MxMIndia

Tag: Hiren Gada

  • Aims to remain at the forefront of the entertainment revolution

    Shemaroo crosses 60

    By Our Staff

     

    Shemaroo has played a huge part in providing entertainment, especially to folks in South Mumbai. In the days of the video cassettes – the 1980s and 1990s, the Shemaroo pickup-and-drop person was always welcome for our weekend fill of entertainment. Shemaroo Entertainment Ltd is now celebrating 60 years.

     

    Speaking on the milestone, Shemaroo CEO Hiren Gada said: “Sixty years in the entertainment industry is a watershed moment for us and we are grateful to all our customers who have consistently showered us with love. Through our innovative and agile approach. we will continue to enhance the experience of entertainment consumption in India by providing tremendous value to our customers.”

     

    Talking about the exciting road ahead, Arghya Chakravarty, COO, Shemaroo, added: “Shemaroo’s legacy and trust is built upon the ability to embrace change and entertain India in the most innovative ways. We are set to embark upon the new path by taking giant strides in the consumer facing market with a seasoned team of professionals and ever-increasing arsenal of impressive content.”

     

  • ECOA, for those not in the know, is a comprehensive apex body dedicated to the causes, growth, promotion, protection, and welfare of all the "Entertainment Content Owners of India" across all genres, languages and formats

    Hiren ‘Shemaroo’ Gada is Prez of Entertainment Content Owners Association

    By Our Staff

     

    The Entertainment Content Owners Association of India (ECOA) has elected Hiren Gada, CEO of Shemaroo Entertainment as its new President. This was announced at the recently held 58th Annual General Meeting of the association. The other officebearers of the association who were elected includes RK Duggal, Vice President, Ashok Jain – Hon. Secretary and Narendra Hirawat – Treasurer.

     

    Hiren Gada

    Said Hiren Gada, CEO-Shemaroo Entertainment: “It’s an honour to be elected as the President of this prestigious association that has been safeguarding the interests of the entertainment content owners of India. I am grateful to all my colleagues and members of the ECOA to entrust me with this responsibility. I look forward to working with the industry leaders to future proof the ownership and distribution of the content with the emergence of technology and web 3.0.”

     

    ECOA, for those not in the know, is a comprehensive apex body dedicated to the causes, growth, promotion, protection, and welfare of all the “Entertainment Content Owners of India” across all genres, languages and formats.

     

  • To lead financial and business affairs of the company

    Shemaroo Entertainment elevates Amit Haria as CFO

    By Our Staff

     

    Shemaroo Entertainment has promoted Amit Haria as the Chief Financial Officer (CFO). Prior to this, he was Vice President-Accounts and Finance and a key member of the executive leadership team at Shemaroo.

     

    Said Hiren Gada, CEO, Shemaroo Entertainment: “We are delighted to announce this new development and congratulate Amit on his new role. Amit’s promotion is aptly timed as we are ready for the leap to lead the exciting future of entertainment, I am confident that he will bring a valuable, holistic perspective to drive our ambitious growth plans while staying true to our vision and core values.”

     

    Added Haria: “I am excited to take up the new role and steer the company’s growth aligned with its overall ambitions. I am truly inspired by the organisation’s work ethics, its culture of innovation, and the core values upon which its foundations rest. This is an exciting time for the media and entertainment industry and I am thrilled to be a part of this new exhilarating journey.”

     

  • Inks partnership with BookMyShow to cater to bring ‘Theatre Ka Maza Ghar Pe’ experience

    ShemarooMe launches Box Office for new releases directly on digital

    By A Correspondent

     

    ShemarooMe has announced the launch of ‘ShemarooMe Box Office’, a platform that will give cinema curators/ producers an opportunity to access digital avenues.

     

    ShemarooMe Box Office is poised to create an ecosystem for small budget Bollywood and Regional movies that have an audience but limited avenues to reach out to the viewers. To widen the scope of relevant audience reach for such films, ShemarooMe has also inked a strategic partnership with BookMyShow, India’s leading entertainment destination to ensure more cine-goers have access to the rich content made available by ShemarooMe.

     

    Can book their tickets for these films by logging on www.bookmyshow.com or directly on the ShemarooMe App or www.ShemarooMe.com.

