MxMIndia

Tag: Isobar India

  • The study highlights how Generation Z is realistically ambitious,

    Isobar-Ipsos unveils #MeetTheZ Survey

    By A Correspondent

     

    Centennials or Generation Z have carved a niche for themselves and are inspiring the preceding generations in the process, as they strut forward juggling all areas with dexterity, according to the Isobar-Ipsos #MeetTheZ Survey.

     

    Said Vivek Gupta, Managing Director, Innovation, Ipsos India: “The new breed of youngsters (Generation Z) – born between 1995-2015 – is pragmatic in every possible way, true role models for older generations – they know what they want and know how to get it. Tech savvy, clear headed, confident, outgoing, valuing close bond with family, this generation embodies traits, which every parent has dreamt, for their kids to possess.”

     

    Added Gopa Kumar, Chief Operating Officer, Isobar India: “Interestingly, Generation Z does not portray the conventional stereotype – if they are digital natives, they also yearn for and prioritize offline connections. They are constantly on the lookout for authenticity and purpose when they are engaging with brands. In fact, they have an informed view of the transformative impact of technology at work and play.”

     

    The study highlights how Generation Z is realistically ambitious, and shows that at least 73 per cent of those polled are keen to pursue unconventional career paths while 80 per cent of them are willing to put their heart and soul into achieving their career goals.

     

    When digitally connected, this tech savvy generation, sometimes loosely called E-Generation, perceives technology as the means to information and empowerment. At least 55 per cent say their life runs on technology – 66 per cent believe tech helps them gain experience and acquire new skills. Interestingly, across various activities, this generation spends an average of at least 8 hours per day, online.

     

    This generation understands the dichotomy of social media – 64 per cent believe it aids in reconnecting with long lost friends; 43 per cent find it limiting in its scope for personal relationships.

     

    The study also highlights the paradox about Generation Z – on one hand they are home bodies, consciously spending time with parents, with at least 51 per cent of them consuming all meals with parents, at home, at the same time they are highly gregarious, like to hang out actively with friends (29 per cent) at least once a week, 50 per cent stay over with friends at least once a month. Parents are the anchor in their lives and at least 78 per cent of Gen Z polled claims their parents give them independence and personal space.

     

    Generation Z realizes that some relationships may not be for the long haul, 70 per cent reject a limiting relationship, while 66 per cent are accepting of relationships not moving to permanence. They are easy going when it comes to forging personal ties and don’t drain themselves emotionally. We found they are in different modes – 14 per cent of those in a relationship want it to culminate in marriage, 22 per cent of those in a relationship are not in the marriage mode just yet, 22 per cent singles are actively seeking out partners and 41 per cent are happily single and are in no rush to get into a relationship, just yet.

     

     

  • The agency will service the brand from its Gurugram office

    Isobar bags digital mandate for Max Bupa

    By A Correspondent

     

    Isobar has been appointed as the digital partner for Max Bupa Health Insurance. Isobar India won the account following a multi-agency pitch and will service the brand from its Gurugram office.

     

    Gopa Kumar

    Commenting on the win, Gopa Kumar, Chief Operating Officer, Isobar India said: “We are truly delighted to be working with Max Bupa. It’s a highly competitive category and since we are talking to a digital-first audience, we aim to do category-leading work through the creative use of digital. We are looking forward to this partnership to create a communication that drives the desired impact and achieves business outcomes for Max Bupa.”

     

    Speaking on the partnership, Anika Agarwal, Director & Marketing Head – Digital and Direct Sales, Max Bupa Health Insurance added: “We were looking for a creative partner who could help us break the monotony that plagues most of the messaging around the BFSI category. The idea was to work with a partner who could break down complex products for the consumer and help drive category education. With Isobar, we found a partner who brought in a fresh approach to the brand and were in sync with the roadmap for the brand. We are happy to work with a team that ideates with a digital-first approach and are confident that their creative nous will help us convey Max Bupa’s value proposition to the Indian consumer.”

     

     

  • The account will be handled from the agency’s Mumbai office

    Isobar India bags digital mandate for Set Wet

    By A Correspondent

     

    Isobar India has been appointed as the digital partner for Marico’s male grooming brand Set Wet. Isobar won the account following a multi-agency pitch. The account will be handled from the agency’s Mumbai office.

