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Tag: Indian Magazine Congress

  • The theme is ‘Innovating for Building New Revenue Streams

    Indian Magazine Congress in Mumbai on May 3

    Association of Indian Magazines (AIM), is all set to organise the 13th edition of its flagship event, the Indian Magazine Congress (IMC). This will be held in Mumbai on May 3. This year’s theme is how “Magazine Publishers in India are Innovating for Building New Revenue Streams”.

    Speaking on the congress, Anant Nath, President of AIM and Executive Publisher of Delhi Press said: “In the digital age, marred by information overload and cluttered digital spaces, the need for highly engaged and involved communities is ever more important. Magazine brands nurture spaces for readers to break away from this clutter, allowing them to find solace and comfort in a manner that is aligned with their interests and with like-minded peers. Magazines have therefore innovated new ways of monetizing their rich content and the highly engaged and invested audiences, and the IMC will throw light on these evolving paradigms.”

    The conference will have a daylong programming on following themes:

    • Subscriptions and New partner alliance
    • Leveraging e-commerce for subscription growth
    • Editorial credibility and robustness at the heart of new publishing models
    • Building new IPs on magazine content
    • New paradigms in branded content
    • Creators as collaborators for engaging content solutions
    • Product management innovations for digital age
    • Magazines nurturing and monetising niche reader communities

    Speakers at the event include:

    • Elsa Esparbe Gener, RBA
    • Kerin James O’Connor, Atlas
    • Shashi Sinha, IPG
    • Thampy Koshy, ONDC
    • Prasanth Kumar, Group M
    • Alastair David Lewis, FIPP
    • Raj Chengappa, India Today
    • Gaurav Banerjee, Disney Hotstar
    • Suagata Mukherjee, Sony Liv
    • Sameer Nair, Applause Enterntainment
    • Hormazd Sorabjee, Auto Car India
    • Naresh Fernandes, Scroll.in
    • Alex Kuruvilla, formerly Conde Nast India
    • Pradeep Gairola, The Hindu
    • Manavdeep Singh, Pub Live
    • Aditya Berlia, Apeejay Education
    • Abhishek Baxi, Independent journalist/ tech influencer
    • Vanita Kohli Khandekar, Business Journalist
    • Rati Choudhary, Decor creator (Instagram)
    • Neha Anand, Mahindra and Mahindra
    • Aditya Gurwara, Qoruz
    • Arti Raghavan, Free speech lawyer
    • B Srinivasan, Ananda Vikatan
    • Anant Nath, Delhi Press
    • Manoj Sharma, India Today
    • Dhaval Gupta, Cybermedia
    • Anurag Batra, BW BusinessWorld/ Exchange4Media
    • Riyad Mathew, Malayala Manorama
    • Girish Mallya, NextGen Publishing

    The conference agenda is available at https://aim.org.in/imc13/

     

  • This year's theme is "Building Engaged Communities"

    AIM to organise Indian Magazine Congress on March 24

    By Our Staff

     

    The Indian Magazine Congress (IMC) is all set for a comeback as the flagship event of the Association of Indian Magazines (AIM) is slated to be organised on March 24th, at the Oberoi, New Delhi.

     

    This year’s Congress theme is how even in the digital age, magazines are the most effective medium for “Building Engaged Communities”. The theme is rooted in the empirical evidence that in the digital age, marred by information overload and cluttered digital spaces, the need for highly engaged and involved communities is becoming ever more important, as users feel the urge to break away from the clutter of social media lead content deluge, and find solace and comfort in spaces that align with their interests and with like-minded peers. Magazine brands are uniquely poised to nurture such engaged communities.

