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Tag: Himalaya

  • In collaboration with 82.5 Communications

    Himalaya Wellness launches new campaign

    Himalaya Wellness has launched its new campaign in collaboration with 82.5 Communications. This year, with the #TakeMySPOT campaign, the focus shifts to celebrating their hard-earned spots and achievements on the field.

    Said Rajesh Krishnamurthy, Business Director, Himalaya Wellness Company: “The success of our partnership with the Women’s Premier League in 2023 inspired us to continue our association in this year’s edition. Along with the cricketers, we’re thrilled to bring the excitement of Danish Sait’s collaboration to the #TakeMySPOT campaign, adding a layer of humour and intrigue as we tackle the topic of stubborn spots with our new Himalaya Dark Spot Clearing Turmeric Face Wash and Face Care Range.

    Added said Ragini Hariharan, Marketing Director of Personal Care & Hygiene at Himalaya: “We’re thrilled to see the incredible response to the #TakeMySPOT campaign teaser, which trended at Number 1 on Twitter on day 1 of RCB’s match and also with the reveal trending at no1 on 29th of February! We’re confident that this year’s partnership, much like last year, will not only generate excitement around the product, but also continue to solidify our connection with the women’s T20 league audience,” “We’re proud to introduce this face wash and face care range, formulated using a unique cold-pressed extraction technology called Svarasa that preserves the essential components of turmeric. This research-backed formula empowers our consumers to tackle dark spots and achieve healthy, radiant skin.”

    Said Mayur Varma, CCO of 82.5 Communications: “We’re thrilled to unveil this campaign featuring the talented trio—Smriti Mandhana, Shreyanka Patil, Richa Ghosh—alongside the popular comic, Danish Sait. We are hopeful that the campaign’s fun-filled vibe will resonate with RCB fans and Himalaya users alike.”

  • Creates a microsite to urge women for self-examination

    Himalaya Men launches initiative for breast cancer awareness

    By Our Staff

     

    Himalaya Men, a vertical of Himalaya Wellness Company, has launched #RemindHer, an initiative to raise awareness around breast cancer.

     

    As part of the activity, Himalaya Men has created a microsite https://remindher.himalayawellness.in/, where men can write customized messages and share the self-examination steps with women they care for. Women can also log in and take tests themselves.

     

    On the launch of #RemindHer, Archana Sudarsan, Creative Director at Social Panga said: “Being a woman, I know the thought of taking care of self comes the last to our breed. This campaign is an attempt to get the men to join the fight against breast cancer and give women a little more motivation to examine, investigate and stay safe. Because if not for self, we as humans do things for others, that we love and care for. We hope to touch many lives, create more awareness and help women stay safe.”

     

    On launching and working on this campaign, Manik Sharma, Brand Manager, Himalaya Face Wash, added: “It is said that women don’t forget anything easily, but we often see that with their daily hustle, their health takes a back seat. October is observed as the Breast Cancer Awareness Month, and Himalaya Men wants to make sure that Men of this nation don’t let women forget their health this time. This campaign is an urge to every man to remind every woman in his life to self-assess herself and educate other women in her life.”

     

  • Campaign conceptualised by 82.5 Communications, Bengaluru

    Himalaya Natural Glow Rose Face Wash rolls out new TVC

    By Our Staff

     

    Himalaya Natural Glow Rose Face Wash rolls out a new TVC.  The campaign conceptualised by 82.5 Communications, Bengaluru (Part of Ogilvy Group, A WPP Company), intends to break the beauty stereotypes and delivers the message that every face that glows naturally.

     

    Gayatri Kabilan, Category Manager – Consumer Products Division, Himalaya Wellness Company, said: “Beauty is wonderfully diverse in terms of skin tones, and it needs to be appreciated and celebrated. Through our new Himalaya Natural Glow Rose Face Wash campaign, we want to encourage everyone to embrace their individuality and feel beautiful in their own skin. It gives us immense satisfaction in contributing to bringing this much-needed change in society.”