     

    Commenting on the win, Shekhar Mhaskar, Chief Growth Officer, Isobar India said: “It’s a pleasure to have Set Wet as one of our marquee clients. With the creative use of digital, which is at the core of everything we do, we will strive to see this partnership go from strength to strength, and partner Set Wet in its progression from a product brand to a grooming brand.”

     

    Added Prashant Lodaya, Business Head- West, Isobar India: “Set Wet is a great story waiting to be told through digital. At Isobar, we’ve always believed in doing customer centric work and Set Wet is a unique opportunity for us to demonstrate that principle.”

     

     

  • The agency has announced key leadership changes across the country

    Isobar India announces key elevations and leadership changes across India

    By A Correspondent

     

    Anadi Sah

    Isobar India has announced key elevations and leadership changes. Anadi Sah has been promoted to Executive Creative Director, in addition to his current role of Lead Innovation, Technology and Creative. As part of this new mandate, Sah will now spearhead Isobar’s Innovation and Creative Unit at a national level along with Anish Varghese, Chief Creative Officer, Isobar India.

     

    Himanshu Arora

    Himanshu Arora, Business Head Gurgaon will now be Associate Vice President, incharge of the agency’s business for North region. And Aakriti Sinha, currently  Director, Social Media, will now be National Head for Isobar’s Social Media Practice and will be responsible for scaling up the agency’s social media solutions.

     

     

     

    Madhura Ranade

    Madhura Ranade, Director, Business will take charge as Head – Branded Content & Partnerships, Isobar’s new service offering.

     

     

     

     

    Shamsuddin Jasani

    Said Shamsuddin Jasani, Group MD, Isobar South Asia on the appointments: “ We are preparing for the next stage of growth for Isobar India. We have identified the leaders of Isobar who will work with us to take the agency  to greater heights. Anadi, Himanshu, Madhura, and Aakriti have played an important role in developing the vision and leadership needed to shape our business and brand strategy across our creative, marketing and technology functions. Their promotions will ensure we continue to power our India agenda and drive excellence in our experience-led transformation proposition.”

     

     

  • The campaign intends to promote contactless everyday payments in India

    Isobar unveils integrated marketing campaign for Visa India

    By A Correspondent

     

    Isobar India has collaborated with Visa to launch the ‘Tap to pay with Visa. Just like that.’ campaign.

     

    Commenting on the launch, TR Ramachandran, Group Country Manager for India & South Asia – Visa said: “The campaign, ‘Tap to pay with Visa. Just like that.’ is designed to drive consumer awareness of contactless payments by drawing attention to their simplicity. Through this campaign, we are trying to induce a change in consumer habit, showcasing that payments can be a lot simpler than you think. Visa data shows that the lion’s share of face-to-face transactions, about 87%, are of below Rs 2000, also the threshold for contactless transactions. We are constantly working to transform digital payments through technology and a contactless card makes such payments frictionless. The campaign brings to life the thought that a tap, a simple action we inadvertently do every day, can mean much more and can actually help make everyday payments simple.”

     

    On the launch of the campaign, Shamsuddin Jasani, Group MD, Isobar South Asia added: “We are very excited and honoured that Visa has believed in us to work on such an important campaign. The work we have done on this campaign reflects our ethos of ideas without limits. I am really proud of the team who have been able to transcend mediums to deliver this project.”

     

     

  • The agency is currently testing the Beta version of the tool for its key clients across automobile, apparel, appliances and technology

    Isobar India launches new content tool

    By A Correspondent

     

    Isobar India has announced the launch of Viewcent, a solution tool in video-strategy for businesses that aim to win the maximum yet relevant eyeballs.

     

    Gopa Kumar

    Commenting on the launch, Gopa Kumar, Executive Vice President, Isobar India said: “At Isobar, we are constantly looking at developing tools which can help bring transparency in our brand marketing efforts. viewCent is one such tool that will be a one-stop video strategy solution for brands. viewCent will reflect the future of the content-consumer engagement and how well can that video resonate with its audience. This will help brands stay one step ahead of the curve by pre-empting trends and help take data-driven media decisions to improve media efficiency. It will also help build some science into the age-old question of whether a particular content will go viral or not.”