     

    Hiren Gada

    Commenting on the launch, Hiren Gada, CEO, Shemaroo Entertainment Limited, said: “During these trying times when moviegoers are missing watching new releases in theatres, we are glad that we can bring home some great releases. With ShemarooMe Box Office, we are creating a model for the film industry and audiences. Our association with BookMyShow will further redefine the consumer movie-going experience and bridge the gap for cinemagoers across India. We are absolutely confident that when cinemas are able to reopen safely, the public will once again respond to the unsurpassable big-screen experience, meanwhile our platform will be bridging the gap by entertaining audiences thereby living by the traits of Shemaroo being the platform for movie lovers at all times.

     

    Added Zubin Dubash, COO Digital, Shemaroo Entertainment: “Covid-19 has made every organisation, innovate at the speed of light. ShemarooMe Box Office is an innovation that helps not only one organisation but the entire ecosystem – viewers get to watch new releases, producers get a transparent platform for release, ticketing partners get a model for the new normal. And ShemarooMe ensure it lives up to its promise of entertainment at all times.”

     

    Said Ashish Saksena, COO – Cinemas, BookMyShow: “We are glad to partner with ShemarooMe to bring cinematic entertainment to the comfort and safety of audiences’ homes. We look forward to keep bringing newer options to experience entertainment for all our users.”

     

     

  • The video major rejigs internal leadership teams to power into its next growth phase

    Sandeep Gupta to head Shemaroo’s broadcast biz

    By A Correspondent

     

    Sandeep Gupta

    Last week, Shemaroo Entertainment announced the appointment of Sandeep Gupta as COO – Broadcasting Business. This announcement comes at a time as the company announced its strategic entry into broadcast business with two channel launches – Hindi GEC Shemaroo TV and Marathi movie channel “Shemaroo MarathiBana”, launch.  With this move, Shemaroo will consolidate its entire broadcast offerings under Gupta.

     

    Subhash Somani, Deputy Vice President, who has spearheaded Shemaroo DTH VAS will now take additional charge of Shemaroo TV. Somani will oversee the entire business for Shemaroo TV – Content Production & Planning and Channel Distribution among others. Meanwhile, Vivek Koka, Assistant Vice President, who heads the Bollywood category, will now be given additional responsibility of leading the Marathi Movie channel ‘Shemaroo MarathiBana’

     

    In addition, Rakesh Jain, Programming Head, will be responsible for the programming and creative development of the Hindi GEC, Shemaroo TV and will work closely with the team to strengthen the channel’s position. Also, Yojana Bahalkar Bhave, Deputy General Manager, will lead programming for Marathi movie channel, Shemaroo MarathiBana.

     

    Hiren Gada

    Commenting on strengthening of the leadership team, Hiren Gada, CEO, Shemaroo Entertainment said: “Shemaroo’s DNA has been to constantly evolve with the changing times and pre-empt market shifts and adopt unconventional approaches for an accelerated growth. Our endeavor has always been to build a future ready organisation with distinct capabilities and a distinctive culture with an emphasis on developing internal talent. This new structure will power us as we enter our next growth phase. Sandeep  is one of those rare leaders in our industry who possess a sharp business acumen coupled with great insights on the pulse of the audiences. I am confident that he will be able to take our television offerings to greater heights as he leverages his experience of successfully building large scale television businesses.”

     

    Added Gupta on his appointment: “Shemaroo is an established and homegrown name in the entertainment industry, entertaining consumers from the last 57 years. The company is constantly experimenting and tapping into many new businesses, and has always disrupted the archaic norms. It’s an exciting time to be a part of such a dynamic team at Shemaroo, while embracing the culture and bringing the best to the vision and leadership. I look forward to working with the teams here, and make significant contribution by making the category a household name.”

     

     

  • The service was officially launched on 1st May 2020 at 6:00am

    Shemaroo TV launches with simulcast on Facebook

    By A Correspondent

     

    Shemaroo Entertainment has aired content of its flagship Hindi GEC, Shemaroo TV on Facebook. The service was officially launched on May 1, 2020 at 6am and the viewers can watch it live on Facebook.

