MxMIndia

Tag: Kinnect

  • To drive and deliver the overall social media campaigns

    Kinnect bags TVS Raider mandate

    By Our Staff

     

    Kinnect has been awarded the digital mandate for TVS Raider. The agency has been working on some other TVS Motor’s brands like TVS StaR City+, TVS Sport and TVS Jupiter. Kinnect will be responsible for driving and delivering the overall social media campaigns of the brand. The mandate includes creative strategy and execution, social media management and online reputation management. The agency will also plan and execute performance focused media campaigns for the brand across all channels.

     

    Commenting on this development,  Aniruddha Haldar, Senior Vice President (Marketing) – Commuters, Corporate Brand & Dealer Transformation, TVS Motor Company, said: “TVS Raider is targeted at consumers who are digital natives and hence it will be a digital first brand. We intend to build a strong connect with our customers leveraging digital and social platforms and Kinnect will champion this effort with their deep understanding of the medium and our brand. TVS Raider is redefining the category benchmarks in terms of engagement and buzz and we are confident that the momentum will continue to grow.”

     

  • Announces new client wins

    Kinnect celebrates 10th anniv

    By Our Staff

     

    Like MxM, digital agency Kinnect too is celebrating its tenth anniversary this month. The agency reports adding 23 clients including Amazon Groceries, Amazon Devices, Amazon Fashion, Amazon miniTV, and Amazon Great Indian Festival from the Amazon ecosystem. Adding to its P&G portfolio of Ariel, Tide, and Old Spice, it now also manages the digital mandates of Pampers and Charlie Banana. Kinnect has also solidified its relationship with Zydus Wellness, earlier handled Everyuth Naturals and Complan, recently added Sugar Free from their gamut. Other additions include Monster Energy, Brillon SC Johnson, Vistara, and RPSG Group’s Too Yumm!.

     

    Kinnect’s media planning and buying vertical – Media Kinnect – too was bolstered with new client additions. The list comprises fashion brands like Peter England, Allen Solly, Van Heusen, The Collective, and Louis Philippe from Aditya Birla Fashion Retail Limited (ABFRL) and other prominent brands Coursera, TVS Motors, and Polycab.

     

    Notes a communique: “Kinnect continues to evolve and is always on the lookout for great talent. In light of the recent wins, it has accelerated hiring across geographies. Through its #HiringMarathon, the agency looks to hire over 100 professionals for numerous positions across various verticals.”

     

  • The digital creative-led agency was founded by Rohan Mehta and Chandni Shah in 2011

    Finally! FCB acquires equity in Kinnect

     

    By Our Staff

     

     

    Marketing services conglomerate Interpublic and FCB have announced the acquisition of equity stake in Kinnect, billed as India’s largest independent digital marketing agency. While the agency will partner FCB Group India, it will continue to operate under the management of its current leadership.

     

     

    We’ve prefixed the headline with a ‘Finally’ because this has been in the works for a while, and was in fact going to be announced before the pandemic or around the time. With this acquisition, the FCB group beefs up its digital media arsenal.

     

     

    Founded by Rohan Mehta and Chandni Shah in 2011, Kinnect has over 350 employees working across offices in Mumbai, Delhi and Bengaluru. Awarded Campaign South Asia’s Independent Agency of the Year multiple times, and Digital Agency of the Year 2020, Kinnect has clients such as Amazon, Asian Paints, HDFC Bank, P&G Group (Ariel, Tide & Old Spice), Disney+Hotstar, Bytedance Group (the TikTok owners), TVS Motors, RPSG Group, and more.

     

     

    Speaking about the acquisition, Rohit Ohri, Chairman and CEO, FCB Group India, said, “We believe that today creativity needs to be fueled by technology and data. Our ideas must not only generate greater long-term brand value but also activate business in the short term. This new partnership between the FCB Group, India’s most awarded creative agency, and Kinnect, India’s largest independent digital agency, will actualize this vision and mission for all our clients.”

     

     

    In addition to creative work, the agency also has a media planning and buying arm called Media Kinnect. Although not spelt out, it’s not unlikely if it works closely with Lodestar, the media that’s part of the larger FCB network.

     

     

    Kinnect also has divisions for specific activities: for influencer amd talent outreach it’s Kinnect Outreach, for reputation management and listening – Kinnect 24/7, Kinnect Tech and Kinnect Productions for production activity.

     

     

    Discussing the partnership with FCB Group India, Rohan Mehta, CEO, Kinnect, said: “This development represents an exciting new chapter in our journey! As part of a global network, we see a huge opportunity to learn from their experiences and apply them in an Indian context. We will continue building new capabilities and evolving our services based on the needs of the markets while focusing on delivering the most effective solutions for our clients.”

     

     

    Added Chandni Shah, COO, Kinnect:  “We are thrilled to be joining forces with the FCB Group. Leveraging their expertise in building brands over decades, we hope to achieve similar legacies for our clients. Together we look forward to engineering a more transformative and holistic experience for brands and are excited about the possibilities of what we can achieve together.”

