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Tag: International News Media Association

  • The two-day Summit will be held virtually, and, as of August 8, and over 650 professionals (and some students) from across 25 countries have registered

    INMA South Asia News Media Summitt on Aug 11-12

    By Our Staff

     

    The International News Media Association (INMA, in short) is hosting its annual INMA South Asia News Media Summit this week. The two-day Summit will be held virtually, and, as of August 8, and over 650 professionals (and some students) from across 25 countries have registered.

     

    The central theme of the event is: ‘How South Asian news media are embracing cutting-edge strategies to shape the future of news publishing amidst disruption and transformation’.

     

    Speakers from across countries will share insights on: Generative AI in news media companies, Subscription journeys and what’s next, The future of news delivery formats, Developing technology and data capabilities, Digital advertising optimisation and Engaging experiences via innovation in print.

     

    To register: https://www.inma.org/modules/event/2023SouthAsiaMediaSummit/register.html

  • Winners will be unveiled on June 3 in a virtual announcement

    INMA announces finalists for 2021 Global Media Awards

    By Our Staff

    INMA has revealed the finalists for Global Media Awards. Some 290 finalists have been listed for the competition. Most the themes centre on pandemic community outreach, brand-building, subscriptions, and data innovation at the heart of the shortlist.

    The 2021 competition by the International News Media Association (INMA) garnered 644 entries from 212 news brands in 37 countries. The finalists hail from Africa, Asia/Pacific, Europe, Latin America, and North America.  Leading the finalist list were entries from India (47), United States (36), Austria and Norway (22 each), Australia, New Zealand, and Sweden (with 19 finalists each).  Companies that led the INMA shortlist include Bennett, Coleman and Co. Ltd. (17), Russmedia (17), NZME (15), and News Corp Australia (14).

    First place winners, regional winners, and the global “Best In Show” will be unveiled June 3 in a virtual announcement.

    This year’s INMA Global Media Awards include 20 categories focused on excellence in news brands, media platforms, subscriptions, business development, and data and insights. The competition judges similar brands with groups for national news brands, regional news brands, and – for the first time – groups.

    The 644 entries in this year’s Global Media Awards competition are live on INMA.org in the association’s Best Practices archive. Finalists may be viewed publicly, while all other entries are reserved exclusively for INMA members. INMA has 6,500+ “best practices” from the past decade of Global Media Awards competitions, sortable to finalists and winners, category, year, and country.

     

     

  • Cadbury Sweet Kondattam was an initiative jointly conceived by Mondelez and The Hindu to make Cadbury and chocolate integral to snacking & sweet occasions in the city

    Hindu wins two awards at INMA Global Media Awards 2020

    By A Correspondent

     

    The Hindu group won two awards at the International News Media Association (INMA) Global Media Awards 2020. The group secured the first place for its campaign ‘Cadbury Sweet Kondattam’ for Client Mondelez India in the category ‘Best Idea to Acquire or Retain Advertising Clients’ and the second place for ‘Stay home. Stay vigilant.’ campaign for ‘Best Initiative in response to COVID-19’.

     

    Said Anil Viswanathan, Director – Marketing (Chocolates), Mondelez India: “Our partnership with The Hindu helped in continuing our mission to become a part of the cultural fabric of Tamil Nadu. Cadbury Sweet Kondattam was an initiative jointly conceived by Mondelez and The Hindu to make Cadbury and chocolate integral to snacking and sweet occasions in the city. The initiative was very successful and The Hindu was instrumental in bringing local insight and execution muscle to deliver scale and noticeability in Chennai,”

     

    Added Suresh Balakrishna, Chief Revenue Officer, The Hindu Group said: “As an organisation, we have understood our consumers well – be it informing, engaging or entertaining them. Through our integrated solutions, we enabled our client Mondelez India to connect with the people of Tamil Nadu. Through ‘Stay home. Stay vigilant.’, we continued to be with our readers as we face the biggest tests of our time. We are happy about the wins at INMA 2020 Global Media Awards as they validate our constant efforts to be consumer-centric. This is yet another encouragement to keep us going as there is much to do in the times to come – to rise up with hope!”

