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Tag: Hrithik Roshan

  • To explore new horizons together

    Hrithik Roshan hops on to Jeep India

     

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    A post shared by Hrithik Roshan (@hrithikroshan)

    Jeep India onboards Hrithik Roshan to the Jeep family as a brand partner! This partnership exemplifies Jeep’s position as the go-to choice for customers who demands a premium lifestyle, strong sense of adventure and freedom.

    “It is an absolute pleasure to introduce the superstar to the Jeep life and its vibrant community,” said Kumar Priyesh, Brand Director, Jeep India. “As a Premium Lifestyle SUV brand that’s all about embracing the unknown and pushing boundaries, we’re honoured to have him join our community of Jeep enthusiasts. His sense of adventure and his dedication to his craft align perfectly with our values. We’re excited to have him join us on our journey and explore new horizons together.”

  • Echoes the Brand Slogan ‘Taste with A Twist’

    Bisk Farm Googly launches new TVC with Hrithik Roshan

    Bisk Farm, the biscuit and bakery brand from the house of Saj Food, has launched a TVC with Hrithik Roshan, the brand ambassador for its Googly range of biscuits. Keeping up with the Brand slogan ‘Googly- Taste with a Twist’, the TVC revolves around a fun banter between the husband and wife.

    With a sharp focus to create awareness of the product amongst mass audience base, the TVC is being launched in 7 different languages- Hindi, Bengali, Marathi, Telugu, Odiya, Kannada, and Assamese.

    Commenting on the campaign, Vijay Singh, Managing Director, Saj Food, said: “We are thrilled to launch our new TVC campaign for the Googly range of biscuits with our brand ambassador, Hrithik Roshan. The campaign perfectly encapsulates the fun and unexpected twist that Googly biscuits bring to the table, just like Hrithik’s playful banter in the ad. With this launch in seven different languages and the re-introduction of our new Chhota Pack at just Rs. 10, we are committed to making Googly biscuits accessible to a wider audience.”

  • … for another two years

    Euronics renews Hrithik contract

    By Our Staff

     

    Euronics, a washroom automation accessory brand, has renewed its brand endorsement contract with Hrithik Roshan for another two years.

     

    Commenting on the renewal of this partnership, Abhishek Jain, Director, Euronics, said: “Hrithik Roshan embodies the brand’s core values of innovation, style and performance, and has been instrumental in building Euronics’s brand image over the years. Hrithik’s immense popularity and mass appeal have helped Euronics reach out to a wider audience and set a stronger foothold in the highly competitive Indian building material industry. This renewed partnership is a testament to the strong relationship between Euronics and Hrithik Roshan and is expected to drive continued success for the brand in the coming years.”

     

  • Launches its first ad campaign

    Hrithik Roshan endorses Probus Insurance Broker

    By Our Staff

     

    Probus Insurance Broker, Insurtech company, has launched its first digital ad campaign with their brand ambassador, Hrithik Roshan. The campaign ‘Aapka Saathi, Aapka Saarthi’ was launched via its TVC.

     

    Speaking about the newly launched campaign, Rakesh Goyal – Managing Director, Probus said: “Watching our dreams, the seeds of which were sown over a decade ago has finally come alive and it’s been an emotional moment for all of us at Probus. We are overwhelmed and this campaign is dedicated to every partner and team member who made this day possible. In our ten-year history, this is the first time we have spent on an ad campaign. Our core team has remained the same since our inception and we only grew by word of mouth so far, thanks to our loyal customers. We have worked very hard to be a profitable company, especially through the pandemic. We are only the second company in India, in the insurtech space to receive FDI inflow from a globally renowned European Impact Fund set up by an initiative of the United Nations. Moreover, 60 % of our decision-makers and more than 45% of employees at Probus are women, which is reflected in the ad too with a woman PosP”

     

  • Aims to take forward the brand narrative

    Hrithik roped to endorse Probus

    By Our Staff

     

    Probus Insurance Broker has announced its association with actor Hrithik Roshan as its Brand Ambassador. With this partnership, Probus aims to take forward the brand narrative of #AapkaSaathiAapkaSaarthi.

     

    Speaking of the association, Rakesh Goyal, Director of Probus said: “We’re excited to partner with Hrithik as our brand ambassador as he exudes and resonates with the brand’s ethos of intelligence and dynamism. With his popularity among the masses and the youth, his appeal remains unrivaled. This association will  assist us in reaching consumers/end users across age groups, and enable us to instill trust and educate them on the importance of choosing  the right insurance partner. We are excited about the opportunities that our collaboration will provide.”

