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Tag: Hrithik Roshan

  • Conceptualised by BBDO and directed by Siddharth Anand

    Hrithik Roshan features in TVC for Pristyn Care

    By Our Staff

     

    Pristyn Care, a surgery-focused healthcare brand, announced the first phase of its ‘Surgery Matlab Pristyn Care’ TV and digital campaign which is launched with the 2021 Indian Premier League (IPL) season. The ad film titled ‘Surgery Mein Care’ features Hrithik Roshan.

     

    It is conceptualised by BBDO, directed by Siddharth Anand, and shot by Anil Mehta, with music by Clinton Cerejo.

     

    Commenting on the launch, Harsimarbir (Harsh) Singh, Co-founder, Pristyn Care, said: “Since our inception in 2018, we have grown tremendously with presence across multiple cities of India. Our objective as a patient-first organization has stayed at the core during this growth and with our new campaign, ‘Surgery Matlab Pristyn Care’, starring Hrithik Roshan, we are intending to take this ethos and core-belief to people across the country. This campaign on IPL aims to make Pristyn Care the preferred choice of minimally-invasive surgery in India”.

     

  • Features  Hrithik Roshan, Vijay Deverakonda and Dulquer Salmaan

    Myntra ropes in top stars for new brand campaign

    By Our Staff

     

    Myntra, the fashion e-commerce platform, has signed up Hrithik Roshan, Vijay Deverakonda and Dulquer Salmaan as its newest brand ambassadors, alongside the existing celebrity ambassadors, Kiara Advani, and Samantha Akkineni.

     

    Speaking on the announcement of the new brand ambassadors and the launch of the brand campaign, Harish Narayanan, CMO, Myntra, said: “We are elated to welcome all the superstars to the Myntra family. These top fashion icons, who are also acclaimed fashion connoisseurs, will be a part of Myntra’s biggest star-studded campaign ever. The campaign will strongly reinforce Myntra’s position as ‘India’s Fashion Expert’ with differentiated fashion offerings and unparalleled shopping experience pivoted on technology. This campaign will cut across demographics and build a deeper relationship with our customers across the country.”

     

  • Campaign features brand ambassador Hrithik Roshan

    PepsiCo launches Mountain Dew Ice with new TVC

    By Our Staff

    PepsiCo has unveiled its first TVC campaign to introduce Mountain Dew Ice. The ‘Made for India’ Mountain Dew Ice has been developed to suit the Indian palate and reiterates the brand’s philosophy of ‘Darr Ke Aage Jeet Hai’ with new tagline “Har chunauti hogi paar, bas chahiye jeetne ki aag aur thanda dimaag”, notes a communique.

    Said Vineet Sharma, Category Director- Mountain Dew & Sting, PepsiCo India: “We are very excited to unveil the first-ever brand campaign for Mountain Dew Ice. The launch of Mountain Dew Ice has been a significant milestone for us in our beverage category innovation journey. With the new campaign, we are taking the Mountain Dew core brand’s philosophy of ‘Darr Ke Aage Jeet Hai’ and giving it an ‘Ice’ twist. The idea is to inspire the youth that they can overcome any obstacles in their way if they just keep a cool mind along with the fire to win while facing  their fears head-on. We are confident that consumers will relate to the new campaign strongly and shower Mountain Dew Ice with the same love that our other campaigns for Mountain Dew have received over the years.”

  • Says: "What you do, ultimately matters"

    Flamingo unveils new TVC starring Hrithik Roshan

    By A Correspondent

     

    Ascent Meditech, an Indian multinational in consumer healthcare space, has continues its association with Bollywood superstar Hrithik Roshan for its flagship brand Flamingo – An Aid for a New Life. It communicates the ideology ‘what you do, ultimately matters’ and revolves around the central offering of pain management solutions to various lifestyle problems.

     

    Said Rajiv Mistry, Founder and Managing Director, Ascent Meditech: “When the going gets tough, the tough gets going – this saying holds true for Indians as well as for Ascent. While Indians have put up a brave face against all odds and have adapted to the New Normal, we, at Ascent, have supported Indians with the introduction of products, which are of absolute necessity, today. In line with the sudden change in consumer behavior and mindset, brand Flamingo has crafted its new campaign under the umbrella thought of ‘what you do, ultimately matters’. The communication in the new campaign is purposeful and leaves the consumer with a decision to make amongst an existing practice versus a sustainable solution, when encountered with pain.”

