC Bank to stand out, and actually make the decision-making process simple and intuitive for the consumer. Following existing brand stories was the perfect (albeit, unexpected!) way to do this. What a way to create brand recall by swimming along the Diwali tide, instead of against it!”

     

     

  • Kinnect will be responsible for executing and driving social media campaigns on all platforms for HDFC Bank

    Kinnect wins social media mandate for HDFC Bank

    By A Correspondent

     

    Kinnect has won the social media marketing mandate for HDFC Bank. Won after a multi-agency pitch, the mandate includes digital creative strategy and social media campaign creation and execution. Kinnect will be responsible for executing and driving social media campaigns on all platforms for HDFC Bank. Along with this, the agency’s Kinnect Outreach division will also execute influencer-led campaigns for the brand.

     

    Said Ravi Santhanam, CMO, HDFC Bank: “HDFC Bank understands that its customers are moving to the digital world and seek to engage with their bank as well as manage their banking needs through digital channels. We have been at the forefront of leveraging digital technology in providing banking solutions through digital channels in a frictionless manner. Through this strategic partnership, we aim to enhance our engagement with customers on social media platforms in a big way and make it a key approach to reach out to our younger, millennial audience.”

     

    Rohan Mehta

    Commenting on the account win, Rohan Mehta, CEO – Kinnect added: “HDFC Bank is a forerunner of the Indian market, and has always followed international standards. Digital has been an important platform for them, from a marketing as well as customer relationship standpoint. It remains the key medium to reach new customers who are early in the bank adoption process. With HDFC Bank launching new products targeted to millennials, this is the perfect time to help the brand launch digitally-forward campaigns that resonate perfectly with this audience.”

     

     

  • The campaign consists of three social media videos that would focus on Tata Capital’s key retail loan offerings

    Tata Capital promotes financial freedom in latest digital film

    By A Correspondent

     

    Tata Capital has launched its new social media campaign empowering consumers to achieve financial freedom with its consumer loan offerings.

     

    Commenting on the campaign, Abonty Banerjee, Chief Marketing and Digital Officer, Tata Capital said: “This Independence Day, Tata Capital emphasises on being financially free through a series of social films. This campaign captures everyday life situations which are funny and moves away from serious finance discussions. This concept helps us build a stronger connect with our young customers, enhance brand awareness and amplify reach.”

     

    The advertisements were conceptualized by digital marketing agency Kinnect. Said Rohan Mehta, CEO at Kinnect: “As a creative agency we wanted to approach Independence Day and the aspect of freedom differently, in a way that would resonate with the youth and help the brand stand out amidst the digital clutter. The team really believed in this unique, light take on breaking free and we’re really looking forward to creating a solid mark in the digital space with this campaign, and thereby laying the foundation for many more to come!”

     

     

  • The mandate includes digital marketing strategy, influencer outreach, and driving and delivering the overall social media requirements

    Asian Paints awards digital marketing mandate to Kinnect

    By A Correspondent

     

    Kinnect, formerly known as Social Kinnect, has been awarded the digital marketing mandate for Asian Paints. The mandate was won following a multi-agency pitch.

     

    The mandate includes digital marketing strategy, influencer outreach, and driving and delivering the overall social media requirements of the brand.

     

    Commenting on the account win, Rohan Mehta – CEO, Kinnect said, “It has been a pleasure working with the Asian Paints team thus far, and to have our relationship grow with them this way. They have bestowed a great responsibility on us – to be their custodians on digital – and we’re excited to take it on. We’ve devised campaigns like ‘Donate A Wall’ that have struck a chord with audiences across India and helped Asian Paints remain socially relevant. We look forward to continuing in this vein and doing category-leading work on digital”.