Tag: Hindustan Times

  • Speak Up and Support!

     

    By Ranjona Banerji

     

    It took a week for the Times of India to respond to allegations of sexual harassment against its Hyderabad resident editor KR Sreenivas. The Hindustan Times was faster with Prashant Jha who has “stepped down from a leadership role”. These are just two names.

    As Indian journalism goes through the #MeToo churn and skeletons known and unknown are tumbling out of closets, once the dust settles we will be left with what to do next. For too long have we ignored what has gone on in our newsrooms and watched, sometimes aghast and sometimes with complicity, as serial offenders have risen high and become legends.

    We must therefore confront what we did not do but also work out what to do next. From all accounts, neither internal complaint platforms nor Vishakha-guided committees have provided much help or redressal in newsrooms. They are tokens, at best and active enablers at worst. In several cases, the HR departments are the worst offenders.

    There are two issues at work here. First, women who have been targeted need to feel secure or safe with senior colleagues, so that they can share their experiences. Secondly, we must speak out when someone is targeted in front of us. But suppose all we hear are rumours and hearsay. Suppose we suspect that someone is a predator but have no real proof? Suppose the victim does not want to go public or make a complaint? We then got caught up in spirals of he-said-she-said and the culprit goes scot free.

    It is here that we need help, not just in our individual capacities, but also from representative organisations and from newsrooms. The silence, the protection of the perpetrator has to stop. The Network of Women in Media, for instance, has issued a very sensible and helpful statement on the matter. It has also, most importantly, offered help to victims. The Mumbai Press Club has also issued a strong statement of support to women who have been sexually harassed and assaulted and says it is in the process of looking for solutions.

    http://www.nwmindia.org/component/k2/nwmi-statement-on-me-too-in-indian-media

    And now we reach that most murky area which has been excoriating women on social media: Is #MeToo only about workplace harassment or is it also about social and sexual engagements gone wrong? I find myself torn here. I have had arguments with female friends and with journalists, some of whom feel that some women are diluting the sexual harassment case with their stories of bad dates with friends and colleagues. That the discussion is about misuse of power not mainly about assault.

    But where does one draw that line? A bad date can become a case of rape. Who are we to dismiss such an eventuality? How does one draw the line? A sexual predator can be powerful and senior. But a sexual predator can also be young and on the rise, and if not checked at this point, will carry those experiences up the ladder becoming more emboldened along the way. There is no right answer and there is no space, for me at least, to make snap judgments.

    I myself have been questioned on social media about unsalutary remarks made by a friend and colleague. However, in this case, these remarks were not made in front of me, the persons trying to bait me are unknown to me (and some unknown to the world) and I was not at the events where these remarks were supposedly made, and nor have I ever heard this person make such remarks.

    But while I am sure in this case, I am now constantly questioningly myself about whether I let people down in other cases. We all need to go there. Because there is a real danger of an inter-generational feminist argument hijacking this very important #MeToo movement. Younger women are comparatively fearless, and many evidently refuse to internalise as earlier generations had done. Even women in their 40s find themselves at the receiving end of young wrath, so forget about women in their 50s like me and those who are older.

    And yet, thankfully, some older women have been emboldened by their younger colleagues and are now speaking up and outing some very famous predators. We, women especially, but men also, must support our colleagues who have been assaulted and traumatised. It will be difficult because people we know will be uncloaked as sexual predators and enablers. We will know their families and we will feel the consequences. But there is no option now but to listen to the women who are speaking and acknowledging their pain. Contrary to trash talk, no woman in the media has benefitted from complaining. Usually, it has come at deep personal and professional cost.

    As to why newsroom tolerate this sort of behaviour and the women who allow men to target others by making excuses for their behaviour — it all points to the toxic hold that patriarchy still has on newsrooms. What role must men now play or how must they reset their attitudes. Convenient words of apology are not enough. This will be tackled in the next column.

    For now, speak up and support.

     

    Ranjona Banerji is a senior journalist and commentator. She is also Consulting Editor, MxMIndia.

