MxMIndia

Tag: KFC India

  • The account will be handled from the agency’s Delhi office

    iProspect India adds KFC India to its kitty

    By A Correspondent

     

    iProspect India has bagged the SEO, paid media and digital business for KFC India. The account will be handled from the agency’s Delhi office.

     

    Commenting on the win, Rubeena Singh, CEO, iProspect India said: “The growth in diversity of the client sectors in our portfolio is always welcomed. We are pleased to partner KFC in their growth journey.”

     

    On the association, Moksh Chopra, CMO, KFC India added: “Our partnership with iProspect comes at an opportune time as we increase our focus on digital performance marketing. We are confident that our brand marketing strategies, coupled with iProspect’s expertise, will yield great results for KFC India. We look forward to a fruitful association with them.”

     

     

  • The TVC captures the before- and after-effects of the Super Charger

    KFC unveils campaign to promote new ‘Super Charger’ offering

    By A Correspondent

     

    KFC India has rolled out a TVC for its all-new Super Chargerburger. Commenting on the film, Lluis Ruiz Ribot, CMO, KFC India said, “Following the ‘more in less’ ideology, we launched our new pocket-friendly ‘Super Charger’ to serve as a quick recharge for consumers. The light-hearted TVC has been conceptualised by Ogilvy & Mather.

     

    Said Ajay Gahlaut, Deputy Chief Creative Officer- Ogilvy India, Chief Creative Officer- Ogilvy North: “A bigger burger at a nominal price offering from KFC was news enough. The task hence, was to find a creative way to deliver the good news and ‘Recharge at 99’ as an idea, just fit like a glove. For a refreshing change, we tapped the world of girls and their undying love and excitement for the four legged. The outcome – a relatable, cute-to-watch TVC that speaks for the product and its USP.”

     

     

  • The film emphasises that KFC Chick & Share is perfect for sharing with close buddies

    KFC’s latest film puts the spotlight on close friendships

    By A Correspondent

     

    KFC India has released its latest film for its ‘Chick & Share’ buckets that celebrates the closeness and craziness among friends.

     

    The TVC opens with three friends meeting at a KFC joint and without uttering a word greeting each other with just their signature handshake. It is fun to see how no one says a word, yet each one of them knows the elaborate handshake “like a pro”. Witnessing this is a boy, sitting across the table, wondering what is going on. He looks baffled watching the three friends, who don’t care about onlookers and are just thrilled to meet each other. The commercial ends with the tagline “Aisi crazy dostikeliye…KFC kenaye Chick & Share Buckets” emphasizing that the KFC Chick & Share is perfect for sharing with close buddies.

     

    Said Lluis Ruiz Ribot, CMO, KFC India:“With the TVC we wanted to emphasize the fact that the KFC Chick & Share Bucket is meant to be shared with your inner crew. An interesting take on how we are our uninhibited selves with our closest bunch of friends, along with a great product helped us design the campaign, that we are confident will resonate with our consumers.”

     

    Commenting on the TVC, Ajay Gahlaut, Executive Creative Director, Ogilvy Group Companies – North said:“The task was to position the KFC Chick & Share buckets as a sharable snack for youngsters. So, in these films, we focussed on cool teenagers who share a crazy bond, and integrated it with our messaging of food. Simple, crazy and fun.”

     

  • With this, KFC has become the first brand in thecountry to bring to television screens an image format that has seen wide popularity online

    KFC brings GIFs alive on TV screens in India

    By A Correspondent

     

    Those who love GIFs (Graphics Interchange Format) on the internet are sure to KFC’s new TV commercials. KFC India has launched a series of 10-second TV commercials in GIF-like format to promote its Wednesday special offer of 10 pieces of hot and crispy chicken for only Rs 400. The TVCs are quirky short videos that use tongue-in-cheek humour to communicate the brand’s value proposition.

     

    Commenting on the launch of the disruptive GIF TVC series, Lluis Ruiz Ribot, Chief Marketing Officer, KFC India said:“GIFs have become a means of communication that young consumers are using at nearly every point of digital conversation. It is a more engaging, amusing and human format of communication and they draw an instant connect with consumers.  For this campaign, we wanted to create something that would be disruptive and also be shareable – and these quick GIF-inspired TVCs do just that!”

     

  • The campaign titled 'America's biggest secret’ saw over 50,000 registrations within three days of its launch

    Blink Digital unveils KFC’s new product in India

    By A Correspondent

     

    Digital agency Blink Digital has devised a gamified route for launching KFC’s latest product from America, here in India. By creating a microsite, the digital agency took gamification to the next level by asking participants to unlock the biggest secret to discover KFC’s latest product launch. The objective behind creating the microsite was to enable secrecy and build hype around the launch of the product. The campaign titled ‘America’s biggest secret’ saw over 50,000 registrations within three days of its launch.

     

    Speaking about the campaign, Dooj Ramchandani, Co-Founder & Creative Director, Blink Digital, said, “With time and attention at a premium, consumers are increasingly looking for fun and engaging activities that can offer add-on achievements. With this campaign, we wanted to challenge our consumer to be an agent and uncover ‘America’s Biggest Secret’ while fostering a more meaningful connection to the product being launched.”