     

  • There's something magical about being at a theatre on a weekend such as that of Brahmastra's release, writes Shailesh Kapoor

    The Big-Motion-Picture Vibe

     

     

    By Shailesh Kapoor

     

    Shailesh KapoorThe long-in-the-making Brahmastra: Part 1 released last Friday. The film opened to packed houses, clocking occupancies of 70%+ in major city multiplexes through the weekend. The big-budget fantasy adventure film may eventually have to rely on non-theatrical revenue sources to recover its costs. But its solid opening weekend performance has infused fresh energy into the Hindi film industry, which has been struggling in recent times to get any major audience attention at all.

     

    I watched the film at a suburban Mumbai multiplex, where the start of the show had to be delayed by about 15 minutes, because some patrons did not take their assigned seats. The theatre staff had to intervene, and people had to be moved through a 100% packed auditorium, to their correct seats. One could sense that even the staff was enjoying this thankless job. When did they last see a packed auditorium for an original Hindi language film, after all?

     

    We would have to go back to Oct 2, 2019, when the Hrithik-Tiger starrer War released to an overwhelming audience response. But that was a holiday, unlike September 9. Search for a non-holiday opening of this stature for an original Hindi language film took me back to June 29, 2018, when Rajkumar Hirani’s Sanju, also starring Ranbir Kapoor, released.

     

    There’s something magical about being at a theatre on a weekend such as that of Brahmastra’s release. There’s a communal bond between the hundreds of audiences, in the lobby, and then inside the auditorium. They are connected by their love for going to the movies, if not by their love for cinema itself. The atmosphere brims with excitement and anticipation. No home viewing, on the biggest TV screen and the best sound system, can match that.

     

    Brahmastra has its share of flaws. But lack of imagination is not one of them. The franchise charters into territories erstwhile reserved for Hollywood films, where visual effects and scale front-end a film, leading to a viewing experience that’s immersive and big-screen worthy. Brahmastra wears its ambition on its sleeve. And the audience could feel that vibe over the last three months of the film’s campaign, resulting in a whole-hearted endorsement on the opening weekend, despite boycott calls and mixed reviews.

     

    Less than a month before Brahmastra’s release, another film that one may have been tempted to call a major motion picture (Laal Singh Chadha) failed on open, despite releasing on a holiday. The contrast between the opening-weekend performance of the two films sums up what theatre-going audiences are trying to tell the film industry: Convince us that your film is worthy of my money, by justifying why it needs to be watched on the big screen.

     

    It’s now for the filmmakers to listen up and act.

     

  • Celebrates #HairyMasculinity and bearded look

    Hrithik Roshan features in new film of Beardo

    By Our Staff

     

    Beardo, the male personal grooming brand, has unveiled a new film starring actor Hrithik Roshan.

     

    Commenting on the launch of #HairyMasculinity, Sujot Malhotra, CEO Beardo, said: ‘That Beardo as a brand has been always championing the cause of masculinity. Masculinity is something that needs to be celebrated, as endorsed by the ever-growing popularity of the OG Bearded look. We laud the grit, courage, ambition & charm of #HairyMascuinity’

     

  • Encourages music learning for all ages

    Hrithik Roshan in WhiteHat Jr campaign

    By Our Staff

     

    WhiteHat Jr online platform for coding, math and music has launched a two-ad series with Hrithik Roshan. The campaign series has been conceptualized by WhiteHat Jr’s brand team, produced by Dora Digs and is directed by Robby Grewal.

     

    Commenting on the new campaign, Akshay Sengupta, VP & Head of Brand Marketing at WhiteHat Jr said: “We hope that with this campaign, everyone realizes that it’s never too late to chase your passion. What one needs, is the zeal to #PickItUp. This series is a motivation for those individuals who have, at some point in their lives, wished to learn a musical instrument but were never able to. Our Music for Adults course, makes this dream achievable thanks to our unique 1:1 online learning experience with skilled teachers.”

     

     

  • With the tagline 'Bano Khud Se Behetar'

    Contract unveils campaign for Lupin’s Be One energy capsules

    By Our Staff

     

    Lupin, global pharmaceutical company, unveiled a campaign to launch ‘Be One’ Ayurvedic Energy and Immunity capsules. Conceptualised by Contract Advertising, a part of the Wunderman Thompson Group and member of the WPP network, the film features Hrithik Roshan. The tagli

     

    This is the thought behind the #BanoKhudSeBehetar campaign launched for Lupin’s Ayurvedic Energy and Immunity capsules.