     

    Speaking on the Congress, the president of AIM, B Srinivasan, said: “The magazine is a unique device that has always driven perspective and enabled its communities to draw insights, rather than simply reporting and provoking audiences like most other media. We thrive in digging deep, then digging wide in our coverage of happenings around us, rather than rely on the length and breadth our coverage. In the world where readers have become our competition (influencers), fake news has overtaken relevance over fact checking, ChatGPT has almost crossed the Rubicon of human reportage with machine language (AI/ML), when big tech and governments in vibrant democracies decide what content is ripe for take-down, it is ever so important that we discuss our concerns around policy, technology, distribution, client needs, and most importantly, what our communities expect of us.  That is what we have been fostering under the hood for 6 months now, and so we are proud to present AIM’s 12th Indian Magazine Congress – Building Engaged Communities ”

     

  • Says Mitrajit Bhattacharya, outgoing president of AIM and Chitralekha group president & publisher

    Digital is a given for Magazines

     

     

    A quick chat with Mitrajit Bhattacharya, outgoing president of AIM and Chitralekha group president & publisher on the sidelines of the Indian Magazine Congress held in Mumbai on Wednesday. Text and video by Santosh Jangid.

     

    The various adspend forecasts don’t paint a very good picture of the AdEx growth of magazines, in fact a recent WARC study which combines various studies puts the picture in the negative for 2016 and 2017. As President of the Association of Indian Magazines, what is your view on the magazine sector?

    There is a lot of good work that is happening by magazine brands and that is obviously moving into social media. If you see some of the legacy brands, the way they are catching up with social media, they are riding the wave. It is absolutely on par with any of the new age social media platforms. Also non-traditional format of experiential for magazines is a very weak source of revenue which if you see all major groups today activate major programmes whether they are events owned by them or they participate in major events. So if you look at Chitralekha as a group, we do a very large scale Bollywood concerts which sometimes have about 10 to 15,000 people. So they are very different kind of moneyspinners for the group. Similarly, if you look at the India Today group they have their own events which are pretty huge, similarly Outlook, Femina, Filmfare, they are doing major in the area of events. So events, digital, social media and all are coming together for magazines as a brand and I think we have to invest in this area and make the whole business profitable. Many brands have crossed the tide and started delivering profits for the investment that they have made in the past few years. I don’t see magazines in any trouble. It is as much in trouble as any other medium because it is completely unpredictable.

     

    Successive editions of the magazine congress in the past have been talking about digital. How effectively would you say is everyone embracing digital beyond the e-magazines and porting content online?

    I think we have crossed that stage many years ago. It is no longer the question of whether to get into digital or not because everyone is on digital platforms. A magazine like Filmfare is competing on social media with a company which is a year or two years old and covering celebrities and Bollywood. Digital is not a platform which we are discussing as magazine publishers whether to be in it or not. Different brands are on different stages of adoption on digital. Some brands have performed very well on Facebook, some people have done well on Twitter and some have adopted the newer platform like Snapchat in a better way. Each one depending on whether you are a news publications or gossip publication have adopted to different social media platforms but you cannot have the same game which is going to be played by a news magazine like India Today or a film magazine like Filmfare or a regional magazine like Chitralekha. Chitralekha is 66 years old in the print form where the age profile of readers is very mature. They are all 35+ where as if you see our social media presence, we have over 1 million active fans who are under 35 years of age. Each one is using digital to its own advantage and there is no one size fits all. Magazine industry has adopted digital fairly but having said that, are we all satisfied? Obviously not because the digital environment changes almost on a daily basis so what works today does not work tomorrow. So that is a continuous process and yes I must agree that the revenues are still not in line with customer acquisition and thats where we need to figure out how to keep the costs low and how revenues should be on par with the customer base which our digital assets have acquired.

     

    Are number of people visiting the online substantial enough to merit the spends on creating the content online?

