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Tag: International Women’s Day

  • The initiative will culminate in an awards event around International Women’s Day

    ABP Ganga celebrates spirit of womanhood with ‘Naari’

    By A Correspondent

     

    ABP Ganga has launched an initiative to celebrate the spirit of womanhood through a talk-show titled ‘Naari’. The Naari initiative is travelling across nine cities of Uttar Pradesh and Uttarakhand which include Lucknow, Kanpur, Varanasi, Prayagraj, Agra, Meerut, Gorakhpur, Dehradun, and Haldwani, to connect with women who have created a positive impact in society through their relentless efforts.

     

    The initiative will culminate in an awards event around International Women’s Day.

     

    Speaking on the initiative, Avinash Pandey, CEO – ABP News Network said: “At ABP, people-driven endeavours like ‘Naari’ have always been an intrinsic part of our DNA. Naari is not just a mere initiative but a celebration and tribute to those inspiring and impassioned women who have left an indelible mark in their respective fields and the society at large. Apart from shining a light on the lives of these women icons, we aspire to encourage and empower other people to make a positive impact on their community in some way or the other.”

     

     

  • The brand urges women to explore their own choices and encourages them to break free from social norms

    TataCLiQ opts to break stereotypes with #WhateverCLiQsForYou

    By A Correspondent

     

    Over the years, International Women’s Day has seen great participation from individuals and organisations who come together and work towards the empowerment of women. Taking a stand against feminine stereotypes, TataCLiQ.com, Tata group’s multi-brand ‘phygital’ e-commerce player, unveiled its Women;s Day Campaign #WhateverCLiQsForYou, earlier this week. As a part of its weeklong celebration, the brand urges women to explore their own choices and encourages them to break free from social norms.

     

    As an integral part of these efforts, TataCLiQ.com launched a video that depicts how the idea of equality and individuality should be encouraged in women. Through their social media channels, the brand invited women to narrate instances when they went against all the odds to do something they were truly passionate about. The contests witnessed active participation from the consumers supporting and furthering the idea of #WhateverCLiQsForYou in terms of their concepts of beauty, attitude, fashion choices and feeling comfortable in their own skin.