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Tag: Isobar

  • The white paper was authored by Mustafa Rashid from Isobar UK and Vikalp Tandon of Isobar

    Isobar predicts Headless Commerce’ as the future of transactional brand experiences

    By A Correspondent

     

    Isobar has published a white paper that elaborates on how ‘Headless Commerce’, an approach to technology architecture, plays a more critical role today.

     

    The report, titled ‘Headless Commerce: Differentiating Your Approach To Experience Commerce Strategy’ shares how Headless Commerce is an opportunity for brands. It argues that the reconfiguration of legacy systems can support the functional, emotional and tangible needs of a customer experience. It also explains how the Headless Commerce approach provides brands with greater control over the UX, giving them a consistent identity across an entire ecosystem of touchpoints and a foundation to create long-term customer relationships that can deliver sustainable business growth.

     

    Vikalp Tandon

    Said Vikalp Tandon, Global Chief Technology Officer, Isobar: “One of the biggest challenges in the experience economy for brands is to engage consumers at every touchpoint across an ecosystem. This goes beyond serving the right content at the right time. It originates in the brand’s technology infrastructure that powers their digital presence. The Headless Commerce approach allows brands to deliver a truly customer-centric experience at speed and scale which is key in today’s landscape and is needed to move forward.”

     

    Shekhar Mhaskar

    Commenting on the launch, Shekhar Mhaskar, EVP, Isobar India and Head Isobar Commerce, India added: “In this day and age, the consumer demands and desires a seamless, homogenous and uninterrupted experience that is agnostic of devices and media channels. And this is even more imperative in the realm of online commerce. Headless Commerce, as a practice, helps to solve all the above, continuously and at speed. It also empowers the brands to simultaneously innovate and improve on two important fronts – front-end customer experience and back-end technology.”

     

    The white paper was authored by Mustafa Rashid, Head of Emerging Technologies – Isobar UK and Tandon.

     

     

  • Isobar India has created an interactive approach to engross consumers by extending the stretch feature of the product on the banner itself

    Isobar launches mobile ad campaign for Wrangler’s ‘Stretch Plus’ collection

    By A Correspondent

     

    Isobar India has collaborated with Wrangler to help the brand launch its latest collection, ‘Stretch Plus’ in India. As part of the launch, the agency has devised and executed a digital media campaign for the Wrangler that focusses on engaging followers with the product’s latest feature, ‘Extra Stretch’.

     

    Suraj Nagappa

    Speaking on the launch of the campaign, Suraj Nagappa, Vice President, Isobar India said: “Our objective is to nudge the audience and make them experience the stretch feature and drive home the point, albeit in a non-preachy manner. We wanted to appeal to the viewer’s reason, and not just feeling.  The brand positioning has witnessed a significant shift to adapt to the evolving consumer behaviour. The Stretch Plus campaign has rightfully delivered on the requirement of Wrangler’s new age consumers.”

     

    Rohini Haldea

    Added Rohini Haldea, Marketing Head – Wrangler: “Interactive ads are a good way for brands to get consumers’ attention and engage with them in a way that is meaningful to the brand. With the interactive ad feature, Wrangler’s Stretch Plus campaign is aimed at creating a digital experience that highlights the product benefits in an engaging manner and incentivises the consumer to try the product.”

     

     

  • Augmented Humanity explores the ways in which technology enhances and fuels our most human attributes

    Isobar’s report on ‘Augmented Humanity’ explores key trends

    By A Correspondent

     

    Isobar predicts that 2018 will be the year of Augmented Humanity, a year where technology enhances and scales our most human attributes. In 2018, technological interfaces will become more natural and instinctive, technology will automate repetitive tasks to free up time for creativity and compassion, and artificial intelligence will meet emotional intelligence.

     

    Jean Lin

    Said Jean Lin, Isobar’s Global CEO: “Artificial intelligence is great, but humans score on emotional intelligence. The power of being human is in empathy. This cannot be automated or outsourced. Augmented Humanity will use technology to scale everything that is best and most powerful about human interaction.”

     

     

    Shamsuddin Jasani

    Added Shamsuddin Jasani, MD Isobar India: “It’s already clear that such technology will thrive in almost all businesses and will revolutionise the way we treat and manage specific services across sectors. The coming years will guide body augmentation competencies  in a number of ways that will empower humans to be smarter, stronger and more capable than they are today. In India, consumer technology has already taken a huge leap forward. Analytic practices are growing in density and companies are using machine learning and prognostic modelling to increasingly consider complex data sets.”

     

    The report argues that we may one day view the era of anonymous, one-size-fits-all transactions as a temporary blip in our evolution, and that as technology advances it will become more human, not less. It will return us to a time where voice will be the primary way we interact with the world, where we will be recognized and rewarded in stores, and where we will buy more directly from trusted suppliers.

     

    Isobar’s five key trends for 2018 explore this intersection of technology and humanity, magic and the machine, code and conscience:

    – Body Talk explores the body as an interface, as our eyes and ears replace touching and tapping.

