MxMIndia

Tag: Hiren Gada

  • The service, launched in partnership with Shemaroo, will give subscribers access to more than 120 films, 500 songs and the best in Marathi theatre

    Tata Sky launches Marathi feed for viewers

    By A Correspondent

     

    Tata Sky has launched Tata Sky Marathi Cinema, a new service bringing Marathi movies, songs and plays to subscribers. In the launch film, actor Swwapnil Joshi adds light on the irreplaceable treasures of Marathi Cinema that will be available on the service.

     

    The service, launched in partnership with Shemaroo, will give subscribers access to more than 120 films, 500 songs and the best in Marathi theatre. Viewers will be able to watch as many as three movies a day apart from access to plenty of ad-free content including comedy special and trailers.

     

    Said Arun Unni, Chief Content Officer at Tata Sky: “Tata Sky Marathi Cinema, like Tata Sky Bangla Cinema and Tata Sky Punjab De Rang, is a reaffirmation of our belief that there is considerable demand and interest for a good regional cinema experience – high quality movies and plays in a convenient ad-free format. Marathi Cinema is currently amid a resurgence, appreciated not just by Marathi speakers but by cinema lovers across the country. This product is our way of engaging lovers of iconic Marathi masterpieces.”

     

    Added Hiren Gada, Director – Shemaroo Entertainment: “Shemaroo Entertainment is pleased to associate with Tata Sky and bring the finest of marathi films, songs and theatre on Tata Sky Marathi Cinema. The service will be fueled by Shemaroo’s exhaustive and eclectic library of content and programming expertise. Our endeavour has always been to add value to our business partners and boost their offerings with our content prowess. With strong, bold, wide content and scaled production values, Marathi cinema has not just managed to grow in the recent past but also break the regional shackles and create a buzz amongst cinema lovers.  We are confident that the audiences will enjoy this new offering.”

     

     

  • The role has been specially created to spearhead the brand in its current transitional phase

    Shemaroo Entertainment appoints Rahul Mishra as marketing head

    By A Correspondent

     

    Rahul Mishra

    Shemaroo Entertainment has appointed Rahul Mishra as General Manager Marketing. Rahul will be reporting to the company’s director, Hiren Gada and his role has been specially created to spearhead the brand in its current transitional phase.

     

    Prior to Shemaroo, Rahul worked with BBC Global News where he was the Marketing Manager APACfor eight years and has also worked with IndiaCast and a start-up digital film studio CinePlay.

     

    Commenting on the appointment, Hiren Gada, Director of Shemaroo said:“At Shemaroo we take pride in our people and consider them our biggest asset. We are pleased to welcome Rahul on board at this exciting juncture where we gearing up for innovative opportunities. We look forward to the positive impact of his leadership, dynamism and
    proven abilities in scaling our brand in the industry.”

     

    Said Mishra on his new role: “Shemaroo is an iconic 55-year-old brand and I am extremely delighted to join the family. I am looking forward to working with the teams and leading the journey of making Shemaroo the most preferred brand in the media and entertainment space not only in India but also globally.”

     

     

  • As part of the launch, the said services are offered free to the consumers for the first month

    Shemaroo Entertainment partners Hathway on cable deal

    By A Correspondent

     

    Shemaroo Entertainment Ltd has joined hands with Hathway to change the dynamics of TV viewing in India. For the first time, audiencescan enjoy premium paid ad-free services on cable TV. A platter of popular services namely Miniplex, Comedy walas, Om Shakti, Ibaadat, Lamhe Movies and Yippee are now available on cable TV as well.

     

    As part of the launch, the said services are offered free to the consumers for the first month, ushering them withan experience of next generation TV viewing. Post this period, these services will be available at different price points.

     

    Hiren Gada, Director, Shemaroo Entertainment Ltd, shares his thoughts on the occasion, “This is a big leap, not only for Shemaroo but for the industry as well. Shemaroo Entertainment has always been among the pioneers when it comes to changing technology and consumer needs and adapting the same to reach and better serve our audience.”

     

    He added, “Having successfully launched a number of VAS (Value added service) services across genres on multiple DTH platforms, Shemaroo Entertainment Ltd now expands its reach to cable viewers. Our tie up with Hathway will usher a new era in Cable TV viewing.”

     

    T. Panesar, CEO, Hathway said,“Shemaroo happens to be the leader in media content with a hold of the largest content library in India. Hathway’s all new Value Added Services – Hathway Special promises to offer the maximum and the best to its subscribers. We are happy to partner with Shemaroo and are confident that with this partnership, we will fulfil our promise by providing quality and the best services to all our subscribers.”

