MxMIndia

Tag: Hindustan Unilever Limited

  • Campaign created by Ogilvy

    Pond’s unveils new TVCs

    Pond’s Skin Institute, has introduced brand ambassadors, Kiara Advani and Keerthy Suresh in an all-new TVC campaign. With scientific expertise and beauty development at the very heart of the campaign, these TVC’s usher in a new era of Pond’s in India and aim to connect with skincare enthusiasts across the country.

    Commenting on the newly launched TVC Pratik Ved, Skincare Head, Beauty & Wellbeing, Hindustan Unilever Limited said: “Commenting on the newly launched TVC Pratik Ved, Skincare Head, Beauty & Wellbeing, Hindustan Unilever Limited said, “At this exciting juncture for Pond’s Skin Institute, we proudly celebrate our heritage with the unveiling of an advanced skincare range. By seamlessly blending the finest elements of science, beauty mastery, and innovation, we invite people to rediscover and experience the brand in an all-new avatar. This reinvention is guided by our brand-new communication for Pond’s, which focuses on the impact of life on skin and beauty. With ground-breaking scientific innovations, we remain committed to making miracles happen for your skin, ensuring we stay ahead of the curve in today’s ever-changing beauty landscape while honouring our 175-year legacy.”

    Harshad Rajadhyaksha and Kainaz Karmakar, Chief Creative Officers at Ogilvy India said: “The new chapter of Pond’s has science at its heart. This can be seen in not just the communication, but the packaging and the products too. The world of beauty is changing at a super rapid pace. Ingredients are taking centre stage, and the consumers are investing time in deeply knowing their skin and beauty products. The way forward on Pond’s is in line with this new world.”

  • Will be launching a series of TV and digital campaigns

    Ananya Panday partners with Tresemmé

    Tresemmé, the hair care brand, has partnered with actor Ananya Panday. To kick off the arrangement, Tresemmé will launch a series of TV and digital campaigns featuring her.

    Said Harman Dhillon, Executive Director, Beauty & Wellbeing, at Hindustan Unilever Limited (HUL): “We are thrilled to welcome Ananya Panday to the Tresemmé family.  Ananya embodies the spirit of the modern woman who is bold, confident, and aspirational. We strongly believe she is the perfect fit for Brand Tresemme which has always helped women look and feel her best, every day, not just salon days. She will inspire our consumers to embrace their individuality and express themselves through their hair.”

  • The IPG Mediabrands digital arm will help scale the brand’s online presence through differentiating content and strategies, notes a communique

    Interactive Avenues wins Vim mandate

    By Our Staff

     

    Interactive Avenues, a Reprise network company, and the digital arm of Mediabrands India, has won the digital creative mandate for Hindustan Unilever Limited’s dishwash brand – Vim. The agency won this mandate through a highly competitive pitch process and will handle the account through its Mumbai office.

     

    Said Amardeep Singh, CEO, Interactive Avenues:  “As a market category, dishwash typically has a low-involvement footprint online. We will leverage best-in-class strategies to shape impactful conversations for the brand and take their digital story to the next level.”

     

    Interactive Avenues is a full-service digital marketing company with offices in Mumbai (headquarters), Gurgaon, Bangalore, Chennai and Kolkata. They offer a comprehensive range of cutting-edge services including Media, Programmatic, Data & Analytics, E-Commerce, Paid Search, Social Media, SEO, ORM, Creative and Web Development under one roof with fluid, multidisciplinary teams.

     

  • A campaign to empower young girls and widen Self-Esteem Project

    Dove rolls out #StopTheBeautyTest initiative

    By Our Staff

     

    Hindustan Unilever Limited’s Dove Beauty Soap has launched a new campaign.

     

    Said Madhusudhan Rao, Executive Director, Beauty & Personal Care for Hindustan Unilever Limited: “Over the last 10 years, with the Dove Self-Esteem Project, we are working towards a vision where beauty is a source of confidence, not anxiety. We want to empower young girls to rise above the unjust beauty report cards given to them and be confident in their own skin. As a brand that is committed to taking tangible action to change beauty, we hope the real-life stories of young girls is an eye opener for the society to take notice leading to a behaviour change. Dove is on a mission to ensure the next generation grows up enjoying a positive relationship with the way they look.”

     

    Added Zenobia Pithawalla, Senior Executive Creative Director & Mihir Chanchani, Executive Creative Director, Ogilvy: “The ‘beauty test’ has become such an integral part of our society that it starts right from the school years for girls. Their face and body become a marksheet for society to score. In this campaign, Dove shows us the plight and the determination of the school girls to not give into this grading system. It urges society to stop the beauty test and to start building beauty confidence of young girls.”

