MxMIndia

Tag: Kartikeya Sharma

  • Documents inspirational life stories of people that are driven by their ambition, authenticity & freedom

    Budweiser salutes achievers in latest digital campaign

    By A Correspondent

     

    As a part of its on-going campaign, Brewed The Hard Way (BTHW), Budweiser has announced a series of digital films showcasing the inspirational success stories of fashionista Masaba Gupta, Indian team footballer Robin Singh and a genre breaking EDM artist, Dualist Inquiry a.k.a Sahej Bakshi. These films effectively capture the values of ambition, authenticity, and freedom values which have driven these individuals to successfully carve out a niche for themselves.

     

    Budweiser’s campaign, BTHW, attempts to reach out to young adults who live life on their own terms, pursue their passion with conviction, and walk through the world with a confidence that only comes from knowing who you truly are. The campaign that began with the launch of Budweiser’s global videos aims to bring to life key brand values like freedom, ambition, and authenticity.

     

    Speaking about the digital series, Kartikeya Sharma, Marketing Director, AB InBev, India & South East Asia said, “Budweiser is a beer that is brewed on its own terms, for people who live on their own terms. Our campaign, Brewed The Hard Way, is a call out to those individuals, who embody values like ambition, authenticity and freedom.  Personalities like Masaba Gupta, Robin Singh, and Sahej Bakshi are youth icons who have brilliantly demonstrated these values and philosophy, in the manner in which they have achieved success. We are happy to partner with them and hope their journeys inspire many more.”

     

    The films will be released via the Budweiser’s social media and digital platforms. The films were conceptualized and produced by the brand’s digital marketing agency, DigitasLBI.

     

    Upasana Roy, Head of Strategy, DigitasLBi India said, “Everyone loves to tell a success story; few tell it like it really happened. Budweiser knows first-hand, that it takes a long time to perfect one’s dream, and the process is one filled with a lot hard work and passion. This was the primary lens deployed through our creative process for this campaign. In our creative journey, we chose to not focus on just the typical “before the fame” elements. Instead, we realized that each of the personalities have undergone an arduous process, one that needs to be continually repeated and perfected despite their success. This is what set them apart and made their inspiring narratives fit naturally into the philosophy of Brewed the Hard Way.”

     

  • The success of the existing leagues in India has convinced the founders of the PWL that the league will be immensely successful in the years to come

    Dabur, Thums Up to be sponsors of the Pro-Wrestling League

    By Arka Bhattacharya

     

    After the successes of the IPL, the ISL and the Pro-Kabaddi League, corporates have queued up to become sponsors of the brand-new Pro-Wrestling League, scheduled to start on December 10.

     

    Kartik Sharma

    Kartikeya Sharma, CMD, Pro-Sportify Ltd, which started the PWL, says that they have four main sponsors for this year. The title sponsorship has been picked up Dabur Chawanprash while Thums Up is the ‘Powered By’ Sponsor. Other sponsors associated with the league this year are Jaguar Lighting and Dabur Red Toothpaste. The cumulative amount of sponsorship that has poured in is estimated to be around Rs 22 crore.

     

    Says Sharma, “When one of the largest brands, Coke has sponsored you, you know it is going to be big. Year-on-year, we’re looking increase the marketing spend and we’ll change the way brands derive ROI from sporting properties and the way they want to get value out of sports.”

     

    The success of the existing leagues in India has convinced the founders of the PWL that the league will be immensely successful in the years to come. Sharma said that the sponsorship for season 2 is already being planned and is estimated to show an 81% increase to Rs 40 crore.

     

    The net marketing spend for the league is upwards of Rs. 20 crore. Vishal Gurnani, Director, Pro-Sportify says that almost 70% of this budget has been poured into television media, and the rest mainly into radio, print and outdoor campaigns. Gurnani says that they have about 600,000 seconds of inventory footage for the promotion of the league and massive outdoor campaigns have been undertaken in Bombay, Delhi, Gurgaon, Ludhiana.

     

    When asked if the league would expand next year, Gurnani replied in the affirmative. He said, “The PWL might add two franchises next year. A lot of cities and a lot of corporates have shown interest this year, but due to logistical challenges, we decided to restrict the number of teams to six. We are looking ahead to next year, where we are expanding this to eight teams with the most likely cities being Ahmedabad and Hyderabad.”

