MxMIndia

Tag: KFC India

  • To boost brand

    KFC appoints FCB India as its creative AoR

    KFC India has appointed FCB India as its creative agency on record. The agency will lead KFC’s 360-degree creative communication as the brand gears up for its next phase of growth in India.

    Said Aparna Bhawal, Chief Marketing Officer, KFC India and partner countries: “At KFC, creativity is at the cornerstone of everything we do – right from our finger lickin’ good food to our consumer communication. Over the years, KFC India has created many clutter-breaking campaigns along with our long-standing partners at Ogilvy India. The team at Ogilvy has been monumental in creating work that deepened consumer love for KFC over the past decade. It has been a fantastic journey, we thank them for their invaluable contributions and look forward to continuing our relationship as thought partners”

    Added Dheeraj Sinha, Group CEO – FCB Group India & South Asia: “We are so excited about this partnership. Because it shows tremendous faith that team KFC has put in our thinking, creativity and energy for the brand. This is a great opportunity to build the next phase of success for the KFC business in India. It’s a great milestone for the story that we are building for FCB. Together, we look forward to creating magic.”

  • Created by Ogilvy-North

    KFC rolls out campaign for all-new Lunch

    By Our Staff

     

    KFC has rolled out a campaign for its all-new KFC lunch specials created by Ogilvy.

     

    Said Aparna Bhawal, CMO, KFC India & Partner Countries: “Lunch is often the most compromised meal of the day, because of a myriad of reasons – we’re on the move, or there’s an assignment to finish, a meeting to get to, pocket money running low, or simply because we want more variety for lunch. KFC Lunch Specials is a range of meals combining value and variety and will come to the rescue of those looking for an option that is filling and at the same time gives them good value for money at just INR 149. The new launch is in line with our ambition to expand our core menu through interesting formats to provide unmatched variety and value to our consumers. With the range of options under KFC Lunch Specials, there is something for everyone to enjoy, whether they are existing KFC fans or trying our deliciously crispy menu items for the first time.”

     

    Added Ritu Sharda, CCO, Ogilvy-North: “Lunch doesn’t always get the justice it deserves. Sometimes we work at lunchtime, or have working lunches, or skip lunch. We settle for what’s available around us, at the table or in our bags, with convenience towering over love. With KFC Lunch Specials, we wanted to highlight this cultural shift that has slowly crept into our lives. So we created the KFC Lunch Police. Led by Colonel Sanders with a team of undercover lunch agents, who pop out of thin air and catch lunch offenders on the fly. It’s a fun, slightly wacky, and a completely unmissable way to remind people that with KFC Lunch Specials, we are bringing back the adage, lunchtime means lunchtime.”

     

  • Campaign conceptualised by Ogilvy

    KFC rolls out new campaign film

    By Our Staff

     

    KFC has rolled out a new campaign film for its KFC Chizza brand. It is conceptualised by Ogilvy India.

     

    Said Aparna Bhawal, CMO, KFC India & Partner Countries: “KFC Chizza is an iconic, cult favourite that the KFC tribe of chicken lovers just can’t get enough of. They are constantly waiting for it to come back on the menu. KFC Chizza has the perfect balance of crunch and cheese and that’s what makes it so irresistible and hence tough to share with anyone, even your best friends. So, you find innovative ways to get around the “sharing, no sharing” conundrum. Like sending them a virtual Chizza! We are thrilled to bring back this cruncheesy product on the menu for a limited time. We are already seeing great response from chicken lovers across the country, whether existing Chizza fans or those trying it for the first time.””

     

    Added Ritu Sharda, CCO, North, Ogilvy India: “We bond over food all the time. It’s a cultural phenomenon that can be seen all around us, all the time. But hiding in there somewhere, is also a very natural, instinctive feeling we harbour. If the food is just too good, we just don’t want to share it. KFC Chizza is that crazy, cult product. When you have it at the table, you’re happy to let people see it, as long as you don’t have to share it. And that’s the feeling we took a bite out of to come up with our latest KFC Chizza Campaign. “Sabko dikhane ka, khud khaane ka”.

     

  • To drive growth for KFC

    KFC appoints Aparna Bhawal as the CMO for India and Partner Countries

    By Our Staff

     

    Aparna Bhawal
    Aparna Bhawal

    KFC India has announced the appointment of Aparna Bhawal as Chief Marketing Officer for KFC India and Partner Countries (Nepal, Bangladesh, Sri Lanka and Maldives) effective this month. Bhawal will report to Moksh Chopra, General Manager for KFC India and Partner Countries.

     

    Prior to joining KFC India, she was the Vice President for Marketing at Hindustan Times Media Ltd.

     

    Welcoming her to the team, Moksh Chopra, General Manager, KFC India and Partner Countries, said: “At KFC India, we are committed to delivering long-term, sustainable growth and one of the key pillars to achieve this is our people. We are excited to welcome Aparna to the KFC Team. Her multifaceted experience and proven track record make her a great addition to the brand. I am confident that her excellence across different marketing functions will be instrumental in inspiring creativity and driving growth for KFC India.”