     

  • At the Advertising Club EMVIE Awards

    Wavemaker & HUL win big at Emvies 2022

    By Our Staff

     

    Pradeep Guha trophy for Young EMVIE Of The Year
    Pradeep Guha trophy for Young EMVIE Of The Year

    Media agency network Wavemaker pipped sibling Mindshare to be Agency of the Yeat the Emvie Awards held on Friday, March 25. The 22nd edition of the coveted Emvies happened in Mumbai with much fanfare and a full house. Hindustan Unilever was Client of the Year.

     

    The Advertising Club (TAC), this year, received 1054 entries with around 25 agencies participating. There were over 1200 professionals in attendance as 26 Gold and 51 Silver Emvie trophies being presented in addition to 42 Bronze Winners receiving recognition.

     

    Wavemaker Is The Media Agency Of The Year
    Wavemaker Is The Media Agency Of The Year

    Wavemaker with 395 points was ‘Media Agency of the Year’ and it also bagged the coveted the Grand Emvie for Mondelez India for the Cadbury Celebrations – Not Just a Cadbury Ad (Best Response to Covid 19). Mindshare with 375 points stood second and Lodestar with 160 points stood third.

     

    Hindustan Unilever Limited was declared ‘Media Client of the Year’. The Best Implementation Team of the Year award went to Wavemaker for Mondelez India Food Pvt. Ltd for Cadbury Celebrations  – Not Just a Cadbury Ad Google, the Presenting Sponsor, instituted special recognition for work done in the area of Inclusion. The campaign that backed the honour was McDonald’s  – Eatqual – One Bite Closer to Equality by DDB Mudra.   This will be a regular category in the EMVIE entry form from the next year.

     

    Hindustan Unilever Limited Is Best Media Client Of The Year
    Hindustan Unilever Limited Is Best Media Client Of The Year

    The Times of India Group instituted the Pradeep Guha trophy for the category Young Emvie of the Year.  The Pradeep Guha trophy was presented on stage by Partha Sinha, President, actor Dia Mirza, and Papia Guha wife of the Late Pradeep Guha.

     

    Said Aditya Swamy, Chairperson Of Emvie’s Organising Committee: “It is the privilege of the The Ad Club to shine the light on the best work in our industry and it is our endeavour through our award shows to inspire our community to keep raising the bar.”

     

    Added Partha Sinha, President, The Advertising Club: “It’s great to be back on the ground. The energy was infectious and the agency and clients had an excellent time celebrating the spirit of excellence. The winners were not only just best in class in India but they were of global standard. No wonder Emvies is called the Oscar of media awards.” said

     

  • Demonstrates the superior benefits in the toilet cleaner category

    Domex challenges Harpic in latest campaign

    By Our Staff

     

    Domex, the home cleaning/disinfection brand from Hindustan Unilever Limited (HUL), has launched a new campaign that takes on Harpic.

     

    Commenting on the category and the campaign, Prabha Narasimhan, Executive Director & VP – Home Care (South Asia), Hindustan Unilever Ltd said: “For over two decades now, Domex has been a trusted brand committed to providing superior hygiene and clinical disinfection solutions to consumers across the country. The latest communication is in line with our goal to give consumers the evidence to help make informed decisions determined by scientific insight and technology.  Our extensive studies, research and data-backed certifications underpin the superior science-first formula of the offering. Battling the second wave of the pandemic, we are all well aware that hygiene, safety and disinfection are three facets which will dominate our collective consciousness and as a brand we have been consistently innovating to address, upgrade and deliver on these core parameters being sought by consumers in their everyday lives.”

     

  • Launches national mass-communication campaign titled ‘#BreakTheChain / #VirusKiKadiTodo’

    HUL partners UNICEF in fight against Covid-19

    By A Correspondent

     

    Hindustan Unilever Limited (HUL) announced a collaboration with Unicef to undertake a mass communication campaign and to inform the general public against Covid-19. The campaign brings together the marketing expertise and scale of HUL and the technical knowledge of Unicef to create engaging communication tools that can help people change behaviours and stay safe during this time of the pandemic.

     

    Talking about the campaign, Sanjiv Mehta, Chairman and MD, Hindustan Unilever Limited said: “The need of the hour is simple and effective communication across both urban and rural India to help fight Covid-19 and our partnership with Unicef aims to do just that. Furthermore, we need to come together as a nation and be supportive of each other during this crisis. Our campaign will help address these challenges and at scale. Along with Unicef, we are also committed to working with the government and making essentials like Lifebuoy soaps, hand sanitizers and Domex cleaners available across a wide geography which is the most critical need today.”