     

    Aditya Kaul

    Added Aditya Kaul, Senior Director- Insights & Analytics: “Ability to pre-empt and quantify the viral potential of content opens up a plethora of business solutions for brands. These opportunities span from prolific content creation and effective media decision making to keeping an eye on competition and ensuring brand safety.”

     

     

  • The playbook was authored by Robert Tilt, Director of Nowlab at Isobar Australia

    Isobar launches Blockchain Playbook

    By A Correspondent

     

    Isobar has published a playbook to explain what blockchain is, the technology in practice and how it can be integrated into businesses today, including high growth markets Brazil, India and China. The playbook unpacks blockchain’s potential impact on the global media and marketing industry including supply chains, transparency, brand management and creativity, as well as explaining what marketers should do next.

     

    Vikalp Tandon

    Said Vikalp Tandon, Global Chief Technology Officer, Isobar: “Digital has changed the way we live and work forever. If the past is evidence, whenever a near monopoly emerges, a new technology also emerges that disrupts the industry. Blockchain could be that opportunity.”

     

    Speaking on the launch, Shekhar Mhaskar, Executive Vice President & Commerce Practice Lead, Isobar India said: “India has been on an impressive, rapid economic growth path for several years across industry sectors. With the efforts of the government and industry leaders in the Blockchain space to arrest plaguing issues, the progress is only going get catapulted into brighter and bigger realms.”

     

    The playbook was authored by Robert Tilt, Director of Nowlab at Isobar Australia, with contributions from Vikalp Tandon, Isobar Global Chief Technology Officer, Shawn Mishra, SVP, Isobar Global Managing Partner, Isobar Commerce Practice, and Simon Gill, Isobar EMEA Chief Experience Officer & Shekhar Mhaskar, Executive Vice President & Commerce Practice Lead, Isobar India.

     

     

  • The agency won the account following a multi-agency pitch

    Isobar India wins digital mandate of Marks & Spencer

    By A Correspondent

     

    Isobar India has bagged the digital mandate for Marks & Spencer. The agency won the account following a multi-agency pitch and will now manage it from its Delhi office.

     

    James Munson

    Commenting on the association, James Munson, Managing Director – Marks & Spencer said: “We look forward to working with Isobar India as our digital partners. Isobar demonstrated a well-rounded understanding of M&S and our audience, which has led to this partnership. We look forward to integrating our marketing strategies with their creative intellect on digital marketing.”

     

     

    Gopa Kumar

    Added Gopa Kumar, Executive Vice President, Isobar India: “We’re excited and proud that Marks & Spencer has appointed us to manage their digital duties. We are looking forward to make their digital presence stronger and create a great brand narrative as we move forward.”

     

     

  • It launched an ambush marketing campaign, #StayConnected, to celebrate Friendship Day

    Isobar partners Godrej Security Solutions for Friendship Day initiative

    By A Correspondent

     

    Isobar, the digital agency of Godrej Security Solutions, recently launched an ambush marketing campaign, #StayConnected, to celebrate Friendship Day.

     

    As part of the campaign, Godrej Security Solutions tapped into the usual order of Friendship Day banter and took that on to Twitter.

     

    Commenting on the campaign, Ranjeet Kumar, Creative Director Isobar India said: “We knew that the idea of creating branded, bespoke emojis and ambushing the user’s conversation in a pleasantly surprising way will get us their attention. But, until it is personalized at scale with the creative use of digital, it will not have a big impact. So, we developed a custom API over our social listening tool, integrated it with an AI bot that listens, learns and engages with people on friendship day (tracking more than 100 dynamic keywords), and then contextually converses with them. For us, perception change is a long-term goal, and we have successfully kicked it off with a one-on-one dialogue with our TG.”

     

    Speaking on the campaign, Mehernosh Pithawalla, Vice President and Global Head – Marketing, Sales & Innovation, Godrej Security Solutions commented: “We believe in innovations that make our offerings relevant in daily lives. This activity was nothing but an extension of the same ideologies. Small innovations like these that individuals can relate to, make a serious category like ours a lot more interesting.”