     

    Hiren Gada

    Commenting on the launch, Hiren Gada, CEO, Shemaroo Entertainment Limited said: “Shemaroo Entertainment is known to experiment and create new records in the media and entertainment space. With this unique and industry first initiative, where our viewers will see Shemaroo TV live on Facebook, we hope to reach out to a new & wide set of audience and offer content that they would like to watch and enjoy in their free time.”

     

    Speaking on the occasion, Manish Chopra, Director and Head of Partnerships, Facebook India, remarked: “We are excited to see Shemaroo Entertainment launch its Hindi GEC Channel Shemaroo TV on Facebook. Simulcast of their shows on Facebook in inaugural week, will not only bring back the magic of popular TV shows for people across India, but is also a unique way to expand visibility of their programming, at a time when lockdown and social distancing because of COVID 19,  has led people to tune into more TV and social media.”

     

     

  • It has launched with the taglibe 'Badalte Aaj Ke Liye'

    Shemaroo TV too comes with a Hindi GEC

    A Correspondent

     

    Shemaroo Entertainment has launched a new Hindi GEC – Shemaroo TV. A free-to-air channel, Shemaroo TV targets Hindi-speaking markets with the tag line ‘Badalte Aaj Ke Liye.’

     

    Hiren Gada

    Commenting on the launch, Hiren Gada, CEO, Shemaroo Entertainment Limited, said: “We, at Shemaroo Entertainment, are constantly evolving and upscaling with the changing times. The content of Shemaroo is spread across different verticals through which we maintain a healthy relationship with viewers and advertisers equally. While we manage large digital platforms, entering into the broadcasting space will help us with reach and enable us to build a stronger affinity with the audiences. With the launch of our flagship channel, Shemaroo TV, we are excited to strengthen our presence in the industry and deliver our promise of entertaining the Indian audiences.”

     

    Added Sandeep Gupta, COO – Broadcast Business, Shemaroo Entertainment Limited: “If we see the current TV space and particularly the Free To Air space, there is large consumption of content but with less variety of shows and genres. Shemaroo TV will be enhancing the entertainment needs of the Indian audiences by its vast offerings of iconic shows, alongwith original shows across various genres. We have worked extensively to understand the needs of our consumers and have sharpened our insights based on what will appeal to them. Shemaroo TV will have an extensive reach and we aim to become one of the most popular destinations in the Free To Air General entertainment space.”

     

     

  • Shemaroo will offer its wide range of high-quality audio content on the Resso app

    Shemaroo enters into licensing partnership with Resso

    By A Correspondent

     

    Shemaroo has entered into a strategic music licensing partnership with Resso, the social music streaming app from ByteDance. Through this association, Shemaroo will offer its wide range of high-quality audio content on the Resso app.

     

    Commenting on the association, Hiren Gada, CEO Shemaroo Entertainment said: “We at Shemaroo have always stayed ahead of the curve and through this alliance with Resso, we reinforce our promise to bring the best of entertainment by partnering with the best of brands. This association is a natural progression to ensure we reach out to newer audiences, cross boundaries and partner with new age brands to engage and entertain customers across.”

     

    Hari Nair, Head – Music, Content and Partnerships, Resso India added, “Resso’s aim is to bring music to the forefront by giving users an opportunity to connect, engage and interact with music & artists, alike. Shemaroo Entertainment is one of India’s leading content powerhouse and our association with Shemaroo’s music label, gives us access to their comprehensive library across genres and languages. We are excited to present their library to our users, which is in line with our commitment to provide the best in music.”

     

     

  • The series will feature a wide range of specially compiled library of TV shows, web series and movies

    Tata Sky explores new genre with ‘Tata Sky Adbhut Kahaniyan’

    By A Correspondent

     

    Tata Sky has launched its new offering– Tata Sky Adbhut Kahaniyan. It has partnered with Shemaroo Entertainment Ltd., to curate content for this offering. The series will feature a wide range of TV shows, web series and movies. Additionally, the service will also showcase first-ever-adapted stories from the popular Hindi magazine, ‘Manohar Kahaniyan’.