    - Powered by People tackles the shift from customers to communities as technology turbocharges the sharing economy.

    – The Economy of Me looks at the power of AI to deliver ever more personalised products, prices and places.

    – The Ethical Algorithm tackles technology as a force for good; in a world of fake news and algorithm bias is there such a thing as moral code?

    – The Makers and the Machines explores the extraordinary union of art and technology to create outputs we could never before imagine.

     

     

  • As part of the launch, centres of excellence have been established in Americas1, EMEA2 and Asia-Pacific3

    Isobar announces global Isobar commerce practice

    By A Correspondent

     

    Isobar, part of Dentsu Aegis Network, announced the launch of a global Isobar commerce practice. The commerce practice will deliver commerce experiences for clients through globally integrated platforms and solutions that are informed by local insight. This will, notes a communique, bolster Isobar’s strategic capability to deliver commerce solutions through the Isobar commerce practice and will include 1,000+ commerce specialists across Isobar’s network in Americas, EMEA and Asia-Pacific.

     

    As part of the launch, centres of excellence have been established in Americas1, EMEA2 and Asia-Pacific3, and market-leading commerce company Bluecom will be rebranded as Isobar Commerce. The practice will include all Commerce centres of excellence, all e-Commerce, m-commerce, retail commerce experts and Commerce off-shore delivery centres within the Isobar network.

     

    Said Jean Lin, Global CEO, Isobar: “The reinvention of last mile is a key part of business transformation today, and the commerce specialists from our global practice will help our clients to win in the digital economy.  As part of Isobar’s Brand Commerce strategy, we utilise data, customer experience and technology expertise to create seamless experiences that deliver measurable commercial success.  The creation of the Isobar Commerce practice will further strengthen our commerce capability and global consistency to bring brand inspiration and transaction closer.”

     

  • Isobar India collaborated with The Forum for Marketing Education to conduct a one day workshop for professors from top B-schools of Mumbai

    Isobar conducts digital marketing workshop for top B-School profs

     

     

    Talk of the advertising and marketing sector and digital seems to be the growing buzzword all around. India’s digital marketing requirement is growing year-on-year due to the shift in the consumer mindsets. Consequently, businesses today see a dire need to effectively reach out to their target audiences through this emerging medium called digital.

     

    Isobar India collaborated with The Forum for Marketing Education to conduct a one-day workshop for professors from top B-schools of Mumbai such as NMIMS, K J Somaiya, Durgadevi Saraf Institute of Management Studies, Rizvi Institute of Management and Research and Rustomjee Business School.

     

    The agenda of the workshop was to bring the gentry up-to-speed on what’s driving digital today. Considering it was the first time the Gurus were to have a brush with the Digi-verse, the presentation module prepared by isobar was meticulously designed to cater to that. From holistic approach on the digital landscape to exciting avenues such as TV and mobile, Isobar presented an eclectic mix of trends that are sweeping the globe.

     

    Talking about the association, Shamsuddin Jasani, MD, Isobar India said, “It was an honour working with the best teachers in Management across the best B-Schools in Mumbai.  At Isobar India, we look for the overall growth of digital as well as our contribution to the industry to a large extent. Being the leading digital agency in India, we believe that it is our duty to expand digital and making sure that the professors are digitally equipped as we are now in a digital era. We are thankful to The Forum for Marketing Education for associating with us to propagate the digital knowledge”

     

    Industry veteran DrAmbi Parameswaran who marked his presence at the event was delighted to witness this initiative. He said, “Isobar team stepped in to help the Forum for Marketing Education, a non-profit body, dedicated to help improve marketing faculty in Mumbai B Schools, to conduct a very useful workshop on digital marketing. The entire team from Isobar were available for the whole day and the 30+ faculty who attended the session were highly appreciative of the workshop. What was also of great use was the very practical inputs that Team Isobar had for the participants. The Workshop was comprehensive and yet easy to understand. FME is grateful to Isobar for having offered to help in this pro bono initiative.”

     

  • It is a great opportunity to build a brand ground up using all mediums effectively, with digital being a very important part of the marketing mix

    Hug Innovations appoints Dentsu India as strategic & creative partner

    By A Correspondent

     

    Following a multi-agency pitch, Dentsu India has bagged the strategic and creative mandate for the gesture-controlled Smartwatch brand Hug.

     

    Said Simi Sabhaney, CEO, Dentsu India:  “We look forward to creating some great work for Hug, a brand that is poised to redefine the smartwatch category in India.”

     

    Confirming the news, Raj Neravati, Founder and CEO, Hug Innovations said, “Dentsu’s passion and belief in the Hug smartwatch caught our attention right from the first conversation. Their creative ideas were clear and modern and the category positioning was sharp. We are very excited to partner with Dentsu, and their ability in positioning Hug as a brand as well.”

     

    Commenting on the win, Vidya Sankar, Vice President, Dentsu India said, “We are delighted to partner with Hug. It’s an interesting category to work on and has tremendous potential to deliver great work both offline and in the digital space. Our understanding of the category, strategic direction and our integrated approach nailed the win.”