     

     

  • HT and Sunil Sethi Design Alliance to present India Couture Week 2018

    By A Correspondent

     

    The Fashion Design Council of India (FDCI) has announced the dates for the ‘Hindustan Times and Sunil Sethi Design Alliance present India Couture Week 2018’. The event will be held from July 25 to 29 in New Delhi.

     

    This five-day affair will showcase top 10 couturiers – Anju Modi, Pallavi Jaikishan, Rahul Mishra, Reynu Taandon, Rohit Bal, Shyamal & Bhumika, Suneet Varma, Tarun Tahiliani, and debutants Amit Aggarwal and Falguni & Shane.

     

    Speaking on the association, Rajeev Beotra, CEO Hindustantimes said, “Hindustan Times is happy to be presenting the FDCI India Couture Week with Sunil Sethi Design Alliance. There is great resonance with our readers as far as fashion and lifestyle space is concerned, and such marquee events are a great platform to showcase Indian design talent before the world.”

     

    Sunil Sethi, President – FDCI commented, “This is going to be the 11th Edition of India Couture Week and it is undoubtedly the best fashion event in the country. Our tie-up with the main presenting partner will take this fashion extravaganza to the next level of importance and unprecedented showcasing of the event.”

     

     

  • HT relaunches Gurugram edition

    By A Correspondent

     

    Hindustan Times has launched a brand new edition of HT Gurugram. The edition will carry in-depth coverage of local content including city affairs, corporate news, lifestyle and entertainment specials. The weekend read will feature HT Brunch.Hindustan Times was the first national dailyIn English to have launched in Gurgaon in July 2010.

     

    Said Sukumar Ranganathan, Editor-in-Chief, Hindustan Times in a statement:“Gurugram is a city of over two million residents, a buzzing business hub that serves not only its population but also that of neighbouring Delhi. And it has gotten where it has gotten in just around two decades. We bring with us commitment and passion to bring to you the best newspaper that the city has ever seen. Our Gurugram edition will strive to be this city’s paper, its heart, and its voice.”

     

    Added Rajan Bhalla, Group CMO, HT Media:“Our objective is simple – to offer our readers in Gurugram a newspaper that reflects their true voice and pushes the envelope in journalism on a daily basis. The new edition of HT Gurugram captures the DNA of the city with special focus on the key concerns of Gurugram.”

     

     

  • HT is #1 in Delhi-NCR in IRS2017: HT Media

    By A Correspondent

     

    If you are intrigued by the headline, there’s a reason.

     

    And before you read this report, you must read an alert. The Indian Readership Survey 2017 findings that are shared with the media only contain the topline findings – and do not include numbers of individual regions/cities. Also, the toplines carry Total Readership which is considered meaningless by many media agencies and advertisers. As non-subscribers of IRS, our carrying of reports with IRS numbers could attract legal action… unless and until we carry the source of the information we publish. We don’t think it’s a very cool situation to be in, but then c’est la vie. Such is life.

     

    So here’s a communication we have received from HT Media: As per the latest round (2017) of the Indian Readership Survey released last week by MRUC, Hindustan Times emerges as the largest brand in the English markets of Delhi plus Mumbai with a combined AIR of 24.4 lakh [AIR: Average Issue Readership]*.

     

    In Delhi-NCR, Hindustan Times re-established itself as the number one newspaper. HT continues to be the most read newspaper in Delhi-NCR with more than 16.2 lakh AIR, 36 per cent higher than TOI*.

     

    HT has made strong inroads into Punjab and has emerged as the No 1 newspaper of the region with an AIR of 2.7 lakh, powering ahead of The Tribune (AIR 2.4 lakh)*.

     

    In Mumbai, HT has grown its readership significantly once again to 8.3 lakh AIR, which is nearly 70 per cent of TOI*.

     

    The IRS 2017 re-affirmed Hindustan as the second largest newspaper in the country with an TR of 5.2 crore and AIR of 1.8 crore. Hindustan continues to be No1 in Bihar, Jharkhand and Uttarakhand, and a strong No 2 in UP and Delhi. Mint, HT Media’s business daily, consolidated its No 2 position among the leading business dailies in India with an Average Issue readership of 2.39 lakh*.

     

    *Source of information: HT Media Communications Team, Claims not verified

     

     

  • Dear MxM by Jaisurya Das: Is HT’s Pune edition a wise business decision?