    It is a chicken-and-egg story. If you don’t do it, you will not get it and if you do, you may have to wait. You may be successful, you may take time to be successful, you may not be successful. MPA (Magazine Publishers Association) results from the US quoted substantial jumps from mobile and the amount that mobile is contributing today is huge but not revenues. So the access today comes 62% from mobile but only 16-17% revenue comes from mobile. These are the gaps which need to get filled up. It is a constant challenge which is not particular to print or magazines but the same challenge is faced by television broadcasters. Your programme is not watched on a pre-appointed time which you see it on television. You may watch it when you want to watch it, in whichever format it is available. So I think, is Netflix affecting broadcasters? Yes, it is.

     

    What about paywalls? Some of the magazines are being sold online, but that is also being very heavily discounted

    There is no such formula. Our magazines online are equally priced if not higher than our print copies. It is not necessary that you need to have discounted prices and that’s how it sells. It’s also convenience, it is also dollar pricing. A printed copy may cost Rs 25 and the online copy may also cost the same. Highly discounted rates are for subscription models which is in print. Physical deliveries are also going through subscription of 50% – 70%  off. Digital online magazines are a highly profitable model but just the volumes need to jump.

     

    How effective is the monetisation happening online? Are print advertisers willing to pay extra for the digital edition?

    That is really where the problem comes. First, you need readership figures, you need measurement figures which is print plus online. Until you have the online measurement figures, it is difficult to demand a certain price for the advertisement which runs on the digital version. There are issues but digital copies and the revenues from the digital copies that you sell online if very good and that’s growing because it’s convenient. If you have a consumer who is in America who is waiting for two days to get the product delivered, he is okay about getting it online without waiting and today readability is much better. Phones are huge platforms. Currently, a lot of publishers are dumping the desktop data on mobiles and not creating content for mobiles. Mobile is very different from digital because with digital you create something and start putting in different formats but in mobile first, you create content only for mobile devices. That is where the tipping point would be, as to how big the mobile category is so that you start investing for content which is only for mobile.

     

    Despite the negative view on advertising spends and readership of magazines, we still have new magazines being launched, especially in the B2B arena?

    The launch of magazine is not an expensive proposition. So if you have conviction, lot of people launch magazines because the cost of launching a B2B magazine is pretty low but I don’t believe in that concept because you should not launch a product because it is cheap to launch it. If you see the spate of products coming in the market, it has really slowed down. We have had hardly any major magazine which has been launched in the last two to three years whereas a lot of them have either closed down or recalibrate. That’s the maturing up of the market. You see a lot of global licences which were given to Indian publishers they have pretty much realised there is not so much of a market here and they have gone back. I don’t think that mad rush of launching magazines is any longer there and talking about B2B, people launch because it is cheap and economical to launch. They try their hand out, if it works, it works, if it doesn’t work it’s fine. I must add that B2B magazines have a great role in building communities which they can do well beyond their printed avatars. And the success rates of these community-building B2B properties are very high.

     

    One last question: your view on the Magazine Congress. We’ve had two-day congresses in the past, and this year it’s been just a one-day affair?

    Everything is getting concise, our attention is getting concise. Earlier, we had a lot of international speakers, they would come, speak and they used to sell. They were all licensers of major magazines so they were very actively romancing this market. We have passed that stage. Also, people’s attention is very low nowadays and getting so many people for two days is a very difficult format. So this time, it is very tight but we have managed to get good speakers from different fields. We have got people who not just come and talk, you will hardly find publishers speaking in this congress. We are not trying to restrict knowledge from within the industry, for the industry and for the industry because we have passed those stages and this is the 10th congress.

     

  • Themed on "Incredible Magazines", the one-day congress will deliberate on various issues that concern the media at large

    Indian Magazine Congress being held today

    By A Correspondent

     

    The Association of Indian Magazines (AIM) is hosting its annual marquee event, the Indian Magazine Congress (IMC) in Mumbai today (November 9)

     

    Themed on “Incredible Magazines”, the one-day congress will deliberate on various issues that concern the media at large including magazines and has an enviable line-up of speakers. This is the tenth edition of the annual event.