     

     

  • The announcement of winners in the INMA Global Media Awards competition will be made via livestream video on or around April 28

    INMA cancels Paris World Congress

    By A Correspondent

     

    The International News Media Association (INMA) has cancelled its Paris World Congress of News Media scheduled to be held for April 23-28 over concerns about the rapidly evolving COVID-19 pandemic.

     

    “Our overriding priority is the health, safety, and well-being of our participants,” said Earl J. Wilkinson, executive director and CEO of INMA. “Participants cannot realistically travel from their home countries to Paris. And the ramifications of the pandemic in Paris have turned the situation in the city problematic.”

     

    The INMA World Congress has been cancelled after two years of preparation. The Congress would have attracted nearly 600 participants from 50+ countries for its conference, workshops, and study tour of Parisian media houses. The conference was to have been held at Palais Brongniart, with an opening reception at The Louvre.

     

    Added Wilkinson:“We are fortunate to have a strong foundation as an association, a robust virtual training environment for members, and amazing conference experiences planned for the second half of the year in Dublin, New Delhi, Lima, and Los Angeles. We are disappointed that we couldn’t bring the world of news media to Paris and, of course, show off Paris to so many international guests.”

     

    The announcement of winners in the INMA Global Media Awards competition will be made via livestream video on or around April 28, the originally scheduled date for the unveiling which would have taken place in Paris.

     

    Planning has already begun to bring a virtual World Congress to Paris participants in April/May, as well as the next in-person World Congress in New York in May 2021.

     

     

  • Leading the INMA shortlist with finalists are News Corp; Jagran; Schibsted; Bennett, Coleman & Company Ltd.; Russmedia; and Stuff

    INMA unveils Global Media Awards finalists

    By A Correspondent

     

    The International News Media Association (INMA) announced 173 finalists for the 2020 Global Media Awards competition, which rewards innovation and excellence growing audience, brand, and revenue.

     

    This year’s competition generated 824 entries from 242 news brands in 44 countries. Finalists hail from Africa, Asia/Pacific, Europe, Latin America, and North America. India has the highest number of finalists with 29, followed by the United States with 27, Norway with 14, and Australia with 12.

     

    In terms of companies, leading the INMA shortlist with finalists are News Corp; Jagran; Schibsted; Bennett, Coleman & Company Ltd.; Russmedia; and Stuff.

     

    About 42 media experts from 20 countries judged the competition in February, focusing on breakthrough results, unique concepts, strong creativity, innovative thinking, and winning synergies across media platforms.

     

    First place winners, regional winners, and the coveted global ‘Best in Show’ will be unveiled on April 28 at the 90th Annual INMA World Congress of News Media  in Paris.

     

    All 824 entries in this year’s Global Media Awards competition are live on INMA.org in the association’s Best Practices archive. Finalists may be viewed publicly, while all other entries are reserved exclusively for INMA members.

     

     

  • This year’s theme is – `What matters most now – how to win in a world of unprecedented competition and disruptive changes

    INMA South Asia Media Fest in Delhi from Nov 18-22

    By A Correspondent

     

    The 13th annual International News Media Association’s (INMA) South Asia Media Festival will be held from November 18 – 22 in New Delhi.

     

    This year’s theme is relevant to the current landscape – `What matters most now – how to win in a world of unprecedented competition and disruptive changes.’ At the Festival, delegates will gain insights and a forward-looking perspective into the unique strategies and best practices of the South Asian news media industry, initially over two days of a  study tour (Nov 18 and 19), seminars (Nov 20) and concluding with two days of the conference (Nov 21 and 22).

     

    Among the many stars speaking at this year’s edition will be Shailesh Prakash, CIO and Vice President of Digital Product Development of the Washington Post who will address the audience on ‘News Media Today – The perfect storm or the perfect opportunity?’. Then there will be Andy Brown, CEO & Chairman, Kantar Media who will talk about `What do brands want now’ and Earl J. Wilkinson, Executive Director and CEO, INMA will present the `News Media Outlook 2019 – What’s over the horizon for publishers in South Asia’.