    By Jaisurya Das

     

    Welcome back, Ladies and Gentleman to yet another week of Dear MxM, your friend in need!

    July has been an exciting month to say the least for all of us in this country. The introduction of GST and matters such taking centrestage. Now, it’s a different matter that a lot of us are still grappling with the above subject to put it mildly.

    From what I figure, most people are in the same boat as I am and their understanding of GST begins and ends with the fact that it is a goods and service tax. I know the media has been trying to cover various aspects of it but then who reads any longer… !

    My chartered accountant seems happy though since it obviously heralds some fresh business opportunities for his firm. I didn’t particularly enjoy the glee on his face though but that I guess is ok.

    The long and short of all this is the fact that we have dived into it and I guess there is no other way but to roll these things out all at one go..

    So, with deep understanding of everything save GST, we shall plod on with our lives.

    May I take this opportunity to wish you all a very happy learning experience. And, yes, if you do figure it all out, please do share your learnings…

    On that hopeful note, let’s move on to this week’s set of questions from our readers in Delhi, Ahmedabad and Chandigarh.

     

    I am one of those who got retrenched by Hindustan Times a few months back and I now learn that the paper has launched its Pune edition. This is the same city where two papers have shut editions – DNA and Mid-Day. Do you think the Pune edition of HT is a wise business decision?

    Thanks for writing in, my friend… I have answered this in my previous columns here. At this stage it is far too early to comment on its possible success, however they certainly do have an opportunity to do fairly well.

    The Pune market does need a strong No 2 with credible content and numbers to back it. As of now, my estimate would be an approximate circulation of 30,000 copies currently which could grow to a reasonable 75,000 over the next eight months.

    This would then give them a share of the local advertising revenue which is the mainstay of a newspaper from a business perspective.

    They are taking a more cautious route with marketing and DVC (Direct Variable Costs) and hence profitability levels are achievable at a lower threshold. Hence, yes, it could prove to be a sensible business decision down the line.

     

    Recently I heard of a friend’s father who is a mid-level advertising sales executive being hit by the heatwave because his work required him to always be on the field. But when it came to leaves his company disallowed them even though his state of health was caused because of his work. The company said even if the illness could be because of his work, it will need to count them as sick leaves, as per rules. Don’t you think it’s unfair? Or is that how it works when you work?

    This is certainly the way work is and there is no reason for him to be taking up a field job if his health does not allow for this.

    I don’t think the company is unreasonable with their decision and sick leave is the only option till he recovers. Being employee-friendly is one aspect but you cannot expect companies to have people on board who are away from work for long periods of time be it health or other reasons.

    I suggest he look at alternate roles to alleviate the current concern.

     

    Sir, don’t you get tired of the questions posed to you every week? Are you truly committed to counselling people? Playing Agony Uncle can’t be fun?

    Ha ha, indeed it can be very tiring and often monotonous save the few interesting questions like this one !

    For the record, I have been into counselling for years now both online and offline though not for profit. It is extremely satisfying to be able to help people who are going through tough patches at work and hence I don’t consider this role a task.

    And, yes, it can be fun too with some hideous questions coming in once in a while!

     

    And on that fun note, it is time for my exit for the week but you can be sure I will be back as the Agony Uncle in the hotseat!Till then, enjoy your rainy weekend and take good care of yourselves! Sayonara and God Bless!

     

    Jaisurya Das, maverick and media evangelist eats, sleeps and makes love to brands. His consulting interventions are aimed at making brands powerful and sustainable. He is also the Contributing Editor of MxM India and Co-Founder of pune365.com.For more on his work visit www.xanadu.co.in. The views expressed in this column are his own.

     


  • HT to get a new chief editor, Mint gets a new exec ed

    By A Correspondent

     

    The winds of change are blowing at the Hindustan Times building at the capital’s Kasturba Gandhi Marg.

     

    The newspaper is known to make smart choices for its top editorial decks, and it has now roped in one of the top Indian journalists working internationally as its next editor.