     

    The keynote speeches will be delivered by; Railways Minister Suresh Prabhu, Member of Parliament and quizmaster Derek O’Brien, and Raghav Bahl, journalist and entrepreneur. The other speakers for the day are: Manish Bhatt, Founder and Director, Scarecrow Communications, Dr Bhaskar Das, President, Chief Growth and Innovation Officer, Zee Unimedia Limited, Tanuj Garg, Columnist & MD Ellipsis Entertainment, Namrata Zakaria, Columnist, Mumbai Mirror, Vinay Singhal, Co-founder & CEO, Wittyfeed, Anant Nath, Executive Director, Delhi Press Group, Ashish Bagga, Group CEO, India Today Group, B.Srinivasan, Managing Director, Vikatan Group, Maheshwer Peri, Founder & Chairman, Pathfinder Publishing, Harish Nair, National Director- Digital Strategy, GroupM and Tarun Rai, CEO South Asia, J Walter Thompson.  The evening will see the launch of the first edition of the Magzimise Awards.

     

  • This is the first time the congress is being held at Chennai, to ensure more participation from South-based publishers

    ‘Magazines: 2X’ to be the theme for 9th IMC in Chennai

    By A Correspondent

     

    The 9th Indian Magazine Congress is scheduled to be held on 23-24th of February 2015 at Hyatt Regency, Chennai. The theme of this year’s congress is “Magazines: 2X”. Engage.Connect.Work.

     

    The Indian Magazine Congress is a premier event for magazine publishing in India and is organised by Association of Indian Magazines (AIM) and supported by the Federation of International Periodical Press (FIPP).

     

    This is the first time the congress is being held at Chennai, to ensure more participation from South-based publishers. The previous eight editions of the magazine congress had been alternated between Mumbai and New Delhi.

     

    The Congress brings together the entire magazine publishing fraternity including magazine publishers, policy makers, media owners, marketers, media planners & buyers, along with researchers and industry analysts under one roof. Spread over two days, the Congress is divided into highly interactive and engaging sessions and has an impressive panel of international and national speakers to offer value to its delegates.

     

    This year too, the Congress boasts an impressive line-up of international and Indian speakers like Siva Vaidhyanathan, Robertson Professor of Media Studies and Law, University of Virginia and Author of ‘The Googlization of Everything’; Juan Senor, Partner Innovation Media Consulting Group, London and Visiting Fellow Oxford University, Jim Bilton, Managing Director, Wessenden Marketing, London, Chris Llewellyn, President & CEO, FIPP, D. Shivakumar, Chairman & CEO , Pepsico India, Girish Ramdas, CEO and  Co-Founder Magzter, Vikas Agnihotri, IndustryDirector, Google India, to name a few.

     

  • Innovation needed to be used as a sustained tool for bringing the change in the lives of the readers rather than being a tool for 'short-cut' solutions, I&B Minister Manish Tewari said while delivering the inaugural address at the 8th Indian Magazine Congress held in New Delhi

    Indian Magazine Congress opens. Minister Tewari asks trade to look digital

    By A Correspondent

     

    The Minister for Information & Broadcasting Manish Tewari has called upon the magazine industry to strengthen its presence in the digital and new media age by playing the role of an objective, analytical and authentic source of information. Innovation needed to be used as a sustained tool for bringing the change in the lives of the readers rather than being a tool for ‘short-cut’ solutions, Mr Tewari stated while delivering the inaugural address at the 8th Indian Magazine Congress held in New Delhi with the theme “Winning through Innovation”.

     

    Elaborating further, Mr Tewari said that in recent times, many iconic publications had turned digital and the need of the hour was to empower the World Wide Web through agreed rules of engagement. It was necessary for the digital world to go through standard editorial checks so as to ensure rich and authentic content in the new media space. The challenge before the magazine industry was to withstand the flow of instant information emerging from different media streams.