     

    Pro-Sportify are also looking at introducing merchandising post the league’s completion. Gurnani said, “We’ll looking at building up the brand during the league and selling our merchandising at online platforms and airports afterwards. We’re coming up with interesting and quirky merchandising with lines like ‘Real Men deal with it on the mat’ and ‘Asli Mard Akhade Waala Baaki Sab Chauhare mein’.”

     

    The other partners of the league include the hospitality partner – Picadilly hotels, Radio partner – Big FM, Outdoor partner – Bright Outdoor and Ticketing partner – BookmyShow.

     

    Source:The Economic Times

    Copyright © 2015, Bennett, Coleman & Co. Ltd. All Rights Reserved

    Licensed to republish

     

  • Pro Wrestling League will be played from December 10 to 27, 2015 across six cities

    MSM acquires broadcast rights of Pro Wrestling League

    By A Correspondent

     

    ProSportify, the organizers & promoters of the first edition of the Pro Wrestling League in association with Wrestling Federation of India have got into a deal with MSM Pvt Ltd. (Multi Screen Media) and announced them as the official broadcast partners for the league in over 60 countries.

     

    Pro Wrestling League will be played from December 10 to 27, 2015 across six cities. The prestigious competition with 18 matches will be available live throughout, across a bouquet of broadcast platforms. In the Indian subcontinent, Pro Wrestling League Season 1 will be broadcast on Sony Max, Sony Six and Sony Pal with promotional support from the entire Sony Network.

     

    Speaking about the association, Kartikeya Sharma, CMD, ProSportify said, “MSM has an outstanding reputation as a sports broadcaster and has played an integral role in promoting and growing the sport events in the country. We look forward to this relationship and the widest possible reach ever for the Pro Wrestling League.”

     

    Commenting on the agreement, Vishal Gurnani, Director, ProSportify said, “ProSportify is delighted to have reached such a significant agreement with MSM and we are looking forward to working together to offer wrestling fans across India an extensive coverage of the tournament. MSM is an experienced partner in the broadcasting of major international sports events and their expertise will help this league gain the right platform in promoting the sport in India.”

     

    The partnershipis valid for the next five years wherein MSM use its production, packaging and presentation expertise to hone and preserve viewer interest in the sport. For MSM, this is the first opportunity to live telecast a combat sport. Till now, MSM’s sports rights portfolio in India includes the Indian Premier League cricket tournament, top European football leagues and the NBA, the basketball league in the US.

     

  • The strategic alliance will see ITV parking its non-news channels with Trilogic and will see the launch of a multi genre entertainment broadcasting network

    Trilogic Digital Media and ITV News Network announce strategic alliance

    By A Correspondent

     

    Trilogic Digital Media Limited (TDML), which is India’s fastest growing broadcast management & audio visual content syndication company, announced its collaboration with ITV Network, India’s premier news broadcasting network. The strategic alliance will see ITV parking its non-news channels with Trilogic and will see the launch of a multi genre entertainment broadcasting network. The first offering from this stable is ‘INSIGHT’, which is positioned as the world’s first 4k channel which is all set to revolutionize TV viewing in India.

     

    Founded by media entrepreneurs Kamlesh Bhanushali and Vishal Gurnani in 2010, TDML has rapidly emerged to be India’s foremost Broadcast Management Company that includes end to end outsourced solutions including Programming, Ad Sales, Marketing and Distribution. The company currently runs 3 entertainment channels including Sahara One, FILMY and FTV.

     

    ‘INSIGHT’, is a global factual entertainment channel that will take its viewers on an adventurous journey to explore and interact with stories like never before. It is the first UHD channel from TV Entertainment Reality Network (TERN), based in The Netherlands, offering 24-hours of non-stop featured entertainment including drama, natural history, science, technology, adventure, sports, wildlife and survival. Aimed at the millennial audience, the channel will showcase completely original programming in the form of innovative documentaries, accessible reality series and cutting-edge factual infotainment.