     

  • Unveils campaign highlighting ‘An Aid for a New Life’ for all Indians

    Ascent Meditech signs Hrithik Roshan as brand ambassador

    By A Correspondent

     

    Ascent Meditech has appointed actor Hrithik Roshan as brand ambassador for its flagship brand Flamingo.

     

    Said Rajiv Mistry, Founder and MD, Ascent Meditech:“Ascent Meditech has many firsts to its credit across our decades old journey and the appointment of Hrithik Roshan is a pioneering initiative in our sector. In today’s age of ever-growing aspirations, achievers feel that mobility is the key to a successful life. Everyone is looking for recuperative ways and means to do away with body niggles, sprain and pain.” He added, “We are proud that Hrithik Roshan has been an avid user of our products and now reposes his complete trust and faith in Flamingo products nurtured over decades of research & development. Our continuous focus on quality products is aimed at providing ‘an aid for a new life’ to our present and future consumers. Flamingo products are suitable across all age groups from children to senior citizens.” Several celebrities and prominent personalities also use Flamingo.

     

     

  • Creatively conceptualised and executed by Whyness, the TVC encapsulates how the luggage brand has always been a trusted companion for travelers around the world

    VIP turns 50; relives nostalgia of yesteryears in new campaign

     

     

    VIP Industries has launched its new ad to commemorate 50 golden years in India. This new campaign offers a modern twist features superstar Hrithik Roshan and highlights VIP as a “perfect travel partner of India for generations”.

     

    Creatively conceptualised and executed by Whyness, the TVC encapsulates how the luggage brand has always been a trusted companion for travelers around the world.

     

    Said Sudip Ghose, Senior Vice President – Sales, Marketing and Service, V.I.P Industries: “This is a very exciting year for us at VIP Industries, as we complete 50 years of being market leaders in the luggage industry. From a single brand to offering a diverse product portfolio across multiple brands, VIP industries has come a long way. And we have only our customers to thank for all the love and support they would have shown us. Therefore, we are doing our bit by offering 50 per cent discount on our select ranges. We hope to continue our endeavor to manufacture world class products and provide numerous different offerings to make travel simple and convenient for millions of people around the world in the future. We completed 50 and are ready for the next 50.”

     

    Speaking from a creative perspective Ravi Deshpande, Chairman, Whyness added: “This ad is a celebration of VIP’s ‘50% off on its 50th anniversary’ offer. Bringing together Hrithik Roshan and a contemporary version of the classic VIP jingle make the ad just right for the occasion.”

     

     

  • One of the key agenda will also be to drive awareness about the stories behind the brand's collections

    Gozoop wins digital mandate for HRX by Hrithik Roshan

    By A Correspondent

     

    Integrated communication agency, Gozoop has won the digital mandate for HRX by Hrithik Roshan. As part of the mandate, Gozoop will manage the HRX digital assets such as Facebook, Twitter, and Instagram to strengthen consumer loyalty and acquire new relationships with the brand. One of the key agenda will also be to drive awareness about the stories behind the brand’s collections.

     

    Commenting on the appointment, Ahmed Aftab Naqvi, CEO & Co-Founder, Gozoop said: “We are delighted to partner with a brand that values a digital first approach to connect with its audiences in today’s times. We look forward to leveraging our experiences and insights to help brand HRX win in this new world.”

     

    The mandate includes social media strategy, content marketing and creative strategy across digital platforms. With this partnership, Gozoop has bagged another strong fashion and retail brand player in its portfolio.

  • The campaign has been conceptualised by Famous Innovations

    HRX inspires fitness goals through new campaign

     

     

    HRX, the active lifestyle and sportswear brand launched by actor Hrithik Roshan has launched a new film with the message ‘Keep Going’. The film was conceptualized by Famous Innovations and shot by Razneesh Ghai.

     

    Said Raj Kamble, Founder and Chief Creative Officer, Famous Innovations,:”Fitness is a fast emerging category in India and with many international players dominating the space, hence it was important to find a unique voice for HRX. Hrithik Roshan himself is a huge inspiration and along with him we have tried to include people at every stage of the fitness curve in the communication. The idea is to show that whether you’re just starting out or are an expert, we all go through the same struggles and the way to overcome them is by simply taking small steps forward.”

     

    Added Gunjan Soni, Head, Jabong and CMO, Myntra: “This campaign brings Hrithik Roshan’s personal mantra and passion for fitness face-to-face with the challenges that our consumers deal with everyday in their journey towards an active lifestyle. Our attempt is to break down the unconquerable monolith called ‘fitness’ into real, achievable steps, and make this category more inclusive than it has generally been. This is important because India is more conscious about fitness today than it has ever been and while pro-athletes have many cheerleaders, someone needs to speak for the amateurs and beginners out there too.”

