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Tag: Kapil Arora

  • The brand campaign comprising two digital films has been conceptualised by Ogilvy Gurgaon

    Philips and Ogilvy launch brand campaign for Garment Steamers

    By A Correspondent

     

    Philips has launched its ad campaign that aims to create awareness about the Philips Garment Steamer. The brand campaign comprising two digital films has been conceptualised by Ogilvy Gurgaon.

     

    Said Kapil Arora, President, Ogilvy North: “Ironing clothes is one of those household chores that receives little attention and even less love. How does one change that? For starters, with a product that’s a show stopper in terms of engineering and design. Follow that with a campaign that invests emotions into this chore and raises it to the higher plank of ironing out differences with love. I think the line ‘Silvatein mitaye, pyaar se’ has the potential to go places. Politics, sports, international disputes = it’s just so relevant to so many current scenarios.”

     

    Added Gulbahar Taurani, Marketing Director, Philips Personal Health, Indian Subcontinent: “We at Philips believe that, “Silvatein kahin bhi achi nahin lagti, Na aap par aur na hi aap ke kapdo par” and that’s the reason we are here with an efficient, effective and economical solution for the care of your special, delicate and favourite clothes with a very relevant message, especially in this day and age, ‘Silvatein mitaye, pyaar se’.”

     

     

  • CCTV is Intelligent with CP PLUS,KyunkiUparWala Sab DekhRaha Hai

    CP Plus unveils new campaign

    By A Correspondent

     

    CP Plus has unveiled its new campaign to reaffirm its leadership in the security domain. The TVCs features Salman Khan as the CCTV ambassador of the brand.

     

    Said Aditya Khemka, Managing Director, CP Plus:“There has been a lot of consciousness and awareness generated on the effective deployment of surveillance solutions. Being the market leader, we have realized the urgent need for intelligent security systems. We aim to amplify the intelligence of our security solutions through the optimum use of a host of intelligent features available.”

     

    Added Kapil Arora – President, Ogilvy Group Companies North:  “CP Plus has been the pioneer in electronic surveillance, pretty much leading the way for the segment. As adoption of security cameras increases, they have largely been seen as passive recorders of events. With CP Plus intelligent security systems, we believe that role can become of an active deterrent.”

     

    Said Ajay Gahlaut, COO Ogilvy North & Deputy COO, Ogilvy India: “The creative task was to reinforce the leadership of CP Plus in the surveillance category and build on the brand’s existing communication; Uparwala sab dekhrahahai. Using Salman Khan as the brand ambassador, we have attempted to bring alive stories from various aspects of life showcasing the intelligent technology solutions that CP Plus has in their products.”

  • The campaign has been conceptualised by Ogilvy & Mather, Gurugram

    Mother Dairy unveils latest TVC for ‘Chillz’

    By A Correspondent

     

    Leading milk and milk products player, Mother Dairy, has launched its new TVC for its Chillz range of ice creams, targeting the peer group – emerging consumers of India. The campaign has been conceptualised by Ogilvy & Mather, Gurugram, while the production has been executed by Chrome Pictures.

     

    Speaking on the Campaign, Randhir Kumar, General Manager – Marketing (Dairy Products), Mother Dairy Fruit & Vegetable Pvt. Ltd: With the launch of Mother Dairy Chillz TVC we are targeting consumers who are fond of Ice-creams which are best to resist the heat in scorching summers. With growing urbanisation and exposure to global trends, the consumer expectations have also evolved. As a consumer-centric organisation, we take the the onus of meeting those expectations on us.”

     

    Added Kapil Arora, President, Ogilvy North: “One of the best things about Mother Dairy and its range of delightful Ice Creams is that they are made with real ingredients of the finest quality, that are added to it in abundance. Our creative idea revolves around the simple truth that these ice creams are so delightfully indulgent that they aren’t meant to be shared; Mother Dairy ice creams ‘made for you, and only you’.”

     

  • The new Kohler campaign comprises an integrated outreach and engagement plan

    Kohler pushes focus on Veil via new campaign

    By A Correspondent

     

    With the concept of millionaire toilets seeing a rise around the globe, Kohler – a leader in kitchen and bath designs has unveiled their new campaign titled ‘Irreconcilable Differences’. As a part of this campaign, Kohler showcases their commitment to design and technology by introducing yet another differentiated product – The Veil Intelligent Toilet. The Veil combines thoughtful design, powerful performance and user friendly functionality, giving a unique, innovative and luxurious experience to consumers.

     

    The new Kohler campaign comprises an integrated outreach and engagement plan. This campaign will be spread across all platforms TV, Print & Digital. Featuring with this campaign is a TVC on irreconcilable differences directed by the experienced Vinil Mathew, from Breathless Films, who also directed the hit feature film Hasee toh Phasee. Interestingly this TVC shows how the new, unique and luxurious toilet – The Veil helps in reconciling a millionaire couple going through separation.

