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Tag: InMobi

  • The new offering increases the engagement rate of an advertising campaign, as well as specifically guarantees an outcome as a result of this engagement

    InMobi unveils real-time decision engine Guaranteed Outcomes

    By A Correspondent

     

    InMobi has announced the launch of InMobi Guaranteed Outcomes for brand advertisers. InMobi Guaranteed Outcomes is a real-time decision engine where each ad impression served guarantees the desired outcomes for brands by meeting their Key Performance Indicators (KPIs).

     

    The new offering increases the engagement rate of an advertising campaign, as well as specifically guarantees an outcome as a result of this engagement, improving the overall scope of monetization for publisher partners.

     

    InMobi Guaranteed Outcomes stems from a deep understanding of users and their preferences in order to influence their buying decisions. This offering goes beyond traditional impressions or views as the only terms of measurement and ensures that the Call-To-Action or campaign parameters are achieved beyond expectations. As users go through varied phases of understanding and buying a product, InMobi capitalizes on these moments of maximum opportunity to deliver the most engaging ad experience. This engagement guarantees desired outcomes.

     

    “As a brand advertiser, you are focused on business outcomes, not just impressions. InMobi Guaranteed Outcomes is the realization of multiple years of investment in decision and predictive sciences. Using advanced machine learning algorithms, InMobi takes the uncertainty out of mobile marketing campaigns to deliver precise results,” said Preetham.V.V., Global Head – Brand & Commerce Products, InMobi.

     

  • Two out of three users have already purchased something via a mobile

    InMobi report finds 15% increase in m-commerce

    By A Correspondent

     

    Independent mobile ads major InMobi announced the results of its 2014 Global Mobile Media Consumption Report, which provides insights into changing trends in mobile media consumption habits. The 2014 report findings reiterate that mobile devices have become integral to everyday life, but moreover, that trust and reliance on mobile devices has increased and are expected to have a significant impact on mobile commerce in 2014.

     

    Specifically, the report predicts a 15 percent increase in mobile commerce in 2014, with 83 percent of respondents planning to conduct mobile commerce in the next 12 months. Mobile has become a key factor affecting purchasing decisions, with 48 percent of respondents worldwide listing mobile as a key media which impacts purchasing decisions, and reliance on mobile is even higher in important consumer markets, like India, at 60 percent.

     

    “In last year’s report we found that mobile had touched most aspects of modern life. But this year, we find that mobile has really become an essential part of daily life, even a daily workhorse, that has replaced the desktop and TV for everything from gathering key information, media consumption and accomplishing daily tasks, like shopping and paying bills,” said Naveen Tewari, CEO, InMobi. “Furthermore, with mobile content gaining similar prominence as TV, mobile advertising is now impacting consumer behaviour across the entire purchasing lifecycle from small day-to-day purchases, to bigger purchases, like cars.”

     

    Key 2014 mobile media consumption statistics:

    • The average mobile web user consumes 6.0 hours of media per day.
    • 60% of the average global mobile web users now use mobile as either their primary or exclusive means of going online.
    • Multi-screen behaviour is common, 61% of mobile web users engage in mobile activities (e.g., social networking, text messaging) while watching TV.
    • Mobile is an important companion particularly for in-between times, 83% of respondents use mobile while waiting for something, and 81% while lying in bed.
    • 40% of Indonesians use mobile as their only means of web time, followed closely by 34% in India and South Africa.

     

     

    In response to mobile advertising:

    • 78% have downloaded an application;
    • 68% have visited the website of an advertiser;
    • 56% have visited a store for more information;
    • 52% have bought something via their mobile device;
    • 44% have located an advertiser on a map; and,
    • 43% have called an advertiser by clicking on the phone number in the ad.

     

     

    Mobile commerce insights include:

    • 68% of respondents have spent money on an activity via mobile, and commerce behavior is extending past digital goods, and now includes physical and financial goods.
    • 83% are expected to spend money on an activity via mobile in the next 12 months, a 15% increase from today.
    • Mobile ads in different formats appeal to different segments.

     

     

    The full report is available for download on the InMobi Insights website at www.inmobi.com/insights/on-demand.

     

  • Consumer goods companies upped their media spends on the mobile platform in the past one year as smartphone penetration, coupled with a spurt in data usage, grew exponentially in the country.