     

     

  • The 194 finalists rose to the top from this year’s 664 entries from 165 news media companies in 34 countries

    Finalists announced for 2019 INMA Global Media Awards

    By A Correspondent

     

    The International News Media Association (INMA) announced finalists in the 2019 Global Media Awards competition, featuring top campaigns worldwide by news media companies to grow audience, revenue, and brand.

     

    The 194 finalists rose to the top from this year’s 664 entries from 165 news media companies in 34 countries. Entrants included newspaper media, magazine media, digital media, television media, and radio media.

     

    Entries were judged across 20 categories and two groups: global/national brands and regional/local brands. Those entries were judged in February by an international panel of 46 judges from 15 countries.

     

    Leading the INMA shortlist is News Corp with 17 finalists across their titles internationally, followed by Schibsted with 16, Jagran with 11, Gannett/USA Today Network with 10, HT Media with eight, and Amedia, Bennett Coleman & Company Ltd., and Russmedia with seven each.

     

    India had the highest numbers of finalists with 39, followed by the United States with 37, Norway with 22, and Australia with 17.

     

    In May, 40 first-place winners will be announced from the finalists at the Global Media Awards Dinner at the Edison Ballroom in New York. The awards ceremony will be held on Friday, May 17, in conjunction with the 89th Annual World Congress of News Media. Regional winners and the global “Best in Show” also will be announced that evening.

     

    “This year’s finalists stand out for two reasons: an expanded willingness to use digital platforms to grow their core business and a heart-and-soul approach to their news brands to help solve community challenges,” said Earl J. Wilkinson, executive director and CEO of INMA. “This is an extremely creative class of INMA finalists, and it is an honour to make it to this round of judging.”

     

     

  • She will oversee INMA South Asia’s growth strategy and execution

    Madhavi Sekhri appointed head of INMA South Asia Division

    By A Correspondent

     

    The International News Media Association (INMA) has appointed Madhavi Sekhri as Head – South Asia Division. She will oversee INMA South Asia’s growth strategy and execution. Sekhri succeeds Priya Marwah, who headed INMA’s South Asia Division since 2007. Sekhri’s last assignment was with HT Media Ltd. as head of brand and marketing for the business daily Mint. Prior to that she spent nine years with The Indian Express.

     

    Regarding her appointment and INMA’s plans for South Asia, INMA CEO Earl Wilkinson said: “Madhavi joins INMA at a time when INMA has great momentum in this region. We aim to increase our footprint at an accelerated pace in South Asia. Having Madhavi on board with her experience in this space will further this.”

     

    Added Rajiv Verma, president of INMA’s South Asia Division and an advisor with HT Media Ltd: “In the very near future, we will see INMA members being more actively engaged within South Asia and better connected globally. Madhavi’s appointment enhances our focus on broadening INMA’s reach in South Asia.”

     

     

  • Building on INMA’s study tour initiatives worldwide, the association will launch its first-ever study tour for South Asian members August 7-8

    INMA to host 4-day South Asia fest in Aug

     

     

    The International News Media Association (INMA) will host a four-day South Asia Media Festival from August 7-10 in New Delhi to celebrate best practices in the print and digital ecosystems of the region.

     

    Building on INMA’s study tour initiatives worldwide, the association will launch its first-ever study tour for South Asian members August 7-8. Study tour highlights include two days of exploration of New Delhi media market with an eye for disruption, innovation and growth opportunities; travel to the new media offices of Bhaskar, Times Internet, Jagran, and the newsrooms of Inshorts, Quint, and India Today; witness in-depth presentations and exciting discussions at these stops on a plethora of topics relevant to the digital media ecosystem in South Asia.

     

    Meanwhile, the 12th Annual INMA South Asia News Media Conference will be held on August 9 and 10 under the theme of ‘Print Is The New Medium,’ which celebrates the strength of the print media. The festival will bring together South Asia’s top publishers and specifically executives charged with growing advertising, circulation, brand and revenue from news media companies in India, Bangladesh, Sri Lanka, Nepal and Pakistan.

