MxMIndia

Tag: Isobar

  • Or Dentsu Creative Isobar, to be precise

    Abhijat Bharadwaj is CCO, Isobar

    Abhijat Bharadwaj
    Abhijat Bharadwaj

    Dentsu Creative India has announced the appointment of Abhijat Bharadwaj as Chief Creative Officer (CCO) of Dentsu Creative Isobar.

    Co-reporting to Amit Wadhwa, CEO, Dentsu Creative India and Sahil Shah, President, Dentsu Creative Isobar, Bharadwaj will work very closely with the leadership team to drive the agency’s creative agenda forward. He will focus on further strengthening the creative prowess and the exceptional talent pool that Dentsu Creative Isobar has built over the years working with many iconic Indian and global brands.

    Commenting on his appointment, Wadhwa said: “Abhijat is not just an exceptional creative talent but a visionary leader for this new age. His passion for excellence in both work and team building will set new industry standards. Alongside our formidable team of creative leaders, we are confident that Abhijat will propel us to new heights of success and recognition.”

    Added Shah: “Abhijat’s entry unlocks a new level of growth for us. In today’s day and age, brands need a creative agency that solves problems, regardless of platforms or mediums, because that’s how non-linear and multi-platform the consumer is. And in this new era, I believe we have a phenomenal talent pool, with strong creative capabilities and the right culture to be in the pole position. With Abhijat leading our creative from the top, I am certain we are now a team to beat.”

  • He will be the agency's Executive Director

    Rediff hires Rahul Vengalil to head Everest

    By Our Staff

     

    Rahul Vengalil
    Rahul Vengalil

    Rahul Vengalil, who was till recently Managing Partner at Dentsu’s Isobar, has joined the Rediffusion Group to lead Everest Brand Solutions as a digital-first, full-service agency. He will be the agency’s Executive Director and will report to Dr Sandeep Goyal.

     

    Vengalil will be based in Bengaluru, which will going forward, be the new headquarters of Everest.

     

    Said Vengalil: “This opportunity that I have been given is so very symbolic. We literally have to climb Mount Everest over the next few years. The future of advertising is about integrated solutions which provide accountability & efficiency to client businesses. The current integrated offerings in the market still exist in silos in a sense, and the true power of integration is often missed in brand communication. At Everest we will be in a better position to provide better services to our clients because we start with the advantage of being able to put in state-of-the-art know- how and know-why that is best-in-class. We will be digital at heart, but results-driven solutioning will be the driving thought, in everything we do.”

     

    Added Dr Goyal: “Everest today is celebrating its 75th year. And there is no better time for us than now to re-invent and re-ignite the agency. With Rahul as its youthful, yet well experienced, new leader we are looking at a bright and re-energised future for Everest. Rahul is getting together the brightest and best minds in the digital business; we are hubbing operations out of Bengaluru and Mumbai to start with; and Everest shall be fully supported by common group resources especially in strategic planning, including Red Lab. Going forward, Everest as digital-first and Rediffusion as creative-first agencies will combine to give clients the best of what their brand needs.”

     

  • To bring to attention undiscovered stories with the help of HTML innovation

    Indian Express & Isobar launch ‘News Beyond Views’

    By Our Staff

     

    The Indian Express and Isobar have launched a new initiative titled ‘News Beyond Views’.

     

    Said Heeru Dingra, CEO, Isobar India group: “The fundamental objective of journalism is to serve the people with news, opinions, comments, and information on subjects that matter in a fair, accurate and unbiased manner. Any media house cannot afford to lose sight of this obligation. This initiative by The Indian Express and Isobar India not only showcases their integrity towards the reader but will also inspire other news publications to follow suit.”

     

    Added Aalap Desai, CCO, Isobar India and Taproot Dentsu: “We believe that journalism is meant to be fair and honest, however, we don’t see this happening quite often. The responsibility then lies on our shoulders to make sure that every story covered reaches every reader. Our commitment to that kind of responsibility drove us to develop News Beyond Views. The germ and the beauty of the idea is that it is simple and a modern way of doing our job as a news corporation. When journalism of courage meets the simplicity of innovation, no news will miss the spotlight.”

     

  • Reveals the New Normal in CMO expectations post-Covid

    Isobar’s releases annual Creative Experience Survey

    By Our Staff

     

    Global creative experience agency Isobar has published its annual study of over 800 global CMOs assessing the evolution of customer experience design. Titled ‘Isobar CX Survey 2021: The Rise of Connected Experience’ the report indicates clear agreement between CMOs globally of a permanently transformed approach to marketing post-covid.