     

    Sanjoy Narayan’s exit has been known for a while, purely for personal reasons. But his replacement in Aparisim Ghosh has been a surprise. Ghosh, better known as Bobby, has had a steady rise.  We still remember him from his days at BusinessWorld magazine in the early 1990s where among other things he even worked on the fornightly’s advertising and magazine section. Many from adland may remember him from those days.

     

    From BW, he moved to the Far Eastern Economic Review stable which also published Asiaweek. In the last two-odd decades, Ghosh has worked with CNN and Time magazine and is reported to have , who resigned from Quartz, the Atlantic Media web-site in New York where he initially joined as Managing Editor in June 2014 but was soon moved over to an Editor-at-Large role. Ghosh, who is an American citizen of Indian origin, is also a regular on CNN as a Global Affairs Analyst, and prior to that, he worked at Time magazine as World Editor. There are also reports that Nicholas ‘Nic’ Dawes who had moved in from South Africa to take charge as Chief Editorial and Content Officer has also quit.

     

    Meanwhile, there are changes announced at Mint too which is turning 10 next year. For one, there has been much talk about the paper turning broadsheet. The Berliner, which was said to make the paper unique, wasn’t very effective commercially, we are told.  So at Mint:  Anil Padmanabhan will be Executive Editor and incharge of all news operations (across various platforms). R Sukumar isn’t going anywhere. The various editors and bureau heads plus the editors of Business of Life and Lounge and the Start-Up team will report to him. As will Padmanabhan. There have been various other changes announced as well in an internal communiqué.

     

  • HT brings Smart Kids Asia to India

    By A Correspondent

     

    Hindustan Times is collaborating with Singapore Press Holdings (SPH) and mycity4kids.com to bring Asia’s Largest Educational Kids’ Fair to the country. This property, called Smart Kids Asia, is a fun-filled family event where parents and children can discover and experience educational stimulation. It also brings unparalleled opportunity Asia wide to exhibitors and sponsors through a unique platform that targets young parents and their children. Combining critical pillars of Education, Health and Family Bonding activities, Smart Kids Asia offers unparalleled opportunities to explore the potential of children through must-see demonstrations, family centric exhibits and product booths.

     

    The event, dubbed the biggest “edu-tainment” event in South East Asia started in Malaysia in 2002. Over the past few years, they have had successful editions across Philippines, Indonesia and Singapore.

     

    Talking about Smart Kids Asia and the tie-up, Rajan Bhalla, Group CMO, HT Media Ltd. said, “This is HT Media’s endeavour to form meaningful partnerships with experts and leaders in their fields to develop powerful initiatives that resonate with our audiences in India.  We have tied-up with SPH who conceptualised and have been running successful editions of Smartkids across Asia, and also with mycity4kids.com, which is the biggest online aggregator for kids’ activities, to make the India edition a roaring success. The event is planned for later this year.” And talking about the fair, Ashu Phakey, Business Head Delhi, HT Media Ltd. said, “In line with Hindustan Times continuous endeavor to create platforms that help improve our society through information, education and entertainment, Hindustan Times is excited to partner with SPH to launch Smart Kids Asia – India Edition. This is one such initiative that promises to be the ultimate edu-tainment platform for children offering innovative and relevant content for bringing up ‘Smart Kids’ in the city.”

     

    “We are proud to partner HT Media Ltd, which has a huge prominent presence in the international media space, to launch the inaugural edition of Smart Kids Asia in India, New Delhi. With the large media backing of HT Media Ltd, the industry’s trade and corporate stakeholders will be sure to benefit greatly from being a part of the Asia’s Largest Kids Edutainment Exhibition. It is our vision to continue evolving and expanding Smart Kids Asia, India Edition as the industry’s marquee event that integrates all the necessary elements to nurture a child’s potential to the fullest,” Chua Wee Phong, Chairman, Sphere Exhibits Pte Ltd (a fully-owned subsidiary of Singapore Press Holdings).

     

    “We at mycity4kids.com are really excited to partner with HT Media and SPH, the foremost and leading media houses from India & Singapore to bring forth a platform focused on the integral pillars of education, health and family. We through our content expertise will curate the best edutainment led activities for kids from across the country to make it  a great learning and engaging experience for children,” Prashant Sinha, co-founder, mycity4kids.com

     

  • HT launches new weekend supplement in Mumbai

    By A Correspondent

    Hindustan Times has announced the rollout of ‘ht48hours’, a new weekend lifestyle supplement that will be distributed free in select areas in Mumbai. This supplement will come out every Friday and Saturday.