    Higher smartphone use rings in FMCG mobile ad growth

    By Samidha Sharma

     

    Consumer goods companies upped their media spends on the mobile platform in the past one year as smartphone penetration, coupled with a spurt in data usage, grew exponentially in the country. InMobi, a mobile advertising network, said spends by FMCG companies, which are clubbed as traditional advertisers, grew 175 per cent on its network last year. Similarly, Vserv.mobi, another mobile ad network, registered a 300 per cent increase in ad dollars while Vuclip, a mobile-focused aggregator of video content, saw its FMCG clients double their ad spends in 2013.

     

    In India, FMCG saw a high uptake in the last two quarters of 2013, as five major advertisers including ITC, Reckitt Benckiser, HUL, Mondelez and Nestle ran more than 30 campaigns at a reasonably good scale as opposed to 2012 where only one consumer goods company utilized mobile effectively, said Dippak Khurana, CEO & co-founder of Vserv.mobi.

     

    Buoyed by a slew of mobile-only content, the Indian mobile advertising market is estimated to reach Rs 2,800 crore by 2016 from a mere Rs 180 crore according to estimates by Avendus Capital, a Mumbai-based financial advisory firm. The Indian advertising industry is pegged at around Rs 28,000 crore with FMCG as the biggest contributor on mediums such as television and print as well.

     

    “With the growth of mobile solutions companies, apps and other mobile technologies, we have seen FMCG advertisers tap the mobile in a big way over the past year. With over 800 million mobile subscribers, these advertisers targeting rural consumers find the medium extremely effective as mobile reaches even the remotest geographies,” said Basabdutta Chowdhury, CEO of Platinum Media, a division of Madison, which buys media for FMCG majors like P&G, Marico and Godrej.

     

    What is significant is that India could currently have as much as 50 per cent or more mobile-only internet users, much above the global number, making the medium an attractive one for even traditional advertisers.

     

    Consumer products companies are increasingly adopting a mobile-first strategy. Our growth has come from engagements with more than half of the top 25 FMCG brands, including a partnership with Unilever, said Atul Satija, VP & MD (Asia-Pacific and Japan) at InMobi.

     

    Source:The Economic Times

    Copyright © 2014, Bennett, Coleman & Co. Ltd. All Rights Reserved

    Licensed to republish

     

  • Indian mobile web users spend an average 2.25 hours a day using their mobile device, shows the survey by InMobi

    Indians love their mobile phones more than TV: InMobi report

    By A Correspondent

     

    Bengaluru-based mobile advertising network InMobi has released the findings of its Mobile Media Consumption Report for India. The study, developed with Decision Fuel, finds that mobile web users in India are increasingly influenced by mobile, with nearly a third of their media consumption time being spent on mobile devices.

     

    According to this InMobi study, dual or second screening, the phenomenon of users spending time on additional electronic devices while watching TV, continues its upsurge.

     

    * 63% of users now actively spend time on mobile device while watching TV, compared to 26% in 2012.

    * 57% users engaging in social networking while watching TV

    * 79% of Indian mobile web users plan to conduct m-commerce in the next 12 months.

    * 65% of Indian mobile web users are now as comfortable with mobile advertising as they are with TV or online advertising

    * 80% noticed mobile ads on their smartphone, while a majority 48% of users experience these ads on mobile apps specifically.

     

    Observing these trends, Phalgun Raju, Vice President and General Manager, India, and Southeast Asia at InMobi commented, “The tiny mobile phone has overtaken the mighty TV in India from a media consumption perspective. With over 850 million active mobile connections in India*, the mobile marketing channel presents marketers an unprecedented opportunity to engage with the always-connected consumers. The onus is now on brands and content agencies to create compelling, engaging mobile rich media to capture consumers’ attention.”

     

  • Bangalore-based independent mobile advertising network InMobi has announced the acquisition of Overlay Media, experts in context aware computing

    InMobi acquires Overlay Media

    By A Correspondent

     

    Bangalore-based independent mobile advertising network InMobi has announced the acquisition of Overlay Media, experts in context aware computing.

     

    Overlay Media, which comprises of a team of data scientists, have built the Context Engine technology to deliver personalized content to mobile users.