  • Hrithik Roshan will launch a series of new pens backed by a high visibility publicity campaign

    Hrithik Roshan appointed brand ambassador for Flair Pens

    By A Correspondent

     

    Pen manufacturer Flair, has announced its alliance with Bollywood Superstar Hrithik Roshan. Hrithik Roshan will launch a series of new pens backed by a high visibility publicity campaign.

     

    K J Rathod – (Chairman-FLAIR) explained: “Flair pens has an installed capacity of 5 million pens per day and are sold in India through a strong distribution network of 4000 distributors and 245,000 retailers. Bollywood Superstar Hrithik Roshan would be a big brand differentiator and will help Flair Pens increase product awareness and add new customers.”

     

    Flair proposes to launch many new pens with unique features that enhance consumer experience. India uses 880 crore plastic pens annually and dump them polluting the environment. A regular ball point pen has a writing length of about 1000 meters. As an environmentally conscious measure Flair has two of the longest writing pens. “A pen is capable of adding growth to your Life” explained Hrithik Roshan.

     

    Flair’s new point of sale publicity material featuring Hrithik Roshan is expected to improve the look and feel of the retail outlets and make pen purchase a fulfilling experience for the consumers.

     

     

     

  • What emerged as an idea was to create an act that would call for some fresh thinking not just in the deodorant category, but in our daily lives and the way we look at women

    He Deodorants & Orchard team up in campaign

    By A Correspondent

     

    Advertising today is heavily dependent on sexy women, provocative messaging and outlandish claims of increasing desirability for the opposite sex. The deodorant category in particular has seen many such stereotypes, where brands compete to be the best chick magnet.

     

    HE Deodorants from the Emami Group bucks the trend with Orchard Advertising (part of the Leo Burnett Group India) as their partner. The agency’s work on International Men’s Day over the last couple of years has been hugely refreshing and entertaining.

     

    So when HE Deodorants was looking to launch a new variant, Orchard Advertising and the brand teams put their minds together to come up with something exciting and clutter breaking. What emerged as an idea was to create an act that would call for some fresh thinking not just in the deodorant category, but in our daily lives and the way we look at women.

     

    The agency thus devised a product idea and relied on strategic communication to champion the cause of “respect to women” in all walks of life. A polar opposite to everything the category at large propagates.

     

    The brand team at HE Deodorants was equally enthusiastic and brave enough to take the idea into an uncharted territory. Which was to create a product that embodies the smell of respect. And thus was born HE Respect.

     

    The thought behind the campaign was simple. Real men respect women. Because HE Respect is a perfect men’s product that stands up for women on all fronts.

     

    The campaign, which is designed around the central thought “Respect Women” features a TVC, supported by a series of digital films. The TVC outlines how women are made uncomfortable through small and big gestures on a daily basis. The work will also be rolled out across other traditional platforms. Hrithik Roshan and Vir Das are instrumental in supporting the cause in the campaign and the digital space.

     

    Harsha V Agarwal, Director, Emami Ltd, said, “We believe that there is a need to nurture a positive role model among men, who are able to accord respect to women. HE Respect seeks to honour and bring into light such men who believe in honouring women,”

     

    Talking about the campaign, RajDeepak Das, Chief Creative Officer, The Leo Burnett Group India, said,” HE Respect has been a passion project for us from the very beginning. We were clear that an important message needs adequate firepower and support to make a real difference. And we had fantastic partners in the HE brand team who believed in us enough to develop an entirely new product and then a powerful campaign that takes on well established industry practices head on.”

     

    Sharmine Panthaky, VP and Branch Head – Mumbai, Orchard Advertising, said, “With HE Deodorants as a brand we have been clear that there is no merit in falling prey to any of the usual tactics brands and categories employ to sell more stock. We are not interested in helping men attract more women. We would rather stand up for women across the world to give them due respect. This may seem counter intuitive in the category, but we are sure our effort to buck the trend will find support, and we will emerge as the first brand to have taken such a strong stand for women.”

     

    The campaign is currently live on digital platforms. Launched on 13th May, it has already garnered more than 100,000 views on Facebook. Clearly, it is an idea that has connected with people and instigated conversations.

     

    The teaser phase is supported by an activation where thousands of men were sent RESPECT T-shirts. They were requested to wear them and click selfies and post them on the brand’s Facebook page and Twitter handle to endorse the RESPECT philosophy

     

  • Ropes in the leading actor as the Brand Ambassador for their maiden marque VIP

    VIP unveils new campaign featuring Hrithik Roshan

    By A Correspondent

     

    V.I.P Industries has announced the launch of theirmega campaign “When you are very important” for their homegrown brand VIP. The campaign features reigning heartthrob Hrithik Roshan as their brand ambassador illustrating the transformation of India’s pioneering luggage brand, creating a niche positioning for itself.

