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Tag: IAA World Congress

  • The three-day event convention today… with 35 speakers, 2.5k-odd delegates, and star-studded after-parties

    10 reasons why the IAA World Congress @ Kochi is the place to be in

     

    The 44th edition of the IAA World Congress starts in Kochi today. It’s billed as the biggest convention in the marketing services world. With a budget of Rs 20-plus crore, the scale is indeed up there. Here are 10 reasons why the IAA World Congress @ Kochi is the place to be in

     

    1. God’s Own Country

    If you are from outside of India, remember you are in God’s Own Country. In the next three days, you’ll get a better idea of why Kochi was the preferred destination for global traders. You are in India, and try and get up-close with the unique cuisine and culture of our amazing land. And if you are from within the country, enjoy the sights, sounds and tastes of Kochi.

     

    2. IAA, like no other

    The International Advertising Association is an industry body that is unique in every possible way. And we now have Srinivasan K Swamy at the helm who will raise the bar in every possible way, globally. He did that when he helmed the India chapter for four years. If the IAA World Congress is any indication, we can expect a lot of action. So if you aren’t a member yet, perhaps you need to do that soonest.

     

    3. It’s the IAA World Congress!

    It’s taken 80 years before the World Congress could happen here. But the time is possibly just right. India has been shining over the last few decades and an indicator of this is the number of Global CxOs in international corporations who hail from here. And our marketing services business is throbbing.

     

    4. Galaxy of Speakers

    We would’ve exceeded the airline baggage had we got all the books that some of the IAA World Congress speakers have written. There’s a lot of toil that has gone on to curating the three-day Congress. So look at networking only in the breaks and the evenings. Sit glued to your seats through the day.

     

    5. Shining Stars

    Along with all the gyaan from industry biggies and thinkers, there is a generous sprinkling of stars through the three days. And we aren’t talking of the glamset from the evenings… they could well be giving you a tip or two on business and life.

     

    6. Evening Entertainment

    Much effort has been invested in ensuring the evenings are enjoyable for all delegates and guests. And each night is being presented people who know it best – whether it’s Kerala culture and cuisine, fashion and films.

     

    7. Network till you Drop

    When you have two to two-and-a-half thousand people in the house, can you manage to work with just a few dozen business cards. If you haven’t got enough, get your folks back home to courier a few to you. It’s the place to network till you drop. Serious.

     

    8. What’s Coming Next?

    Now if that’s a question that you are asking yourself for opportunities on the job front, good to dress up your LinkedIn profile soonest. The IAA World Congress could well take you places.

     

    9. Kochi – attractions

    There is so much to see in Kochi: the Chinese Fishing Nets, the Mattancherry  or Dutch Palace, the Pardesi Synagogue, the Elephant Training Centre in Kodanad, St Francis Church, Loafer’s Corner. We suggest you do a check on the time you have and hire a car to do the sightseeing and shopping. Pssst! You should’ve stayed on for another day!

     

    10. Spices, banana chips… lots to buy for family and the office

    Spices, banana chips, coir products, coconut shell stuff, Kathakali masks, snakeboat models, silk and sarees, the traditional lamp… the list is endless. Perhaps time to plan your next trip to Kochi and LuLu-land.

     

    This article first appeared in a special pull-out compiled by MxMIndia for The Resource 24×7. The supplement appeared with Business Standard today (Feb 20, 2019)

     

     

  • It’s a mega-event with 35+ speakers. So Sanjeev Kotnala steps in to present packs of must-attend sessions given one’s interests

    Which IAA World Congress pack suits you?

     

    By Sanjeev Kotnala

     

    The IAA World Congress starts tomorrow. It’s two days of jam-packed sessions with the evening parties helping you to unwind. There may be exceptions, but it’s impossible for a delegate to attend all the sessions.

    To get the best out of the conference, including networking, one must choose and pick the sessions of one’s like, interest and relevance.