     

     

  • Will help change policies and procedures to gear up for new phase and work culture

    Kinnect appoints Vibha Sharma as VP – HR

    By Our Staff

     

    Vibha Sharma
    Vibha Sharma

    Kinnect, digital marketing agency, has appointed Vibha Sharma as Vice President-HR, for its operations across India.

     

    Rohan Mehta
    Rohan Mehta

    Expressing his views on the development, Rohan Mehta – CEO at Kinnect, said: “KinnectEdge – our culture – has always been the key differentiator and has underpinned our success as a company. In a people driven business, HR is literally the most important function, and with the pandemic, it has become even more important. Given the new work from home environment, we see lots of things changing in terms of policy and procedures and hence Vibha’s knowledge and domain expertise will help us get ready for this new phase and the new work culture that the pandemic has exposed us to.”

     

    Added Shara on her move: “Leading Human Resources at a culture-driven company like Kinnect is an exciting opportunity. As Kinnect continues to expand its footprint in the digital spectrum, talent will continue to be at its top priority. This makes it even more vital that every Kinnector has the same great experience. The HR function will be key in ensuring this, and I look forward to creating an impactful talent strategy by streamlining existing processes and implementing new initiatives for the company’s positive growth.”

     

  • Launches the #UnstoppableNaari campaign

    Kinnect creates film for Bandhan Bank

    By Our Staff

    Bandhan Bank has launched the #UnstoppableNaari campaign. To celebrate the stories of transformation of these women, Bandhan Bank and digital agency – Kinnect, have created a film that depicts inspirational stories of women.

    Said Rahul Parikh, Chief Marketing and Digital Officer: “This film is a representation of what Bandhan Bank has always believed in and stood for. We are proud of our millions of customers who have transformed their lives. What brings us greater joy is the ripple effect these women have created in their communities, thereby causing social change at scale. We are privileged to be with them in their incredible journeys. We are confident to continue to make a difference, where it really matters.”

    Added Chandni Shah, COO at Kinnect said, “Bandhan Bank believes women frontline change. With #UnstoppableNaari, we have tried to highlight stories of real women who turned their life around with little support from Bandhan Bank and are successful entrepreneurs today. The stories depict difficulties and challenges that women are constantly faced with and underscores how women embrace them and use their time designing new business approaches and solutions. Through the film, we wanted to celebrate the undying spirit of women who shaped their passions and addressed the immediate needs in the new world order.”

     

     

  • The account was won following a multi-agency pitch and will be serviced from the agency’s Mumbai office

    Kinnect wins digital mandate for Maple

    By Our Staff

     

    Maple Digital Technologies has awarded Kinnect its digital media mandate. The account was won following a multi-agency pitch and will be serviced from the agency’s Mumbai office.

     

    The agency will undertake digital media planning and strategic requirements for the brand, including social media management, web solutions, influencer outreach and online reputation management.

     

    Talking about the partnership, Tushar Bhatia, Chief Marketing Officer, Maple, said: “We are on a high growth trajectory and while last year has faced us with COVID-19, we took this opportunity to re-invent ourselves. As a first step towards thriving in this environment, the focus was to give our customers a seamless experience online and offline, across buying, upgrading and being serviced during these times where #WFH is the new normal and travel is restricted. For this, We needed a partner who could understand our vision. We chose Kinnect after going through their profile and their adept understanding of customers across an array of brands. With the right mix of ideas and innovation, together we look forth to drive value and create experiences for our customers.”

     

    Rohan Mehta

    Added Rohan Mehta, CEO – Kinnect: “As one of Apple’s premium resellers, Maple is in an exciting space and we are delighted to partner with them. Our intent to drive meaningful brand communications coalesced with Maple’s top-notch holistic experience, will strengthen the brand goal of being synonymous to Apple – in predominant regions of operations. So when someone thinks of Apple, they think Maple!”

  • The film "lets furniture do the talking"

    Asian Paints’ #ColourForEveryWood campaign

    By A Correspondent

     

    Asian Paints has released a series of digital films to launch Luxury PU Palette Range of Wood Paints with their #ColourForEveryWood campaign. These are conceptualised and executed by its social media agency – Kinnect.

     

    Commenting on the campaign, Chandni Shah, COO at Kinnect said: “Breaking from the notion ‘wood equals brown’, Asian Paints’ latest offering not only transforms old wooden furniture to look timeless but also adds new life to it. Hence, to showcase this product range we wanted to take an approach that was lighthearted and humorous. The team ensured that sarcasm, pun, and charm were on point!”

     

     

  • The account will be handled by the agency’s Mumbai office

    Kinnect wins creative digi mandate for Himalaya Men

    By A Correspondent

     

    Himalaya Men, from the house of The Himalaya Drug Company, has awarded its digital creative mandate to Kinnect. The account will be handled by the agency’s Mumbai office and was won following a multi-agency pitch.