     

    On the occasion Kamlesh Bhanushali, Chairman of TDML said, “We are excited to embark this new journey with ITV and we look forward to creating history in the world of entertainment broadcasting.”

     

    Commenting on the announcement, Kartikeya Sharma, Chairman and MD, ITV Network said, “We are excited about joining hands with Trilogic Digital Media Limited(TDML). Together the combined forces of ITV & TDML shall usher in a new era of entertainment broadcasting in India. We are proud to launch ‘INSIGHT’ in India to provide our audience with an experience of the next generation television viewing.”

     

    Vishal Gurnani, Managing Director of TDML stated, “We look forward to working closely with ITV and to jointly create India’s fastest growing entertainment broadcast network. We shall be launching 4 channels over the next 12 months which include PHULWAA – India’s first Bhojpuri GEC, a soon to be announced interactive Travel Channel and many other varied entertainment channels.”

     

  • Aggarwal has decades of rich and invaluable experience in business valuations, due diligence, corporate restructuring, corporate funding, M & A advisory along with the crucial functions of credit control, finance and commercial aspects

    Arun Aggrawal inducted to the Board of Directors at Direct News

    By A Correspondent

     

    iTV Network has elevated Arun Aggrawal to the Board of Directors of Direct News Pvt. Ltd. and Information TV Pvt. Ltd. Prior to this appointment, he was the Group CFO of iTV Network.

     

    Aggarwal has decades of rich and invaluable experience in business valuations, due diligence, corporate restructuring, corporate funding, M & A advisory along with the crucial functions of credit control, finance and commercial aspects in the media and IT industry. He holds degree in Law, a qualified Chartered Accountant and Company Secretary and has held various senior leadership positions at various international & national TV network including ZEE & ANN7. He was also instrumental in driving credit control systems initiatives for the media industry.

     

    Kartik Sharma

    Kartikeya Sharma, Managing Director, iTV Network said, “The induction to the Board of highly competent professionals from within our ranks is a big step forward for Itv Network. Aggarwal’s rich experience across the financial spectrum combined with the passion for business and people have contributed significantly to the growth of our organisation. I look forward to working with him closely as we build on the momentum of recent months which will surely help the network reach the next level of growth.”

     

  • Themed as 'Connecting Dots…', this new brand campaign will replicate the channel's vision and editorial ethos

    iTV Network seeks to ‘Connect Dots’ via new identity

    By A Correspondent

     

    iTV Network has launched a mega brand campaign for the first time since its inception covering all its media brands namely NewsX, India News (National and its four regional channels) and its two print publications-The Sunday Guardian and Aaj Samaj. Starting March 16th, Monday iTV Network will also reveal a fresh look.

     

    Themed as ‘Connecting Dots…’, this new brand campaign will replicate the channel’s vision and editorial ethos. Every dot has a story. They are often the links to the bigger patterns of the universe and life. But these are often so tiny that we miss it literally and metaphorically. iTV Network will find the invisible and connect them with what is known and discover what is still a possibility.

     

    Speaking on the launch of this campaign, Kartikeya Sharma, Managing Director, iTV Network, said, “This is the first time we are launching a brand campaign for the entire network since its inception. This will take the network’s philosophy to the next level.”

     

    Savvy Dilip, Group CMO, iTV Network, said, “We are confident that this new look of the network complemented by this brand campaign will be highly appreciated and bring in a breath of fresh air to the brand. This campaign will be supported by a robust 360 degree marketing campaign.”

     

  • Themed as 'Connecting Dots…', this new brand campaign will replicate the channel's vision and editorial ethos

    iTV Network seeks to ‘Connect Dots’ via new identity

    By A Correspondent

     

    iTV Network has launched a mega brand campaign for the first time since its inception covering all its media brands namely NewsX, India News (National and its four regional channels) and its two print publications-The Sunday Guardian and Aaj Samaj. Starting March 16th, Monday iTV Network will also reveal a fresh look.

     

    Themed as ‘Connecting Dots…’, this new brand campaign will replicate the channel’s vision and editorial ethos. Every dot has a story. They are often the links to the bigger patterns of the universe and life. But these are often so tiny that we miss it literally and metaphorically. iTV Network will find the invisible and connect them with what is known and discover what is still a possibility.