    Before you question how, here is a tip, don’t treat IST as Indian Stretchable time. If one was to go by the last IAA event at Kochi, events and sessions start and almost finish on time. And the sessions for their content and quality of speakers are jam-packed. This time, I think IAA has packed too much in three days. Most of the sessions are of 30 minutes duration.  Few like the inaugural session are longer with more speakers. And we know how the panel discussions or one-on-one discussion can overrun time. This potentially can lead to a cascading effect on timelines. I am waiting to be pleasantly surprised by IAA, if it can keep time!

    Note the dress code. For conference sessions wear business casuals. For evening parties wear Smart Casuals. The temperature is expected to be Between 23°C to 30°C, so don’t be overdressed.

    Now back to what I was suggesting. Taking a page from recent a TRAI attempt on giving customers to select the channels they want to watch.  Here are SESSION PACKS specially curated for you.

    Look at what you want to get out of the Global Conference and pick the pack that suits your need. Hopefully, it will make your task easy.  Sorry, this is not going to impact your delegation fee. However, you may gain extra time and space to get more out of your trip to Kochi and the IAA World Congress.

    The pack names and the sessions listed do not reflect on the content of the session or the speakers. It is based on best fit and expectations. Do check the time with the official site.

    Here are the IAA WORLD CONGRESS SESSION PACKS I have picked for you. I have tried keeping each of the packs limited to max six to seven sessions each. And you can always add to it.

     

    THE IAA GLOBAL CONFERENCE TECHNOLOGY PACK.
    Day 1. WEDNESDAY. 20TH FEB 2019. 1345 hrs. Nandan Nilekani, Co-Founder & Non Executive Chairman, Infosys Technologies Ltd. He will be speaking on Aadhar Leapfrog. 1415 hrs. Hans Paul Burkner. Chairman, Boston Consulting Group on ‘Who Really Owns the Data? The Privacy Vs. Personalisation Debate’. 1700 Hrs Munish Varma. Partner, Softbank Investment Advisers will be in conversation with Mini Menon. Talk centres around Investing at the forefront of the information revolution. Day 2. THURSDAY. 21ST FEB. 1000 Hrs. Simon Kahn. Chief Marketing Officer, Google APAC. The Future of Digital Immersion. Day 3. FRIDAY. 22ND FEB. 930 Hrs. Scott Bedbury. CEO, Brandstream Inc. ‘Building Superhuman Brands for the Digital Age’. 1500 Hrs. Sanjay Podder. MD, Accenture Labs. Tech4Good: Scaling Societal Transformation in Fourth Industrial Revolution

    THE IAA GLOBAL CONFERENCE CELEBRITY PACK.
    Day 1. WEDNESDAY. 20TH FEB 2019. 1000 Hrs. Catch the tri-murti of Money, Art and Spirituality at the Inaugural ceremony Mukesh Ambani, Amitabh, Bachchan and Sri Sri Ravi Shankar. DAY 2. THURSDAY. 21ST FEB. 1215 hrs. Chris Tung. Chief Marketing Officer, Alibaba. A unique Alibaba model for brand growth. DAY 3. FRIDAY. 22ND FEB. 1415 hrs. 1000 Hrs. Robot Sophia. Social humanoid robot developed by Hanson Robotics.‘Robots & Humans – Friends or Foes?’. 1600 Hrs. Andrew Keen. Entrepreneur, author & broadcaster. Director, SalonFutureCast. ‘Repairing a Broken World: Fix the Future’. 1630 Hrs. Andre Agassi. Former World No. 1 Tennis Player in conversation with Vijay Amritraj. 1700 Hrs. Deepika Padukone, Actor & Social Influencer in conversation with Anuradha Sengupta.