     

    Naveen Raman, EVP – South, 82.5 Communications, India, added: “The category codes around glow in India is skewed towards fairer and lighter skin as key benefits. We wanted to put forward Himalaya Natural Glow Rose Face Wash’s progressive point of view on glow, which is to encourage every woman to glow the way she would like to and celebrate her.”

     

  • Created by 82.5 Communications, Bengaluru

    Himalaya launches new TVC campaign

    By Our Staff

     

    Himalaya Wellness Company has launched a new campaign for its neem facewash explaining the science behind pimples and how to solve them.

     

    Commenting on the campaign, Rahul Panchal, General Manager – Skin Care, Himalaya Wellness Company, said: “Himalaya has been a pioneer in offering safe, effective, and trusted skin care solutions for decades. “Every Himalaya product aims at solving consumers’ day-to-day personal care problems, and this vision embodies the brand’s mission of bringing Wellness in every Home and Happiness in every Heart. Himalaya Purifying Neem Face Wash is one of our flagship skin care products that has gained trust of crores of Indians to discover ‘pimple-free healthy skin’. With this new campaign, our aim is to educate the consumers and bring to forefront the scientific proof of our efficacy-superiority over the regular face-cleansers.”

     

    Added Sumanto ‘The English Nut’ Chattopadhyay, Chairman and Chief Creative officer, 82.5 Communications India: “The story of Didi advising Chhutki on how to get rid of her pehla pimple works so well for the brand, we want to stay true to it, gently evolving it over executions—just as gently as the brand works on skin to heal pimples. The petal test is the latest edition of our communication. It’s fresh. And it’s convincing.”

     

  • Brings to life Himalaya's vision of "Wellness in Every Home, Happiness in Every Heart"

    Himalaya encourages consumers to prioritize Wellness in new campaign

    By Our Staff

     

    Himalaya Wellness Company, has launched a new equity campaign which inspires consumers across age groups to prioritise health and wellness.

     

    Speaking on the campaign, Rajesh Krishnamurthy, Business Director – Consumer Products Division, Himalaya Wellness Company, said: “At Himalaya, we believe that wellness is the real happiness. This brand film reiterates our commitment to creating awareness of the role of wellness for healthy and happy living. Himalaya has pioneered and developed a range of head to heel consumer products, reinforcing our vision of Wellness in Every Home, Happiness in Every Heart.”

     

    Added M Damodaran Nair, President & Head of Office, FCB Bengaluru: “Over the last couple of years, we’ve all realised the importance of health and wellness in some way or another. It was the right time for a brand like Himalaya, which has pioneered wellness and built its legacy for over 90 years, to re-instil and reiterate the role of wellness in our daily lives. The old saying ‘health is wealth’ has never been truer, and Himalaya goes one step further to say, ‘wellness is true happiness’.”

     

  • Created by FCB Ulka

    Himalaya launches new equity campaign

    By Our Staff

     

    Himalaya Wellness Company has launched a new equity campaign that inspires consumers across age groups to prioritise health and wellness. The campaign brings to life Himalaya’s vision of “Wellness in Every Home, Happiness in Every Heart.” The campaign is created by FCB Ulka and production is by Gulliver Motion Pictures.

     

    Speaking on the campaign, Rajesh Krishnamurthy, Business Director – Consumer Products Division, Himalaya Wellness Company, said: “At Himalaya, we believe that wellness is the real happiness. This brand film reiterates our commitment to creating awareness on the role of wellness for healthy and happy living. Himalaya has pioneered and developed a range of head-to-heel consumer products, reinforcing our vision of Wellness in Every Home, Happiness in Every Heart.”

     

    Added M. Damodaran Nair, President and Head of Office (FCB Bengaluru): “Over the past couple of years, we’ve all realised the importance of health and wellness in some way or the other. It was the right time for a brand like Himalaya, which has pioneered wellness and built its legacy for over 90 years, to reiterate the role of wellness in our daily lives. The old saying ‘health is wealth’ has never been truer, and Himalaya goes one step further to say, ‘wellness is true happiness.”

