MxMIndia

Tag: Kareena Kapoor Khan

  • Aims to strengthen its brand

    Saif-Kareena roped in as brand ambassadors for Trevoc Realty

    Trevoc, the luxury real estate builders and construction company in Gurugram, has roped in Saif Ali Khan and Kareena Kapoor Khan as its brand ambassadors.

    Said Gurpal Singh Chawla, Managing Director, Trevoc, expressing his enthusiasm about this collaboration: “We are thrilled to welcome Saif Ali Khan and Kareena Kapoor Khan to the TREVOC family. Their iconic status and shared values resonate deeply with our brand ethos of blending legacy with luxury. With their association, we aim to elevate the living experience and continue our legacy of excellence in the real estate domain.”

  • To provide accessible luxury to every household

    Kareena to promote MyTrident furnishing brand

    By Our Staff

     

    MyTrident, the flagship home furnishing brand of Trident Group, has released a festive campaign with its brand ambassador Kareena Kapoor Khan. The festive campaign revolves around the theme of “My Love for Home,” and includes a range of new festive collection.

     

    Said Neha Gupta, Chairman, MyTrident: ‘The idea behind the campaign was to push our creative boundaries and bring out choice and value. With Kareena Kapoor Khan on board we aim to inspire seamless fusion of luxury with high performance.’

     

  • Pluckk, our favourite provider of sambar veggies, has got the actor as an investor and endorser

    Pluckk partners Kareena Kapoor as Investor & Brand Ambassador

    By Our Staff

     

    We love its sambar veggie mix though don’t always find stocks on the online food delivery apps. Pluckk, India’s leading lifestyle-oriented fresh fruit and vegetables brand, has announced a partnership with actor Kareena Kapoor. The partnership not only marks a milestone for Pluckk but also sees Kareena Kapoor taking a stake in the company, cementing her position as an Investor and Brand Ambassador in the F&V industry.

     

    Pratik Gupta, CEO & Co-Founder of Pluckk said, “Our vision is to build a PAN India fresh food brand dedicated to service the needs of Indian families and homes with our network of over 1,000 farmers. Kareena Kapoor Khan’s partnership with Pluckk is set to propel us towards our unwavering goal. We warmly welcome her to the Pluckk family.”

     

    Kareena Kapoor Khan said, “I am delighted to be associated with Pluckk as an investor and brand ambassador, a brand that is at the forefront of providing safe and high-quality fruits and vegetables to consumers. As a mom personally the quality of food is very important to me. I look forward to being a part of Pluckk’s remarkable journey and commitment to help consumers eat right in all of India.”

     

  • Introduces Noura, the new fragrance inspired by floral bliss

    Kareena features in Skinn perfumes digital film

    By Our Staff

     

    Skinn perfumes by Titan introduces its new floral fragrance for women – Skinn Noura. It is a range of floral fragrances that comes in two variants Noura Iris and Noura Floret. The campaign features Kareena Kapoor Khan in the digital film.

     

    Commenting on the Noura launch, Kanwalpreet Walia, Marketing Head, Accessories Division, Titan said: “Noura, Skinn allows women, no matter where they are, to recreate precious self-moments and bring floral memories alive. We intended to communicate the experience of Noura visually and this digital film very artistically conveys it.  Just like Noura, it elevates your mood like a blooming flower. Hoping this refreshing take on fragrances will provide a captivating olfactive experience to all our women consumers.”

     

  • Created by Posterscope, the location based marketing specialist

    Saif & Kareena feature in Pepperfry meme campaign

    By Our Staff

     

    Posterscope, the location based marketing specialist, location specialist agency from Dentsu India, has launched its latest OOH (out-of-home) campaign for Pepperfry. Titled, ‘A meme perfect experience’, the campaign is India’s first memevertisement on OOH. The campaign has turned brand ambassadors, Saif Ali Khan & Kareena Kapoor Khan into memes on OOH.