     

    Speaking on the launch of this campaign, Kartikeya Sharma, Managing Director, iTV Network, said, “This is the first time we are launching a brand campaign for the entire network since its inception. This will take the network’s philosophy to the next level.”

     

    Savvy Dilip, Group CMO, iTV Network, said, “We are confident that this new look of the network complemented by this brand campaign will be highly appreciated and bring in a breath of fresh air to the brand. This campaign will be supported by a robust 360 degree marketing campaign.”

     

  • A campaign initiated to enable the viewers to see beyond the apparent

    NewsX unveils new campaign to highlight core positioning

    By A Correspondent

     

    Having repositioned itself to bridge the differences between augmented and ground reality of every story, NewsX has unveiled a new campaign advocating the same. The campaign will take the brand values to the next level and will be aided by the launch of a new campaign that will promote the channel’s philosophy at large. With the theme ‘See Beyond…’, the campaign will be a continuation of ‘News. Not Noise’, the defining value of the English news channel.

     

    Speaking on the launch of this campaign, Kartikeya Sharma, Managing Director, iTV Network, said, “NewsX is evolving. We are overwhelmed with NewsX success in such a short span of time. We are glad about our acceptance among the viewers. This campaign is a conscious effort to emphasize on facts, not on opinions, devoid of hysteria and sensationalism. This brand campaign will help the brand stand out as a catalyst of fair and unmolded news broadcaster.”

     

    Savvy Dilip, Group CMO, iTV Network, said, “We are delighted to introduce this brand campaign and continue our rich legacy of delivering quality news. This brand campaign will be promoted through 360O platforms comprised of on air, print, outdoor, digital and social media along with interactive viewers engagement activities. We are also optimistic about adding considerable value to all our stakeholders through this brand repositioning.”

     

  • He will be reporting to Kartikeya Sharma, Managing Director, iTV Network

    Dilip Venkatraman joins iTV Network as Group COO

    By A Correspondent

     

    Dilip Venkatraman

    iTV Network has announced yet another appointment in the leadership team by getting on board DilipVenkatraman as the Group Chief Operating Officer, Strategy and Business Development. As part of his new mandate he will be responsible for planning strategic solutions and business development for the network. He will be reporting to Kartikeya Sharma, Managing Director, iTV Network.

     

    Prior to this, Dilip was the award winning CEO of CNN-IBN & IBN7, owned by Network18. With over 23 years of profound corporate experience, including three years in USA he held many key positions at the India Today Group and the Zee Network. A Graduate in Public Administration, he also did his management programme from IIM Bangalore, and the Advanced Management Program from the Harvard Business School, Boston. Dilip believes in leveraging the power of media to energize positive change and shared value creation and has created countless path breaking media initiatives.

     

    Kartikeya Sharma – Managing Director, iTV Network said, ‘I am delighted to welcome Dilipon board as the new Group COO. His strong track record of delivering growth and understanding of the industry, brands and advertisers will be a great asset for us as he joins usat this juncture of aggressive growth.’

     

    On joining the iTVnetwork, Dilip Venkatraman, said, “iTV Network is now at a very exciting point in its journey where it is all set to emerge as the India’s most profitable and largest TV News Network. I am looking forward to drive the growth momentum and add significant contribution to strengthen the network through innovative and effective strategic solutions.”

     

  • As part of the Group CFO mandate, he will be overseeing all aspects of financial operations for the network

    Arun Aggarwal is back at ITV as Group CFO

    By A Correspondent

     

    It lost its Group CEO last fortnight, but it’s got a Group CFO in superquick time. The ITV Network has got on board Arun Aggrawal as the Group CFO. This is Mr Aggarwal’s second stint with the network, after he took for a short stint overseas for the launch of a 24×7 English News Channel. Prior to his overseas assignment, he was holding the same portfolio at ITV Network, for almost two years and was actively involved during the takeover of ‘NewsX’.

     

    As part of his mandate, he will be overseeing all aspects of financial operations for the network. The ITV Network has recently had many senior members of its top deck populated by former IBN Network CxOs.