     

     

  • The Global Media Awards were presented by INMA President Mark Challinor at the closing dinner of the 87th Annual INMA World Congress of News Media at the Harvard Club of New York City

    Jagran campaign is ‘Best in South Asia’ at INMA Global Media Awards

    By A Correspondent

     

    The news media industry’s most innovative initiatives to grow audience, revenue, and brand in the emerging multi-platform ecosystem were honoured in New York by the International News Media Association (INMA).

     

    Forty first-place initiatives by media companies worldwide were presented Global Media Awards by INMA, punctuated by Norway’s Aftenposten taking home the competition’s top prize.

     

    The Global Media Awards were presented by INMA President Mark Challinor at the closing dinner of the 87th Annual INMA World Congress of News Media at the Harvard Club of New York City before more than 300 media executives.

     

    The 2017 competition generated 655 entries from 196 news brands in 36 countries. The competition was judged in February and March by an international jury of 44 executives from 17 countries representing the worlds of media and marketing.

     

    The competition rewards six activities key to commercial and brand success at media companies:

    [] Energising brands.

    [] Creating new products.

    [] Growing, engaging, and monetising audiences.

    [] Growing advertising revenue.

    [] Developing customer insights.

    [] Instilling innovation.

     

    The Global Media Awards competition is the news media industry’s premier barometer for growing audience, revenue, and brand across platforms. Overall, 40 first place awards in 20 categories across two audience groups were presented to 34 news media companies. INMA has presented industry awards for excellence since 1935.

     

    “The winning entries in this year’s Global Media Awards show a media industry growing comfortable with new ways of telling stories for readers and advertisers,” said Earl J. Wilkinson, executive director and CEO of INMA. “We have transitioned from the surprise of transformation to breakthrough creativity in the new ecosystems. INMA is privileged to play a role in surfacing these best practices from media companies worldwide.”

     

    The “Best In Show” award, signifying the top initiative among the 655 entries in the INMA Global Media Awards 2017 competition, went to Schibsted-owned Norwegian media company Aftenposten for “#DearMark: How Aftenposten Stood Up Against Facebook.” Aftenposten’s well-chronicled clash with Facebook over the late Nick Uts’ picture from the Vietnam War became one of the most important social media events of the year. As one judge remarked, “Aftenposten influenced the world beyond Oslo in a powerful way by simply doing good journalism. This campaign was also deploring today’s confusion between news and fake news, between news provider and content provider.”

     

    Meanwhile, judges picked top entries in six world regions:

    [] Best in Africa: Independent Media, South Africa, “Racism Stops With Me”

    [] Best in Asia/Pacific: News Regional Media, Australia, “Hey Mumma and OMO”

    [] Best in Europe: Aftenposten, Norway, “#DearMark: How Aftenposten Stood Up Against Facebook”

    [] Best in Latin America: Zero Hora, Brazil, “Zero Hora Social Networks”

    [] Best in North America: NBC News Digital, United States, “Virtual Democracy Plaza”

    [] Best in South Asia: Jagran Prakashan, India, “The Gamification of Advertising Sales for Revenue Growth”

    [] From these regional winners, judges selected Aftenposten’s campaign for the global “Best In Show.”

    [] Six companies won multiple first-place awards: Aftenposten, Fairfax Media, Financial Times, News Corp Australia, News Regional Media, and Schibsted.

     

  • A new report points to native advertising opportunities and hurdles for newspaper media

    Native Advertising on the Rise

     

    News media companies expect sharp growth in native advertising revenues over the next two years as cultural obstacles are overcome and best practices embraced, according to survey results released by the International News Media Association (INMA) and the Native Advertising Institute (NAI).

     

    “Native Advertising Trends 2016: The News Media Industry” features a survey of 156 mostly newspaper media companies in 48 countries conducted in July to September 2016. Most respondents are members of INMA, representing the leading news media companies in the world.
    “It’s the first-ever global study done on native advertising for newspaper media,” said Jesper Laursen, founder of NAI, and Earl J. Wilkinson, executive director and CEO of INMA, in a joint statement. “Our goal has been to shed light on one of the most important topics and fastest-growing streams of revenue in the industry today.”