     

    Added Luiz Ruiz Ribot, KFC India’s Chief Marketing Officer: “In order to create intrigue around a new KFC launch, we created a unique game based on the current fascination towards all things American, from the oval office to Hollywood. At the end of the game, consumers discover that the biggest American secret being revealed is a cult-like following chicken recipe from Nashville which we are now launching in India. This interactive way of pre-launching KFC’s new Nashville chicken is truly addictive and a great way of keeping users hooked.”

     

  • Each KFC bucket to carry a story of hope – point, click and watch the story unfold!

    Ogilvy’s digital campaign seeks to spread awareness on KFC’s Bucket of Hope

    By A Correspondent

     

    Ogilvy Delhi has created a digital campaign “You eat, they eat” for KFC’s add HOPE™ initiative, where KFC will contribute upto ₹5*/- from the sale of every bucket. The agency saw an opportunity to use the KFC bucket to raise awareness for the plight of millions of children, suffering from hunger.

     

    The short, animated films provide a glimpse into the lives of the less fortunate kids, Pinky, Raju and Gopal, who spend hours searching for food, every day. The same idea has been extended to various social media platforms. Ogilvy Delhi integrated with Neo@Ogilvy for the packaging innovation, where image recognition technology was used to deliver content directly to smartphones users who bought the bucket.

     

    Ajay Gahlaut

    Ajay Gahlaut, Executive Creative Director, Ogilvy Delhi said: “KFC’s anti-hunger initiative, add HOPE, was an opportunity for us to do something different. So instead of following the traditional ways of advertising, we decided to use the KFC bucket as our messenger. We created animated films about underprivileged kids that play only when you order and scan a bucket. This technology-led approach made our films more interactive and inclusive, while pursuing the consumer to contribute for the cause.”

     

    Rahul Shinde, Managing Director, KFC India added: “Hunger is a very real and big challenge – at least 3,000 children die every day from poor diet related illness. The fact that millions of children go to bed hungry every night means that they are unable to grow, learn and thrive. It is a critical cause to unite behind. We couldn’t be happier to announce that through the month of October, we will contribute towards fighting hunger from the sale of KFC buckets across 300+ stores and online.  By making all our buckets add HOPEâ„¢ buckets and carrying audio visual stories of hope on them, we want to call on more people to support the cause. The more they do, the more hungry children we can help feed.”

     

    Biraja Swain, Chief Growth & Innovation Officer, Head of COE, Neo@Ogilvy, India: We at Ogilvy always believe in innovation at scale. The add HOPE™  campaign demonstrates it to the fullest extent. We have used image recognition technology to directly deliver content to smartphones enabling better discovery user participation for this CSR campaign.”

     

  • The TVC continues to celebrate the diversity and quirkiness of 'Unlikely Friendships'

    KFC duo back with a new friendship story

    By A Correspondent

     

    The unlikely friends that bonded over KFC’s Friendship bucket are back. And this time around, they are bonding over the KFC Duo Friendship Bucket.

     

    The TVC begins with two friends sitting at a KFC restaurant, one has a black eye. They are communicating in sign language, as one of them is specially-abled. The friend with the black eye is seen questioning his specially-abled friend on why he gets only one piece of chicken from the KFC Duo Friendship Bucket, despite getting involved in a brawl for his buddy. To which the specially-abled friend responds that his friend has received only one black eye and therefore deserves only one piece of KFC chicken. The quirky TVC ends with a voice over saying, “Friendship mehengi padh sakti hai, KFC nahin (Friendship may prove to be costly, but not KFC)”.

     

    Talking about the TVC, Lluis Ruiz Ribot, Chief Marketing Officer, KFC India said, “We continue to celebrate the diversity and quirkiness of ‘Unlikely Friendships’. The campaign with which we launched our Friendship bucket received a tremendous response from consumers and we are back with a great value offer in the form of the KFC Duo bucket.”

     

  • It questions the belief that being dissimilar leads to differences and reasons that "Dost jitney alag hote hain, Friendship utni kamal ki hoti hai!"

    KFC’s new campaign celebrates unlikely friendships

    By A Correspondent

     

    KFC India is launching its new campaign that has a refreshing new take and celebrates unlikely friendships.  The new TVC marks the launch of KFC’s new Friendship Bucket, and brings to the fore friends that are different, yet together. It questions the belief that being dissimilar leads to differences and reasons that “Dost jitney alag hote hain, Friendship utni kamal ki hoti hai!”

     

    Talking about the new campaign, Lluis Ruiz Ribot, Chief Marketing Officer, KFC India said, “Friendship has always been one of the most important and deep relationships in the lives of the youth. At KFC, we want to inspire people to have a different take on it, by championing diversity in friendship. We believe that the more unlike your friends are from you, the richer the friendship is. That’s why in the new campaign we feature stories about friends that are different, yet together.”