     

     

  • Over 25 sessions starring leading lights from across government and civil society were invited and in attendance

    ABP Network hosts two-day ‘Ideas of India’ Conclave

    By Our Staff

     

    ABP Network conducted a two-day event titled Ideas of India last weekend (March 25 and 26), which saw discussions on wide-ranging ideas over 25 sessions and 20-plus hours.

     

    The speakers at the event included Nobel Laureate Kailash Satyarthi, Union Ministers Nitin Gadkari (who came in after the swearing in ceremony in Uttar Pradesh), Maharashtra Minister Aditya Thackeray (who was as always very candid), Congress MP Shashi Tharoor and West Bengal Governor Jagdeep Dhankhar in discussion (Dhankhar in Mamata B, Chhattisgarh Chief Minister Bhupesh Baghel, Aditya Birla Education Trust Founder & Chairperson Neerja Birla, Infosys founder NR Narayana Murthy, upGrad co-founder Phalgun Kompalli, innovator Sonam Wangchuk, actors Aamir Khan, Vidya Balan and Taapsee Pannu, singer Usha Uthup, film directors Ramesh Sippy, Karan Johar and Kabir Khan, lawyers Indira Jaising and Harish Salve, motivational speaker Gaur Gopal Das, renowned journalist Fareed Zakaria, and Super 30 founder Anand Kumar.

     

    Avinash Pandey, CEO, ABP News Network

    Said ABP Network CEO Avinash Pandey, making his closing remarks: “I have organised and participated at many events in my career. But I have never ever seen two back-to-back house-full days.”

     

    The Conclave has been in the making for the last six months and has had a special team curating the various sessions. Veteran journalist Vir Sanghvi, actor Gul Panag, writer Chetan Bhagat were among those who moderated the various sessions, other than

     

    The summit was presented by Wild Stone with Nerolac Paints as associate partner, wellness partner Himalaya and state partner Government of Chhattisgarh.

  • The film conveys benefits of Wheat Germ Oil and Carrot Seed Oil in nourishing lips

    Himalaya launches new campaign for Lip Balm

    By Our Staff

     

    Himalaya Wellness Company has released a new TVC for its Lip Balm.

     

    Sushil Goswami, General Manager, Consumer Products Division, Himalaya Wellness Company, said: “The new TVC has been conceptualised to support Himalaya Lip Balm, one of the most trusted products in our personal care portfolio, and establish it as the go-to solution for chapped and dry lips. The film’s theme conveys the benefits of Wheat Germ Oil and Carrot Seed Oil in nourishing lips and keeping them from getting dry during cold winters.”

     

    Added M Damodaran, Senior Vice President & Head of Office, FCB Ulka: “Winter is here and with it comes the problem of chapped lips . We all use home remedies but carrying around these remedies everywhere is often inconvenient. Using these in front of other people could seem odd, and this is where we found our insight: People want relief from chapped lips but feel uncomfortable using home remedies in public. Therefore, the idea: some things like home remedies are “khane ke liye” and since Himalaya Lip Balm is a natural lip care specialist, it is the best “lagane ke liye” solution. We believe this piece of creative will help shift the consumer’s behaviour from using home remedies to a natural lip care specialist.”

     

  • … for better protection

    Himalaya urges us to have a “Tulsi Snaan”

    By A Correspondent

     

    The Himalaya Drug Company has launched a new bathing soap under their Pure Hands portfolio of products. The new campaign for Himalaya Pure Hands Tulsi Soap has been conceived by 82.5 Communications, Bengaluru.

     

    Speaking about the campaign, Sumanto Chattopadhyay, Chairman and CCO, 82.5 Communications, said: “We built on the equity we co-created with Himalaya on the Pure Hands hand hygiene portfolio to help announce a bath soap—taking the reassurance of the brand’s tulsi-powered protection to the entire body.”

     

    Added Sushil Goswami, General Manager, Consumer Products Division, The Himalaya Drug Company: “Himalaya is a trusted wellness brand and we have always been focused on providing solutions to improve the well-being of our consumers. It has been our constant endeavour to understand the evolving needs of consumers to bring them the best products. Addressing the customers need to keep themselves safe and protected from infections, we have launched Himalaya Pure Hands Tulsi Soap to introduce people to the concept of ‘Tulsi Snaan’. Through this TVC, we wanted to highlight the importance of Tulsi in maintaining personal hygiene.”