    THE IIA GLOBAL CONFERENCE DEEP INSIGHT PACK.
    DAY 1. WEDNESDAY. 20TH FEB 2019. 1000 Hrs. Catch the tri-murti of Money, Art and Spirituality at the Inaugural ceremony. . Mukesh Ambani, Amitabh, Bachchan and Sri Sri Ravi Shankar. DAY 2. THURSDAY. 21ST FEB. 1000 Hrs. Simon Kahn. Chief Marketing Officer, Google APAC on The Future of Digital Immersion. 1030 Hrs. Michael McQueen, Trend forecaster and Author, and Tim Reid Comedy Writer and Innovation Expert. A panel discussion De-risk the Future. Preparing Now for What’s Next, moderated by Tom Doctoroff. 1215 hrs. Chris Tung. Chief Marketing Officer, Alibaba. On A unique Alibaba model for brand growth . 1445 Hrs. Prof. Byron Sharp. Professor of Marketing Science and Director of the Ehrenberg-Bass Institute. How Brands Grow in a Digital World. DAY 3. FRIDAY. 22ND FEB. 1430 hrs. Robot Sophia. Social humanoid robot developed by Hanson Robotics. Hear her on ‘Robots & Humans – Friends or Foes’?

    THE IAA GLOBAL CONFERENCE GOOD FEEL PACK.
    DAY 1. WEDNESDAY. 20TH FEB 2019. 1345 Hrs. Nandan Nilekani. Co-Founder & Non Executive Chairman, Infosys Technologies Ltd. on Aadhar Leapfrog. DAY 2. THURSDAY. 21ST FEB. 1730 Hrs. Piyush Pandey. Global Chief Creative Officer of Ogilvy & Mather. Brand Communication for Social Change DAY 3. FRIDAY. 22ND FEB. 1230 Hrs. Rumman Chowdhury. Global Lead for Responsible AI, Accenture Applied Intelligence. Responsible artificial intelligence for humanity. 1500 Hrs. Sanjay Podder. Managing Director, Accenture Labs. Tech4Good: Scaling Societal Transformation in Fourth Industrial Revolution. 1630 Hrs. Andre Agassi. Former World No. 1 Tennis Player in conversation with Vijay Amritraj. 1700 Hrs. Deepika Padukone. Actor & Social Influencer will be in conversation with Anuradha Sengupta.

    THE IAA GLOBAL CONFERENCE MARKETING PACK.
    DAY 1. WEDNESDAY. 20TH FEB 2019. 1445 Hrs. Penny Baldwin. Senior Vice President, Chief Marketing Officer, Qualcomm Technologies Inc. on ‘Accelerating the Mobile Revolution’. 1600 Hrs. D. Shivakumar. Group Executive President-Strategy & Business Development, Aditya Birla Group on Brand Trust in a Digital World. DAY 2. THURSDAY. 21ST FEB. 1145 Hrs. Marc Pritchard. Chief Brand Officer, Procter & Gamble. Leading Disruption to Drive Growth. 1445 Hrs. Prof. Byron Sharp. Professor of Marketing Science and Director of the Ehrenberg-Bass Institute. How Brands Grow in a Digital World.  DAY 3. FRIDAY. 22ND FEB. 0930 Hrs. Scott Bedbury. CEO, Brandstream Inc. Building superhuman brands for the digital Age. 1030 Hrs. Jean David. Pioneer & Builder, Cirque du Soleil. Cirque du Soleil – Lessons in Innovation

    IAA GLOBAL CONFERENCE ENTREPRENUER MONEY PACK.

    DAY 1. WEDNESDAY. 20TH FEB 2019. 1630 Hrs. Jonas Kjellberg. Lecturer, Author, Venture Investor & Co-Creator, Skype. Generating Game Changer Ideas That Attract Venture Capital. 1700 Hrs Munish Varma. Partner, Softbank Investment Advisers in conversation with Mini Menon. Talk centres around Investing at the forefront of the information revolution. DAY 2. THURSDAY. 21ST FEB. 1145 hrs. Marc Pritchard. Chief Brand Officer, Procter & Gamble. Leading Disruption to Drive Growth. 1245 Hrs. Mark D’Arcy. VP, Global Business Marketing and Chief Creative Officer, Facebook will be in conversation with Neeraj Roy. The Crowd Sings Back – The Best Ideas Shaping Culture Are Shaped By Culture.  DAY 3. FRIDAY. 22ND FEB. 1000 Hrs. Sheena Iyengar. Professor, Columbia Business School. The Art of Making Choices. 1030 Hrs. Jean David. Pioneer & Builder, Cirque du Soleil. Cirque du Soleil – Lessons in Innovation