     

  • This premium movie service will premiere latest blockbuster movies every Friday

    DishTV & Shemaroo jointly unveil Miniplex

    By A Correspondent

     

    In yet another move to expand their gradient of value-added services, dish TV has tied up with Shemaroo Entertainment, one of India’s leading entertainment content houses to launch a new premium service called Miniplex.

     

    This premium movie service will premiere latest blockbuster movies every Friday. Additionally, it’s is an ad free subscription based service which will also showcase other recent movies.

     

    With Miniplex, customers can avail premium movie content for a subscription fee of Rs 60 per month. This premium movie service will be available on channel number 212 on DishTV & Zing. Customers can easily activate this service by giving a missed call on 18002741100 or through SMS

     

    Speaking to the tie-up, Arun Kumar Kapoor, Chief Executive Officer, DishTV said: “Being a pioneer and market leader DishTV has always stood up to its promise of providing maximum Width and depth of content. We have always taken the lead in enhancing the value proposition and believes in providing the maximum and the best in entertainment to its subscribers. We are glad to announce our partnership with Shemaroo to launch Miniplex on our platform. The experience of watching latest movies at a click of a button has redefined the way consumers watch movies today. With this latest addition to our value added service we take the entertainment quotient a notch higher and allow movie buffs to watch latest blockbusters in the comfort of their home at relatively much reasonable cost.”

     

    Hiren Gada – Director, Shemaroo Entertainment Limited, shared his thoughts on the occasion: “We are glad to now launch Miniplex on DishTV. This tie up will enhance our reach across the country. A number of movies get released in theatres but go missing on TV. Miniplex intends to bridge this gap through premium ad free viewing experience. The service is already doing well on other platforms and we are happy to offer it to DishTV audience now.”

     

    Miniplex is a cross platform subscription-based movie premiere service that provides the audiences a unique opportunity to view Premiere and also Premium movie content for a nominal monthly subscription fee. The service offers an un-paralleled experience to the movie viewers with ease of consumption as movies are scheduled at fixed timings throughout the day.

     

  • One-stop destination for all formats of Comedy

    Tata Sky launches comedy service on DTH

    By A Correspondent

     

    Tata Sky has added a new service to its diverse bouquet of content named Tata Sky Comedy. This would be the first ever interactive service on DTH in India that provides a single destination for all formats of Hindi comedy content.

     

    The service was launched by Pallavi Puri, Chief Commercial Officer at Tata Sky, along with Hiren Gada, ‎Director, Shemaroo Entertainment the content partner for the service. The launch event provided a glimpse of the service, unfolded by stand-up comedians Sugandha Mishra and Sahil Khattar, who are also a part of the service.

     

    Tata Sky Comedy offers original content created especially for this service along with the best of classic comedy TV shows like Nukkad, Ye Jo Hai Zindagi, Office Office and Zabaan Sambhalke. Every format of comedy content is being made available through this service – from filmy spoofs to fun movie reviews, from gags & pranks to faking news shows – Tata Sky subscribers will now have access to comedy content at their fingertips.

     

    The service is packed with rib-tickling content that is refreshed daily and plays 24X7, ad free. Tata Sky has partnered with Comedywalas, a unit of Shemaroo Entertainment for exclusive and new content such as Bollywood Tadka and Comedy Fatafat. The interactive section of the service features Jokes, Fun Quizzes like Dialogue baazi (based on dialogues from Bollywood movies) and a popular comic strip Suppandi, all of which is refreshed daily.   Pallavi Puri, Chief Commercial Officer, Tata Sky said, “With Tata Sky Comedy we aim to provide a fun way to relax for our subscribers. Comedy is a genre that the audiences have a huge appetite for and we believe there is currently a gap for a singular destination for all types of Hindi comedy content. We wish to fill that gap with this latest offering from Tata Sky. In partnership with Shemaroo, it is our attempt to provide a one-stop shop for popular comedy formats that will be available to subscribers 24 hours a day. ”

     

    Talking about their expertise, Hiren Gada, Director, Shemaroo Entertainment said, “We’re very excited to launch the comedy service with Tata Sky. Being a leading content aggregator and owner, our continuous efforts are to serve our audiences in new and innovative ways. Comedywalas is one such initiative from Shemaroo. Given the fact that comedy is such a universal entertainment genre, our efforts will be to aggregate, produce and curate some highly entertaining and fun programming.”