     

    The results reveal a ‘new normal’ for marketers, with the overwhelming majority in agreement that innovation, design and experience technologies are needed to meet consumer expectations post-covid. Overwhelmingly the results show an increase in creating new sensorial experiences, delivered through experience technologies and demanding a new set of craft skills that are imperative to creating differentiation. Touch-free technologies, gestural technologies, voice interfaces and virtual brand properties including avatars, idols, products experiences and configurators are all being increasingly adopted. This is an extension of the findings of the report from 2020 that saw significant marketer adoption of ‘experience technologies’ such as Voice, AR and IoT alongside a significant increase in the value CMOs placed on ideas and innovation in shaping CX strategy.

     

    Sven Huberts
    Sven Huberts

    Said Sven Huberts, Head of Innovation and Design, Dentsu and Managing Partner, Isobar: “What stands out is that experience has become an even bigger focus for how consumers are making choices around the brands they invite into their lives.  The connected future has arrived—innovation and new experience technologies are now critical in creating differentiation and growth. But it’s a connected experience – creativity that crosses touchpoint, senses and communities, and that is driving this future.  This survey is a call to arms for everyone in the industry to step up or be lost in a sea of sameness.”

     

    Amit Wadhwa
    Amit Wadhwa

    Added Amit Wadhwa, CEO, Dentsu Creative India: “The term ‘Experience’ has changed forever. In a post-pandemic world, for a brand to lead from a customer-centric position, experiences can no longer afford to be one dimensional. The findings of the survey published in ‘The Rise Of Connected Experience’ report, will give readers a more comprehensive view of a customer’s journey and deep insights into what is driving customer experience.”

     

  • Will be responsible for building the business

    Dentsu promotes Rahul Vengalil to Managing Partner, Isobar

    By Our Staff

     

    Isobar, the creative experience agency from Dentsu India, has promoted Rahul Vengalil to the role of Managing Partner. Vengalil will report into Heeru Dingra, CEO, Isobar India group and will be responsible for building the business with creative and experience as the key focus for future growth.

     

    Heeru Dingra
    Heeru Dingra

    Speaking on the appointment, Dingra said: “The solutions we offer are led by talents who possess extraordinary skillsets. Rahul is one of our finest resources with key domain expertise and with the thrill to set up new standards each time. His strategic-led, client-centric approach is in sync with our offerings. We are certain that he will accelerate Isobar’s growth trajectory for India.”

     

    Rahul Vengalil
    Rahul Vengalil

    Commenting on his elevation, Vengalil added: “I am extremely excited to begin this fresh chapter at Isobar India. My experience with Isobar has transformed my journey; and now is the time to set up new benchmarks. We have an awesome team of innovative and creative folks who are aligned with Isobar’s global vision of transforming into the most creative experience agency, worldwide. With our ‘Invent Make Change’ agenda, we are committed to being instrumental in creating an experience economy within India.”

     

  • Is a reality check for Indians in these challenging times

    Isobar creates film for Max Bupa

    By A Correspondent

     

    Max Bupa Health Insurance, one of India’s leading standalone health insurance players, has launched a fresh 360-degree brand campaign, #AbNahiKharidogeToKab?. The campaign introduces a comprehensive health insurance cover of Rs 30 lakh at a monthly premium of only Rs 620.

     

    As part of the campaign, Isobar India has conceptualised and executed a digital film for Max Bupa.

     

    Talking about the campaign, Anika Agarwal, Director, CMO & Director – Digital Business, Max Bupa said: “We launched the #AbNahiKharidogeToKab? campaign to highlight health insurance as an absolute necessity and priority for everyone, especially now when Covid-19 cases are rapidly increasing in the country and medical costs are skyrocketing.  Health and protection have become the key themes for consumers in these times and the awareness of health insurance as a category is at an all-time high. So, the need for us as a brand to communicate effectively with consumers that this is the right time to buy health insurance, was key. The film also highlights the value-for-money health insurance proposition from Max Bupa, which is a prudent choice for customers in these trying times. We believe that Isobar has put across the point wonderfully through the digital rendition of the film.”

     

    Sharing his views on the campaign, Gopa Kumar, COO, Isobar India added: “If this year has taught us one thing, it’s that Health Comes First and that we should be prepared at all times with the right tools to protect our health. That’s the kind of awareness we wanted to generate amongst the audience with #AbNahiKharidogeToKab?. We wanted to strongly encourage health-first thinking and establish that health insurance is now more important than ever. It is a necessity of today that cannot be put off till tomorrow anymore. So, with our digital film and communication, we created that sense of urgency by giving health insurance an equal prominence as we give to masks today.”