    ‘ht48hours’, the new weekend read,  has been curated for Mumbaikars so they can get the best of 48 hours of weekend activities in art, theatre, travel, shopping, offers at spas and salons, weekend brunches and everything else that is happening in the city. The cover stories, every week, will take an in-depth look at lifestyle activities, or an event, or a new trend which everyone is talking about, with the help of innovative design and fun elements.

    Talking about this new supplement, Nitin Chaudhry, Business Head – Hindustan Times, Mumbai said, “At HT Mumbai our endeavours have always been to provide our readers of this fast paced city, with more than just news and ‘ht48hours’ is a step ahead in that direction. This supplement will be a definitive weekend fix for our readers and will make their weekend unwinding even more exciting!”

  • HT celebrate leadership status at GroupM in Delhi NCR

    By A Correspondent

     

    Even as there is an advertising war between The Hindustan Times (HT) and The Times of India (TOI) on readership supremacy,  HT organised a celebration party for “being the No.1 newspaper in Delhi NCR for the fourteenth time in a row” at the GroupM office at Cybercity, Gurgaon last week. The celebrations saw executives unwinding with a game of footfall, beer pong and beer chugging competitions.

     

    Saket Sinha, Principal Partner, Mindshare, GroupM, said, “I congratulate Hindustan Times, everyone is really happy. Thank you for giving us a wonderful Friday evening.”

     

    Gopal Krishan, Senior Director-The Exchange, Mindshare, GroupM, said, “The event was really nice. The party really brought two big media giants-GroupM and Hindustan Times together. Everyone enjoyed getting together, engaging in fun games.”

     

    The evening of celebration was enjoyed by people from most of the Group M agencies including Maxus, Mindshare, and Motivators among others and they all came together to congratulate HT for its win.

     

    Next, do we see a TOI party at GroupM’s Delhi office?

  • Ranjona Banerji: Indian journalism exposed by ‘one year’ coverage

     

    By Ranjona Banerji

     

    The great gaps in Indian journalism have been exposed by the coverage of one year of the Narendra Modi government at the Centre. And also, the great divide within.

     

    The media, print, television and digital (if only we could add radio to this list), have embarked on a first anniversary analysis of the government’s performance. This includes report cards, which former prime minister Manmohan Singh used to do with his Cabinet.

     

    However, who do you find to both praise and critique the government’s performance and appear to be objective? Commentators and analysts have been very sharply divided between pro-Modi and anti-Modi since the nation kicked into election mode in 2014. The supporters are usually either BJP members or open admirers. The anti-brigade are the usual suspects and somewhat larger in number because they include academics and activists.

     

    The only recourse therefore to “balanced” coverage is to ask members of the BJP itself and BJP-appointed members of organisations or pro-BJP corporate to assess the government’s performance. Obviously there is no balance there at all but perhaps there is no option.

     

    So that’s as far as columnists and analysts go. What about bog-standard newspaper coverage? Here we see, more or less, straight outright hero worship. The Times of India’s Mumbai edition gives the Modi government over 77 per cent on May 26, the anniversary of the swearing-in or anointment as TV anchors preferred to gush. Oddly a survey for May 16, the first anniversary of the election results, in the same newspaper, showed many Indians, especially those living in Mumbai, not quite so happy with the government’s performance. Perhaps something dramatic happened in the last 10 days that the rest of us are unaware of?

     

    The Economic Times outdid its sibling paper with its 20 or more days of coverage and analysis of the first year. The paper on May 26 led with the headline “Lage Raho Narendrabhai”, a salute to the successful Lage Raho Munnabhai movies about the life and times of a lovable petty gangster. Not sure if the editors saw the irony there or had not seen the movies… Judging by the gush and mush, I would reckon they thought they were just being super-clever.