     

    Naveen Murali
    Naveen Murali

    Speaking on the campaign, Naveen Murali, Head of Marketing, Pepperfry said: “With Diwali right around the corner, we are back to opening up our homes to celebrations and hence, also setting up or upgrading our homes for this occasion. What Pepperfry offers is what the consumer of today seeks in their furniture shopping experience – the true omnichannel shopping experience. It offers the convenience of online shopping with endless choices and the possibility to experience the ones they wish to, up close at the walk-in studios. Outdoor as a medium needed to be treated differently and once the campaign creative was locked, Posterscope helped in crafting a perfect outdoor plan to break the clutter with innovative thinking and creative execution, backed by location-based intelligence.”

     

    Imtiyaz Vilatra
    Imtiyaz Vilatra

    Imtiyaz Vilatra, MD, Posterscope India added: “We got an opportunity to create INDIA’s FIRST OOH Meme campaign and left no stone unturned to create a high-impact campaign for the brand. The idea here remains to create buzz and drive talkability. With Diwali being a highly cluttered environment in OOH space, this MEME campaign truly broke that and made us stand out in minds of TG.”

     

  • To create awareness about the importance of good sleep

    Kareena Kapoor to endorse Springfit mattress

    By Our Staff

     

    Springfit mattress has signed Kareena Kapoor Khan as its brand ambassador. Through its series of campaigns, the association aims to promote and make people aware of the importance of choosing the right mattress to ensure a peaceful sleep.

     

    Said Nitin Gupta, Executive Director of Springfit: “We are absolutely happy and excited to have Ms. Kareena Kapoor Khan on board as our brand ambassador for Springfit. We, as a brand firmly believe that the power of better sleep can rejuvenate you, uplift your mood, and act as a tonic for your overall wellbeing. We were exactly looking for a face who could identify with our motto and help us spread the right message among the masses of prioritizing sleep for your own good health. Mrs. Khan is not only a youth icon but also a fitness enthusiast who believes that it is important to adopt a correct sleep pattern for a healthy state of mind.”

     

  • The brand, creative and production teams  have done commendable work with the ads, writes Sanjeev Kotnala

    Tata continues to Play with Sky

     

     

    By Sanjeev Kotnala

     

    Sanjeev KotnalaUnless you are a Tata Sky subscriber or a digital algorithm picks you as a potential lead, you will likely miss out on these short, simple name change films. Additionally, these films talk of the new Tata Binge offer, including the addition of Netflix. The way the scriptwriter and the production team have managed the cast and the location itself with Covid restrictions is worth applauding.

     

    The films feature the flamboyant Saif Ali Khan and beautiful Kareena Kapoor Khan. Saif continues to surprise us with his never acknowledged versatility. Kareena, like him, plays different avatars but with the same expression, smile and trademark pout. But, both deliver memorable short scripts.  There are language films with different set of celebrities.

     

    Is there a story there?

    When a brand puts so much effort into Name Change, it suggests more than what meets the eye. The earlier name has the potential and most likely will come alive in a different Avatar sometime soon. Why would you otherwise spend so much time, effort, and media money to delink it from entertainment, TV, and Cable.

     

    Is Tata Sky later going to the sky and being an airline. It is the right name for airline by the Tatas. Now, that is a guess and a long shot. However, even if Tata Sky never becomes the Airline it should be, I would still be at peace.

     

    Did they leave the clue somewhere? What do you think?

    Back To Tata Play.

     

    SALESMAN- CUSTOMER PLAY

    The first set is a customer-salesman interaction. The charming Saif Ali khan delivers for the brand, and Kareena does the rest. The story moves forward, and for a moment, I was taken back to Tata Chota Recharge memories and how successive episodes of TVC took the story further. The recharge advantage is shared in another short clip, and the  Tata Binge app offer also gets delivered. Alas, the story shifts totally. Nevertheless, it is smartly done.

