In a multi-agency pitch, 82.5 Communications has bagged the creative duties of SpexMojo, a new venture of GKB Hitech, lens manufacturing company, and Shivkumar Janardhanan, former CEO of Essilor India and South Asia. The agency’s Bengaluru office will handle the business.
Said Kapil Arora, Co-Chairman & CEO, 82.5 Communications: “It is indeed a delight to be accorded the mandate to help build the Spexmojo brand, right from its inception. There is an infectious sense of passion that we share with Team GKB and hope to channelise that, into a meaningful and disruptive offering for consumers.”
82.5 Communications announces the appointment of Anirban Mozumdar as Chief Strategy Officer, based in Mumbai. He replaces Rishabha Nayyar, who has moved on from the agency to pursue his interest in academics.
An alumnus of MICA, Mozumdar has over 24 years of experience across India and the South Asian region, in agencies like Leo Burnett, Publicis, DDB, Y&R and ITSA. Over his career, he has worked extensively across the B2C, B2B and D2C sectors and on popular brands like P&G (Tide, Rejoice, Whisper), Nestle (Maggi, Nestea), Wrigley’s, Philips, Bajaj Auto, Indian Oil, Emami, Thums Up and Maruti Suzuki, among others.
Sumanto Chattopadhyay and Kapil Arora
Said Sumanto Chattopadhyay, Chairman & CCO: “I’m delighted to welcome Anirban aboard as our national strategy lead. His vast planning experience across categories and countries, his entrepreneurial ability and his understanding of behavioural science are just a few of the assets with which, I am sure, he will enrich our people and our brands.”
Added Kapil Arora, Co-Chairman and CEO: “Anirban has a love for the business that reflects in an almost immediate connection over stimulating conversations, passionate idea exchanges and loud laughs. We’re lucky to have a person of his pedigree and passion, join us, to partner our clients and the 82.5 family, in our growth journey.”
On his move to 82.5 Communications, Mozumdar said: “It is thrilling to be in the thick of brand-building and advertising in these fast-changing times. With a team that makes creativity potent with passion and grit. I am looking forward to working with Sumanto, Kapil and the entire team at 82.5 Communications, to build business and value for a really exciting set of brands.”
82.5 Communications has bagged the creative duties Bengaluru-based fintech startup Slice. The agency’s Bengaluru office will handle the business.
Speaking of the win, Kapil Arora, CEO & Co-Chairman, 82.5 Communication said: “The fintech world is abuzz with opportunity and amongst the most exciting, is Slice. We are excited to partner the brand in its endeavour to financially empower India’s youngsters and look forward to creating transformational work on a transformational brand.”
Added Rajan Bajaj, Founder & CEO, Slice: “From the get-go, the team at 82.5 communication has understood what slice is building and the transformational impact it will have on the payments ecosystem in India. We are very happy to partner with an agency that actually helps take our mission to the next level. 2021 has some exciting things in store and we are thrilled to have 82.5 comm on this journey with us.”
Construction major ACC Limited has rolled out a new digital-first campaign for its product – Gold Water Shield, a water-repellent cement. It has been conceived by 82.5 Communications.
Speaking about the Gold Water Shield campaign, Ashish Prasad, Chief Marketing Officer and Strategic Initiatives, ACC Limited, said: “ACC has always been an innovator at heart. Gold Water Shield is our testament to that. With such a compelling USP, we decided to talk about it straight up, without frills and drama.”
Sumanto Chattopadhyay
Added Sumanto Chattopadhyay, Chairman and Chief Creative Officer, 82.5 Communications: “When you have a product as good as gold and a reputation to match, you can afford to say it like it is. Surprisingly few brands have the stature to carry off this straight-shooting approach, making our communication unique.”
Said Kapil Arora, Co-Chairman and CEO, 82.5 Communications: “ACC is a pioneer in cement manufacturers in the country. And with Gold Water Shield, they’ve introduced yet another extremely relevant offering for Indian consumers looking to avoid leakage problems,
Kapil Arora
right from the time of construction. We’ve seen the product in action ourselves and also spoke to consumers who had used it and now swear by it. That’s where the inspiration of the un-ad came from. No drama. Only delivery. With ACC Gold Water Shield.”
Jeeru, the Jeera Masala drink from the house of Xotik Frujus, has a new campaign conceived by by 82.5 Communications. It is titled ‘#JeeruInside #JeeruOutside’.