     

    The Hindustan Times, Hindu, Telegraph, Indian Express and so on follow the model but with comparatively less hero worship… but am not sure that that’s saying a lot… TV is so idiotically breathlessly ra-ra that analysis is sometimes not possible. The websites have managed to be better sources of opinion than newspapers but is that because they depend not as much on advertising revenue?

     

    **

     

    Rather than speaking to so many “experts”, how would it have worked if newspaper reporters or maybe editors themselves, actually ventured out to the streets to speak to the general public. After all, they are the ones who vote and who wanted “achche din” after four years of stagnation. Had these people understood that the promises made were dismissed as “jumla” or that the promised good days were not supposed to arrive for the next 60 years?

     

    It might have been interesting to know how editors would spin the word on the street. Surveys are so much easier and so what if they’re not always right? You can always increase the margin of error to plus-minus 15 per cent, no?

     

    The foreign media, perhaps most interested in India because of Modi, has been more balanced in their assessment. This is actually a scathing indictment of the Indian media as a whole because it means that too many managements and editors put business interests ahead of truth… Hmm, what’s new, eh?

     

    **

     

    Meanwhile, some Hindi newspapers reported that chairs were broken by crowds angry with Modi’s one-year celebration speech in Mathura on Sunday. Did any English newspaper or TV channel report this?

     

    Ranjona Banerji is a senior journalist and commentator. She is also Consulting Editor, MxMIndia. The views expressed here are her own. She can be reached via Twitter at @ranjona

     

  • Veteran journalist BG Verghese passes away

    By A Correspondent

     

    BG Verghese, veteran journalist and former editor of The Times of India, Hindustan Times and The Indian Express passed away in New Delhi on Tuesday.

     

    Mr Verghese (June 21, 1927 – December 30, 2014) was with the Centre for Policy Research since 1986. He started his career in journalism with the Times of India and was later Editor of the Hindustan Times (1969-75) and Indian Express (1982-86).

     

    He was Information Adviser to the Prime Minister (1966-69), a Gandhi Peace Foundation Fellow for some years after the Emergency and Information Consultant to the Defence Minister for a short period during 2001.

     

    He was a recipient of the Magsaysay Award in 1975, Assam’s Sankaradeva Award for 2005, and the Upendra Nath Brahma Soldier of Humanity Award in July 2013. Verghese has served on a number of official and unofficial boards and committees and continues to be associated with a number of NGOs in the fields of media, education, the environment and community relations. He is chairman of the Commonwealth Human Rights Initiative, Delhi, and a distinguished fellow of the Administrative Staff College of India, Hyderabad.

     

    Mr Verghese was a member of the Kargil Review Committee and co-author of the Kargil Review Committee Report tabled in Parliament chronicling the sequence of events leading up to the India-Pakistan confrontation and recommendations for the future. He was also a member of the Editors Guild of India Fact Finding Mission to Gujarat in April 2002.

     

    With a keen and enduring interest in developmental reporting and the social transformation it can help bring about, Verghese has authored several books including the seminal Design For Tomorrow early in his career following an extensive tour of the country and its infrastructure projects, Waters of Hope, Harnessing the Eastern Himalayan Rivers, Winning the Future, India’s Northeast Resurgent, and Reorienting India. Rage, Reconciliation and Security (Penguin 2008) deals with managing India’s diversities. His personal memoir and “worm’s eye” view of India, First Draft: Witness to the Making of Modern India, was released by Tranquebar in October 2010. Post Haste – Quintessential India, (Tranquebar), followed in April 2014 with an official launch in May, chronicling the diversity and history of India as portrayed through its postage stamps and ‘dak’ runners who still traverse jungles and remote Himalayan valleys to get the mail through. Reviews and launch comments in Jansatta, Indian Express, and The Hindu.

     

    Schooled at Doon School, Dehra Dun, India, Mr Verghese went on to read Economics at St Stephen’s College, Delhi University and Trinity College, Cambridge. Verghese was born in 1927. He resided in New Delhi.

     

    Mr Verghese passed away on December 30 having lived a life “without regrets”, fearlessly and tirelessly championing the cause of the underprivileged and less fortunate in his crusade for justice, social equality and freedom..

     

    Information source: http://www.bgverghese.com

     

  • Now, will newspaper publishers opt out of IRS?

