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Tag: Kartikeya Sharma

  • Arora is a Chartered Accountant by profession

    ITV Network appoints R K Arora as Group CFO

    By Our Staff

     

    R K Arora has joined iTV Network as Group CFO. He has previously held various senior executive positions with various media houses like ZMCL, News Nation, India News, News 24 and India TV. He has also worked with the ITV Network in the past.

     

    Arora is a Chartered Accountant by profession and has fair experience in Finance, Distribution, overall operations and formulating strategies for the organization. He will report to the network’s board.  Said Arora: “It is a nice moment to come back to iTV network. With so much change and disruption unfolding in the news industry, this is an opportune time to work with increased focus on growth and innovation.”

     

    Speaking on Arora’s new role with iTV Network, Kartikeya Sharma, Founder, iTV Network, added: “We believe that the market is evolving rapidly, throwing up unique opportunities. Arora’s  mandate is to leverage the strengths of the News Network even while retaining unwavering focus on each individual channel brand. He  brings with him enviable leadership and depth of experience and will be of an immense value to the network.”

     

     

  • The Board apprised the minister on key issues facing the news industry, the recent growth and trends in the news broadcasting sector and the challenges facing the news broadcasting industry in recent times

    NBF Board also meets new I&B Minister, makes case for resumption of ratings

    By Our Staff

     

    News Broadcasters Federation’s governing board members held a meeting with Union Information & Broadcasting Minister Anurag Thakur on Tuesday.  The Board apprised the minister on key issues facing the news industry, the recent growth and trends in the news broadcasting sector and the challenges facing the news broadcasting industry in recent times.

     

    During the meeting, members of the NBF highlighted the need for the “immediate resumption of viewership ratings for the news genre, which have been unilaterally paused and has severely impacted the sustainability of  news channels”.

     

    Said Thakur, “It was a pleasure to meet and exchange views with the NBF governing board led by Mr Arnab Goswami. It was a productive exchange of views and I look forward to engaging with the NBF on issues regarding news broadcasting and the role of news broadcasting in strengthening our democracy.”

     

    Added Goswami: “The meeting of NBF members with the minister was a wonderful opportunity to apprise him about the steps we have taken to build India’s largest federation of news broadcasters. The minister has heard our views and concerns in detail and we look forward to working with the Ministry of Information and Broadcasting to make the news broadcasting sector even stronger.”

     

    Added Barun Das, CEO of News9 Network and Vice President of the NBF: “It was a pleasure to be a part of the NBF delegation to meet the honourable minister of I&B. The highly competitive news TV genre certainly needs a level-playing field for new promising players both in the national arena and regional markets. We  felt extremely assured after our meeting today.” The TV9/News9 network is now back as an NBF member.

     

    Added Shankar Bala, CEO of Fourth Dimension and Vice President of the NBF after the meeting with the Minister: “Today’s meeting was really pathbreaking. It was a great opportunity to meet the minister. He was extremely cordial and he heard us patiently. Whatever the issues were, those were addressed. We have particularly stated that it is essential to release the viewership ratings for news channels, which were unilaterally stopped. The resumption of the publication of news ratings will ensure fair play and a measurement-driven competitive news industry. We have a lot of expectations after our talks.”

     

    And this is what Bhuyan Sarma, Managing Director of Pride East Entertainments said: “’It was a cordial meeting with Mr Anurag ji and it was a very positive meeting. As a team, NBF put forth the problems we tend to face and the ways in which we want to raise and address our concerns. At least, we can go forward and help regional industries survive, like ours. The minister gave us a patient hearing and we are very grateful to the ministry. We are now looking forward to the future and ways as to how we can progress together.”

     

    Said Kartikeya Sharma, Promoter of ITV Network and Vice-President of the NBF:  “It was a very positive meeting with the minister. The minister heard out all the matters raised by various members of the NBF. I would like to thank the ,inister for hearing the viewpoints of all news channels from across India and from regional channels as well.”

    The NBF delegation included Goswami, Das, Sanjive Narain, Founder/Managing Director of Prag News, Sarma, Sharma, Bala, Hemant Sharma, News Director of TV9 Bharatvarsh, Manoj Gairola, Editor-in-chief of News Nation, Mahendra Bhatla, Chairperson of MHOne, Divaakar S, Business Head of Newsfirst Kannada, R. Jai Krishna, Secretary-General of NBF and Eshita, Associate for Policy and Regulations of NBF.

