MxMIndia

Tag: Isobar India

  • Prior to this, Shukla was with Publicis India as Executive Creative Director

    Dentsu Creative appoints Ajeet Shukla as Group ECD

    By Our Staff

     

    Dentsu Creative has appointed of Ajeet Shukla as Group Executive Creative Director. He will report into Aalap Desai, Chief Creative Officer, Taproot Dentsu and Isobar India. Prior to this, Shukla was with Publicis India as Executive Creative Director.

     

    Speaking on the appointment, Desai said: “Right now, Dentsu Creative is a wonderful work in progress. It’s this time when you need the right people to join in and add to building it. Ajeet fits that profile on every count. His body of work is brilliant and his attitude and love for the business are contagious. I am glad to have him on board for the journey.”

     

    Added Shukla, “The bigger the challenge, the bigger the opportunity. And I am thrilled to take the opportunity in this role. It would really be amazing to work in such a great creative environment filled with the best of the creative minds in the industry. I really look forward to doing some great work here.”

     

  • To streamline keyword optimisation for the personal care brands

    WatConsult partners Quartile for Sebamed’s Amazon Ads

    By Our Staff

     

    WatConsult, a hybrid digital agency from Dentsu India, has partnered with Quartile, an ad technology service provider for the proficient AI software to streamline and further improve keyword optimisation for Sebamed a personal care brands.

     

    Commenting on the collaboration, Shashi Ranjan, Country Head, Sebamed said: “As a brand, we are always pushing ourselves to evolve with the changing times and use the latest technology to deliver our promises. The partnership with Quartile has allowed us to take a step towards futuristic innovations and given us the confidence to use more such technological advancements for better results.”

     

    Added Heeru Dingra, CEO, Isobar India: “The e-commerce space is extremely competitive today. Hence, to distinguish your brand on every major marketing channel and maximize returns to fuel sales with cutting edge AI technology is an important yield factor in company performance. It is great to see that Sebamed has achieved phenomenal results through the WATConsult X Quartile partnership.”

     

    Said Sahil Shah, Managing Partner, WatConsult: “There are rapid advancements in the technological field and as a future-forward organisation, we aim to seamlessly integrate the latest technology with our brands. Quartile’s optimised technology has boosted Sebamed’s sponsored ad campaigns on Amazon. We look forward to leveraging more such advancements in providing the best tech solutions to our brands.”

     

  • To lead Taproot Dentsu and Isobar India as CCO

    Aalap Desai to also be CCO, Taproot

    By Our Staff

     

    Aalap Desai
    Aalap Desai

    Dentsu India has appointed Aalap Desai to the role of Chief Creative Officer (CCO), Taproot Dentsu, a DentsuMB Company. In both roles, he will report into Ajay Gahlaut, Group Chief Creative Officer India (GCCO), Dentsu Creative India.

     

    In addition to leading Isobar India’s creative team, Desai will now also be responsible for Taproot Dentsu’s transformation into becoming a Nex-Gen, digital-first agency.

     

    Sidharth Rao
    Sidharth Rao

    Said Sidharth Rao, CEO, DentsuMB Group: “The decision is vital to the growth of Dentsu Creative in India and aligned with the network’s global ambitions. Talents such as Aalap and Titus come with unmatched expertise and experience; and their contributions are bound to outweigh the expectations of our clients and the industry. Over the years, they have been groomed with the proficiency to build brands from scratch and are excellent at measuring and matching the market pulse with client needs. With this move, I look forward to Dentsu Creative India reinforcing creative solutions in newer & undefined ways.”

     

    Ajay Gahlaut
    Ajay Gahlaut

    Added Gahlaut: “It is fascinating to work with some of the country’s best creative brains. Aalap and Titus are creative geniuses who have delivered some fantastic campaigns over the years. Their brand-building approaches are contemporary and fresh. I feel that’s the need of the hour. All the conversations around us are evolving and it is inevitable for brands to evolve their conversations too. They are perfect for that task. Their expertise in brand thinking and storytelling will create robust digital-led creative solutions for clients. I am looking forward to working with both.”

     

  • Highlights diverse products of wellness brand from TTK Healthcare

    Isobar campaign for Skore condoms

    By Our Staff

     

    Skore condoms has launched a new campaign to position itself as more than just a condoms brand, showcasing its widest range of pleasure product offerings.