     

    Rahul Vengalil, Business Head, Isobar added, “We are excited to be working with Hug, world’s first gesture control smartwatch. This is a great opportunity to build a brand ground up using all mediums effectively, with digital being a very important part of the marketing mix.”

     

     

  • Micromax's media mandate will be handled by Zenith and the digital mandate by Isobar's Delhi office

    Micromax mandates Zenith & Isobar for media & digital

    By A Correspondent

     

    Micromax Informatics Ltd. has appointed Isobar as the digital marketing agency and retained Zenith as its media buying agency after going through a multi-agency pitch process.

     

    Entering a new phase, Micromax’s focus is going to be on providing solutions to the consumers using their phones. Therefore, one of the key focus area for the brand has been to build a strong connect with its audiences by bringing alive brand experiences across multiple touchpoints, backed by innovative product line up and hence both the agencies – Zenith and Isobar and ZenithOptimedia will help Micromax take this journey ahead.

     

    Micromax will be handled out of Isobar’s Delhi office and will focus on growing and sustaining the brand’s online presence in addition to supporting Micromax’s ongoing and future campaigns.  Zenith will now focus more on measuring performance and returns on investment to tap the target audience of Micromax in its new journey.

     

    Talking about the association, Shubhajit Sen, Chief Marketing Officer, Micromax Informatics said, “We are delighted that post the pitch process we have two of the most competitive agencies on board with Micromax. While Isobar will lead our digital mandate and we are impressed with their team of young, intuitive professionals bringing in a fresh perspective, Zenith will continue to be our agency to manage traditional media. We would also want to place on record our appreciation for Interactive Avenues (IA) and their team -they helped build Micromax brand with some real great work.”

     

    Tanmay Mohanty

    On being contacted, Tanmay Mohanty, Group CEO, Zenith expressed his delight on retaining the Micromax business and said, “We share a wonderful working relationship with Micromax. The client was impressed with our fresh approach on the Micromax brand, and the innovative thinking and rich consumer insights that we bring to the table. Going forward, we will continue to put in the best of our resources, people, tools and processes behind the Micromax brand.”

     

  • The agency won the account of the automobile brand following a multi-agency pitch

    Isobar wins digital mandate of JK Tyres

    By A Correspondent

     

    JK Tyres has appointed Isobar, the full service digital agency from Dentsu Aegis Network, as their digital agency of record. The agency won the account of the automobile brand following a multi-agency pitch.

     

    Sharing his thoughts on the association, Amitabh Prasad, General Manager – Marketing, JK Tyre & Industries said, “We are glad to see the enthusiasm that the people at Isobar have for the JK Tyre brand. While digital campaign planning and implementation comes naturally to a reputed agency like Isobar, what we are really looking forward to is the passion that these digital pioneers will bring to the table.”

     

    Shamsuddin Jasani

    Commenting on the win, Shamsuddin Jasani, Managing Director, Isobar India said, “We are privileged to work with JK Tyres. This win is a testament to the fact that we strive to provide innovative solutions and ideas without limits to our clients. It enhances our credentials as the leading full service digital marketing agency in India.”

     

  • Has launched new units and moved into a new state-of-the-art-office.

    Vizeum propels Aegis Media’s expansion in Chennai

    By A Correspondent

     

    The Vizeum operation, which began in August 2009 in Chennai, has not only managed to create an interesting niche for itself, but has paved the way for Aegis Media India to make larger investments in the market. Consequently, Aegis Media India is moving to a  bigger, state-of-the-art-office, which will house Vizeum, Isobar (Digital), Iprospect (Search), Iprospect (OOH), Hyperspace (Retail), Carat  and Carat Fresh Integrated (Activation). The new office will function from the Raheja Towers, Chennai, from July 2.

     

    Commenting on the development Ashish Bhasin, Chairman India & CEO South East Asia, Aegis Media said: “We believe Chennai will be an extremely important market in the years to come and the spectacular success of Vizeum has proven that.  Vizeum has won several businesses and expanded rapidly in Chennai. As a part of the Aegis Media’s geographical expansion plan, we are very happy to launch Carat Media in Chennai and further strengthen the Posterscope Group and Carat Fresh in Chennai. We are investing in a world class, state-of-the- art office, with the latest systems, technologies and connectivity. Shortly our clients in Chennai will have available to them all specializations under one roof. We will soon announce the launch of a few more of our services later this year. Our One Aegis promise will, from July 2nd, be available to our clients in Chennai, too. ”

     

    S Yesudas, Managing Director, Indian sub continent, Vizeum added: “I have to place on record my appreciation for Team Vizeum Chennai who saw the merit in our story and chucked their other established jobs to put their hands on ours when we were just beginning.  We will stay focused on this market in terms of our investment in our product as well as talent. My gratitude also goes out to each of our clients who have stood by us, with a special thanks to Amrutanjan  and Sambhu for being the inspiration for our launch in Chennai.”