     

  • To develop global media properties from Goa

    iTV Network enters partnership with Kaydence Media

    By Our Staff

     

    iTV Network and Kaydence Media Ventures (KMV) have entered into a partnership to develop global media properties from Goa. Through this tie-up, Goa Chronicle and Incubees brands of KMV will get to expand across the print, digital and TV platforms of iTV Network. iTV Network and KMV will also be launching a Goa-based news channel  and newspaper focusing on the Konkan region.

     

    Commenting on the strategic partnership with KMV, Kartikeya Sharma, Founder, iTV Network, said: “We believe in entering into strategic media partnerships with media companies who have created a global niche with their brand of journalism.  As a media group, we also want to expand our footprint in the Konkan region, therefore, the decision to launch a News channel with KMV. We believe the Konkan region is a growing rapidly.  The people living in the Konkan region needs a national and International platform to voice their news, views and concerns locally, nationally and internationally.”

     

    Expressing his views on the new partnership with the iTV Network, Savio Rodrigues, Founder & CEO, Kaydence Media Ventures Private Limited, said, “We are happy to partner with iTV Network as it gives our brand of journalism wings to grow nationally and internationally in a progressive manner.”

     

    Added Varun Kohli, CEO, iTV Network: “Our regional ventures are aimed at fostering local identity while encouraging debate and participation. Our association with KMV reiterates our position as a valuable source of news and information and is set to further highlight the personality and distinctive culture of Goa.”

     

  • The award is for promoting water conservation’ for its water campaign- Aakhri Boond at the second National Water Awards organised by the Department of Water Resources, River Development and Ganga Rejuvenation, Ministry of Jal Shakti

    ITV Network gets Water Award from GoI

    By A Correspondent

     

    ITV Network has bagged the second prize in ‘Best TV Show for promoting water conservation’ for its water campaign- Aakhri Boond at the second National Water Awards organised by the Department of Water Resources, River Development and Ganga Rejuvenation, Ministry of Jal Shakti.

    The award ceremony was held earlier this week in New Delhi.

    Commenting on the win, Kartikeya Sharma, Founder of iTV Network, said: “This award is a testament to our resilience and our passion to work tirelessly. Saving water is not the responsibility of only you or me or for that sake any single individual. But on the contrary, saving water is a national cause and should be a common practice. Ground connect & digital amplifications will be a key agenda that we will be driving in the coming year to make people aware of the importance and techniques to save water.”

     

     

  • ITV Foundation pledged to donate 10 lakh Dettol handwash kits and 1 lakh masks for this initiative.

    ITV Foundation & Dettol observe Global Handwashing Day

    By A Correspondent

     

    October 15 is observed as Global Handwashing Day, a global advocacy day dedicated to increase awareness and understanding the importance of handwashing with soap as an effective and affordable way to prevent diseases and save lives. And the observance of this has much meaning given the ongoing Covid-19 pandemic. ITV Foundation, the corporate social responsibility wing of the ITV Network in collaboration with Dettol launched special programming on handwashing and its importance on ITV Network channels.

     

    On this occasion, Kartikeya Sharma, Founder of ITV Network, said, “Hand hygiene practice must be maintained and hygiene systems must be strengthened. The handwashing facilities and effective handwashing should reach the core areas of the world without any inequality. It is a time, when the entire humanity must come together and take responsibility to do their part in controlling the spread of COVID-19.” ITV Foundation pledged to donate 10 lakh Dettol handwash kits and 1 lakh masks for this initiative.

  • Launched its campaigns- #StayAtHome by NewsX and #GharParRahe initiative by India News

    iTV network extends solidarity on Covid-19

    By A Correspondent

     

    To minimise the risk of an employee contracting the virus at the workplace, iTV Network has ensured equal detailing and planning to provide a work environment that is without risk to health and safety. It has unveiled the #StayAtHome and #GharParRahe initiatives is a gesture to thank all those men and women who are out there and contributing their bit in the fight against COVID-19.

