Tag: Josy Paul

  • The Anchor: The Seven(?) Traits of Creative People

    We are all born creative. Remember the first months after birth. We make amazing sounds, don’t care how we look, are comfortable with our nudity, create a mess, scream like crazy and attract a lot of attention and emotion by saying words that make no sense.

    These are the traits of a creative person.

    Then something goes wrong. Somewhere along the way we grow up. We accept conformity as a sign of social success. We fool ourselves into believing that this is the real us – our unique voice drowned by the noise of the larger collective.

    But our creativity never gives up on us. It waits inside us, dormant and patient – hoping for someone or something to let it out. Till one day we realize that ‘being creative’ is a decision. All we have to do is repeat the personal mantra “Yes, I am creative. Yes I am, yes I am creative”. And we are born again. Kicking and screaming, we proclaim our new position to the world. “I am creative!”

    So this one goes out to you, the reclaimed individual, the re-arranger of dreams, the new you in the old bottle, the enlightened fool, the one who was lost and now is found. These are your habits… who am I to restrict it to seven. Why seven? You are more than a number. Who decides these numbers any way! Let’s just celebrate you: with all your limitless magical liberated traits of creativity:

    1. You are a child. You resigned from adulthood long ago.

    2. You are not afraid to ‘act’ like a creative person

    3. Your eyes light up at a question you can’t answer

    4. You are excited about unusual problems, as well as solutions

    5. You make new connections. You fuse two seemingly unconnected things and give it fresh meaning

    6. You generate as many answers as possible. You don’t look for the one “right answer”

    7. You don’t ask if something is “logical”

    8. You set aside all rules

    9. You don’t judge the quality of an idea by looking at its “practicality”

    10. You allow ambiguity

    11. You need people

    12. You are not afraid of silence. In solitude you are least alone

    13. You are an observer, a social voyeur, a curious eyewitness

    14. You worship nature

    15. You trust your own feelings

    16. You combine intuition with logic, and in conflict listen to your gut

    17. You believe in play, you kick the problem like a football

    18. You are emotional

    19. You discover hidden meaning in information

    20. You listen

    21. You don’t listen

    22. You’re not afraid to fail. You are willing to lose

    23. You refuse to grow up

    24. You take risks

    25. You express your thoughts and feelings openly and freely

    26. You have a crazy sense of humour

    27. You are motivated by the problem itself

    28. You recognize the “Ah-Ha!” experience

    29. You have a high capacity for visual imagery and fantasy

    30. You cry easily

    31. You hate articles like this that try to define people

    32. You march to your own drum beat

    33. You are freedom’s child

    34. You don’t take ‘no’ for an answer

    35. You win

     

    By Josy Paul, age 6 (Nov 14, 2011)

  • Video Report: The new rules of engagement

     

    By Shruti Pushkarna

    [youtube width=”350″ height=”200″]http://www.youtube.com/watch?v=iQBVjzNGF9I[/youtube]

    Amid discussions at one of the biggest marketing, media and advertising meets, or AdAsia as we call it, one common thread to many a conversations was the changing reality of advertising from the consumer’s perspective. Several members of the fraternity expressed concern over the pressing need to ‘engage consumers’ in a fast changing world. MxM India caught up with a few to find out what really are the new rules of engagement.

    Keeping up with new technology and being able to deliver a digitally enhanced experience to the consumer is a growing area of focus but the underlying idea echoes the same old principle, ‘reaching out’ to the consumer.

    Prasoon Joshi, Chairman & CEO McCann Worldgroup India, Executive Creative Director of the Asia Pacific region and Chairperson, McCann Global Creative council said, “There are no new rules…it’s just that there is a new reality out there. You have to be able to understand the lives of consumers…I think if you are connected with your market, then rules or whatever you call them, will come naturally to you.”

    Furthering Mr Joshi’s view, Kelly Clark, CEO, Maxus Worldwide said that the new rules of engagement are the old rules of engagement and we have to start out by understanding customers’ relationships with brands.

    Shashi Sinha, CEO, Lodestar UM said that engagement has to come from a sum total of different activities, but foremost you need to know what the customer really likes and will participate in. Josy Paul, Chairman and CCO, BBDO India made an interesting point, saying that understanding the new rules of engagement starts from knowing that advertising might not be the only solution. Emphasizing on a collaborative model between advertisers, regional partners, PR partners and activation partners, Mr Paul said, “…it’s really about shedding your sense of the past and forgetting whatever you knew before but using your experience to assimilate and synthesize the new world.”

    Three rules of engagement recommended by Contagious Communications Consultant, Will Sansom are transparency, experience and meeting an unmet need. He said, “…First and foremost be honest…second rule is use emerging technology…and third is about identifying an unmet need and then meeting it.”

    Kitty Lun Chan, Chairman/CEO, Lowe China said that we live in exciting times where internet has revolutionized everything, and in this ‘socially-networked’ world, everyday new forms and new approaches of engagement are being created.

    Keeping it to the basics, Basabdatta Choudhary, CEO, Platinum Media underlined “relevance” as one of the constant rules of engagement in these changing times.