     

    The ‘Get Naughtier’ campaign is conceptualised by Dentsu Isobar and comprises digital ad films as the primary medium of spreading the message and supported by digital activities, engagement building influencer activity, and branded content to drive the message over a period of six weeks.

     

    Speaking about the campaign Vishal Vyas, Head of Marketing, TTK Healthcare Ltd said: “We have consciously made an effort to create content that will resonate with young people. We wanted to communicate succinctly that we are more than a condom brand, offering interesting sexual wellness and pleasure products such as Vibrating rings, and Flavoured Lube variants, to Pheromone Activating Spray for men and Pleasure Gel for women. In a category that’s hard to advertise, stereotyped with sleaze and one that invites moral trolling, consumers are barely aware of the diverse offerings in addition to the large range of diverse condoms we have. This campaign deals with these smartly and tries to normalize experimentation and extended playtime for couples’ sans judgement or guilt.”

     

    Added Aalap Desai, National Creative Director, Isobar India: “The category, though creatively fertile, invariably invites a lot many restrictions and censor from mainline media. I am just thrilled that the client was willing to explore a digital only eco-space to market such never-before advertised products. Not only are the media touchpoints relevant to the consumers for whom the products are meant for, but also it’s one of those rare & truly integrated campaigns covering content, social media, performance, influencer marketing and OTT films via a singular narrative. In a way, the challenge thrown at us by the mainstream media only egged us to think naughtier!”

     

  • The brand has collaborated with digital creator and sex educator Leeza Mangaldas

    Isobar & TTK campaign for condom promotion

    By Our Staff

     

     

    View this post on Instagram

     

    A post shared by Leeza Mangaldas (@leezamangaldas)

    Skore Condoms from the house of TTK Healthcare has partnered with Isobar, the Dentsu India digital agency, to launch the ‘Cliteracy Drive’ – a fun educational campaign to spread awareness about women’s orgasm. The brand has collaborated with digital creator and sex educator Leeza Mangaldas to offer learnings through videos that educate consumers on the said subject.

     

    Sharing his perspective on the campaign, Vishal Vyas, AVP Marketing, TTK Healthcare, Consumer Products Division said: “Skore is a brand that believes in empowerment. And with a product like OH! Pleasure Gel in the Skore portfolio – specially made to intensify female pleasure, we owe it to the women fraternity to address this issue that has been prevalent for generations. After all, for a brand to be relevant, it needs to touch the right nerve.”

     

    Added Arjun Siva, DGM – Digital Marketing and eCommerce, Skore: “Skore has always believed that men and women should be equals when it comes to pleasure, and we have showcased this in our past communications as well. This campaign drives that conviction forward in a far more innovative and effective manner.”

     

    Sharing his views, Rahul Vengalil, Chief Business Officer, Isobar India said: “Isobar is all about innovation and experiences. To drive home a brand thought, we need to look beyond just doing a video – which is one-way communication, and rather do interactive things that are memorable. This is an experience-led transformation that the Isobar brand strongly stands for; and Skore is the perfect brand, and this was the perfect brief, to showcase it.”

     

  • Highlights trends that can be useful for brands and businesses

    Isobar unveils white paper on impact of touch starved consumers

    By Our Staff

     

    Isobar, the digital agency that’s part of Dentsu India, has launched a white paper on the new touch-starved world.

     

    Rahul Vengalil
    Rahul Vengalil

    Commenting on the report, Rahul Vengalil, Chief Business Officer, Isobar said: ”We are invested in understanding cultural trends and people’s opinions that are continuously shaping human behaviour. Touch starvation is a major part of our lives now. While this trend slowly started picking up even before the pandemic, it is all the more prevalent and relevant today. Our effort is to understand how this affects us and create opportunities for businesses and provide the right experience for the consumers.”

     

    Mamtah Sabhrwal
    Mamtah Sabhrwal

    Added Mamtah Sabhrwal, Director – Brand Strategy, Isobar India: “We are in a state of flux and there are many studies on the shift in human behaviour and culture. Hence, it was imperative to pick a subject that analyses the root cause of the changes we are going through. We then carefully and consciously identified Touch Starvation as it has impacted people’s lives particularly a few segments without ever getting noticed. And there is a lack of general awareness and empirical data which reflects how common conditions like mood swings can be a direct implication of the same. With this white paper, we aim to uncover where are we now and what comes next due to this skin hunger.”

