MxMIndia

Tag: International News Media Association

  • The conference will be held under the theme: "Print: Transform, Diversify, Grow"

    INMA to host 8th Annual Conference in New Delhi

    By A Correspondent

     

    The International News Media Association (INMA) will host its 8th Annual South Asia Conference November 12-13 at Eros Hotel, Nehru Place, New Delhi.

     

    The conference will be held under the theme: “Print: Transform, Diversify, Grow” specifically for news media companies in India, Bangladesh, Sri Lanka and Pakistan, and will bring together more than 200 delegates from the sub-continent. The conference is a fast-paced tour de force of ideas and innovations to grow newspaper advertising, circulation, brand and revenue by addressing key current issues in the print + digital ecology of the South Asia market.

     

    More than 25 speakers, several partners, press and 200+ delegates from newspapers across India, Pakistan, Bangladesh, Europe and the United States will be attending this conference.

     

    INMA is the only industry association that is able to pull together South Asia’s top publishers and specifically executives charged with growing advertising, circulation and brand. There will be excellent opportunities to network and share the “INMA conversation” among this exclusive fraternity of the world’s most innovative newspaper executives.

     

    The International News Media Association (INMA) is the world’s leading provider of global best practices and marketing ideas. It provides its members thought leadership and practical ideas to grow audience, advertising, brand and profit. Currently INMA has nearly 6,000 members in 82+ countries world-wide, which include several members from Indian and now Bangladesh and Pakistan newspapers.

     

  • The Times of India led all companies with seven finalist entries, followed by The New York Times and South China Morning Post with five each

    The Times of India group has 7 of 15 Indian finalists at INMA Awards 2014

    By A Correspondent

     

    The International News Media Association (INMA) has announced 90 finalists in the INMA Awards 2014 competition that rewards global excellence in the marketing and sales of media brands. The Times of India led all companies with seven finalist entries, followed by The New York Times and South China Morning Post with five each. Aftenposten, Aftonbladet, mX, and VG were named finalists in four categories.

     

    The INMA Awards 2014 competition garnered 560 entries from 149 media companies in 37 countries. Some 28 judges from media and advertising worldwide judged the entries.

     

    First-place recipients will be announced at the INMA Awards Dinner on May 13 at the conclusion of the 84th Annual INMA World Congress at the Fairmont Hotel in San Francisco. In addition to 30 first-place awards, the San Francisco INMA World Congress dinner will be capped by the presentation of the “Best In Show,” representing the top sales and marketing campaign by a media company from the past year.

     

    The World Congress theme is “Fast Track to Innovation,” and features the news industry’s most innovative programme geared to business model transformation, revenue generation, and corporate culture change – with a particular emphasis on digital acceleration given the conference’s location of San Francisco.

     

    The INMA Awards 2014 competition entries were divided into two groups so that companies were judged against peers of similar sizes. For this year, Group 1 was for brands under 300,000 print circulation or 3 million unique digital visitors per month, while Group 2 was for brands above those thresholds.

     

    Created in 1935, the 79-year-old INMA Awards competition captures the heartbeat of the global news industry’s efforts to energise brands, stimulate audiences, innovate in product development, and grow revenue – today, in transformational times.

     

    “The clear theme from this year’s entries centered on media companies explaining to their stakeholders – readers, advertisers, employees, shareholders – their differentiating value in the emerging multi-media landscape,” said Earl J Wilkinson, executive director and CEO of INMA. “To see that storyline play out among media companies in Europe, North America, Latin America, Asia/Pacific, South Asia, the Middle East, and Africa is fascinating to see in this year’s entries.”