     

    Sharing her thoughts on the launch of the service, Pallavi Puri, Chief Commercial and Content Officer, Tata Sky said: “Genres like crime, thriller and horror has witnessed great traction over the past few years. While there are multiple options for these genres available on linear television and OTT platforms, currently there isn’t a single destination catering to all the three content genres. Realising this need-gap we decided to bring to our subscribers – Tata Sky Adbhut Kahaniyan – a curation of the best Hindi content library of TV shows, web series and movies in crime, thriller and horror genre. With this launch, we shall continue to focus on catering to the diverse entertainment needs of our subscribers.”

     

    Added Hiren Gada, CEO – Shemaroo Entertainment: “I am excited to announce another unique partnership with Tata Sky, where we are introducing an interesting service called Tata Sky Adhbhut Kahaniyan, that will showcase stories of crime, thriller and horror genres. Shemaroo constantly aims at getting the best content for its audiences and strives to deliver on the promise of great entertainment, and through this association, we again aim to achieve the same.”

     

     

  • Introduces new Marathi movie destination with rich and high-quality content from the house of Shemaroo Entertainment

    Shemaroo launches Marathi movie channel

    By A Correspondent

     

    Video majors Shemaroo Entertainment announced the launch of its Marathi movie channel – Shemaroo MarathiBana.

     

    Commenting on the launch, Hiren Gada, CEO, Shemaroo Entertainment said: “The launch of ‘Shemaroo MarathiBana’ further expands Shemaroo’s presence in the Marathi-speaking market, where we are bringing some of the rich content on our premium Marathi movie channel. We have been dominant players and have had a strong foothold in the media and entertainment industry for both viewers and advertisers. Taking the legacy forward we will now be tapping on the humongous consumer base of the Marathi speaking audiences through this launch. We are sure to entertain the right set of audiences by providing them entertainment in the language they enjoy and prefer.”

     

     

  • With this new OTT platform, users will get access to a plethora of offerings such as Bollywood, Gujarati, Devotion, Punjabi & Kids content

    Shemaroo launches new OTT platform – ShemarooMe

    By A Correspondent

     

    Shemaroo Entertainment has launched its new OTT offering, ShemarooMe. ShemarooMe will offer diverse and exclusive content for an audience looking for Indian video content across Bollywood, Gujarati, Devotion, Punjabi, and Kids to cater to the needs of all age groups.

     

    Said Hiren Gada, CEO, Shemaroo Entertainment: “This is a big leap for Shemaroo. As a company we have always understood the real pulse of the Indian audience and our history is a testimony to that. While Bollywood – both classic and contemporary – is our core strength, we aim to bring a rich and diverse offering far beyond that for the underserved consumers and definitely do more to sustain the nostalgia economy.”

     

    Added Zubin Dubash, COO, Digital, Shemaroo Entertainment: “Through ShemarooMe, we wish to pamper Indians with great content that can be watched over and over again. Great content needs greater technology. Our content is offered on a state of art, robust platform, with a road map of features to woo our audiences.  From live to linear to VOD content, we have all forms of consumption options available for our customers.   We will be expanding our OTT distribution   through strategic partnerships, to offer exciting content across multiple platforms catering to the target audience and we do hope this is cherished by our audiences who have supported us for over 55 years!”

     

     

  • Shemaroo continues to redefine itself to respond to the disrupting consumer environment

    Ogilvy Mumbai wins creative mandate for Shemaroo Entertainment

    By A Correspondent

     

    Shemaroo Entertainment has awarded its creative duties to Ogilvy Mumbai. Said Hiren Gada, Director – Shemaroo Entertainment Limited: “We are delighted to have Ogilvy on board. We met multiple advertising agencies and while all of them had their own strengths, we were impressed by Ogilvy’s holistic thinking. We also found two very strong similarities between Shemaroo and Ogilvy and that is, the zeal to continuously innovate and value long term partnerships. We are really looking forward to an effective partnership.”

     

    Added Kunal Jeswani, CEO, Ogilvy India: “All brands go through cycles of evolution. Today, Shemaroo is perfectly poised to leverage its market insight, domain expertise and fantastic array of content to build its next cycle of brand value. Ogilvy is proud to partner with Shemaroo on this journey as a new age agency, building real brand value for our clients.”