     

    Leaving no stone unturned the campaign is created by a team of globally acknowledged creative minds such as Thomas Krygier – Director of Oscar winning commercials,Olivier Schneider – Stunt Director for classics like James Bond 24: SPECTRE, Fast & Furious 6 and conceptualised by the team of Whyness Worldwide.

     

    Filmed in Prague, one of the largest citiesin Europe, the campaign showcases the superstar trying to escape a gang of thugs who want to steal a precious jewel which he carries in a VIP strolley.Against a beautiful backdrop depicting the magnificent cultural sights;the scene is shot on the streets where Hrithik is seen fighting the gang. Aesthetically choreographed the fight sequence shows Hrithik using the strolley to defend himself and at the same time demonstrating the durabili ty and toughness of the bag.

     

    Commenting on the new campaign Radhika Piramal, Managing Director, V.I.P Industries says, “VIP is a brand with which we pioneered in the luggage industry. Almost 4 decades old; brand VIP continues to reign as one of the most preferred luggage companions. Through this campaign we offer our consumers another reason to continue to associate with brand VIP, as the campaign tag line says “When you are very important”. We are extremely delighted to associate with Hrithik Roshan; there couldn’t have been anyone else who could match the classic legacy of our brand.”

     

    Detailing the marketing strategy for the brand Sudip Ghose, Vice President-Marketing, V.I.P Industries says, “This campaign is an amalgamation of two very important personalities i.e. VIP and Hrithik Roshan. With “When you are very important” campaign we want to entice the audience with the features of the new collection that Hrithik displays in the commercial. Adopting a different approach; apart from a 45 second television commercial viewers on the digital platform will get to watch a 2.45 minute film which will be exclusive to social media and will go live sometime soon.”

     

    Expressing his thoughts on the campaign Ravi Deshpande, Founder and Chairman, Whyness Worldwide says, “VIP as a brand has a unique charm just like the Brand Ambassador-Hrithik Roshan. Our attempt was to ensure that both the personalities are stitched together displaying the features of the product, thus offering the audience an action packed commercial that we hope stands out from the rest.”

     

  • The Kochi-based jewellery retailer Joyalukkas has decided to turn to a "mature and established actress" to endorse its brand

    Hrithik Roshan will no longer be the face of Joyalukkas

    By Sutanuka Ghosal

     

    Kochi-based jewellery retailer Joyalukkas has decided to discontinue Bollywood actor Hrithik Roshan as its brand ambassador as it looks to turn to a “mature and established actress”, toeing the strategy followed by its peers Kalyan Jewellers and Malabar Gold & Diamonds which have roped in Aishwarya Rai Bachchan and Kareena Kapoor Khan, respectively, to endorse their brands.

     

    The company’s chairman Joy Alukkas said there are no plans to renew Roshan’s oneyear contract, which expires this month. “We will now bring in a Bollywood actress who is established and mature and can add value to our brands in India as well as in the global markets. She will be appointed in March so that we can launch her in the next financial year,” he said.

     

    Although Alukkas said the company’s marketing team is still working on finding a replacement for Roshan, speculation is rife that Deepika Padukone could well be the next face of the group which has operations spread across the Gulf countries, Singapore, US, UK and Malaysia.

     

    The retailer has not renewed the contract of its regional brand ambassadors Suresh Gopi (Kerala), R Madhavan (Tamil Nadu), Allu Arjun (Andhra Pradesh) and Kiccha Sudeep (Karnataka), who have been promoting the company’s clear price tag policy. “We will have only one brand ambassador,” said Alukkas.

     

    The company retails gold jewellery under brands such as Veda, Mayuri, Li’l Joy, Bakiamore and Florentina while its diamond jewellery brands include Eleganza, Bouquet, Perfekt and Magnus.

     

    The choice of the new brand ambassador is likely to be aimed at facilitating the firm’s global expansion. It plans to invest Rs 1,500 crore next fiscal to set up 30 new stores — 20 in India and 10 in countries including the US, Sri Lanka and Europe to expand its retail footprint. After this expansion, Joyalukkas will have a total of 125 stores in India and abroad.

     

    Malabar Gold & Diamonds has already felt an impact on its sales after it appointed Kareena Kapoor Khan as its brand ambassador.

     

    Source:The Economic Times

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