     

     

    TEACHER PLAY

    The next set of interplay is between two teachers. The History teacher enacted by Saif Ali Khan comments that Tata Sky ka Tata Play Hona eek historical moment hai. Was that more than necessary or a trap for people to think of Tata taking over Air India. The ad is nice.

     

    The chemistry between the two actors is fabulous. Then it slowly weaves in the Free Service saving in a charming style. And the Netflix offer comes back.

     

     

     

     

    DRIVER- MAID INTERPLAY.

    The third set of scripts has the duo playing as Driver and the Maid. The interaction is still meticulously executed, and both actors deliver on the script. However, the series of messages primarily relate to name change, other than bringing alive the solo mobile viewing and the collective family viewing advantage on Tata Binge.

     

     

     

    DIGITAL INTERPLAY.

    The three different characters suggest selective advertisement placement based on consumer profile data. However, the characters and locations are not so polarized to make the best use of data that the brand and media could have. Maybe I am wrong, and the brand knows something more. However, on the Tata Play channels- all the advertisements continue in a loop.

     

    However, the brand team, creative and production, have done commendable work in keeping it simple, engaging and delivering the message. Love the ads.

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    Tata Play films are also made in regional languages with appropriate celebrities from the zone.. Here is one such film.

     

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    JUST FOR CLICKS.

    Here is one of my favourite communication from Tata Sky – 10 Rupay ka Chota Recharge. Enjoy.

     

  • Kareena Kapoor Khan and Saif Ali Khan have been engaged to promote Tata Play

    Tata Sky is now Tata Play

    By Our Staff

     

    Tata Sky –DTH and Pay TV platform has announced its new name and identity, Tata Play, as its business interests grow beyond DTH services.

     

    The new identity has been created by Venturethree, London and the campaign has been designed by Ogilvy India. Kareena Kapoor Khan and Saif Ali Khan have been engaged to promote Tata Play in national markets and actors R Madhavan and Priyamani will be the face of the campaign for the South markets.

     

    Said Harit Nagpal, MD & CEO – Tata Play Ltd: “Tata Sky leveraged its market leadership in its core business to create an ecosystem of content delivery by foraying into OTT and Broadband. We believe it is time for a brand identity that resonates beyond our DTH business. I thank Tata Sons and The Walt Disney Company for backing this business, which over the years has expanded to 23 million households and made our content distribution platform a formidable player in the market.”

     

    Explaining the ethos of the new brand identity, Anurag Kumar – Chief Communications Officer, Tata Play Ltd., said, “The Tata Play brand mark and play mark takes inspiration from the “Tata” mark – borrowing and reinforcing the trust, quality and recognition of India’s most valuable brand. The word “Play” adds youthfulness, ease & simplicity to an already trusted brand. The brand colours pink and purple along with dark blue and white are vibrant, youthful and add distinctiveness to the overall identity. With Tata Play, we promise you Fun, Personalisation, Flexibility, Freedom, Quality, Innovation and Connection. With Tata Play, you Play Better. And entertainment becomes aur bhi Jingalala”

     

  • She will be seen engaging consumers talking about food hygiene

    Kareena will now sell Samrat Atta & Flours

    By Our Staff

     

    Pune-based Parakh Group has announced actor Kareena Kapoor Khan as brand ambassador for its brand Samrat Atta & Flours.

     

    Said Director Mayank Parakh: “At Parakh Group, our efforts have always been focused on sourcing the best raw materials to manufacture high quality products with a detailed focus in maintaining product hygiene. The pandemic taught all of us more about the importance of hygiene even in our own homes and we were proud to see the country’s women taking a stance to shift away from atta grinded in olden chakkis to Samrat Atta in large numbers, hence trusting us with our professional expertise in raw material selection and hygienic & touchless manufacturing and packing processes. Who better to further spread this message of home food hygiene than Kareena Kapoor Khan? Now a mother of two, Kareena has set higher standards for mothers in all avenues of child upbringing along with an excellent example of work-life balance. We share her ideology on health and hygiene for oneself and our families and we hope to spread this message out to our patrons together.”