     

    Said Kartikeya Sharma, Founder and Promoter of iTV Network: “It is a time, when the entire humanity must come together and take responsibility to do their part in controlling the spread of the disease. The most effective way we can slow down the virus is to stay home. If we all come together, get serious, and do our part by staying home, we can stay safe and save lives.”

     

     

  • ITV Network has restructured and strengthened its national editorial team.  Sarvesh Tewari has been appointed as Managing Editor -News for India News

    ITV Network strengthens senior editorial team

    By A Correspondent

     

    In his new role, Tewari (who was most recently with News Nation as Executive Editor) shall be responsible for managing day-to-day newsroom operations and strengthening newsgathering processes. He will be responsible for heading the news desk, news programming, news production and other input functions.

     

    Meanwhile, Rana Yashwant has been appointed to the newly created position of Managing Editor – Programming and Branded Content for India News. His responsibilities will include daily special shows, weekend programmes, branded content, brand integration, brand innovation and events.

     

    Said Kartikeya Sharma, Founder and Promoter of ITV Network: “High-quality content is at the core of our work at ITV Network and this new structure is designed to meet the long-term needs of the business. Internally, it will allow swifter decision-making and better cross platform working. Externally, we will be better equipped to meet the challenges of the rapidly changing media environment. We are confident that Tewari’s vast knowledge and domain prowess will hold India News in good stead and his entry will definitely help us consolidate our position further.” He further added that “I would like to congratulate Rana for his new responsibility. Rana is highly experienced in the television industry, and I’m confident that these changes to structure will only add to the quality of content we provide to our viewers’ every day.”

     

     

  • The NewsX studios will now have a permanently integrated Studio Voice Assistant

    iTV Network unveils AI integrated voice assistant in NewsX studio

    By A Correspondent

     

    iTV Network has announced the launch of NewsX AI, an AI integrated voice assistant in a news studio. The NewsX studios will now have a permanently integrated Studio Voice Assistant (SVA) which will be used in the daily programming, and will also be used during any special events like Budget 2019 and the 2019 General Elections.

     

    Speaking on this move, Kartikeya Sharma, Founder and Promoter, iTV Network said: “iTV Network is always committed to its viewers, customers and partners to innovate best practices and introduce future technologies to improve viewer experience, interactivity and access, NewsX AI Studio Voice Assistant (SVA) is definitely being a giant leap into the cutting edge of the future of live news casting.”

     

     

  • Gupta has worked with News Nation, News 24, India TV, Business Standard and most recently at Zee Media Corporation Limited. She has also with the iTV Network in the past

    Pooja Gupta back at iTV Network, to head brand and content marketing

    By A Correspondent

     

    iTV Network has appointed Pooja Gupta as Vice President – Brand & Content Marketing. Gupta has worked with News Nation, News 24, India TV, Business Standard and most recently at Zee Media Corporation Limited. She has also with the iTV Network in the past.

     

    Said Gupta: “The inherent value of content is realized in its presentation, and likewise, the importance of presentation rests in the ability to deliver the right content, in the right way, to the right audience. I will work towards driving a strong content-led value proposition for our viewers, as well as to amplify the premiumness and the brand iTV network as distinctive competence.”

     

    Speaking on Gupta’s role with iTV Network, Kartikeya Sharma, Founder and Promoter of iTV Network, said: “With increasing competition, emergence of multiple media and an increasingly transitory audience attention span, Pooja with her experienced blend of marketing acumen will play an instrumental role in helping our marketing activities keep pace with Network’s growth as we ramp up to launch more sustainably designed products to meet the demands of our viewers, and seek to reinforce our commitment through engaging and thought provoking content to increase traction with the company’s advertiser-customer.”

     

     

  • Developed by creative agency Wieden and Kennedy, is a 45-second film that captures the brand philosophy and asks the youth to express their true self through music

    Budweiser launches first ever TVC in India

    By A Correspondent

     

    Budweiser has unveiled its first ever TVC in India titled ‘Let Your Sound be Seen’.

     

    The TVC marks the brand’s music-led campaign under Budweiser Experiences. The TVC, developed by creative agency Wieden and Kennedy, is a 45-second film that captures the brand philosophy and asks the youth to express their true self through music.