     

     

  • Himalaya and 82.5 Communications have created a digital film to introduce the new range of hand wash

    For Himalaya, Namaste is the way to go

    By A Correspondent

     

    Himalaya and 82.5 Communications have created a digital film to introduce the new range of hand wash and sanitisers – Himalaya Pure Hands.

     

    Speaking about the film, Philipe Haydon, CEO, The Himalaya Drug Company, said: “This film captures the beauty, essence, and great wisdom of our Indian greeting, Namaste. Today, as we practice social distancing, the phenomenal knowledge and wisdom of this greeting holds great value in our lives. At Himalaya, we have always been inspired by our rich heritage. We hope that this film spreads love and happiness as well as keeps you all safe. Stay safe, stay healthy. Namaste from our hearts at Himalaya to yours.”

     

    Added Sumanto Chattopadhyay, Chairman and CCO, at 82.5 Communications: “The Namaste is such a beautiful yet practical gesture with so many layers of meaning. It is wonderful to make this film for Pure Hands as a vehicle to spread the message of the Namaste—a message that is all the more meaningful during the pandemic.”

     

     

  • It advises users to nip dandruff problem in the bud, instead of adopting temporary hacks

    Himalaya reveals ‘perfect’ way to get rid of dandruff

    By A Correspondent

     

    The latest campaign for Himalaya anti-dandruff shampoo, conceived by 82.5 Communications, advices users to nip dandruff problem in the bud, instead of adopting temporary hacks.

     

    Said Sumanto Chattopadhyay, Chairman & Chief Creative Officer, 82.5 Communications: “Himalaya’s products are always effective, but sometimes one needs a unique creative approach to make the consumer aware of why it is so. Personifying dandruff is the creative approach we have used for this campaign. With wit and charm, this device effectively drives home the message of effectiveness.”

     

    Added Anuraag Khandelwal, Executive Creative Director and Creative Head, Mumbai, 82.5 Communications Pvt Ltd: “The shampoo category has been bubbling away with ads that all follow a fairly defined set of category codes. We wanted to push the envelope and create something effective and relevant, while being memorable at the same time. An idea that can simply extend across various media and social platforms.”

     

     

  • The TVC drives awareness on the use of a “soap-free” face wash for pimples

    Himalaya TVC focuses on soap-free facewash

    By A Correspondent

     

    Himalaya highlights the benefits of using Himalaya Purifying Neem Face Wash over an ordinary toilet soap as a solution to tackle pimples in its new campaign.

     

    Abhinav Chugh, Category Manager – Face Wash, Consumer Products Division – Marketing, The Himalaya Drug Company, said, “Himalaya is the most preferred and loved brand in the facewash Category. Consumers trust Himalaya for their face wash needs. It is our responsibility to build awareness around face care and advocate correct solution for consumers’ benefit. The rapidly growing face wash category still has low penetration. 7 out of every 10 consumers in urban India unknowingly use soap for face cleansing. With pimple problem, an ordinary toilet soap can be harmful and should be avoided.”

     

    Conceptualised by Eighty-Two Point Five Communications, the highlight of the TVC was to give enough reasons to the consumer using soap on pimple to switch to Himalaya Purifying Neem Face Wash to resolve their pimple-related problems.

     

    Added Ravikumar C, Senior Creative Directive, Eighty Two Point Five Communications:  “This time around, as part of recruiting new users into the category, we had to make the consumers aware of the ineffectiveness of an ordinary toilet soap when it comes to pimples. We had to communicate a functional message while retaining the brand story of two sisters, their innocence, care, and warmth. Our creative solution was simple, and added one more character to this mix, a portrait. The story revolves around a portrait of the younger sister drawn by the elder one. When one uses the portrait to showcase her problem of pimples, the other provides the solution through it without losing the innocence, simplicity, care, and warmth.”