     

    On the magazine industry trends, Mr Tewari said the industry’s future performance would be a critical player determining the macroeconomic environment necessary for print media stakeholders. This would be possible if the Industry was able to achieve greater operational efficiencies and connect with readers through delivery of high quality content. The industry could focus on profitable growth by implementing cost control initiatives and adopting technology across key business performance areas such as planning, budgeting, customer relationship management, strategic outsourcing, etc. While leading players had taken necessary steps, it was necessary that the industry reviewed the process in its entirety.

     

    On the trends for the print media industry, the minister stated, the market for regional and vernacular markets continued to grow in an environment which was fruitful in view of rising literacy levels, low print media penetration in certain areas and the desire of stakeholders to use the platform. Mr Tewari further added that the inherent advantages of print industry – extensive reach, localisation benefits and ability to create trust and achieve a higher ‘attention span’, were expected to serve as a base for growth and ensure that print continues to be one of the most important platforms for Indian advertisers.

     

    The minister said that in marked contrast to the global trends, the Indian print industry was growing with steady increase in both advertising and circulation revenues. Although, internet broadband penetration has been increasing at an enormous pace, print industry would continue an upward trajectory due to growth in vernacular and regional markets. The magazine Industry, both vernacular and English, had shaped public discourse for over 60 years and still had potential to grow.

     

    Speaking on digitization, Mr Tewari mentioned that the first two phases had provided a learning experience as far as implementation of the process was concerned. These learnings would be incorporated while implementing the remaining two phases. The minister reiterated that digitization was bound to be a game-changer for the sector and would define contours of orderly growth. Digitization while providing qualitative choices to the consumer would also ensure that the subscription revenues and skewed business models were rectified, he said.

     

  • The eighth edition of the Indian Magazine Congress will be held on February 24 and 25 in New Delhi

    Indian Magazine Congress on Feb 24-25 in Delhi

    By A Correspondent

     

    Even as the magazine trade is reeling under the impact of the new Indian Readership Survey (IRS) findings, publishers from across the business are getting set for the eighth edition of the Indian Magazine Congress on February 24 and 25 in New Delhi. ‘Winning through Innovation’ is the theme of the two-day conference to be held at the India Habitat Centre.

     

    Apart from representatives of leading publishers, media agencies and advertisers, there is a cross-section of international business and editorial professionals likely to attend. These being: Amy Mangino, International Licensing Manager, Bonnier; Fiona McIntosh, Editor, Grazia; Girish Ramdas, CEO and Co-Founder, Magzter; Mike Greehan, Partner and COO, Cue Ball Media; Mike Lovell, International Director, Licensing, Meredith (tentative); Patric Fuller, Group Publishing Director, Haymarket and Peter Masson, Partner, Bucknull & Masson. Chris Llewellyn, President and CEO, FIPP (the global association of magazine publishers) will also be present. I&B minister Manish Tewari has been invited to be the chief guest of the conference.

     

  • The two-day Indian Magazine Congress which begins in Mumbai today is a must-attend event for stakeholders

    Growth mantras beckon @ IMC 2013

     

    By A Correspondent

     

    By the time you read this, the seventh edition of the Indian Magazine Congress (IMC) would have been be kicked off by AIM president Tarun Rai. The two-day conference has been organised by the Association of Indian Magazines (AIM) and is the most significant gathering of the magazine industry in India. The attendees include people from the Indian magazine fraternity including representatives from the Ministry of Information, Magazine Publishers, Media owners, Marketers and advertisers, Media planners and buyers, Magazine Editors, Brand Managers, Circulation specialists, Magazine Distributors, Researchers, Media and financial consultants and Industry analysts.

     

    Tarun Rai

    According to recent IRS figures, the magazine industry is definitely facing tough times. However, Mr Rai opined, “All media is facing tough times. In fact, as per the latest Madison Media Outlook, magazines have done better than projected by showing a growth of 4.5 percent over 2012. And yes, publishers do recognize that the economic environment of the country is tough and advertising spending will be more conservative.”