    IAA GLOBAL CONFERENCE ALREADY KNOW EVERYTHING PACK.
    DAY 1. WEDNESDAY. 20TH FEB 2019. 1545 Hrs. Boris Eremin. President, IAA Russia Chapter sharing details on the World Congress 2020, Russia. 1730 Hrs. Sir Martin Sorrell. Executive Chairman, S4Capital. Who will be in discussion with Anant Rangaswami on The New reality? Something only the two of them may know. DAY 2. THURSDAY. 21ST FEB. 1515 Hrs. Rahul Welde. EVP Digital Transformation, Unilever. Lindsay Pattison. Chief Client Officer, WPP. A Panel discussion on Getting Future Ready. Moderated by Ralph Simon. DAY 3. FRIDAY. 22ND FEB. 1000 Hrs.  Sheena Iyengar. Professor, Columbia Business School. The Art of Making Choices. 1600 Hrs. Andrew Keen. Entrepreneur, author & broadcaster. Director, salonFutureCast. Repairing a Broken World: Fix the Future.

    THE GOD’S OWN COUNTRY PACK.
    Day time explore Fort Kochi, toddy shop, sunset views, kathakali dance show, private ayurvedic massage, visit the 400-year-old synagogue, see the distinctive sight of the giant Chinese fishing nets, go for a history ride into Dutch, Portuguese and British colonial area.  DAY 1. WEDNESDAY 20TH FEB. 1900 Hrs. Music & Flavours of Kerala. Indian Actress & Social Influencer, Kajol Devgan is the guest of honour. DAY 2. THURSDAY. 21ST FEB. 1930 Hrs. It’s Party Time and you will be exposed to Indian fashion and flavours. Guest of Honour is Dr Shashi Tharoor, the Diplomat, Parliamentarian and former Under Secretary General of the United Nations. And people on Twitter will know him for the POV and the language he is known to use. DAY 3. FRIDAY. 22ND FEB 1900 Hrs.  Farewell diner. I know, few of you have planned to skip it, but then this could be real fun.

    Do tell me, if this helped you in any way.

     

    Sanjeev Kotnala, a former media biggie (okay, he still is, but not on a full-time basis), is now a marketing strategist, advisor and educator. His column ‘KotMartial’ appears on MxMIndia every Wednesday (the next one will appear tomorrow). He also reports (in a hat ke style) on some key industry events, like the IAA World Congress being held from Feb 20 to 22.

     

     

     

  • Campaign to be launched at IAA World Congress

    Rohan and Vallabh of Madison BMB win IAA contest

    By A Correspondent

     

    The International Advertising Association (IAA) India Chapter announced the winners for its campaign in to build awareness of Diabetic Retinopathy in India.

     

    The winning team is Rohan Joseph (Creative Director- Copy) and Vallabh Yeolekar (Creative Director-Art) at Madison BMB. Coming in second place was Neelam Lakhani (Creative Director- Copy) and Dhananjay Khotpal (Creative Director- Art).

     

    This campaign, being planned along with the All India Opthalmology Association (AIOS) will be launched at the IAA World Congress in Kochi.

     

    Said IAA (India Chapter) President Punit Goenka: “I am glad the elite jury consisting of Bobby Pawar, Raj Nair and Carlton D’Silva reached a consensus on the winning entry. We will now help produce it, fly the winning team to Kochi for the IAA World Congress and launch it there”.

     

    Added Dr S Natarajan – President, AIOS:, “I am very happy that the communications industry is working to build awareness of how a simple test for diabetes can help prevent Diabetic Retinopathy and even possible blindness.”

     

     

  • Set to be the biggest marketing services ever held in India, the three-day event will be held in Kochi from Feb 20 to 22

    9 Days to go for IAA World Congress

     

    By A Correspondent

     

    All reads lead to Kochi for India’s marketing services and media fraternity as the country plays host to some of the biggest names in the business. For the three-day IAA World Congress being held from February 20 to 22.