     

    Welcoming Mr Aggarwal back, Kartikeya Sharma – Managing Director, ITV Network said, “The decades of experience that Arun brings with him is invaluable for ITV Network.  We are positive that Arun’s strong financial leadership in the media and entertainment sector, and his skills and relationships will surely help the network reach the next level.”

     

    On re-joining the network, Arun Aggarwal, said, “It gives me immense pleasure to be back with ITV Network. I am looking forward to an enriching experience again and I am confident to contribute to the growth of the network.”

     

  • Savvy will be responsible for marketing activities, including marketing strategy, creating flagship events, brand building and digital marketing for the ITV Network

    Savvy Dilip joins ITV Network as Group CMO

    By A Correspondent

     

    Savvy Dilip

    ITV Network has announced the appointment of Savvy Dilip as the Group Chief Marketing Officer. As a part of her new mandate, Savvy will be responsible for marketing activities, including marketing strategy, creating flagship events, brand building and digital marketing for the ITV Network. She will be reporting to R K Arora- Group CEO, ITV Network.

     

    Prior to this, Savvy was Co-founder & COO of Vigovea Media, a consumer focused digital media company. Savvy was also the Vice President – Marketing at TV18 where she was responsible for the marketing operations of CNN-IBN & IBN7 the flagship national general news channels of Network18. Savvy comes with an exhaustive experience in the media space covering brand management & development, product development & management, strategic alliances, content development, events & experiential marketing, sales enablement & PR across various media.

     

    Kartikeya Sharma – Managing Director, ITV Network said, “Savvy is an outstanding addition to our leadership team and brings a unique blend of global experience and expertise to ITV Network. Her extensive background in the media industry, proven marketing expertise, and rich experience makes her the ideal person to continue to drive our brand’s growth and momentum.”

     

    Savvy has done her executive management program from IIM-Bangalore and has completed the Advanced Management Program from the Harvard Business School in Boston, USA.

     

  • In this role, he will assume overall responsibility of strategic and operational management of the ITV Network and will oversee the group's diverse portfolio of assets spanning news broadcasting

    R K Arora elevated to Group CEO, ITV Network (From Yesterday)

    By A Correspondent

     

    R K Arora has been elevated to Group CEO, ITV Network where he will continue to lead and drive the organization and take it to the next level.  In this role, he will assume overall responsibility of strategic and operational management of the ITV Network and will oversee the group’s diverse portfolio of assets spanning news broadcasting.

     

    A chartered accountant by profession, Mr Arora joined the ITV Network in 2012 as CEO Broadcasting. Mr Arora has extensive experience spanning over 20 years in the field of distribution, finance and profitability of companies. Prior to ITV Network, he was the Chief Executive Officer with BAG Network (News 24, E24 and Darshan 24). He was also associated with Independent News Service Pvt. Ltd. (India TV) since its inception.

     

    “I’m delighted to announce Mr. Arora’s well-deserved promotion,” said Kartikeya Sharma, Managing Director, ITV Network. “I am confident that with his deep industry knowledge and collegial working style, he’ll continue to strengthen ITV Network’s position in the marketplace. He has been instrumental to the highly positive momentum which ITV Network enjoys today and has in the past two years, in his capacity as CEO Broadcasting, worked towards attaining leadership position for ITV network and taking it to greater heights. His astute business acumen and expertise has helped ITV Network solidify its position in the news genre. Under Mr Arora’s tenure all our products have become market leaders and as a group we have worked hard to deliver value for our advertisers. Not only have we fulfilled our commitments, but have also delivered more than what we had targeted. With this thought process, I am sure Mr. Arora will achieve many more milestones. Our company’s objective is to become India’s largest TV news network and the most profitable one as well. I am sure that ITV network will definitely achieve its objectives under his leadership.”

     

    “I am humbled to lead ITV Network as Group CEO,” said Mr Arora. “In spite of challenging and demanding environment both our brands NewsX and India News have been able to carve a niche for themselves. I firmly believe that with Kartikeya’s support and ITV Network’s formidable talent, we are well poised to continue to deliver superior results in today’s increasingly competitive market and take the Network to greater heights. India News and NewsX is now a preferred choice for advertisers as they are delivering strong performance week on week. In a short span of time, NewsX and India News have carved a value proposition in the mind of the advertisers and have been consistently over delivering”