     

    The theme ‘Magazines: New Directions. New Opportunities’ will explore the digital opportunities for the magazine industry. Mr Rai said, “Digital is the big opportunity for magazines. We have now more vehicles to take our content to people. More easily. The challenge, though, is to quickly learn to repurpose our content for digital. To equip our people through training to best exploit the digital opportunities. To recruit new talent where needed.”

     

    The line-up of speakers is as impressive as the theme itself.

     

    “Yes, we do have a great line-up of speakers. We have very senior professionals from media, marketing and creative. We also have 15 international speakers who have flown down specially for the IMC. The delegates cannot afford to miss any session starting with the opening address of Nitin Paranjpe,” said Mr Rai.

     

    The speakers include names such as Chris Llewellyn, President and CEO, FIPP, UK; Peter A. Kreisky, Chairman, Kreisky Media Consultancy, USA; Andrew Duck, Managing Director, Audience Media, Vietnam; Fabrizio D’Angelo, MD, Hubert Burda Media, Germany; Mike Lovell, International Director, Meredith Corporation, USA; Sandra Gotelli, International Publisher and Head of Licensing, Mondadori, Italy; Torsten Klein, President, Gruner + Jahr International, Germany.

     

    MxM India brings to you the profile of the not-to-be-missed-speakers.

     

    Chris Llewellyn has been serving as Federation of the Periodical Press (FIPP) president and CEO in the organisation since 2009. He has been a member of the FIPP Management Board since 1999, and served as its chairman between 2005 and 2007. FIPP is the worldwide magazine media association that represents companies and individuals involved in the creation, publishing or distribution of quality content, in whatever form, by whatever channel, and in the most appropriate frequency, to defined audiences of interest.

     

    Peter Kreisky founded Kreisky Media after being at the helm of Mercer Management Consulting’s worldwide media and entertainment practice for 10 years, preceded by a career at McKinsey & Company and CBS Inc. His experience spans Europe and North America, in just about every sector of the media industry. The Kreisky Media Consultancy provides corporate strategy and management advisory services for top management, focused exclusively on the media and entertainment industry: magazine, book, and newspaper publishing, digital media, the Internet, television, music, motion pictures, information, advertising, media retailing.

     

    Audience Media is an innovative company offering the latest multi-media marketing and communication solutions to clients around the world, including Photo Review Australia, BBC Good Food and PrintNZ. The company was founded in 2011 by Andrew Duck, Rolf Rohwer and Mike Coker. Audience Media intends to stay at the forefront of developing technologies.

     

    Fabrizio D’Angelo, head of Hubert Burda International, has also served as FIPP’s Vice-Chairman. In February 2012, Hubert Burda Media pooled its international print activities in a new umbrella organization, Burda International (BI). It was then that Burda CEO Dr. Paul-Bernhard Kallen appointed Fabrizio d’Angelo as Managing Director. However, Mr. d’Angelo has been in charge of BHI since December 2008.

     

    Mike Lovell leads the licensing of Meredith’s leading consumer brands outside the U.S. Meredith is the leading media and marketing company serving American women. It is the industry leader in creating content in key consumer interest areas such as home, family, health and wellness and self-development and uses multiple distribution platforms – including print, television, online, mobile, tablets, and video – to give consumers content they desire and to deliver the messages of its advertising and marketing partners.

     

    Sandra Gotelli of Mondadori, Italy has been managing the International editions of Mondadori Magazines since 2006, which includes: 15 Grazia editions (7 weeklies, 1 fortnighly, 9 monthlies); Casaviva: 7 editions, Interniand Sale & Pepe. Mondadori is one of Europe’s top publishing companies.