     

    According to the INMA-NAI survey, 11% of overall advertising revenue from newspaper media was channeled to native advertising in 2015. That share is expected to grow to 25% by 2018.

     

    While publishers will manage this shift over the next two years, the data and the case studies suggest a growing body today of actionable best practices.

     

    As of late 2016, 48% of newspaper media are already doing some form of native advertising, and another 39% are likely to add it as an advertising option, according to the survey. Some 89% of respondents say native advertising is important to their companies – with a plurality rating it as the most important new advertising source above programmatic. More than three out of four publishing executives surveyed are bullish about native advertising.

     

    Beyond the survey results, the report features five best-practice case studies on native advertising:
    Other highlights of “Native Advertising Trends 2016: The News Media Industry” include:
    The role of editorial: How native advertising gets executed is as hotly debated at media companies today as print advertorials were in years past. Yet the INMA-NAI survey sheds light on emerging trends:

    42% use editorial teams for native advertising, 33% use their own native advertising studio, 28% use a separate native advertising team, and 26% use an external agency partner.

     

    The fact that publishers already have general editorial expertise is considered by 66% to be the top strength for native advertising at their companies.

     

    Yet 38% say the lack of separation of the editorial and commercial sides of the business is a threat to proper execution of native advertising.

     

    Labeling: A clear consensus among media companies that participated in the survey emerged about how to label native advertising in publisher ecosystems. Some 60% say “sponsored content” is their label of choice, while 24% label native advertising as “advertisement” or “paid content.” Disturbingly, 7% of respondents don’t label native advertising, prompting a chastisement by the authors.

     

    Native vs. traditional advertising: A slight majority of media companies surveyed (54%) sell native advertising in combination with traditional advertising, while others sell it as a separate product. Eight out of 10 respondents do not have a dedicated sales team for native advertising.

     

    Charging more for native: While native advertising is more expensive and more time-consuming to create, it also is more lucrative. Some 65% of respondents charge more for native advertising. Laursen said that in the early days of native advertising publishers could generate up to six times the rate of traditional advertising, but a saturated market is mitigating those differences today.

     

    Hurdles to overcome: There are hurdles to overcome with native advertising. According to the survey, explaining native advertising to marketers and convincing advertisers to tell real stories are the Top 2 challenges. Some 55% of survey participants said poor client understanding of native advertising is the biggest threat to success.

     

    Written content top opportunity: Not surprising for a survey targeting a media segment built on the written word, the INMA-NAI survey respondents overwhelmingly said written content was the top opportunity for native advertising at their company. At 90%, written content was far ahead of the next biggest opportunity by 36 points.

     

    Other report highlights include how publishers are measuring the effectiveness of native advertising and the most effective types of native advertising. The 51-page report is available for free to INMA members via INMA.org and to others via the Native Advertising Institute.

     

  • The Times of India group was among the seven companies rewarded for excellence in innovation by the International News Media Association (INMA), with social media curation company Storyful taking home worldwide first place in the Global Innovation Awards

    Times of India bags INMA Global Innovation regional award

    By A Correspondent

     

    The Times of India group was among the seven companies rewarded for excellence in innovation by the International News Media Association (INMA), with social media curation company Storyful taking home worldwide first place in the Global Innovation Awards.

     

    The awards were presented on May 11 at the 85th Annual INMA World Congress held in New York City with nearly 300 media executives in attendance. The second annual INMA Global Innovation Award competition rewards media company programmes that encourage ideation and incubation, change the corporate culture, attract young talent, and incentivises innovation mindsets.

     

    “This year’s winners exemplify the breathtaking pace at which media companies are investing in innovation as a process that leads to more new products, more revenue, more efficiencies, a modern workforce, and better business outcomes,” said Earl J. Wilkinson, executive director and CEO of INMA. “That Storyful took home the global prize as a non-print, non-legacy media company shows that the ‘news media tent’ is expanding.”

     

    The seven regional winners are:

    Best in Africa: Independent News & Media, South Africa, for “Inspired by Change.”