     

    Speaking on this, Anil Kaushal, Head OTC Business, Lupin, said: “In today’s highly demanding times, a product like Be One is only increasing in relevance. The consumer today, is looking to constantly better themselves and this is where Be One comes in as a motivator to ensure they have the energy and health needed in this journey.”

     

    Added Supratik Sengupta, Head of Marketing, Consumer Healthcare, Lupin: “This campaign was born out of the consumer desire of constant improvement by competing with one’s own self as opposed to others. The film acts as a nudge to the audience to challenge themselves and go beyond their comfort zone, while the product plays the role of the dependable partner.”

     

    Said Sagar Mahabaleshwarkar, Chief Creative Officer, Contract Advertising: “The creative challenge was to tell a story of someone trying to better himself, especially when that someone happened to be Hrithik Roshan. So, we tried to magnify the conflicts that reside within us every day. That was the creative jump off.”

     

  • Reiterates the "Mountain Dew's philosophy of "Darr Ke Aage Jeet Hai"

    Hrithik shoots atop Burj Khalifa for new TVC of Mountain Dew

    By Our Staff

     

    Mountain Dew has unveiled its new TVC featuring brand ambassador Hrithik Roshan. The film has been shot on the top of the Burj Khalifa in Dubai.

     

    Said Vineet Sharma, Category Director- Mountain Dew & Sting, PepsiCo India: “Mountain Dew has always saluted the spirit of risk taking and pushing boundaries to achieve success beyond fear & self-doubt. This year, the brand reiterates that real heroes are those who face challenges head-on and emerge as winners. We are confident that the ‘Darr Se Daroge Toh Kuch Bada Kaise Karoge’ narrative in our new campaign will strike a chord with the consumers and the action-packed sequence featuring Hrithik on top of the world’s tallest building – Burj Khalifa will reinstate our ‘Darr Ke Aage Jeet Hai’ philosophy.”

     

  • The brand has launched a new line of accessories which it claims helps prevent Covid

    Hrithik Roshan is brand ambassador of Euronics

    By Our Staff

     

    Euronics washroom automation accessory brand has signed Hrithik Roshan as its brand ambassador. In the last year, the brand has launched a line of accessories which it claims can help prevent Covid. Such as: Automatic Hand Sanitiser Dispensers, Hand Sanitiser Panels, Automatic Soap Dispensers, Sensor Taps, WC and Urinal Sensors and Hand Dryers.

     

    Said Viknesh Jain, CEO, and MD of Euronics: “We are excited to partner with Hrithik Roshan for our brand campaign that targets the segment of the audience who is more aware and makes a conscious choice of upholding their health and safety. This is the area where our Brand ethos coincides with that of Mr Hrithik, we both strive to work in the public interest. His body of work that encompasses versatility and evolution, is very much in line with how we operate. We both listen to our audience and aim to deliver results in tandem with global standards. The fact that he is an icon, whose lifestyle is aspirational for families and individuals pan India, is a bonus.”

     

     

  • Launches new TVC campaign

    Hrithik partners Flamingo Healthcare

    By our Staff

     

    Flamingo, the flagship consumer healthcare brand of Ascent Meditech Ltd, has kickstarted a 360-degree campaign with the launch of three TVCs; with each TVC showcasing brand partner Hrithik Roshan.

     

    Sharing his thoughts on the new campaign, Rakesh Kumar, V.P Sales & Marketing, Ascent Meditech Limited said: “Our campaign, Actor ki Zindagi ho ya Aap ki…thrives on the diversity of the product audience. The campaign will strike the correct chord with millennials struggling with the hybrid work model as well as with homemakers who suffer from pain. The narrative and the finalised touchpoints also creatively capture a wider spectrum of audience demographics residing in Tier 1 & Tier 2 towns of India with creative messaging that speaks to the consumers on an individual level and provides them with a day-to-day pain tackling solution through Flamingo products.”

     

    Added Roop Naik, Creative Director, Zip Zaap Zoom Productions: “’Putting on the ‘thinking hat’ and then getting on the floors to shoot for the brand Flamingo has always excited me. The creative for Flamingo is true to the value of the products and their worth in our day-to-day life. There is no extra effort put into hard-selling the products. With Hrithik Roshan as the brand ambassador, it gets more challenging to balance Hrithik’s megastar personality and brand communication. The sync has been perfect so far and each time you watch Hrithik the brand recall is immediate. Brand Flamingo and its motto of ‘pain-free India’ is true in its every word.”