     

    By A Correspondent

     

    Now that the MRUC and RSCI have decided to lift the abeyance on the IRS 2013 numbers released in late January this year, there is mixed reaction from stakeholders. While media agencies and advertisers are happy that they have data to base their buying decisions, a large number of publishers have express shock and dismay.

     

    Although none of them have done so in public, in the quiet, a majority of the big media groups – save the Hindustan Times and Rajasthan Patrika – are mulling their next steps.

     

    But first let’s read the press release that has been issued by the MRUC:

    “The Indian Readership Survey, 2013 was released on January 28, 2014. The release attracted differing views on the accuracy of the data and therefore the Readership Studies Council of India voluntarily requested subscribers to hold the study in abeyance and decided to undertake a revalidation exercise.

     

    Subsequently a sub-committee for revalidation was established with two co-chairs representing publishers and advertising agencies. The sub-committee unanimously concluded that the methodology used to conduct IRS 2013 was in order and decided to commission a Process Audit.

     

    This committee, after viewing several proposals unanimously agreed to award this audit to Mr Praveen Tripathi, (Magic 9 Media) India’s foremost expert on large-scale studies of media consumption behavior.

     

    The finding of the revalidation sub-committee and audit report, it was decided, would be discussed by the Heads of four industry bodies i.e. Chairman-MRUC, Chairman-RSCI, President-INS and Chairman-ABC, and a decision taken by them.

     

    The said Heads of the four bodies received and deliberated upon the report submitted by Mr. Praveen Tripathi and discussed the same with the chairman of RSCI – Technical Committee as well as the two co-chairmen of the revalidation committee.

     

    The Audit was conducted in two stages. Stage one involving direct back checking of respondent homes after which a much broader and deeper Forensic Statistical Analysis exercise was carried out to indentify and isolate both fieldwork compliance deficiencies and incidence of the occurrence of Unusual Publication Incidence (UPI) in respondent interview records. By sieving the aggregate data set for these issues, the audit was able to judge unequivocally whether the statistical deviations systematically changed any of the crucial readership output. The outcome was conclusive and unequivocal. The study results had not been impacted.

     

    After intense deliberations and careful examination of the audit report, Chairman-MRUC, Chairman-RSCI, President-INS and Chairman-ABC, have arrived at a unanimous and unambiguous decision to lift the voluntary abeyance placed on The Indian Readership Survey, 2013.

     

    The voluntary abeyance placed on The Indian Readership Survey 2013 is lifted with effect from 20th August, 2014.

     

    As has been reported, a large section of newspaper and magazine publishers had grouped together to take on the MRUC in February 2014. Among the actions proposed then were law suits and pulling out of subscriptions to the MRUC.

     

    According to an industry person in the know, there was a wide scale agreement that there is need for measurement data. Newspaper publishers which were earlier fighting the onslaught of television have in recent times been facing the heat from activation and OOH and the digital media. “With competition staring in our face, there was need to work things out. What’s worrying is that the crossfire we may see. It shouldn’t become a Times of India v/s Hindustan Times and a Dainik Bhaskar v/s Rajasthan Patrika duel.”

     

    A media agency captain who MxMIndia spoke to said: “Although IRS 2013 was kept in abeyance, we knew what those figures were and factored them in our decision-making. However, we must also say that we were not too convinced about the findings.”

     

    The newspaper industry marketer wasn’t too happy with the views of media agency professionals. “It’s fine for them to sit on their high horses now, but how will they react if they are subjected to a similar study. We should not forget we are part of the same ecosystem. This whole display of fiendish delight is unpalatable. We don’t want cowboys in the system!”

     

    Given that various the heads of various associations – Chairman-MRUC, Chairman-RSCI, President-INS and Chairman-ABC – took “a unanimous and unambiguous decision to lift the voluntary abeyance” as the MRUC press release states, there is little chance of any of the industry bodies crying foul. But it’s the news publishers are key components of the ecosystem and if they decide to dismiss the system or pull out of the IRS/MRUC or decide to have a competiting measurement body, we could see trouble.

     

    But, of course, one is expecting some fireworks.

     

    Watch this space.