Said Sumanto Chattopadhyay, Chairman and CCO, 82.5 Communications: “It’s wonderful when a brand gives you the opportunity to be whacky — in a relevant way, of course. We had fun creating this campaign. Fun that should lead to great results! Cheers to Jeeru! Cheers with Jeeru! Inside. And outside.”
Added Kapil Arora, Co-Chairman and CEO, 82.5 Communications: “The monsoon always brings about mixed emotions. Some love the rains, others love to hate it. With this fun campaign, we wanted to reiterate, whatever your stance this monsoon – make the moment more refreshing, with Jeeru. Inside or outside.”
82.5 Communications has announced the appointment of Preeta Mathur as Group Creative Director, 82.5 Communications. She will be is located in Delhi and will head creative for 82.5 Delhi.
Said Sumanto Chattopadhyay, Chairman & Chief Creative Officer: “Preeta Mathur joins us as the new creative head of 82.5 Delhi. With two decades of experience at agencies like JWT, DDB and Grey, she has worked on Adidas, Nestlé, Pepsi, Marico, Hero Honda, GSK, UNICEF and USAID, amongst other brands. She considers herself an insight miner and was keen to join 82.5 because our India-first positioning appealed to her. I look forward to Preeta taking the 82.5 Delhi creative product to the next level.”
Added Kapil Arora, CEO and Co-chairman, 82.5 Communications: “In Preeta, we found a happy human being, who believes as much about building a great work environment, as the work itself. She is rooted in consumer insight and has the wings to deliver ingenious creative solutions for our fantastic set of clients at 82.5 Delhi. I look forward to Preeta and Chandana Agarwal making our formidable Delhi offering even stronger.”
82.5 Communications has announced the appointment of Rishabha Nayyar as National Strategy Lead. Nayyar will have planning teams across Mumbai, Bengaluru and Delhi reporting to him. He will report to Kapil Arora, Co-Chairman & CEO.
Said Kapil Arora, Co-Chairman & CEO: “Rishabha brings a depth of strategic thinking and grounded-ness that is rare to find today. His experience and great work across big and small brands, legacy and new age businesses alike, will add not just the requisite strategic firepower for our clients, but also act as a force multiplier to our creative product. Having been an entrepreneur early on in his career, Rishabha also shares the 82.5 gene of passion for the new. We’re stoked to have him on board at this exciting phase of our growth journey.”
Added Sumanto Chattopadhyay, Chairman & Chief Creative Officer: “With much of our senior management schooled at Ogilvy, I welcome the fresh perspective Rishabha brings in as an ‘outsider’.”
Nayyar was Executive Director of Brand Strategy at Lowe Lintas, before moving over to 82.5 Communications.
Bringing together the product truth of healthy teeth and the Cricket World Cup, Dabur Red Paste has launched its latest ad film titled #Sabkochabajaayenge. The brand campaign comprising a series of films for digital and TV has been conceptualised by Ogilvy North.
Said Kapil Arora, President, Ogilvy North: “When Dabur Red Paste spoke to us about building a connect with fans during the Cricket World Cup, we knew we needed to make it both fun and brand relevant, to stand out in the clutter. Making the cricket connect with Dabur Red Pastes brand promise was the key. Once we had that we had a ball (literally). The result? Five kadak films that are testament to a fabulous client and brand.”
Added Harkawal Singh, Head Marketing, Oral Care, Dabur India: “Protection from Dental Problems for Strong Teeth and Healthy Gums is the core promise of Dabur Red Paste. Cricket is one of those opportunities that allows your brand to reach out and engage with a large audience. Sabko chaba jaayenge gave us the perfect plank to have this conversation in a fun and engaging way while subtly plugging in the Dabur Red Paste benefit.”
Effective August 1, 2019, Kapil Arora will take over as Co-Chairman & CEO of 82.5 India and will partner Sumanto Chattopadhyay in leading and growing the 82.5 brand and business in India. VS Srikanth, the current CEO of WPP agency 82.5 India, will move on by the end of September 2019. Srikanth, we hear, is now moving on… no, not joining another network or setting up a new agency but getting into a venture in the Indian tourism sector.
Said Piyush Pandey, Chief Creative Officer, Worldwide & Executive Chairman, India, The Ogilvy Group: “82.5 is now a strong, independent WPP agency in its own right, with great talent and even greater aspirations. Kapil will bring new energy to 82.5 Communications in India, and will partner Sumanto to take it to new heights.”