     

    Naveen Tewari, Founder and CEO at InMobi, said, “We are excited to add amazing talent to InMobi. This acquisition, along with Metaflow Solutions and MMTG Labs, will help us to continue to be at the forefront of delivering highly engaging content to consumers globally.”

     

    “At Overlay Media, our goal has been to develop technology that enables mobile devices to provide a highly personal and, immersive user experience. We are excited to join InMobi to further their position as a market leader in mobile advertising”, said Dr Ian Anderson, CEO at Overlay Media.

     

    The Overlay Media team will be based from the InMobi London EMEA HQ.

     

  • Location-based mobile advertising platform AdNear has raised Rs 35 crore in its first round of funding from venture capital firms Canaan Partners and Sequoia Capital

    AdNear raises Rs 35 crore in its first round funding

    By Biswarup Gooptu

     

    Location-based mobile advertising platform AdNear has raised Rs 35 crore in its first round of funding from venture capital firms Canaan Partners and Sequoia Capital, signaling the growing attractiveness of the sector for risk capital.The funds will be used by the Bangalore and Singapore-based startup to expand its presence across the Asia Pacific region, including Australia and New Zealand, as well as towards building its team.

     

    “We decided to participate in the mobile advertising eco-system, and picked AdNear, because it has built technology to provide target advertising on mobile phones,” Rahul Khanna, partner, Cannan Partners, said.

     

    The four-year old startup, promoted by Anil Mathews, has developed its own platform that does not require Global Positioning System (GPS). It also works on both feature and smart phones. Within a year of launching its service, it has picked up multinational customers, such as Nokia, Toyota and Samsung.

     

    Sequoia and Canaan declined to state their exact holding, only saying they would hold minority stakes in the company.

     

    “It’s a technology play after a very large market of mobile advertising that has not been explored in this part of the world,” Mohit Bhatnagar, managing director at Sequoia Capital said on the AdNear transaction.

     

    The investment comes soon after Bangalore-based InMobi, an independent mobile advertising company announced that it was shutting its operations in Africa and Russia.

    The global mobile advertising market is dominated by Google’s AdMob, with growth coming from markets where smart phones dominate, including, Japan Korea and the US.

    In September last year, InMobi raised $200 million – till recently, the largest deal in the global mobile internet space – from Japanese telecommunications and media corporation Softbank.

     

    Mojiva raised $7 million earlier in the month, while Jumptap raised $27.5 million in July, prior to its public offering.

    On the mobile side, Canaan Partners had earlier invested in interactive mobile content manager Cellcast in 2007, and has also invested in mobile gaming company Kabam.

     

    Source:The Economic Times

    Copyright © 2012, Bennett, Coleman & Co. Ltd. All Rights Reserved

     

  • InMobi to rename Sprout to InMobi Studios; eyes huge revenue jump this quarter

    Mobile ad platform Sprout is now InMobi Studio

    By A Correspondent

     

    InMobi, a mobile ad network company which acquired Sprout in August last year, has decided to rebrand the leading platform for creating mobile HTML5 rich media advertising. Sprout will now be called ‘InMobi Studio’ while the details about the rebranding were not available at the time of reporting, Sandeep Deshpande, Country General Manager, InMobi said, “We will be rebranding Sprout, a company we had acquired last year to InMobi Studio.” The company website however states that “InMobi Studio is a simple, yet tremendously powerful platform that empowers marketers to build, run, and measure mobile rich-media ads without compromise.”

     

    InMobi which is said to be the largest independent ad network company in the world claims to reach over 600 million mobile internet users worldwide. In India, the ad network company claims to reach over 85 per cent of mobile internet users. “About 85 per cent of the entire mobile internet users in India can be reached through our network (InMobi), worldwide however we reach over 600 million mobile internet users worldwide” pointed out Mr Deshpande.

     

    According to Mr Deshpande, by 2014 more people across the globe are expected to access internet on their mobile phones rather than their PC or laptop. As a result mobile advertising will become a very important medium for brands to reach out to and engage.