     

  • Stars alongside Colonel Sanders

    Allu Arjun in latest KFC ad film

    By Our Staff

     

    Actor Allu Arjun stars in the new KFC ad.

     

    Said a KFC India spokesperson: “We Indians have an innate knack for all things spice. And when the spice either is such that it makes you tear up or leaves you underwhelmed, it is disappointing. So, who better than KFC along with the superstar himself – Allu Arjun – to present a product with just the right spice! Our latest launch of Peri Peri Chicken has all the makings of a blockbuster – it’s crispy, crunchy, with a dash of spice! With Colonel Sanders and Allu Arjun turning up the heat, this latest KFC film is nothing but soooper very very!”

     

    Talking about the film, Ritu Sharda, Chief Creative Officer North, Ogilvy, said “Peri Peri, as a flavour is already a hit. But when we tasted KFC’s Peri Peri, we realised it was something extra special. We were confident people were going to find this bigger than a hit, it was going to be a superhit. And who better to get a nod of approval on anything super hit, than Allu Arjun. So, we turned the tasting session into a dramatic ad, with all the bells and whistles and ended it with our Colonel Sanders finishing off with Allu’s signature move.”

     

  • Created by Ogilvy with tagline Cricket Hai, Let’s KFC

    KFC rolls out new TVC campaign to celebrate cricket

    By Our Staff

     

    As cricket lovers from across India unite to cheer on their favourite teams (some in vain, if their fav team is Mumbai Indians), KFC’s new film hits it out of the park with Cricket Hai, Let’s KFC.

     

    Speaking about the TVC, Moksh Chopra, Chief Marketing Officer, KFC India, said: “Whatever be the occasion, KFC is the perfect partner to induce that extra ‘crispiness’ into the celebration. Cricket is one such occasion that unites fans across age or gender, as they give into the excitement of the game and cheer on. Add a Bucket of KFC chicken to that and you have a match winner! Aptly demonstrated in this film with the quirky interplay between a grandmother & grandson; their banter over the match and fight over a piece of KFC chicken is as real as it gets. So put on your game face, and let’s KFC!”

     

    Added Ritu Sharda, Chief Creative Officer, Ogilvy: “We’re super excited about our new ‘Let’s KFC’ campaign. It beautifully illustrates how KFC fits in deliciously with every occasion. In fact, every occasion is even more special when you have KFC around. The first in the series is ‘Cricket Hai. Let’s KFC.’ Like cricket is celebrated across India by entire families from grandparents to grandchildren, so is KFC. The film is a must-watch and KFC is a must-eat. Don’t forget, shaam ko match hai, let’s KFC!”

     

  • Gets Ratna Pathak Shah and Seema Pahwa to celebrate KFC’s new Double Down Burger

    Ogilvy & Mather films for KFC

    By Our Staff

     

    KFC has launched a new campaign film for its Double Down Burger. The film is conceptualised by Ogilvy & Mather India and stars actors Ratna Pathak Shah  and Seema Pahwa.

     

    Said Moksh Chopra, Chief Marketing Officer, KFC India: “Who could understand chicken love better than us? And as the maker of the World’s Tastiest Chicken, we very gladly take on the onus of fulfilling as many chicken dreams of KFC fans as possible. With its all-chicken and no bun construct, the launch of the Double Down Burger is THE biggest event in the history of burgerkind. It was only befitting then that this ultimate burger be launched by none other than iconic actors Ratna Pathak Shah and Seema Pahwa. Their on-screen chemistry and the peculiar exchange over a chicken conversation is bound to leave you in splits. Of course, Colonel Sanders intervenes with the delectable Double Down Burger in his signature style with a rock band assuring – ‘Jo Chicken Ke Liye Hai Badtameez, Unke Liye Hai Yeh Special Cheez.’”

     

    Added Ritu Sharda, Chief Creative Officer, Ogilvy (North), “We all have that one badtameez friend who eats all the chicken from a dish and leaves the gravy or chawal for the rest. This film shows one such lovingly badtameez person and how KFC’s Double Down, being all chicken, is truly meant for those who are ‘chicken ke liye badtameez’.”

     

  • The film is all about embracing one’s real self however crazy it must be because love comes with no rules, notes a communique

    KFC’s new campaign for its Zinger burger

    By A Correspondent

     

    KFC has unveiled an all-new brand film for its Zinger burger. Conceptualised by Ogilvy India, the film is all about embracing one’s real self however crazy it must be because love comes with no rules. Hmmm.