     

    The TVC starts with two friends sitting at a KFC restaurant. They are communicating in sign language, and we realize that one of them is specially-abled. The specially-abled person is seen questioning his friend on why he hasn’t gone out for a movie with his other friends.  He says that his friend would have had more fun with the others, especially since he can’t even talk. The latter responds by saying that while the specially-abled friend says that he can’t talk, he has been prattling all this while. The heartwarming ad ends with a voice over saying, “Dost jitney alag hote hain, Friendship utni kamal ki hoti hai!’’

     

  • Watt A Box – a limited edition 5-in-1 Meal Box which comes with a built-in power bank that can charge your smartphone on the go

    Now, a meal box that can charge your smartphone while you eat

    By A Correspondent

     

    This monsoon, KFC in association with Blink Digital turns the act of charging your phone into a service by launching ‘Watt A Box’ - the meal box which comes with a built-in power bank that can charge your smartphone while you enjoy your meal.

     

    Driven by consumer insights and demand to access mobile chargers, KFC has created this innovative solution as part of its marketing campaign to engage with consumers. Lucky customers at select KFC stores in Mumbai and Delhi will get a chance to have their 5-in-1 meal served in ‘Watt A Box’ and be able to take it home too. Users can also participate in an online contest on the KFC India Facebook page to win these limited edition boxes.

     

    “We launched the 5-in- 1 Meal Box in March this year with the objective of providing an abundant complete meal and at an affordable price for our customers. With the launch of Watt a Box, we have gone a step ahead and also introduced an element of utility into the box. Each one of us spends a considerable time on our smartphones daily and the phone battery going dead is almost like a nightmare! No longer so with Watt a Box around,” said KFC India CMO, Lluis Ruiz Ribot.

     

    Dooj Ramchandani

    “In today’s day and age, smartphones have become as indispensable as food. Finding a charger when your smartphone battery is low can be stressful – whether in the middle of a meeting or in the middle of a meal. With the limited edition KFC Watt A Box, we wanted to offer a smarter and easy cool way for our consumers to recharge their smartphones while they have a ‘finger licking experience!”, said Dooj Ramchandani, Co-founder and Chief Creative Officer, Blink Digital.

     

    The quick service restaurant market is a competitive one with restaurants battling it out to convert hungry and time sensitive customers and a meal box with built-in power bank holds the power to deliver more personalised customer experiences.

     

  • The TVC urges consumers to not settle for less in the name of affordability, when they can get a complete meal at a pocket friendly price with the KFC 5-in-1 Meal Box

    KFC launches TVC for its 5-in-1 Zinger Meal Box

    By A Correspondent

     

    KFC has launched its TVC for the 5-in-1 Zinger Meal Box – the second avatar of the box that creates a complete lunch meal using the iconic Zinger Burger.

     

    Commenting on the launch of the TVC, Lluis Ruiz Ribot, CMO, KFC India said, “The new TVC showcases just how filling the 5-in-1 Meal Box can be in comparison to other meals, especially now that consumers can get their favorite KFC Zinger in the Meal Box, making it trulySab Pe Bhari! The TVC urges consumers to not settle for less in the name of affordability, when they can get a complete meal at a pocket friendly price with the KFC 5-in-1 Meal Box.’’

     

    In the TVC its lunch time, and the 5-in-1 Meal Box consumer with his big meal takes a seat on bench with another person eating his small regular lunch. The 5-in-1 Meal Box tips the bench and the second person with his meal easily slides down to the edge. Now both of them are close and the small lunch guy is hungrily staring at the 5-in1 Meal Box.

     

  • The film showcases a kid who won't stop at anything while he chases his dream

    O&M unveils new campaign for KFC’s new offering Flaming Crunch

    By A Correspondent

     

    KFC has launched an ad film that showcases their new offering Flaming Crunch. The film has been conceptualised by Ogilvy & Mather

     

    The film showcases a kid who won’t stop at anything while he chases his dream. It is an ode to all those who have passion for something and they don’t stop pursuing their passion because of the obstacles that they face, while chasing their dreams. It talks about the “Fire in the belly” that keeps people like these going. The creative expression i.e. ‘feed your fire’ captures the spirit and also connects back to the product.

     

    The film encapsulates the journey of the kid who was a basketball star in his school and along the way he finds himself in uncharted waters while being benched. In the end he re-gains lost ground by overcoming the challenges that were thrown at him.

     

    Dhruv Kaul, CMO, KFC India said, “With this campaign the intent was to go back to the core and build flavour innovation that is in line with evolving consumer trends. Made from the hottest (ghost pepper) naturally grown chilli of the world, Flaming Crunch is a product that ignites your taste buds and fires your passion!”

     

    Kapil Arora, President – North, Ogilvy & Mather quoted, “The new KFC ‘Flaming Crunch’ is the result of great tasting KFC chicken meeting the hottest natural chilli known to man. We were tasked not just to highlight the unique, fiery nature of the product, but also relate it to the lives of today’s youth. The resultant creative expression i.e. ‘feed your fire’ and communication do just that – talking to youth characterised by a fire in the belly; to those who don’t stop till they get to their goal.”