     

  • Will lead the agency's creative team

    Isobar appoints Aalap Desai as NCD

    By Our Staff

     

    Isobar, the digital agency from the house of Dentsu India, has roped in Aalap Desai as National Creative Director (NCD). In his new role, Desai will lead the agency’s creative team and report into Gopa Kumar, COO, Isobar India.

     

    Shamsuddin Jasani
    Shamsuddin Jasani

    Speaking on the appointment, Shamsuddin Jasani, Managing Director, Isobar South Asia said: “At Isobar, our motto is to ‘Invent, Make, Change’. We are striving to deliver innovative creative experience-led solutions for our brands in India. Aalap looks at tech as not something dry and lifeless but as something that can change lives and makes it work harder for brands. That’s a perfect fit with our philosophy and is the apt approach we need to make Isobar future-proof as a leader in innovations in India.”

     

    Aalap Desai
    Aalap Desai

    Commenting on his joining, Desai said: “Digital is a creative mine that is still hugely under-explored. Solving brand challenges with a proper insight that is supplemented by digital intuition is an explosive combination that very few people are aware of and something that even fewer choose to tap into. This combination has always been part of the Isobar DNA, and I will work towards hyper-charging it. Also, the past year has been tiring. Work pressure has eclipsed the joy we derived from work. One of my top agendas will be to reverse that because I genuinely believe that a tiny, seemingly insignificant thing as joy is actually the only key that opens up many locks. It unlocks creativity, leading to unlocking fame, awards, and a thriving creative culture because all of these follow. Isobar has phenomenal energy and a brilliant set of people. I’m looking forward to having tons of fun.”

     

  • As per the mandate, Isobar India will handle the entire gamut of strategic planning, digital strategy and creative duties for the brand

    Isobar bags digital & creative mandate for BSH Home Appliances

    By A Correspondent

     

    Bosch Home Appliances (BSH) has brought on board Isobar India, the digital agency from the house of Dentsu international, as its strategy and creative agency partner. Headquartered in Munich, Germany, BSH is poised to enhance its marketing strategy in India with this announcement. The agency won the account following a multi-agency pitch and will service the brand from its Mumbai office. As per the mandate, Isobar India will handle the entire gamut of strategic planning, digital strategy and creative duties for the brand.

     

    Commenting on the partnership, Neeraj Bahl, MD, BSH Household Appliances said: “We are delighted to have Isobar on board to drive the digital communications for Bosch and Siemens. Keeping in mind our core proposition of empowering the Indian audiences and enabling them with peaceful and hassle-free life at home, Isobar was an appropriate fitment for us as their solution-oriented approach combined with creative renditions aligns with our core requirements. We are confident that together, we will be able to creatively connect with audiences to make Bosch a relatable household name.”

     

    Speaking on the win, Shamsuddin Jasani, Group MD, Isobar South Asia added: “I am thrilled to witness the faith that BSH has put in us. Our digital-first, innovation-led approach truly hit home and now, together with the BSH team, we look forward to creating long term relationship to help drive value for all stakeholders.”

     

     

  • Is a reality check for Indians in these challenging times

    Isobar creates film for Max Bupa

    By A Correspondent

     

    Max Bupa Health Insurance, one of India’s leading standalone health insurance players, has launched a fresh 360-degree brand campaign, #AbNahiKharidogeToKab?. The campaign introduces a comprehensive health insurance cover of Rs 30 lakh at a monthly premium of only Rs 620.

     

    As part of the campaign, Isobar India has conceptualised and executed a digital film for Max Bupa.

     

    Talking about the campaign, Anika Agarwal, Director, CMO & Director – Digital Business, Max Bupa said: “We launched the #AbNahiKharidogeToKab? campaign to highlight health insurance as an absolute necessity and priority for everyone, especially now when Covid-19 cases are rapidly increasing in the country and medical costs are skyrocketing.  Health and protection have become the key themes for consumers in these times and the awareness of health insurance as a category is at an all-time high. So, the need for us as a brand to communicate effectively with consumers that this is the right time to buy health insurance, was key. The film also highlights the value-for-money health insurance proposition from Max Bupa, which is a prudent choice for customers in these trying times. We believe that Isobar has put across the point wonderfully through the digital rendition of the film.”