     

    Talking about Zinger and its film, Moksh Chopra, Chief Marketing Officer, KFC India said: “Zinger is KFC’s signature burger and has been a constant in our menu with unconditional love from KFC lovers. The film shows people coming from different backgrounds embracing their original self and holding their favourite Zinger burger. The callout to everyone is to be original, be proud and enjoy the Asli Chicken Burger all out without any rules.”

     

    Added Ritu Sharda, Chief Creative Officer, Ogilvy North: “The best part of the campaign is that it encourages everyone to be their real self while enjoying Zinger their way. Idea being to have consumers relish the nation’s Asli Chicken Burger without any inhibitions.”

     

     

  • Through a music video, children demonstrate how hope beats hunger

    ResponseNet and KFC India launch ‘Ab Meri Baari’ ad campaign

    By A Correspondent

     

    KFC and partner ResponseNet have released a campaign video titled “Ab Meri Baari”. The video marks the completion of three years of the addHope programme.

     

    Said Moksh Chopra, Chief Marketing Officer, KFC India: “The impact of malnutrition on physical, mental and social development of children cannot be emphasised enough. Through ‘Ab Meri Baari’ we want everyone to see the impact of daily meals in a child’s life, as they grow into confident individuals. Colonel Sanders would be proud today to see us not quitting in the fight against hunger and making a real difference through AddHope.”

     

    Added Kuldip Nar, Founder, ResponseNet: “We are proud to partner with KFC India in their quest against child hunger. AddHope is not just about a meal every day, but how that meal powers a child to get through the day. ‘Ab Meri Baari’ is a true representation of how the AddHope programme helps children achieve their full potential.”

     

     

  • The digital campaign for its offering Smoky Red, is a quirky take on popular Bollywood tunes

    KFC launches digital campaign for spicy grilled chicken offering

    By A Correspondent

     

    KFC has launched its latest ad campaign titled #DilMeinGrill. The digital campaign for its offering Smoky Red, is a quirky take on popular Bollywood tunes.

     

    Talking about the campaign, Moksh Chopra, Chief Marketing Officer, KFC India said: “We love surprising our consumers by adding our own flavour to all things popular and trendy, that is what we call the KFC twist on otherwise mundane things. The take on the ‘grilled’ aspect of Smoky Red through a pun on popular Bollywood numbers was both quirky and befitting. The #DilMeinGrill campaign also presents the Colonel in a never-seen-before avatar and is sure to get KFC fans grooving.”

     

    Added Shailender Mahajan, Senior Creative Director, Ogilvy India: “We wanted to make the campaign unique and distinctive so that ‘Grill’ as a word sticks in the consumer’s mind. Hence, we built on the association of ‘Dil & Grill’ with catchy Bollywood numbers that immediately strike a chord. Consumers also get to witness a quirky side of the Colonel in this campaign.”

     

     

  • The campaign encourages consumers to celebrate their love for KFC

    Blink Digital executes KFC Bucket Bae

    By A Correspondent

     

    Blink Digital has designed KFC Bucket Bae, a Valentine’s Day campaign that unites chicken lovers with the Bae of their dreams. In order to bring this idea to life, Blink helped create a robot designed to follow the consumer.

     

    Talking about this campaign Rikki Agarwal, COO said: “‘People usually have mixed feelings about Valentine’s Day, so this year, KFC decided to play on fans’ love for chicken. We created Bucket Bae as the perfect embodiment of that – a bot with your favorite chicken = the perfect ae for Valentine’s Day. It not only has the classic KFC bucket, but it also works on sensors that allow the bot to match you stride for stride. The thought is simple: true love follows you back.’”

     

    Added Moksh Chopra, CMO, KFC India said: “There is no love like the love of chicken! And if someone (or something) that follows you around with your favorite chicken isn’t true love, then what is? This Valentine’s Day we wanted to do something unique and add just a dash of (true) love to our consumer’s lives. So, here’s KFC Bucket Bae – a bundle, no, a bucket of love on wheels that follows you through thick and thin, promising to never leave your side. It is surely going to be a finger lickin’ good Valentine’s this year!”

     

     

  • The brand has rolled out its latest TVC by Ogilvy India

    KFC pushes its Super Saver range via latest ad campaign

    By A Correspondent

     

    KFC India has launched the all-new Super Saver range starting at Rs 99. The brand has rolled out its latest TVC by Ogilvy India.

     

    Commenting on the TVC, Moksh Chopra, Chief Marketing Officer, KFC India said: “We recently launched our new ‘Super Saver’ range offering both value and variety to consumers, starting at an unbelievable price point of INR 99/- Though it sounds too good to be real – Super Saver is exactly what you see! Nothing but finger lickin’ good meal at an affordable price.”

     

    Commented Krishna Mani, Senior Creative Director, Ogilvy India: “A range of your KFC favourites at a price point starting INR 99 was actually too good to be true, even as brief to us. Therefore, the task was to find a creative way to deliver the incredible but true pricing to audiences. What better way than to get Colonel Sanders to create some magic at KFC Land.”