MxMIndia

Tag: Himalaya

  • The TVC drives awareness on the use of face scrubs to get rid of tough blackheads

    Himalaya ad highlights face-wash attributes

    By A Correspondent

     

    In its new campaign for Himalaya Purifying Neem Scrub, Himalaya addresses the consumer apprehension of face scrubs being harsh on the skin, and brings it as a gentle solution to tackle tough blackheads.

     

    Said Rahul Panchal, General Manager, Marketing–Face Cleansing, Consumer Products Division, The Himalaya Drug Company: “Today’s consumer is quite aware about her grooming needs. She knows her skin concerns and is constantly on the lookout for effective solutions. Blackhead as a concern is acknowledged but not addressed. The commercial is based on the consumer insight that one of the biggest barriers in the usage of face scrubs is harshness associated with the products. Consumers are apprehensive to try out scrubs, since they fear that any abrasive reaction may harm their skin. They are especially worried about blackheads, and seek products that are gentle, safe, and effective”.

     

    Added Ravi Kumar Cherussola, Creative Director – 82.5: “The common notion is that scrubs can be harsh on the skin and hence it shouldn’t be used often. Our objective through the commercial was to highlight the ingredients and properties of the Himalaya Purifying Neem Scrub that would convey the USPs of the ingredients and augment trust towards the product. Hence, we came up with a simple message highlighting the strengths of the product”.

     

     

  • The TVC captures the product proposition and promise of 'extending the life of your teeth', which is delivered through 10 potent herbs

    Himalaya unveils new campaign for its toothpaste brand

    By A Correspondent

     

    The Himalaya Drug Company has launched a new TVC in Hindi for Himalaya Complete Care Toothpaste, its variant that promises long term oral care.

     

    The TVC captures the product proposition and promise of ‘extending the life of your teeth’, which is delivered through 10 potent herbs like Amla and Pomegranate, known for their rich antioxidants. The tag line ‘Jeetey Raho’ creatively brings to focus the need for long term oral health and hygiene.  Well known TV personalities, Ravi Dubey and Nia Sharma, star in the TVC, and bring the communication to life in a fun way.

     

    Starting with the Hindi speaking markets, the TVC will subsequently be released in other languages too.

     

    Sushil Goswami, Category Head – Oral Care, The Himalaya Drug Company said, “Consumer research findings showed that while consumers are aware of the impact of our fast-paced lifestyle and changing food habits on overall health and wellbeing, they are not particularly concerned about how it impacts the long term health of our teeth. We used this insight to build on our communication.”

     

    He adds, “When we want to stay healthy and fit, we do things differently – exercise, eat well and suchlike. Through this TVC, we want to communicate the message that we need to take active steps to ensure the long term health of our teeth, including choosing a product capable of delivering that promise. Our Complete Care toothpaste is a wonderful product, packed with         herbal ingredients, that delivers oral wellness, extending the life of your teeth. With this new TVC we hope to double our sales in the Hindi speaking markets. ”

     

    Rajesh Krishnamurthy, Business Head-Consumer Products, The Himalaya Drug Company said,   “The Oral Care category has evolved over the years and the Multiple Benefit segment is one of the fastest growing segment. There is also an increasing preference among consumers for Natural / Herbal propositions providing a long term Healthy Mouth. This new communication is intended to make consumers re think their Oral Care habits in view of the Life Style challenges.

     

    “The creative of this TVC taps into the cultural trend of people getting health conscious, which hasn’t necessarily translated into conscious oral care that ensures healthy teeth in the long run. Jeetey Raho is a universal Hindi phrase that anyone who’s ever been blessed is sure to know. Now re-imagine that phrase in the context of teeth and gum health. This creative hook paved way to drive home the benefit of a hard working product in a memorable and entertaining way.” said Ganga Ganapathi, VP, Soho Square.

     

  • A Soho Square TVC ushers the move to win over rural markets

    Himalaya spreads pimple-free message to hinterland

    By A Correspondent

     

    Leading herbal and personal care firm Himalaya Drug Company has launch a TVC to further drive the consumption of its Rs 5 sachet packs within the low population markets.

     

    The TVC has been conceptualised by Soho Square and directed by Chinar Gupte. Through the TVC, Himalaya speaks to the young girls and urges them to face the world confidently and happily as they sport a healthier and pimple-free skin.

     

    Said Rajesh Krishnamurthy, Business Head – Consumer Products Division, The Himalaya Drug Company: “The face wash category in urban India is pegged at 1400 crore and growing at 15%, whereas the rural face wash market stands at 280 crores but growing at 31%. Growing twice as much as the urban market and with 5% penetration, rural market gives us an opportunity to make our leading brand Purifying Neem Face Wash now accessible to millions of new consumers in an innovative sachet pack. With this communication we expect to bring new users to the category and thereby benefit from pimple-free healthy skin.”

     

    Vineet Jain, General Marketing – Consumer Products Division, The Himalaya Drug Company added, “With our new sachet communication, we plan to increase category penetration by driving trials among non-users via providing an affordable price point of Rs 5 for 5 ml (approximately 3 washes). This will help increase user base of the face wash category and drive overall category growth.”

     

    “From a creative point of view, the film continues to leverage the consumer insight that young women hold themselves back when they suffer from a pimple problem,” said Ganga Ganapati VP & Head of Office, Soho Square.