     

    Said Ashwani Gandhi, Head of Men’s Grooming and E-commerce verticals for Himalaya: “Successfully influencing the male consumer, especially with regards to personal care, is both challenging as well as rewarding. With the number of users and the time spent on digital mediums showing an increase day-by-day, digital becomes an imperative medium for brands, and more so for brands that cater to men. Kinnect comes with strong credentials and has a team of highly motivated and passionate individuals. We’re confident that together we will be able to efficiently build digital as a vital growth driver for Himalaya Men.”

     

    Rohan Mehta

    Added Rohan Mehta, CEO – Kinnect: “The male grooming category that was neglected for years, is a growth driver in the personal care segment today. We are truly excited to partner with Himalaya MEN, a fantastic brand known for leading innovations in this category. With the brand looking to explore new opportunities on digital, we have outlined a creative approach and social media strategy that will elevate the brand portfolio amongst its targeted audience. Our endeavours are focused on making the brand an integral part of men’s daily personal care routine and make it what it truly is – synonymous with men’s grooming!”

     

     

  • The digital campaign to comprise multiple ad films highlighting the importance of changing the lens through which we look at life

    Bausch + Lomb’s “Live Better, Live Now” campaign

    By A Correspondent

     

    Bausch + Lomb India has launched a campaign asking people to look at the positive side of the situation and celebrate the many brighter moments that have come along the way.

     

    Commenting on the campaign, Sanjay Bhutani, MD, Bausch + Lomb India said: “In times of uncertainty, we all need an antidote that can help us keep a positive attitude. I firmly believe that this antidote, lies within us and all we need to do is simply change our outlook towards life and situations. Through the ‘live better, live now’ campaign, Bausch + Lomb India aims to humbly urge viewers to focus on all the good things in our lives today and march forward with determination and hope for brighter tomorrow.”

     

    Added Chandni Shah, COO, Kinnect: “Inevitably, during this unique period of nationwide lockdown, we noticed it’s been a difficult journey for a lot of people to adapt to the new normal. With Bausch + Lomb’s ‘Live better, Live now’ campaign, we focused on creating communication that highlights the positive aspects of the lockdown and urges people to embrace the new normal. We wanted people to look beyond the uncertainties, and reflect time upon what makes them happy.”

     

     

  • Kinnect will be responsible to fuel TikTok’s growth and solidify its base in India

    TikTok India awards digital marketing mandate to Kinnect

    By A Correspondent

     

    Kinnect has been appointed as the digital agency for TikTok India. Kinnect will be responsible to fuel TikTok’s growth and solidify its base in India.

     

    Rohan Mehta

    Commenting on the account win, Rohan Mehta, CEO – Kinnect said: “We are extremely excited that TikTok India has decided to partner with us. TikTok is giving wings to the creativity of emerging India and is evolving as a prime platform of self-expression. We are eager to further grow its usage across markets and ensure that people across categories are able to become a part of this fast-growing creative community.”

  • The agency's Bangalore office will handle the account

    Casagrand awards digital media mandate to Kinnect

    By A Correspondent

     

    Kinnect has been awarded the digital media marketing mandate for Casagrand, South India’s real estate company. The agency’s Bengaluru office will handle the account.

     

    Commenting on the account win, Rohan Mehta, CEO – Kinnect said: “Casagrand is an exciting mandate to secure, and we are elated to add this prominent brand to our esteemed clientele. Using tech, creative, and data to complement our strong media strategy, we aim to deliver substantial business outcomes for the brand on digital.”

     

     

  • The campaign help bring about attention to large scale incidence of anaemia among urban women in India

    FCB Ulka gets Project Streedhan to raise awareness on anaemia among women

    By A Correspondent

     

    A campaign that emanates out of the fact that India ranks the highest in world for prevalence of anaemia among its women, has been launched to capture a more startling fact – that more than 50 per cent of women in urban India are also anaemic.

     

    Creative agency FCB Ulka has conceptualised Project Streedhan equates the importance of purity of gold – a precious metal – with that of the iron count in a woman’s body – another precious metal, as it were. The launch of Project Streedhan has been strategically timed to coincide with the Dhanteras 2019 and exhorts women to invest in Iron and not only gold.

     

    Shedding light on the idea and premise of the campaign, Swati Bhattacharya, CCO, FCB Ulka said: “Iron deficiency has seen many awareness campaigns. Still 1 out of every 2 women suffer from iron deficiency. Sometimes it not what you say but how and where you say it, that creates the bigger impact. This Dhanteras, when women are thinking of investing in gold, the Streedhan campaign gets them to think of investing in another metal. Something that turns to gold inside them – iron. The real Streedhan is iron. Also, what’s so heartening is that so many jewellers across the country have come forward to support this message!”

     

    Discussing the digital footprint of this campaign, Chandni Shah, COO, Kinnect added: “Iron deficiency is more common than anyone might think, but a woman’s inclination to do something about it is not half as common. The power of using digital icons to drive awareness cannot be underestimated, and we are so proud to associate with socially-conscious celebrities like Radhika Apte and Soha Ali Khan to reach millions of women across India. Through digital, we have inspired women with an extremely relevant message and urged them to take a crucial step towards their health this festive season”.