VIP Industries has unveiled its latest campaign for its refreshed homegrown brand, VIP. The relaunch includes unveiling a new brand logo and identity, a new consumer proposition and a new collection. And all=new brand ambassadors, Saif Ali Khan and Kareena Kapoor Khan.
Commenting on the core idea behind the rebranding, Sudip Ghose, Managing Director, VIP Industries said: “The overall goal was to make the brand relevant and contemporary, whilst retaining its iconic essence. With this relaunch, we aim to grow even more relevant to our ever-evolving consumers. Kareena and Saif Ali Khan are indeed a seamless fit for VIP’s new identity and positioning of Indian modern family. As a unit they represent the ambitious travellers of today’s generation who are always on the hunt for travel luggage/ necessities that truly reflect their personalities. The duo will certainly help strengthen the brand as contemporary, fashionable, reliable and everyone’s first choice for holiday travel. With this endorsement, we are confident that we will sharply position the brand as the country’s best and leading ‘holiday’ luggage brand. If it’s Holiday it has to be VIP.”
Vanesa Body Deodorants has signed actor Kareena Kapoor Khan as its brand ambassador. The brand will also launch a TVC featuring the actor to underline the resonance between its premium range of fragrances and the Bollywood superstar.
Said Saurabh Gupta, Director, Sales and Marketing – Vanesa Care: “Kareena is one of the biggest movie stars and youth icons in India, and exudes an aura of grace, style, and refinement that enraptures her fans. She is the perfect choice to represent Vanesa, our range of premium fragrances for new-age Indian women, as its brand ambassador. We are confident that this resonance between brand Vanesa and Kareena will also ring true with our target audiences across the country, and will give a big boost to our brand salience within the Indian market.â€
Honeywell has announced a public awareness campaign to educate people about the importance and benefits of a ‘Healthy Sleep’ with its brand ambassador Kareena Kapoor Khan.
Noted a communique: “The campaign draws attention to the fact that even while sleeping, we inhale the polluted air which is full of germs, dust and PM2.5 particles which is why sound sleep alone is not always a healthy one. There are various industry reports that link air pollution to poor sleep. The aim of this campaign is to increase public awareness and to educate people about the relatively unknown hazards of indoor air pollution.â€
Personal care company Dabur India Ltd, announced Bollywood Actress Kareena Kapoor Khan as the new face of the preferred hair oil brand, DaburAmla Hair Oil. The oil brand’s new identity now has Kareena Kapoor Khan’s face on the front label, making the 75-year-old brand more contemporary and appropriate in consonance with today’s lifestyle.
“We are proud to welcome Kareena Kapoor Khan into the DaburAmla family. DaburAmla hair Oil has always been associated with beauty and has been known as the key behind strong, healthy, long and beautiful hair. Kareena’s vibrant persona, pan-India appeal and her confident attitude makes her a great fit for our brand,†said Rajat Nanda, DGM – Hair Oils, Dabur India Ltd.
N P Singh, CEO, Sony Pictures Network, India, Paul Dempsey President, Global Markets, BBC Worldwide, Saurabh Yagnik, EVP and Business Head, Sony English Cluster
The Sony BBC Earth channel will go live on March 6, 2017 at 8pm.The premium factual entertainment channel is being launched by MSM Worldwide Factual Media, a joint venture between Sony Pictures Networks India (SPN) and BBC Worldwide.
The channel will bring award-winning, premium factual content from the BBC and will feature acclaimed film-makers and storytellers like Sir David Attenborough, Steve Backshall, Ben Fogle and Gordon Buchanan. Â It will be available in both SD and HD in English, Hindi, Tamil and Telugu.
As a run-up to the launch, the channel has created a brand film with its ‘Feel Alive’ Ambassador Kareena Kapoor Khan Said NP Singh, Chief Executive Officer, Sony Pictures Networks India on the launch: “Sony Pictures Networks is known to create compelling and differentiated brands across all genres that it operates in. Nurtured as a JV partnership, Sony BBC Earth, combines the strengths of both partners; including fascinating content, estimable brand equity and superior sales and distribution prowess.This gives Sony BBC Earth a distinct positioning and watchability. I am confident that this channel will be amajor player in its category.â€
Added Paul Dempsey, President Global Markets, BBC Worldwide:“Our relationship with Sony has been a long one, built in the first instance on our production business, and one that has since grown across all key areas of BBC Worldwide’s operations. We partner with them to bring top programmes like Sherlock, Orphan Black and Top Gear on AXN to our fans in India, and now, this joint venture which is a pioneering model for us. By working with a respected local partner of the caliber of Sony Pictures Networks, we look forward to bringing BBC Earth’s world class content to a new audience who we know has a huge appetite for premium factual programming.â€
Said Saurabh Yagnik, EVP and Business Head, English Cluster, Sony Pictures Networks India, while expressing his bullishness on the channel: “SPN’s philosophy is to create brands based on deep consumer understanding. We have worked extensively with viewers to sharpen our insights into what they want and have synergised this understanding with our compelling content and storytelling. Our brand positioning of ‘Feel Alive’ captures the emotion of subliminal happiness which viewers experience when they consume our content. This has been brought to life through a clutter-breaking film featuring our ‘Feel Alive’ ambassador, Kareena Kapoor Khan – whose persona embodies positivity, happiness and full of life demeanour that naturally blends with what our channel and its content stands for.â€
The soon-to-be-launched factual entertainment channel Sony BBC Earth, has roped in Kareena Kapoor Khan as its ‘Feel Alive’ambassador. This is the first time that the actress has become part of a factual entertainment channel.
Saurabh Yagnik, EVP and Business Head, English Cluster, Sony Pictures Networks India said: “We are excited to have Kareena Kapoor Khan as the ‘Feel Alive’Ambassador for Sony BBC Earth. Her personality perfectly resonates with our brand proposition and channel content, which will be revealed soon. I am confident that this unique association will take the factual entertainment experience to a whole new level for our viewers in India.â€
The soon-to-be-launched factual entertainment channel Sony BBC Earth, has roped in Kareena Kapoor Khan as its ‘Feel Alive’ambassador. This is the first time that the actress has become part of a factual entertainment channel.