     

    Added Dr Yasmin Ali Haque, India Representative, Unicef: “Covid-19 disease has thrown up many challenges and among them is getting the right information to everyone, no matter where they live and whatever their situation, in the shortest time possible. Our partnership with Hindustan Unilever Limited is important as it leverages HUL’s communications strength as well as rural marketing outreach with Unicef’s technical expertise and messaging. We hope that through this effort we are able to bridge the communication gaps by sharing information to contain the spread of the disease.”

     

     

  • The campaign will be live across TV, outdoor and digital

    Surf Excel cuts through cultural barriers in latest Holi-themed ad film

    By A Correspondent

     

    Surf Excel has released its new campaign around Holi. The campaign, that appeals to the festive mood of the country has been conceived by Lowe Lintas Mumbai.

     

    Commenting on the campaign, Carlos Pereira, Regional Creative Officer, Lowe Lintas, said: “We felt the festival of Holi gave us the opportunity to highlight the true spirit of togetherness. By making colour the medium of oneness, we could seamlessly bring forth the larger thought of Rang Laaye Sang – a sentiment that kids truly believe in.”

     

    Added Priya Nair, Executive Director – Home Care, Hindustan Unilever Limited: “Holi is one of our biggest festivals, celebrated with much fanfare across the country. However, in the midst of the fun and revelry, one can often forget the true spirit of the festival. The #RangLaayeSang campaign from Surf Excel beautifully captures how the colours of Holi can be a force for good, melting differences and bringing people together. It seamlessly brings to life our decade long ‘Dirt is Good’ philosophy – ‘Agar kuch accha karne mein daag lag jaaye, toh daag acche hain’.”

     

     

  • Shortlisted entries come from various sectors including FMCG, Retail, Banking and Tech

    MMA India announces shortlist for Smarties Awards

    By A Correspondent

     

    The Mobile Marketing Association (MMA) has announced the shortlisted entries for the 2018 Smarties Awards in India. From this list, the winners will be announced on September 27 at the MMA Forum to be held in Mumbai.

     

    As many as 90 entries were shortlisted from across industries from hundreds of entries. Those shortlisted for this year’s awards include global brands like Google, Unilever, 21st Century Fox, HSBC, Cadbury, Godrej, Patanjali, Coca-Cola, Diageo, PepsiCo amongst others leading national and international brands.

     

    A total of 12 senior level brand marketers made up the list of juries, namely, Siddharth Banerjee of Vodafone, Priya Nair of Unilever, Gaurav Suri of UTI, Shabnam Panjwani of Edelweiss Financial Services, Viral Oza of Lodha Group, Avinash Kumar of Patanjali, Sandeep Singh of Bira, Asha Kharga of Axis Bank, Kartik Jain of DBS Bank, Abhishek Joshi of SonyLiv, Vishikh Talwar of Millward Brown, and Nitin Agarwal of Hotstar.

     

    “It was not easy judging the entries this year with new and innovative ideas put forth. The level of creativity brought to the table exceeded expectations as the standards of submission improve year on year,” said Priya Nair, Executive Director of Homecare Hindustan Unilever Limited, who was the jury chair at this year’s awards.

     

  • The Advertising Club has announced 16 awards categories including five special categories for Marquees 2018

    Marquees 2018 to return on Aug 29

    By A Correspondent

     

    The Advertising Club has announced various sector and special category awards for Marquees 2018. Brand performance will be evaluated with data from Kantar / IMRB. This year’s edition of the Marquees is presented by Zee and powered by Colors and Republic TV.

    Brands from sectors in auto (both 2 wheelers and 4 wheelers), Durables, Life Insurance, Banking, E-commerce, Handsets, FMCG (Foods, beverages, household and personal care) and Telecom Service Providers will compete for Marquees 2018, an award that recognises creativity, effectiveness and excellence in marketing.

    Speaking about the special categories of awards, Vikram Sakhuja, President, The Advertising Club said: “Brands have the power to influence and lead conversations however as we all know that with power comes responsibilities. We were very clear from the beginning that the various categories of special awards that we finally choose should be able to directly impact people and their lives positively. The Ad Club has been a catalyst in not only guiding the advertising industry but also creating the ecosystem for positive marketing.”

    Added Partho Dasgupta, Chairman, Marquee Awards: “In a world full of brands, we see very few marketing initiatives that create ripples and actually change behaviour. Data and insights drive me, and I am looking forward to the analysis on how the contenders of the five special categories this time have provided a fresh lease of life in their respective sectors. The Ad Club recognises the hard work of these marketers and this award is an acknowledgement and appreciation of that body of work.”