     

  • Natural and Pure emerge as strong messages in its new TVCs

    Himalaya Herbals unveils series of campaigns around new products

    By A Correspondent

     

    The Himalaya Drug Company has launched a series of campaigns for its products Strawberry Shine Lip Balm and Cocoa Butter Intensive Body Lotion. The new campaigns, conceptualised by Karishma Lintas, emphasises the brand’s commitment to natural and pure solutions.

     

    The commercial for Himalaya Strawberry Shine Lip Balm rolls out with a series of shots showcasing five protagonists with a concept around, “Wearing a natural smile.” It captures young women in different situations that includes a runner, a girl in college, a girl baking a cake or on a date with her boyfriend. The last girl is seen at the airport applying Himalaya Strawberry Shine Lip Balm as she looks at the arrival board, showcasing a sense of happiness. Every situation has a happy ending like a well baked cake, a runner breaking her own record or a girl being proposed to by her boyfriend, which brings ‘natural smile’ to their lips. Himalaya Strawberry Shine Lip Balm doubles the feeling of joy by bringing out a genuine smile.

     

    The second commercial for Himalaya Cocoa Butter Intensive Body Lotion captures the essence of purity and revolves around the concept of “The Purest Feeling.” The protagonist uses Himalaya right before her performance on stage. The commercial captures her flawless skin and depicts her movements as the other dancers observe her being mesmerized by the softness and fragrance of the lotion, the protagonist exudes confidence like never before.

     

    Rajesh Krishnamurthy, Business Head – Consumer Products Division, The Himalaya Drug Company, says, “Today, categories including Body lotions and Lip Balms are seeing a substantial growth in the market, especially amongst college goers, who are more wary of problems like skin dryness and chapped lips. While, skincare problem is their primary concern, they are increasingly becoming more comfortable with natural ingredients based solutions while not compromising on good sensorial. To meet these requirements we have re-launched our Body Lotions with advanced formulation, premium packaging and appealing sensorial. Our Strawberry Shine Lip balm is the first lip balm formulated using 100 per cent natural color in India. With intense competition in both the categories, we feel our products are differentiated and efforts are being made to communicate their USP in our new TV commercials.”

     

    G V Krishnan, Executive Director, Karishma Lintas said, “Our task was to bring to life the key strength of Himalaya – natural ingredients and 100 per cent herbal color – in a manner that appealed to our TG. The idea of ‘natural smiles’ came from the product benefit and appeals to our target audience on an emotional level. In other words, the most beautiful smiles are the genuine ones.”

     

    Adding further he said, “The benefit of any moisturizing lotion is soft smooth skin. Our challenge was to communicate the product superiority (purest ingredients) of Himalaya Cocoa Butter Body Lotion in a unique manner. The creative idea ‘skin so soft, you feel like you want to touch it over and over again’ was given a new twist: instead of playing out the usual scene of the user being complimented by another person, here she is amazed by the softness of her skin and she loses herself to that moment.”

     

    Created by RU Films, the TVCs have been directed by Ravi Udyawar and produced by Binny Kapadia.

     

  • Ad highlights the message "Kab tak bachte rahoge from deep facial impurities" in an 'HD' world

    Himalaya unveils first TVC for purifying Neem Scrub

    By A Correspondent

     

    The Himalaya Drug Company has announced the release of its first television commercial for Purifying Neem Scrub, a Neem-based deep cleanser. The ad highlights the importance of pure skin in today’s ‘High-Definition’ lifestyle.

     

    Hemang Vasani, Brand Manager – Himalaya Herbals said, “Young girls today are conscious about how they look and they are increasingly taking extra care of their face. They begin to use face cleansing products as early as 12 years of age. They are aware of their skin requirements and are willing to use a product that addresses their problems. Our on-going consumer study reveals that impurities like blackheads, dirt and dead skin are a big cause of concern amongst young girls. Himalaya Purifying Neem Scrub helps remove these deep-rooted facial impurities.”

     

    Taking cues from the life experiences of the Facebook generation, our Purifying Neem Scrub TVC showcases the life of a young college girl, who returns home after a party and logs on to her social media page. While browsing through the party pictures online, she notices the visible impurities on her face and is both embarrassed and worried. The following day, her embarrassment further increases when she zooms in to watch the party video with her friends. The TVC goes on to elaborate the functional benefit of using a scrub to keep the skin free from impurities with the key message “Kab Tak Bachte Rahoge”.

     

    Rajesh Krishnamurthy, Business Head – Consumer Products Division, The Himalaya Drug Company, said “Face Packs and Face Scrubs is currently a Rs.400 crore category. We see it growing to Rs. 600 – 800 crore in three-four years, largely driven by changing consumer behaviour. Consumers today are at ease to experiment different products that will help address their skincare problems. We continue to see a growing preference for salon care at home. Himalaya is a leading Face Care brand in the country and with this communication we want to build the Face Scrubs category and create awareness of its role in providing problem- free pure skin for young girls.”

     

    With social media being an important part of this TVC, the brand also ran a teaser campaign leading to the release of the TVC on its brand page on Facebook Himalaya Herbals India. A persona inspired from Priya in the TVC was created to communicate the many real life instances when skin impurities leave people troubled and embarrassed. The weeklong campaign took people on a journey showcasing the transition from skin problems to problem free skin and the reason behind the new found confidence and vibrance in Priya! During this campaign period, the Facebook page reached out to over 3, 50,000 users.

     

    Created by Apostrophe Productions, the TVC is directed by Amit Baidya, whose past work includes commercials for brands in FMCG, consumer durables & media.