By A Correspondent
Danish sportswear major Hummel has signed Bollywood actor Kartik Aaryan to represent the brand in India.
Said Hummel India Director Soumava Naskar: “We are very happy to be associated with one of the most talented stars in Bollywood. He has made his own mark via sheer hard work and talent. His persona perfectly resonates with the cheerful hummel approach of inclusiveness.”
By A Correspondent
With baby chicks perched on his hand, Bollywood star Kartik Aaryan appears in a new campaign for People for the Ethical Treatment of Animals (PETA) India that proclaims, ‘Chicks Love a Vegetarian’.
Notes a communique: “As PETA India reveals in its video exposé Glass Walls, chickens killed for food are often shackled upside-down before their throats are slit. Cows and buffaloes are crammed into vehicles in such large numbers that their bones often break before they’re dragged off to the slaughterhouse, and pigs are stabbed in the heart as they scream. On the decks of fishing boats, fish suffocate or are cut open while they’re still alive.â€
Aaryan joins Anushka Sharma, Shahid Kapoor, Hema Malini, R Madhavan, and many others who’ve teamed up with PETA India to promote healthy, humane meat-free meals.
By A Correspondent
Magic Moments Music Studio, the premium brand of Radico Khaitan, has launched its new TV campaign recently. The campaign theme centres around the brand tagline ‘Make Every Moment a Magic Moment’ featuring brand ambassadors Jacqueline Fernandez and Kartik Aaryan as the main protagonists.
Speaking on the new campaign launch, Abhishek Khaitan, MD, Radico Khaitan said: “We are thrilled to launch the new exciting campaign of Magic Moments that is aimed to inspire the young and those who are young at heart. Magic Moments signifies energy, fun, zeal and zest. Our new brand ambassadors Jacqueline Fernandez and Kartik Aaryan are synonymous with what we stand for – distinctive flavour with a confident and sparkling personalityâ€.
Added Akashneel Dasgupta, National Creative Director, ADK-Fortune Communications: “There are three key characters in this campaign Jacqueline, Kartik and the city of Budapest. It has probably happened to quite a few of us, that we meet someone in an unexpected place and spend a few magical moments with them that gets etched in our minds foreverâ€.
By A Correspondent
Radico Khaitan Limited has appointed Jacqueline Fernandez and Kartik Aaryan as brand ambassadors for its brand Magic Moments. The actors will endorse Magic Moments’ entire portfolio consisting of Magic Moments, Magic Moments Remix, Magic Moments Verve and Electra range as the brand looks to reinforce its position as the category leader.
Managing Director of Radico Khaitan, Abhishek Khaitan, MD, Radico Khaitan said: “We are extremely delighted to have Jacqueline Fernandez and Kartik Aaryan representing Magic Moments. With this association we aim to further strengthen our position in the Indian market and take our brand to the next level. Magic Moments is targeted for the youth and those who are young at heart. Jacqueline and Kartik are the perfect embodiment of what we stand for – distinctive flavour with a confident and sparkling personality.â€
By A Correspondent
On completing 20 years, men’s fashion brand Mufti has appointed actor Kartik Aaryan as its first ever brand ambassador.
The brand Mufti was launched in 1998 by Kamal Khushlani with an ambition to provide an alternative dressing solution that didn’t conform to the uniform codes of mainstream fashion. Said Khushlani: “Since inception, Mufti has evolved as a denim casual wear brand and Kartik’s fun, easy-going and youthful persona goes perfectly with the brand’s image.â€