     

     

  • As per the mandate, Isobar India will manage integrated communications for Diageo's Antiquity and Captain Morgan

    Isobar wins creative and digital mandate for four Diageo India brands

    By A Correspondent

     

    Isobar India has been appointed as the creative and digital partner for Diageo India. Isobar India won the account following a multi-agency pitch and will manage the duties out of its Bengaluru office. As per the mandate, Isobar India will manage integrated communications for Diageo’s Antiquity and Captain Morgan, along with the digital duties for Signature and Royal Challenge.

     

    Speaking on the association, Amarpreet Anand, Executive Vice President & Portfolio Head, Diageo India said: “We are very happy to bring Isobar on board as our partners on some of our most prestigious brands in India, to handle the mandate of creative and digital across different brands. At Diageo, we are constantly trying to build a strong agency ecosystem and onboard the right set of creative minds to build our brands. Isobar bring their insights on brand building in the creative space and digital-first thinking which will be of much value.”

     

    On the win, Shamsuddin Jasani, Group MD, Isobar South Asia added: “We have grown from being a digital agency to an agency for the digital age. I am very happy that Diageo has appointed us as the integrated agency for Antiquity and Captain Morgan, along with awarding us the digital duties for Signature and Royal Challenge. It is an exciting opportunity and we are looking forward to delivering result-oriented strategies aiming at business transformation through the creative use of digital.”

     

     

  • The Dentsu Marketing Cloud Platform will operate as a marketing intelligence platform

    DAN Programmatic launches Dentsu Marketing Cloud Platform

    By A Correspondent

     

    DAN Programmatic has announced the launch of Dentsu Marketing Cloud Platform to power the network’s advanced analytics capabilities.

     

    Shamsuddin Jasani

    Commenting on the launch, Shamsuddin Jasani, Group MD, Isobar – South Asia said: “In our recent conversations with marketers, there is a growing pain point of limited data control due to the black boxes in which various ecosystems operate in. We are constantly hearing that clients are looking to gain deeper insights into their audiences and their journeys and to turn those insights into better brand and audience experiences. To address this concern, we have invested in developing from ground up the Dentsu Marketing Cloud Platform to present clients with greater insights to enhance marketing effectiveness and increase their control over their data.”

     

    The Dentsu Marketing Cloud Platform will operate as a marketing intelligence platform, which will house intelligence from the globally acclaimed DAN Data Labs ecosystem, first, second- and third-party data. It brings together advertising and analytics to help surface deeper insights, establish enriched customer connections and drive better marketing results.

     

    Gautam Mehra

    Added Gautam Mehra, CEO, DAN Programmatic & Chief Data Officer, DAN – South Asia: “Under the Dentsu Marketing Cloud Platform, clients will be able to better segment their audience cohorts using advanced analytics. With the integration of client owned or DAN owned pixels governing the flow of data, clients will be able to run proprietary multi-touch attribution models, market mix models and a whole gamut of services to not only provide better insights, but to deliver high touched consumer experiences through sharper targeting,”

     

     

  • Conceptualised by Isobar Sri Lanka & Response, the campaign takes a satirical take on “chair” politics

    JAT Holdings eyes ‘#AChairWorthFightingFor’ in latest digital campaign

    By A Correspondent

     

    Isobar Sri Lanka and their creative arm Response, have partnered with JAT Holdings to launch the latter’s latest digital campaign, #AChairWorthFightingFor’.

     

    Isobar and Response have created the campaign for Herman Miller, the popular American chair brand that is imported and distributed by JAT Holdings in Sri Lanka. The campaign is a witty four-episode ad series depicting modern day office politics, loosely based on the power play theme of the famous TV show, Game of Thrones.

     

    “We want our brands to ignite conversations and we have always connected with people. This novel execution has created meaningful social conversations for the brand,”said Tulsi Liyanage, Head of Marketing for JAT Holdings.

     

    Commenting on the success of the campaign, Chamith Buthgamuwa, Head of Isobar, Sri Lanka added: “We’re only halfway through the year and, already, there have been a number of digital campaigns that have set the bar high. It is always important for us to use multiple platforms to tap into pop culture trends and tell engaging stories, to consumers. It’s great to have a brand such as Herman Miller to adventure with into campaigns such as this. And, we promise you, this will not be the last from us.”

     

     

  • Mehta will report to Mike Mulligan, Isobar Global Chief Operating Officer

    Prashant Mehta joins Isobar as SVP, Global Head of Delivery

    By A Correspondent

     

    Prashant Mehta

    Isobar has appointed Prashant Mehta as Senior Vice President, Global Head of Delivery, effective immediately. Mehta will be responsible for re-imagining the next generation of Global Delivery Models for the agency, and will leverage the power of Isobar’s global network to connect talent and drive complex and strategic business transformation projects for clients. Mehta will report to Mike Mulligan, Isobar Global Chief Operating Officer and will be based in Gurgaon, India.