     

    European Gruner + Jahr International (G+J) publishes close to 285 print titles and accompanying homepages in over 20 countries, has printing plants in Germany and the United States, and owns professional websites. In 2012, the group bought India-based startup SeventyNine, a mobile media distribution and analytics platform for Rs 38 crore. In January 1998, Torsten-Joern Klein joined G+J AG, where he was named Publishing Director of Berliner Zeitung and Berliner Kurier, published by Berlin Newspaper Publishing Group. From 2000 through the end of 2003, Torsten- Joern Klein was Managing Director of Berlin Newspaper Publishing Group, responsible for all of Gruner + Jahrs newspaper operations in Berlin. He was appointed member of the G+J Executive Board in January 2004. He is President of G+J International and has the responsibility for all magazines and online activities of Gruner + Jahr outside Germany.

     

    On the one hand we have BusinessWorld turning fortnightly, and on the other Discovery Channel Magazine announcing its entry into India. This may be the right time to take home received knowledge, and follow it to grow and progress.

     

  • The 7th Indian Magazine Congress, to be held on Feb 14-15 in Mumbai, is based on the theme of 'New Directions. New Opportunities'

    Publish or perish: Indian Magazine Congress 2013 to discuss future of mags in digital era

    By Ananya Saha

     

    The digital era is turning up the heat on print publications, especially magazines. One of the most prominent of titles to succumb was probably Newsweek, which has gone digital-only. (More here: http://www.mxmindia.com/2012/10/could-indian-mags-go-the-newsweek-way/) For most publications, it is a choice between moving ahead with technology or perishing. ‘New Directions. New Opportunities’ is thus the theme for the 7th Indian Magazine Congress, which will be held in Mumbai on Feb 14-15.

     

    Maheshwer Peri

    Maheshwer Peri, Chairperson, Programme Committee, IMC and Chairman, Pathfinder Publishing, explained, “Increasingly, the tablet has made magazines earn revenue through digital also. Similarly, metrics have come up measuring circulation on the tablet, and hence lot of magazine publishers are also monetizing it for advertising. The revenue model supports zero-cost. This year’s congress will explore new opportunities that arise out of new media.”

     

    Mr Peri added, “Last year, we did not dwell too much on the tablet even though we focused on digital a lot. Now, we want on focus on the tablet revolution. There is a lot of research and groundwork that has happened where magazine publishers have monetized this medium.”

     

    The international list of speakers includes Andrew Duck, Managing Director, Audience Media; Arnaud de Saint Simon, CEO, Psychologies Magazine; Ashish Bhasin, Chairman India & CEO South East Asia, Aegis Group; Chris Llewellyn, President, FIPP; Fabrizio d’Angelo, Managing Director, Burda Holding International; Nicholas Brett, Deputy Managing Director and Group Editorial Director, BBC Magazines; Mike Lovell, International Director, Licensing, Meredith; Torsten-Joern Klein, President, Gruner + Jahr International, Germany; and Sandra Gotelli International Publisher and Head of Licensing, Mondadori, among others.

     

    The Indian delegate list includes: I&B Minister Manish Tewari; Ambika Srivastava, CEO, ZenithOptimedia; CVL Srinivas, CEO, South Asia, GroupM; Indrajit Gupta Editor, Forbes India; Rajan Anandan, Managing Director, India, Google; Satyaki Ghosh, Director, Consumer Products, L’Oreal India; and Umang Bedi, Managing Director, Adobe.

     

    “When I was putting in the content and structure for this conference, the underlying motive was to see what we can learn that we can implement in India. For me, it is all about what the speaker did and what I can learn. Speakers will shed light on distribution models, merchandising and branding as an added revenue stream, brain-mapping of readers that is not only scientific but also impressive, what India can learn from China from a person who is already present in that market and is about to enter India. We have a speaker to talk about multi-platform publishing and how to put and monetize content five times over. At the end of the two-day conference, if I implement even one of the things that are shared, it might be a turn-around for me as a publisher,” Mr Peri asserted.

     

    Provocative discussions, interesting topics and an impressive line-up of speakers: IMC 2013 promises a lot.