     

    Commenting on the launch of this campaign, Salil Sadanandan, Managing Director, Kohler Kitchen and Bath, India said: “Veil is the perfect meld of design and technology. With the Veil Intelligent toilet, we are giving consumers a unique & luxurious experience. We wanted our communication to be different from the usual bathroom advertising, while staying true to the brand’s philosophy.”

     

    Irreconcilable differences campaign will strike a chord with consumers owing to its story and the fabulous Veil. The TVC revolves around a rich couple going through separation with the new product Veil playing a lead role. Kohler with the new product shows that a product can address the balance of luxury, innovation, elegance, and technology.

     

    Conceptualized by O&M Advertising, Gurgaon, the campaign features a touch of Kohler’s trademark boldness, thus making it something of a landmark in a category that largely adheres to conventional communication themes. It is aimed at high-end luxury users and is the first step towards reimagining the brand core of ‘Bold’ and infusing it with luxurious texture.

     

    Kapil Arora

    Kapil Arora, President- O&M Advertising North said: “By targeting the elite, you need to sell a luxury product to an audience that is not impressed by premium imagery alone.”

     

    The result is an idea that is as compelling as its execution.

     

     

     

     

     

     

     

  • Showcasing the revolutionary BMW xDrive, the film illustrates the power of dominating in luxury that the BMW X range possesses

    O&M unveils new campaign for BMW X range of SAVs

    By A Correspondent

     

    ‘Bold Luxury’ takes center-stage in the Indian automobile market with BMW’s latest campaign for its X range of SAVs. Led by the launch of the all-new BMW X6, the ‘Leave Your Mark’ campaign urges the new age Indian X-Range consumer to go out there and dominate all terrain and facets of his life in the luxurious BMW X range of SAVs.

     

    Conceptualized by Ogilvy & Mather Gurgaon for BMW India, the ‘Leave Your Mark’ film entails different BMW X cars traversing a variety of landscape in the city and beyond leaving behind an ‘X’ mark wherever they go. Showcasing the revolutionary BMW xDrive, the film illustrates the power of dominating in luxury that the BMW X range possesses.

     

    Frank-E. Schloeder, Director Marketing, BMW India said: The ‘Leave you mark’ campaign represents the go-getter attitude of the modern day Indian in life and on the road. And it blends in perfectly with the BMW X range, an embodiment of boldness in design and performance.  We believe that this campaign will appeal to our discerning, status oriented consumer who demands more than just a luxurious car for his everyday journeys.

     

    Kapil Arora

    Kapil Arora, President – Branch Head, Ogilvy & Mather North: The BMW X range has stood for luxury with the heart of superior performance. We’ve taken this one step further and are telling our consumer that he has the whole world out there, waiting to be conquered. And now he has the perfect companion for it.

     

     

    Ajay Gahlaut

    Ajay Gahlaut, Executive Creative Director, Ogilvy & Mather: Positioning an iconic product like the BMW X brand in India was an exciting challenge. Having known the thrill of driving one for a few years now, I can vouch for how dominating these cars can be. That’s why our film showcases the X range at its dominating best.

     

  • As part of this exercise, Alok Sinha has been brought in as President, Planning

    Ogilvy Gurgaon strengthens leadership team

    By A Correspondent

     

    The Gurgaon office of Ogilvy has recently announced a number of additions to its senior management team.

     

    Alok Sinha

    As part of this exercise, Alok Sinha has been brought in as President, Planning. With over 20 years of experience across research, advertising, media and digital, Alok has worked with brands like IBM, Unilever and Vodafone. He has also had extensive experience across South East Asia, in a regional communications planning role at Aegis and subsequently as lead on the P&G businesses at Carat, Philippines. Most recently, he led the strategic digital mandate for Mindshare in South Asia, where his focus was on strengthening Mindshare’s planning product and the strong integration of digital thinking on businesses including futuristic projects like the Loop Room.

     

    Kapil Arora

    Kapil Arora, Branch Head, Ogilvy Gurgaon said “Over the last three years, the office has grown significantly across disciplines and we felt the need to bring in the right talent to help navigate our clients’ businesses through a rapidly changing environment.”

     

     

    Ajay Gahlaut

    Ajay Gahlaut, Executive Creative Director, Ogilvy North said, “As our business gets more dynamic and interconnected every day, we are constantly looking for leaders who can join the dots effectively and enable a better, more integrated creative product.”

     

     

    Chandana Agarwal

    Chandana Agarwal has taken on the role of Managing Partner of the Advertising function. Chandana has been with Soho Square and Ogilvy Gurgaon for over four years now and has been responsible for great work across brands like Philips, Sprite, Taco Bell, Pernod Ricard & Honda, amongst others. In her role as Managing Partner, she will work with Kapil to steward the advertising business of Ogilvy.