     

    Jean Lin

    Said Jean Lin, Global CEO, Isobar: “We are delighted to welcome Prashant to the Global Isobar team to lead our Global delivery function. Agile and effective cross-border delivery and locally relevant customer experiences on global platforms, has become one of the biggest strategic challenges when businesses and brands embrace cross-border commerce. Prashant’s vast experience from consulting to delivery, and deep expertise of the most advanced worldwide technologies, will be critical in ensuring the success of our clients’ business transformation journeys.”

     

    Added Mehta: “In today’s age, when business are getting transformed and disrupted globally at the speed of light, Isobar has an industry leading proposition to deliver experience led business transformation for our clients in a truly agile way.  I am excited to join Isobar’s Global team to drive complex & strategic Digital transformation programs leveraging the intersection of Creative, Technology & Data / AI powered by Modern software engineering to ensure our clients thrive and commercially succeed in today’s experience economy.”

     

     

  • The 2019 trends report explores the changing nature of the human relationship with technology

    Isobar launches ‘Augmented Humanity: Isobar Trends Report 2019’

    By A Correspondent

     

    Isobar has released ‘Augmented Humanity: Isobar Trends Report 2019, an exploration of five digital trends for 2019. The report explores the extent to which humanity will work in harmony with technology to expand and enrich life in 2019.

     

    Written by the innovation and strategy experts across Isobar’s 85 offices in 45 markets, the report builds on the concept of Augmented Humanity, developed by Isobar in 2018. The 2019 trends report explores the changing nature of the human relationship with technology: from how we work and play, to how we travel, shop, spend our leisure time and engage with brands.

     

    The report is centered around a belief that technology augments our experience of the world, allowing us to work more efficiently, to live healthier lifestyles, to make better human decisions and to expand our creativity. It explains why Isobar believes that this is an important moment in human history, outlines some of the myriad opportunities that these technological developments open up and shines a light on some of the challenges posed by digital disruption.

     

    The annual report provides guidance on navigating this new landscape to keep businesses and brands ahead of the curve for 2019 and beyond. Each chapter outlines why these developments are important, key examples of the trends in action, why businesses need to be aware of them, and how they can take advantage of their positive potential.

     

    Said Jean Lin, Isobar’s Global CEO: “Technology today plays a key role in driving relevance, scale, and elevating human experiences. It is our job to harness its wonderful power and the potential for businesses and brands, in serving people better in the age of Augmented Humanity.”

     

    Added Shamsuddin Jasani, Group Managing Director, Isobar South Asia: “We need to embrace the power of technology. Today, we are on the edge of an augmented age where technology is redefining the possibilities of what a human can truly be capable of. This next phase of transformational technological advances, wearable and embedded devices will unlock human potential by tapping into almost all our day to day activities. In 2019, we shall see how digital is going to be omnipresent and VOICE will be the biggest game changer in the field of marketing.”

     

     

  • The playbook was authored by Robert Tilt, Director of Nowlab at Isobar Australia

    Isobar launches Blockchain Playbook

    By A Correspondent

     

    Isobar has published a playbook to explain what blockchain is, the technology in practice and how it can be integrated into businesses today, including high growth markets Brazil, India and China. The playbook unpacks blockchain’s potential impact on the global media and marketing industry including supply chains, transparency, brand management and creativity, as well as explaining what marketers should do next.

     

    Vikalp Tandon

    Said Vikalp Tandon, Global Chief Technology Officer, Isobar: “Digital has changed the way we live and work forever. If the past is evidence, whenever a near monopoly emerges, a new technology also emerges that disrupts the industry. Blockchain could be that opportunity.”

     

    Speaking on the launch, Shekhar Mhaskar, Executive Vice President & Commerce Practice Lead, Isobar India said: “India has been on an impressive, rapid economic growth path for several years across industry sectors. With the efforts of the government and industry leaders in the Blockchain space to arrest plaguing issues, the progress is only going get catapulted into brighter and bigger realms.”

     

    The playbook was authored by Robert Tilt, Director of Nowlab at Isobar Australia, with contributions from Vikalp Tandon, Isobar Global Chief Technology Officer, Shawn Mishra, SVP, Isobar Global Managing Partner, Isobar Commerce Practice, and Simon Gill, Isobar EMEA Chief Experience Officer & Shekhar Mhaskar, Executive Vice President & Commerce Practice Lead, Isobar India.