     

    Commenting on the campaign, Kartikeya Sharma, Marketing Director, ABInBev, India, said: “2017 has been a fantastic year for Budweiser Experiences, as we brought to life never-seen before music and cultural experiences like Halloween and BUDx in India. Our first Made-in-India TVC captures how music provides real freedom to today’s millennials and inspires them to live life on their own terms. Budweiser Experiences will continue its agenda of effective storytelling and impactful story-doing in the coming year as well.”

     

    Speaking about their inspiration behind the campaign, Jonathan George, Creative Director, Wieden and Kennedy, Delhi added: “Our task was to make an international brand feel approachable to the Indian millennial via the passion point of music – so we showed a house party that makes you wish you were there, combining a modern vibe with the spontaneity of the Indian scene. We wanted to give a message that through music, anyone and everyone can show their true selves. Getting the music right was equally crucial, and Jungle’s ‘Busy Earnin’ gave us the perfect texture of old-school synth and energetic dance music.”

     

     

  • The Delhi bureau is now the BBC’s largest outside the UK. It will become a video, TV and digital content production hub for the whole of South Asia

    BBC bullish on India with 4 language services

    By A Correspondent

     

    BBC News has begun a major expansion in India, launching news services in four Indian languages – Gujarati, Marathi, Punjabi and Telugu – and relaunching a nightly TV news bulletin in Hindi, BBC Duniya, to be broadcast on India News.

     

    The new services are available online and on social media, with a Telugu TV bulletin, BBC Prapancham. This will be broadcast on Eenadu TV Andhra Pradesh and Eenadu TV Telangana.

     

    This forms part of a significant BBC investment in India, including an expanded news bureau in Delhi with two new TV studios. The Delhi bureau is now the BBC’s largest outside the UK. It will become a video, TV and digital content production hub for the whole of South Asia.

     

    This follows a huge talent drive in India, with the BBC recruiting more than 150 new journalistic staff from across the country.

     

    Said Lord Hall of Birkenhead, Director General of the BBC who was in India for the the launch: “I’m delighted to be in India to mark such a significant milestone for the BBC. For decades, audiences in India have trusted the BBC to bring them impartial, independent news, and today millions more have the chance to access the BBC in their own languages.We know the BBC is already held in great regard and affection across India, and we want to bring BBC News to new audiences, particularly the next generation of news consumers. We’ve recruited amazingly talented new journalists from across India, and it’s been an honour to meet many of them today.

     

    Added K.Bapineedu, CEO of Eenadu TV Network: “The BBC has established its brand name as a credible news channel across the globe. The initiative from the BBC to produce international stories with a global perspective, in the Telugu language and to be broadcast on the ETV Network , will add value to our existing  endeavour of reaching the Telugu audience with the highest reach and authenticity.”

     

    Said Kartikeya Sharma, Founder and Promoter of iTV Network: “The BBC is known for its well-researched and unbiased content, which will now reach our viewers in a language and format they can easily comprehend. India News is acknowledged as a channel that captures the pulse of the nation and promotes a brand of direct and responsible news coverage. With the coming together of the two, our viewers can look forward to getting a global perspective on stories of international significance from networks they can trust.”

  • Developed by New York-based creative agency Anomaly, the campaign is the brand's story

    Budweiser launches equity campaign to mark a decade in India

    By A Correspondent

     

    Budweiser has launched its first ever 360-degree equity campaign that unveils Budweiser Premium Sparkling water. Now, in its 10th year in the country, Budweiser announces its latest campaign that is developed by New York’s Anomaly. The 25-second film derives its genesis from the brand’s core principles of freedom, ambition and authenticity, notes a communique.

     

    Commenting on the campaign, Kartikeya Sharma, Marketing Director, ABInBev, India, said:“Budweiser is a 139-year-old legacy which has remained authentic to its roots, and innovative at the same time to create the best brand experience for our audience. After 10 years of being present in the Indian market, we feel the time is right to expand our outreach while we aim to push the envelope on elevating the brand experience.”

     

    Since its launch in the country in 2007, Budweiser’s communication was led by digital media supported by on-ground experiential, notes a communique, adding that this is the brand’s first multi-touchpoint campaign that has been rolled out on all platforms of media like print, electronic, outdoor and digital medium.