     

    InMobi is currently working with over 150 advertisers in India namely NDTV, Indian Express, NIIT, Levis etc. InMobi aims to offer significant opportunities for brands to connect and engage with its users by using its reach and super engaging creative solutions. Mr Deshpande was of the view that there is a need for evangalising the benefits of mobile advertising in India. He said, “These are still early days for mobile advertising in India and we are investing a significant energy as a team to build the momentum of mobile advertising in India. It will take time for advertisers to realize the benefits of this medium”

     

    InMobi is said to have a total of over 800 employees currently, and about half of them are expected to be based out of India. With the festive seasons approaching and a lot of cricket tournaments coming up, InMobi expects a big jump in its revenues this quarter as compared to the previous quarter.

     

  • To expand its portfolio of offerings for mobile app developers

    InMobi acquires Metaflow Solutions

    By A Correspondent

     

    Bangalore-based mobile advertising network InMobi announced the acquisition of Metaflow Solutions, leaders in mobile app management and distribution solutions.

     

    Metaflow technology simplifies the global deployment and content management process for developers through its intelligent submission tools optimised through six years of operations, servicing the biggest publishers in the market.

     

    Metaflow’s management and distribution of content to consumer portals has consistently provided the fastest, lowest cost way to publish apps to hundreds of independent, OEM & operator app stores across the globe. “As a global leader in the mobile advertising space, InMobi is committed to growing the mobile ecosystem. Our acquisition of Metaflow Solutions will help us to continue to rapidly expand the distribution and monetisation of content for our developers and publisher partners,” said Naveen Tewari, Founder and CEO at InMobi.

     

    The Metaflow team will become an integral part of InMobi’s developer oriented efforts, led by Piyush Shah, VP and GM of Developer Platforms and Performance Advertising at InMobi. Mr Shah said: “With the recent acquisition of MMTG Labs, along with today’s acquisition of Metaflow, we will augment our value proposition by offering highly compelling distribution, monetisation, and engagement solutions to app developers globally.”

     

    “At Metaflow, our mission has been to simplify and unify the complex process surrounding content management and deployment of apps to a distributed and highly fragmented marketplace. The global reach and technology backbone provided by InMobi is hugely exciting for us. InMobi provides app developers with even greater opportunities to acquire millions of users and monetise their exciting apps,” said Charles McLeod, CEO at Metaflow Solutions.

     

    The Metaflow Solutions team will relocate to the new InMobi London office.

     

     

  • InMobi to monetize Cricbuzz on mobile devices

    InMobi & Cricbuzz announce partnership

    By A Correspondent

     

    Bangalore-based independent mobile ad network InMobi and Cricbuzz, the cricket property with over 17 million unique users, has announced an exclusive partnership for bringing mobile ads to consumers on Cricbuzz’s mobile site and applications, for the India market. This partnership will make it easier for advertisers to reach premium mobile consumers on Cricbuzz.

     

    Under the terms of the partnership, InMobi will have exclusive rights to monetize Cricbuzz’s mobile properties across all devices on phones and tablets in India. Advertisers that want to advertise on Cricbuzz’s mobile application on these platforms will now engage with InMobi.

     

    InMobi delivers reach to 578 million consumers, in over 165 countries, through more than 93.5 billion mobile ad impressions monthly. It provides end-to-end solution for mobile advertising including rich media ad creation, distribution, tracking and optimization.

     

    With a presence across multiple digital platforms, Cricbuzz attracts over 17 million monthly unique visitors on its web and mobile properties. This partnership is for ad monetization, and on all their properties – mobile web and apps on phones and tablets.

     

    “Since inception, we have focused on making cricket information available on mobile devices of varying capabilities and were the first to launch a WAP-enabled version as early as 2005. We are excited to announce this partnership with a global leader in mobile advertising, such as InMobi. Being the top cricket destination on mobile, we were looking for a globally renowned partner and InMobi was the obvious choice,” said Pankaj Chhaparwal, Founder and Managing Director at Cricbuzz.

     

    Sandeep Deshpande, Country GM -India at InMobi said: “This exclusive agreement with Cricbuzz reinforces InMobi’s leadership position in the Indian market. Cricbuzz’s mobile properties on all platforms have been immensely popular in India and abroad. In a Cricket fanatic country like ours, where all brands want a share of this pie, advertisers will now be able to reach their target audience wherever they are, through this partnership.”