    Best in Asia/Pacific: Fairfax Media, Australia, for “Brand Discover.”

    Best in Europe: Sanoma, Finland, for “Get Started.”

    Best in Latin America: El Colombiano, Colombia, for “ECOlab.”

    Best in North America: The New York Times, United States, for “Digital Innovation 2.0.”

    Best in South Asia: Times of India for “Rewarding Excellence in Media Company Innovation.”

    Global/At-Large: Storyful, Ireland/international, for “Innovation Is a Culture.”

     

    From the seven regional winners, the three-judge panel of innovation experts selected Storyful as the worldwide winner.

     

    Founded in 2010, Storyful is a social media news agency that curates relevant tweets, posts, and video from people in the center of news events worldwide. Storyful also provides social media dashboards, real-time discovery tools, feeds and analytics to customers. The company’s headquarters are in Dublin, with offices in New York and Hong Kong.With innovation already a part of its young culture, Storyful faced the challenge of scaling its efforts when acquired by News Corp. in late 2013. Integrating scale with culture, Storyful created a manifesto:

     

    Full-stack teams, no silos.

    Clear focus with teams focused on News, Video, and Discovery.

    Fail-fast mentality with two-week sprints and an adherence to the Agile methodology.

    Create time to collaborate: planning, research, UX design, and user engagement.

    Diversification of workforce to provide a more rounded approach to problem-solving and speed innovation.

    Be data-driven across all tools – from user loyalty to feature development, and more.

    Breed culture: maintain it and help new employees to assimilate through team activities and onboarding.

     

    With those principles, Storyful set out to build three new teams, re-build its core product, overhaul internal tools, and launch a new product into the market.

     

    Ultimately, judges focused on the processes behind Storyful’s objectives. They described Storyful as a company with a “super interesting innovation culture” integrated throughout the organisation, led by data-driven insights and full-stack teams. They lauded Storyful as a “strong start-up on its own” that has “leveraged new corporate ownership’s resources without bogging down.”

     

    Regional Winners

    Colombiano, Colombia: With creativity as its strategic weapon, El Colombiano created ECOlab, an internal media lab to launch and maintain business units, research and implement new business models, develop new activities to grow the business, diversify its portfolio, transform creativity into corporate culture, and be systematic agents of change. ECOlab has led to a Web site redesign, a redesign of neighbourhood newspapers, and created new magazines and projects while providing employees borrowed from departments new skill sets.

     

    Fairfax Media, Australia: Brand Discover is Fairfax’s response to bring incremental revenue and to create new product streams that leverage its content. Since launch, the programme has achieved more than A$2 million in revenue. The Digital Innovation Services team is tasked with developing new advertising products around rich media and content marketing.

     

    Independent News & Media, South Africa: Embracing change on many fronts, the company shifted from a regional to a national structure, created an editors’ forum, rewarded staff ideas through pitch sessions, digitally trained teams, sought new talent to bring Digital Natives into the storytelling process, making editorial and sales departments compatible, and pushed 360—degree custom content solutions.

     

    The New York Times, United States: Reaching 910,000 paid digital subscribers was spurred by the development of new editorial and advertiser solutions. A wide array of new products with refined features aims to elevate the reader experience and provide a deeper emotional connection to the Times, which aims to consistently drive its most engaging content to grow audiences and deepen advertiser relationships through exclusive paid posts. Products to emerge include NYT Now, a cooking app, Paid Posts, and Times Premier.

     

    Sanoma, Finland: SanomaLab is an accelerator designed to develop new internal ventures, create open innovation programmes, accelerate cultural change to reach business goals, and identify “superstar” talent. More than 1,700 employees have been trained to use the lean methodology. The slogan for all its product activities is: “Can we find a repeatable and scalable business model?”

     

    The Times of India: Its systematic innovation approach has implemented 85+ breakthrough performances in the past three years. The Times’ innovation-focused strategy aims at execution speed, interactive innovations with young readers in mind, culture and revenue as key drivers in the process. It involves teams across all levels, leading to an ongoing process of ideation and incubation. Its reviewing system tests reader ideas before being scaled.