     

    From Mukesh Ambani, the Congress’s chairman of the governing council and Reliance Industries CMD and Unilever’s Paul Polman to actor Amitabh Bachchan and tennis great Andre Agassi… they are all set to be there. IAA has announced an impressive line-up of 40-odd speakers for the three day, each of which will see an evening entertainment event. On Day 1, Mathrubhumi has a cultural evening – with the lights, sounds and taste of Kerala. On Day 2, there is a fashion evening with Manish Malhotra and Lubna Adams helming what’s going to happen on the ramp and on Day 3, there’s a Bollywood night.

     

    IAA Global President Srinivasan K Swamy is gung-ho about the conference and says: “Whoever is not coming is likely to miss out on some great content.”

     

    Work on the IAA World Congress has been on for around a year. Adds Swamy: “We’ve been working for 7-9 months now. Before that we’ve been planning for another 6 months. So, it’s been more than a year now. But, the last seven months has been serious engagement.”

     

    Swamy has some leading professionals as part of the Governing Council as well as the Steering Committee.

     

    IAA World Congress Website: https://www.iaaworldcongress.org/

    Speakers: https://iaaworldcongress.org/speakers/

    Agenda: https://iaaworldcongress.org/agenda/

     

     

     

  • The Beijing Declaration was signed on May 10th 2014 by MrFarisAbouhamad of and Li Dongsheng of CAA

    IAA issues The Beijing Declaration

    By a correspondent

     

    At the conclusion of the 43rd IAA World Congress last week, the International Advertising Association and China Advertising Association issued The Beijing Declaration. The Beijing Declaration was signed on May 10th 2014 by Mr Faris Abouhamad, IAA Chairman and World President on behalf of the International Advertising Association and Mr Li Dongsheng, CAA President on behalf of China Advertising Association.

     

    Faris Abouhamad, IAA World Chairman and President stated, “This represents a fitting conclusion to the 43rd IAA World Congress and reflects the long established and special relationship our association has with both the government and advertising industry in China. Together, we have and will continue to work, for the principles and goals of the Beijing Declaration, which we are very proud to co-author with the China Advertising Association”.

     

    The Beijing Declaration

    The international advertising industry in the Digital Age

     

    This is Beijing. This is the Beijing of May 10th 2014. We, there presentatives of the millions of professionals of the global advertising and communications industries worldwide, are gathering here, witnessing the convening of the 43rd International Advertising Association World Congress. A declaration is hereby stated for promoting the common development of our global industry and sharing innovations and ideas.

     

    This is an era full of challenges, and this is an era of learning

    The advertising industry is undergoing a profound transformation. New knowledge and the experience of individuals is transforming information and obligations to a shareable society. The structures of real economies and traditional cultural patterns are being changed. Such change has brought tremendous impacts on business models, knowledge structures and professional standards of the advertising industry. All these changes are a reality that must be faced. Survival has always belonged to the fittest, and progress the inheritance of innovators. The future of the advertising industry depends on our adaptability and speed of learning. It is meeting the challenges and learning ability for all that will determine the future of advertising. People who are good at tackling challenges will also be keen on learning because we believe in the power of learning and studying.

     

    This is an era of imagination, and this is an era of creativity.

    It is mankind’s imagination towards the unknown world which enables us to achieve the revolution of everything. Imagination is the personality characteristic of innovators, and a unique power that cannot be replaced by techniques or tools. Imagination is an important guarantee of the depth of an advertiser’s creativity. It is an important element of cultural innovation. It is also an important symbol of the vitality of advertising.

     

    Imagination and creativity can determine the value of advertising.People who have strong imaginations will also be keen on creativity because we must all believe in the power of creativity.

     

    This is an era to encourage sharing, and this is an era of creating insights.

    Connectivity and mobility are creating new driving forces of value and promoting the evolution of relationships between brands and consumers. How can we empower brands and create more opportunities for new-born brands in the emerging world?We must cultivate deep insights.