    Sanjiv Mehta, Chairman and MD, Hindustan Unilever Limited & Executive Vice President, Unilever South Asia is Jury Chairman for Marquees 2018 like last year. The other jury members are: CVL Srinivas, Country Manager, WPP India; Harsh Goenka, Chairman, RPG Enterprises; Agnello Dias, Founder & Chief Creative Officer, Taproot Dentsu; Naveen Chopra, Sr. Advisor, TPG Capital and Raj Nayak, COO, Viacom 18. The event will be held on August 29 in Mumbai.

     

     

  • Other jury members include CVL Srinivas, Country Manager, WPP India; Harsh Goenka, Chairman, RPG Enterprises; Agnello Dias, Founder & Chief Creative Officer, Taproot Dentsu; Naveen Chopra, Sr. Advisor, TPG Capital; Raj Nayak, COO, Viacom18 and Dilip Cherian, Founding Partner & Group Chairman, Perfect Relations.

    Ad Club’s Marquees 2018 on Aug 29. Sanjiv Mehta to head jury

    By A Correspondent

     

    The Advertising Club has announced the second edition of ‘Marquees’, the now-annual award that awards brands for excellence in marketing and brand-building. Sanjiv Mehta, CEO & MD, Hindustan Unilever Limited & Executive Vice President, Unilever South Asia, will continue to be Jury President for Marquees 2018. The awards event will be held in Mumbai on August 29.

     

    The other jury members include CVL Srinivas, Country Manager, WPP India; Harsh Goenka, Chairman, RPG Enterprises; Agnello Dias, Founder & Chief Creative Officer, Taproot Dentsu; Naveen Chopra, Sr. Advisor, TPG Capital; Raj Nayak, COO, Viacom18 and Dilip Cherian, Founding Partner & Group Chairman, Perfect Relations.

     

    Vikram Sakhuja

    Speaking about the awards, Vikram Sakhuja, Group CEO, media and OOH, Madison Communications & President, The Advertising Club said: “The Ad Club launched the Marquees in 2017 to celebrate Excellence in Marketing. In its second year, we are happy to have the same stellar jury chaired by Unilever’s Sanjiv Mehta deciding on this year’s laurels. The Ad Club sets the gold standard for excellence in Creativity through Abbys, Effectiveness through EFFIES, Media through EMVIES and now Marketers through Marquees. Stay tuned to see the winners in each category and the Special Awards on August 29.”

     

    Partho Dasgupta

    Added Partho Dasgupta, CEO, BARC India and Chairman, Marquees 2018: “Marquees has been able to carve out a niche for itself and I am glad to be a part of this journey. After a successful debut edition last year, I am looking forward to some great entries this year. As they say, an award is as good as its Jury and in this case the Jury can’t get better than this. The Jury with its years of experience and wisdom will be able to recognise the extra-ordinary work done by marketers over the past one year,”

     

     

  • The campaign was launched by film actress Kajol Devgan, the newly appointed advocacy ambassador for the initiative

    HUL’s take 2 on ‘SwachhAadatSwachh Bharat’ seeks to create a nation of Playing Billion

    By A Correspondent

     

    Hindustan Unilever Limited, as part of their SwachhAadat, Swachh Bharat initiative has launched a new campaign – A ‘Playing Billion’ to promote three simple hygiene habits among children. The campaign was launched by actor Kajol, the newly appointed advocacy ambassador for the initiative.

     

    Talking about the campaign, Sanjiv Mehta, CEO and Managing Director, Hindustan Unilever Limited said: “We believe that it is through our ‘SwachhAadatSwachh Bharat’ campaign that HUL can support the Government’s Swachh Bharat Abhiyan. Through the ‘Playing Billion Campaign’, we aim to reinforce the need to adopt three simple hygiene habit and promote good health and hygiene practices among children.”

     

    Commenting on the campaign, Arun Iyer, Chairman & CCO, Lowe Lintas said: “As a nation, the biggest victims of poor sanitation and unhygienic habits are children, and these often rob children off small and simple joys of childhood. In this campaign, with kids at the centre of our communication, we made an attempt to not only tap into the collective consciousness of the society but to also directly encourage children to adopt these life-saving habits. The narrative is further accentuated by weaving it around Cricket. The SwachhAadat initiative is close to our hearts, and I’m happy that it gave the brands (Lifebuoy, Domex and Pureit) an opportunity to be agents of behavioural change.”