     

     

  • The campaign has been conceptualised by Wunderman Thompson

    Kareena features in new Goodknight film

    By Our Staff

     

    Goodknight has partnered with Kareena Kapoor Khan for a new digital film to create awareness around mosquito-borne diseases like malaria and dengue. The film was showcased for the first time on Kareena’s Instagram account. Conceptualised by Wunderman Thompson Mumbai, the film features the actor in her original avatar- being concerned about her kids.

     

    Commenting on this collaboration, Sunil Kataria CEO – India and SAARC, Godrej Consumer Products Limited, said: “We are pleased to collaborate with Kareena Kapoor Khan for this awareness driven piece of communication which is credible and effective. Mosquito-borne diseases are currently surging across the country and what people don’t realise is that even one mosquito can be a threat to the family’s heath. Through this film, our intent is to reach out the masses across target groups and create awareness. Simultaneously highlight how Goodknight Gold Flash can help and empower households against mosquitoes. Apart from being one of India’s most followed and revered celebrity, Kareena symbolizes a commitment to ensure her family is healthy and protected. As a brand, we too share similar vision to ensure happy moments of families are protected uninterrupted.”

     

    Commenting on the film concept, Steve Priya, VPs & Executive Creative Directors, Wunderman Thompson Mumbai, added: “We’re all constantly aware of the invisible threat outside. And we will take every single precaution to stay protected for quite some time to come. But we forget that inside our homes too there’s a threat that’s constantly hiding. The dengue causing mosquito. And we may not even be able to spot it.We collaborated with one of India’s most loved and famous mom to create awareness and share our message of protection. To make sure that every home stays truly safe by switching on Goodknight every day.”

     

  • The film is directed by Advait Chandan and is being written by Atul Kulkarni

    Viacom18 Studios and Aamir Khan Productions announce upcoming film

    By A Correspondent

     

    Viacom18 Studios in association with Aamir Khan Productions announces their upcoming Indian film Laal Singh Chaddha, inspired by Paramount Pictures’ Forest Gump. While Aamir Khan essays the titular role in the film, Kareena Kapoor Khan will be seen paired opposite him for the third time. The film is directed by Advait Chandan and is being written by Atul Kulkarni.

     

    Said Ajit Andhare, COO, Viacom18 Studios: “It gives me immense pleasure to announce our upcoming venture with Aamir Khan titled Laal Singh Chaddha. For every cinephile out there, the must watch list of films would be incomplete without the mention of Forrest Gump. To be able to adapt the classic for Indian audiences is a long-cherished dream for many of us.  Knowing Aamir’s burning passion for this subject for many years, he is the perfect partner to bring to life this dream. I also want to thank Jim, Andrew and the wonderful team at Paramount Pictures for believing in our vision and continuously supporting all endeavors to bring some of their best content to the Indian markets.”

     

    Added Andrew Gumpert, Chief Operating Officer of Paramount Pictures in a statement: “We’re thrilled to be in business with Aamir Khan Productions and Viacom18 Studios, and to see them bringing this timeless story to a whole new generation of audiences.”

  • The format of the show will help create an engaging offering on the radio station

    RJs Jaggu & Tarana make a comeback on 104.8 ISHQ

    By A Correspondent

     

    Our favourite radio jockeys are back on air. Radio station 104.8 Ishq has bought back popular RJs Jaggu and Tarana on air with ‘The Jaggu & Tarana Show’.

     

    Commenting on the launch, Shivangini Jajoria, National Head, Operations, 104.8 Ishq said: “The format of the show coupled with Jaggu and Tarana’s exceptional style made for a formidable combination in creating one of the most engaging offerings on radio. We, at Ishq, believe in creating content that resonates well in the minds of our listeners and shows like ‘Calling Karan’ and ‘What Women Want with Kareena Kapoor Khan stand testament to that belief. Given their immense fan following, we were certain that Jaggu and Tarana will keep the audience entertained thoroughly in addition to giving listeners the right mix of songs.”