Added Kapil Arora, President, Ogilvy North said: “After having built the Ogilvy offering across Bengaluru, Mumbai and Delhi over the last 18 years, I’ve felt a strong urge for a new challenge from within the WPP group. 82.5 Communications is just that. So when I was offered the opportunity to partner Sumanto in leading 82.5, it was an obvious decision. We have an enviable set of clients and some incredible talent on board already. My mandate would be to help mould that into a relevant, winning offering that would add disproportionate value to clients.”
Said Sumanto Chattopadhyay, Chairman and Chief Creative Officer, 82.5 Communications: “Kapil comes with a proven track record. He is a people’s person who has built strong relationships with clients over the years. I extend a warm welcome to Kapil. I am confident that together we can take 82.5 to the next level.”
So what happens at Ogilvy North, we asked. This is what we were told: First, September is some time away, and it’s likely that Big Boss and CEO Kunal Jeswani will do the trek to Delhi or spend adequate time there until the office (and clients) are in safe hands.
Pizza Hut has announced the launch of ‘Wow Everyday Value’ accompanied by a TV and digital campaign created by Ogilvy.
Commenting on the announcement, Prashant Gaur, Chief Brand and Customer Officer, Pizza Hut India Subcontinent said: “Ever since Pizza Hut entered India, customers have consistently given us a lot of credit for serving the tastiest pizzas and giving them a great experience. No surprises that we have been adjudged as the Most Trusted Brand by a reputed media house for the 13th time in a row.
With changing times, the needs of consumers have also changed, with pizzas evolving from being just a special occasion treat to an everyday home meal replacement.”
Talking about the launch of the advertising film, Gaur added: “IPL is a very critical time for brands to invest and dial-up visibility. That brings in immense clutter, making it imperative to come up with unique and distinctive creative route for high customer recall. Breaking the norm of traditional category advertising was our key motivation behind introducing ‘Agent Pizza’ and we are confident that his character will make the film stand-out from the rest.”
Said Kapil Arora, President – Ogilvy Group Companies, North at Ogilvy & Mather: “In the world of Pizzas, where value often comes at the cost of quality, Pizza Hut is the exception. With its Wow Everyday Value offering, consumers can now feast on the tastiest pizzas, at an accessible Rs 99 price point. Naturally, that makes Pizza Hut the destination of choice for pizza lovers. Our communication simply dramatises the same.”
Ogilvy has announced the appointment of Ranjeev Vij as Managing Partner of its Delhi office. In his new role, Vij will report in to Kapil Arora and will be responsible for the running of the Delhi office operations along with recently appointed Managing Partner, Amarinder Butalia.
Said Arora: “I am glad to welcome Ranjeev into the Ogilvy family. With his rich and varied experience, he brings to the table a great combination of brand building capability and modern marketing knowhow, both skills that will greatly benefit our clients in Delhi.â€
Added Vij: “Ogilvy is like homecoming for me. The energy and the enthusiasm each person in the organisation has for creativity and craft is exceptional and I have unshakable faith in its talent. I believe with my hybrid work experience, I will be able to add value to our clients and deliver on the One Ogilvy vision – that helps bridge the gap between traditional and digital landscape and envisages an integrated offering built around client needs.â€
Pizza Hut is back with a new brand film for millennial netizens that will be launched exclusively on digital platforms. Aimed at breaking the clutter when it comes to predictable QSR category advertising, Pizza Hut will use humour-based content delivered innovatively via digital platforms to reach and engage with audiences.
Commenting on the thought behind the film, Prashant Gaur, Chief Brand and Customer Officer, Pizza Hut India Subcontinent said: “Taste is the biggest driver in our category and we take pride in serving the best, the freshest and the tastiest pizzas to all the pizza lovers in the country. We wanted to make a fun film that highlights the distinctive aroma of Pizza Hut pan pizzas in an interesting way. This ad not only achieves that objective, but also enhances it with the element of a surprising twist at the end, that successfully piques viewers’ interest and makes it memorable. We hope our differentiated content strategy and digital push will spur conversations around the film amongst netizens. This is a first of many more films we will be launching going forward, given that millennial audiences are highly invested when it comes to consuming video content online.â€
Added Kapil Arora, President – Ogilvy Group Companies – North about the film: “What’s the precursor to a lip-smacking, delicious pizza from Pizza Hut? It’s irresistible aroma! One which entices your taste buds, in anticipation of the treat to come. We decided to dramatise that very enticing aroma of the tastiest pizzas, in this campaign. Taking on stereotypical, fake deodorant and toothpaste attraction stories, we contrasted the magnetic pull of irresistible pizzas from Pizza Hut at a fabulous price as the real deal.â€