     

     

  • As part of his new role, Shams will be responsible for the Isobar portfolio across the South Asia region

    Isobar expands Shamsuddin Jasani’s role to Group MD for South Asia

    By A Correspondent

     

    Isobar has elevated Shamsuddin Jasani (Shams), erstwhile Managing Director (MD), Isobar India to the expanded role of Group MD Isobar – South Asia.

     

    As part of his new role, Shams will be responsible for the Isobar portfolio across the South Asia region. In addition, he will also continue as the executive sponsor for AMNET India operations and will continue to report to Ashish Bhasin, chairman and CEO South Asia, Dentsu Aegis Network.

     

    Commenting on the appointment, Ashish Bhasin, chairman and CEO South Asia, Dentsu Aegis Network, said: “Shams has proven himself to be a strong leader and has built Isobar India into one of the leading digital agencies of the country. I am sure with his leadership skills and focus, Shams’ expanded mandate will help Isobar into continuing its progress and growth across South Asia region.”

     

    Added Shams on his new role: “I’m extremely happy to have been honoured with this new role. Even as Isobar India continues to grow, I am committed to leading our team in our persistent desire to create better brand experiences for our clients and their customers across South Asia. I look forward to carrying the legacy of Isobar and our global vision on the importance of brand commerce and digital transformation in building client businesses across the world.”

     

     

  • As part of the mandate, Isobar India will manage the account from its Delhi office

    Isobar India bags digital media mandate for V-Guard

    By A Correspondent

     

    Isobar India has been appointed as the digital media partner for V-Guard. As part of the mandate, Isobar India along with Amnet India, the programmatic media buying division of Dentsu Aegis Network, will manage the account from its Delhi office. The agency won the account following a multi-agency pitch.

     

    Nandagopal Nair

    Speaking on the occasion, Nandagopal Nair, Vice President – Corporate Communications, V-Guard said: “V-Guard is coming off a massive brand transformation exercise, which symbolises the brand’s endeavour to be recognised as a smart, agile and a dynamic entity that will resonate with an increasingly younger India. Going forward, the brand will continue to build and invest in its digital assets. We were looking for a digital media partner who would sprint this journey with us with sharp, insightful digital led media propositions that would help build and differentiate the brand in this domain. In Isobar we found the perfect partner to take forward our digital media mandate.”

     

    Gopa Kumar

    Commenting on the win, Gopa Kumar, Executive Vice President, Isobar India added: “V-Guard is a much-respected brand in the electric appliances category and we are honored that they have chosen us to be their digital partner. We hope to work closely with the brand marketing team to strengthen their leadership in the premium segment in the coming years.”

     

     

  • Godrej Security Solutions (GSS) created a simplistic digital video, #MomsJustKnow

    Isobar launches voice-enabled mobile ad for Godrej Security Solutions

    By A Correspondent

     

    Isobar India has collaborated with Godrej Security Solutions to launch a voice-enabled mobile banner. On the occasion of Mother’s Day, Godrej Security Solutions (GSS) created a simplistic digital video, #MomsJustKnow.

     

    Shekhar Mhaskar

    Speaking on the execution of the campaign, Shekhar Mhaskar, Vice President, Isobar India states, “This is a big stepping stone towards the goal of uniquely positioning the security solutions offered by GSS. And what better way to do it than striking an emotional chord with the audience, which the video does a beautiful job of. And even better, when it leads the film through its story brilliantly with an interactive intervention on the mobile phone, using voice as the medium of engagement. I am very proud of the team at Isobar for defying the norms of media and making this campaign ever so memorable.”

     

    Mehernosh Pithawalla

    Added Mehernosh Pithawalla, Vice President and Global Head – Marketing, Sales & Innovation, Godrej Security Solutions: “We are excited to partner with Isobar for our first digital led campaign of FY 2017-18. The use of such an engaging approach like the voice-enabled mobile banner for our Mother’s Day campaign resonated well with our audience and has helped us in generating quality engagement for this campaign.”