     

    Sharing his views on the campaign, Gopa Kumar, COO, Isobar India added: “If this year has taught us one thing, it’s that Health Comes First and that we should be prepared at all times with the right tools to protect our health. That’s the kind of awareness we wanted to generate amongst the audience with #AbNahiKharidogeToKab?. We wanted to strongly encourage health-first thinking and establish that health insurance is now more important than ever. It is a necessity of today that cannot be put off till tomorrow anymore. So, with our digital film and communication, we created that sense of urgency by giving health insurance an equal prominence as we give to masks today.”

     

     

  • Appoints Priyanka Agrawal as Country Head; Rahul Vengalil joins as Chief Business Officer…

    Isobar India launches ‘Isobar Consulting’

    By A Correspondent

     

    Isobar, the digital agency from the house of Dentsu Aegis Network (DAN), has announced the launch of Isobar Consulting in India. Isobar Consulting will help brands define their digital transformation strategies.

     

    Priyanka Agrawal
    Shamsuddin Jasani
    Rahul Vengalil

    Isobar Consulting will be led by Priyanka Agrawal, Co-founder, COO and Chief Strategy Officer, Fractal Ink, as Country Head. Additionally, the agency has also appointed Rahul Vengalil as Chief Business Officer, Isobar Consulting. Both will report into Shamsuddin Jasani, Group MD, Isobar South Asia.

     

    Said Jasani: “We have been readying ourselves to launch this world-class Experience-led Transformation business for almost six months now. However, we wanted to fine tune it before launch and now, on the back of two big wins, we are launching Isobar Consulting. I feel that by drawing capabilities from two of the finest agencies within the Isobar India group – Fractal Ink and Isobar India, we can deliver a roadmap for a lot of businesses that seek this transformation. Experience-led Transformation is our key offering, and we genuinely believe that we have a substantial competitive advantage in this space. With the addition of this service, the Isobar India Group can deliver end-to-end solutions to clients – right from consulting to delivery.”

     

     

  • British Council provides access to English language training and learning for both students and teachers and creates opportunities for young people to succeed in a globalized world

    Isobar wins digital mandate for British Council India brands

    By A Correspondent

     

    Isobar India, the digital agency from the house of Dentsu Aegis Network (DAN), has been appointed as the digital media partner for British Council Brands – British Council Division and British Council Examinations and English Services India Private Limited, a subsidiary of British Council, UK. British Council provides access to English language training and learning for both students and teachers and creates opportunities for young people to succeed in a globalized world.

     

    Nirupa Fernandez

    Said Nirupa Fernandez, Director Marketing, British Council: “We are very pleased to associate with Isobar in India. We believe that deep customer insights and data analysis drive an effective campaign. We are confident that Isobar can help us deliver an integrated media approach that will help us position our brand effectively across all channels. We are excited about this partnership and look forward to working with Isobar.”

     

    Gopa Kumar

    Commenting on the win, Gopa Kumar, Chief Operating Officer, Isobar India added, “We’re excited and proud that British Council India has appointed us to manage their digital duties. With our integrated approach and capabilities of delivering end-to-end solutions, we are confident that we will be able to create a strong connection with our consumers across platforms. We are looking forward to making their digital presence stronger as we move forward.”

     

     

  • KickStrat is a 24-week training programme that allows young and budding talents to explore account planning and strategy as a significant career choice

    Isobar to nurture future strategists

    By A Correspondent

     

    Isobar India, the digital agency from the house of Dentsu Aegis Network (DAN), has announced the launch of ‘KickStrat’, an internship opportunity to foster future strategists.

     

    KickStrat is a 24-week training programme that allows young and budding talents to explore account planning and strategy as a significant career choice.

     

    Speaking on the launch, Shamsuddin Jasani, Group MD, Isobar South Asia said: “We are excited to launch this program and train our future strategic leaders. We intend to enable ‘strategic planning’ for interested candidates who can think fast and think hard. This program will help transform new talent into capable strategists for the future. At Isobar, we believe in nurturing culture and a value system that is unique and will help the industry at large.”

     

    Added Gopa Kumar, Chief Operating Officer, Isobar India: “We are excited to launch this programme for all the budding brand strategy planners. As we see a shift in the entire communication landscape where everyone is looking at driving transformation, planners will play an important part in driving strategic relationships with clients and help in long-term development and retention. There is a huge dearth of talent, and this program aims to enable and nurture new talent.”