     

    Insights into cultural trends and sensitivities. Insights into the public psychology and consumer demands. All these have become crucial. Real sharing and insights determine the depth of advertising. Ad men who are good at sharing will deepen their insights, as we all believe in their power.

     

    This is an era of highlighting ideas and pursuing actions as well.

    We believe that advertising in the future will be more accurate, quick and efficient.

    “Digital” will not be simply a branch of marketing communication any more. It is turning itself to be the core of marketing action and media solutions. Mean while it is balancing all the allocated resources to build a path between the physical world and the digital world. We need to communicate effectively from all perspectives and link ourselves to the real world with the best user experiences, creating a digital culture grounded in real life.

     

    It is idea and action that determines the future of advertising. People who are good at idea-generation will also be keen on decision-taking because we believe in the power of action.

     

    1. We must become and remain the protectors for the ecological environment, and the promoters of true sustainable consumption and social responsibility. Protecting and harmonizing sustainability and social responsibility are the occupational responsibilities of the advertising industry. Through our efforts, we will promote the development of authentic green brands and advocate ideologies of responsible communication in the public service.

     

    2. We are always the friends of the youth of the world. Through creating more opportunities of training, communication and competition, we will continuously provide help in enhancing the professional competence of young practitioners from the developing countries and regions worldwide.

     

    3. We will always insist on the concept of common development. Through cooperation, we will be able to tackle the challenges of the future, and to share culture, professionals and creativities with each other.

     

    On our way to the future, we will walk together hand in hand, improving our own knowledge and experiences, creating more remarkable lifestyles and culture for the whole world and turning our rich imagination into marvelous reality.We will always promote and protect an honorable and responsible advertising industry.

     

    Innovation never ends and evolution always inspires. Today, together in Beijing, we would like to send our best wishes to the world.

     

  • The 43rd IAA World Congress in Beijing China, WPP's Sir Martin Sorrell took the opportunity to present to the gathering his key-note address

    WPP’s Sir Martin Sorrell outlines 10-point keynote at IAA World Congress

    By a correspondent

     

    With some of the powerful and influential names like Jim Elms, Global CEO, Initiative; Andrew Ward, Vice President Marketing, Etihad Airways; Ben Hughes, Deputy Chief Executive, Financial Times; Doug Pearce, CEO,OMG China; MykimChikli, CEO Zenith Optimedia China; Tim Andree,Executive Chairman, Dentsu Aegis Network etc gathered at the 43rd IAA World Congress in Beijing China, WPP’s Sir Martin Sorrell took the opportunity to present to the gathering his key-note address, which was more a ‘ten-point list’ on issues concerning the ad industry.

     

    The points included: 

    – Shift to East, South and East – meaning a potential shift in power in the world. The USA is still the center, but undeniably power is beginning to move. With a focus still on “BRICS and the next eleven”. WPPsees a G2 world in the future.

     

    – Overcapacity and shortage of human capital – in key industries such as automotive there is massive capacity, but changing lifestyles, and aging populations.
    – Rise and rise of the web – 12 years ago WPP’s web business was close to zero and now it is 30 per cent.

     

    – Growth of retail power – and the changing relationship now between retailers and consumers as populations move to urban areas, with busy two earning families using the e-commerce more and more.

     

    – Importance of internal communications – data – people talk about “data” and we are now applying more technology to data and its role in our organization’s communications.

     

    – Global and local structures – WPP sees the rise of Africa -which represents significant opportunities with a dramatic shift in power taking place.

     

    – Relative power of finance and procurement – the balance of marketing functions and finance is now very much out of balance, and this needs to be addressed- in all parts of the world. Not just the western economies.

     

    – Growth of government – WPP has government clients in almost every country.They are more significant players than ever. In some parts of the world, such as China, there is also an element of “Government run capitalism”.

     

    – The acceptance of social responsibility – the issue and attention towards sustain ability is considerable now. And for companies to “do good” is still”good” for business.

     

    – Industry consolidation – this was a big news day with the announcement that the Publicis Groupe and Omnicom Group merger is not proceeding.