     

    Namrata Balwani

    Namrata Balwani has been appointed as Senior Vice President and Head of Ogilvy One, Gurgaon. Namrata moves in from Media2win, a digital agency she co-founded, where she was CEO. A graduate from MICA, she has been at the forefront of media & the digital medium in particular, leading a host of brands to success and recognition across the Abbys, Yahoo Big Idea, IAMAI, Campaign India & many other industry awards.

     

  • The film showcases a kid who won't stop at anything while he chases his dream

    O&M unveils new campaign for KFC’s new offering Flaming Crunch

    By A Correspondent

     

    KFC has launched an ad film that showcases their new offering Flaming Crunch. The film has been conceptualised by Ogilvy & Mather

     

    The film showcases a kid who won’t stop at anything while he chases his dream. It is an ode to all those who have passion for something and they don’t stop pursuing their passion because of the obstacles that they face, while chasing their dreams. It talks about the “Fire in the belly” that keeps people like these going. The creative expression i.e. ‘feed your fire’ captures the spirit and also connects back to the product.

     

    The film encapsulates the journey of the kid who was a basketball star in his school and along the way he finds himself in uncharted waters while being benched. In the end he re-gains lost ground by overcoming the challenges that were thrown at him.

     

    Dhruv Kaul, CMO, KFC India said, “With this campaign the intent was to go back to the core and build flavour innovation that is in line with evolving consumer trends. Made from the hottest (ghost pepper) naturally grown chilli of the world, Flaming Crunch is a product that ignites your taste buds and fires your passion!”

     

    Kapil Arora, President – North, Ogilvy & Mather quoted, “The new KFC ‘Flaming Crunch’ is the result of great tasting KFC chicken meeting the hottest natural chilli known to man. We were tasked not just to highlight the unique, fiery nature of the product, but also relate it to the lives of today’s youth. The resultant creative expression i.e. ‘feed your fire’ and communication do just that – talking to youth characterised by a fire in the belly; to those who don’t stop till they get to their goal.”

     

  • Through its new campaign, Don't Postpone Joy, BMW exalts Indians to embrace the present over the future

    BMW urges ‘Don’t postpone Joy’ through new campaign

    By A Correspondent

     

    Known for its sheer driving pleasure, BMW has now opted for a brand campaign to rekindle love in the age of EMIs.

     

    Through its new campaign, Don’t Postpone Joy, BMW exalts Indians to embrace the present over the future. The key message seems to be that the earlier you buy a BM car, the longer you enjoy it, so why postpone?

     

    The film opens on a new born child and quickly the child turns into a 60 year old – going through various life stages in matter of seconds with a VO saying a human being goes from 0-60 in under 2 billion seconds and at what point in your life would you start enjoying the ride. Conceptualised and made by Ogilvy Gurgaon for BMW India, this film has been specifically made for the Indian market.

     

    Frank-E. Schloeder, Director Marketing, BMW India said, “The luxury car market has a great potential in India. Our latest campaign “Don’t Postpone Joy” addresses certain mental and cultural barriers that we feel exist towards luxury consumption in India. Since JOY is BMW – BMW in this campaign is reminding people that life is passing by and it’s about living for the moment & enjoying rather than worrying about the future.”

     

    Kapil Arora, President – Branch Head, Ogilvy North said, “A large part of affluent India that spends on homes, holidays, weddings and jewellery, still deny them-selves the joy of a luxury car. They spend their lives running the race, living for others and postponing their own joy. This campaign talks to that segment, extolling them to stop postponing joy and to not let life pass by, without experiencing the joy that is BMW.”

     

  • The company is promoting the concept of going hands-free with its new campaign themed "Hands are made for Love"

    Ogilvy promotes ‘Gracious Living’ proposition for Kohler

    By A Correspondent

     

    In keeping with its vision to offer ‘Gracious Living’ to its consumers, Kohler has taken a new route of communication for its range of bidet seats – PureClean. Instead of going the utilitarian route, the company is promoting the concept of going hands-free with its new campaign themed “Hands are made for Love”.

     

    The TVC explains the utility and insight behind the launch of PureClean and encourages consumers to go hands free with the product. It begins with two little kids enjoying a pillow fight with each other while a voice-over says ‘Hands are made to Play’. The next frame shows a little girl carrying a Halloween pumpkin for trick-or-treating. The voice-over adds- ‘Hands are made to Share’. The next frame moves to show a couple enjoying an evening together with the voice-over saying ‘Hands are made for Joy’. The film then moves on to show the PureClean multi-functional bidet seat which are positioned as ‘Hands-free hygiene for everyday routine’. The final voice-over says ‘Hands are made for Love’

     

    Talking about the new campaign, Kapil Arora, President-Branch Head, Ogilvy North said, “This campaign and TVC in particular has been designed keeping in mind hygiene conscious consumers. It highlights the hands-free concept as an extension of the gracious living philosophy behind all Kohler products.”