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Tag: Himalaya Drug Company

  • The shampoo helps women to solve hair fall concerns and achieve healthy and nourished hair

    Himalaya’s new film advises girls on how to tackle hair-fall woes

    By A Correspondent

     

    The Himalaya Drug Company has launched a new TVC for their Anti-Hair fall shampoo that promises to be an ideal solution for hair fall.

     

    “Shampoos have one of the highest penetration levels with 93 per cent (U+R) across product categories in India, therefore, for brands it is imperative to have a strong differentiation. This category is also a highly cluttered category which drives brands to keep innovating to stay ahead of the curve. Over the years, Himalaya has successfully gained the trust of consumers by providing them natural, effective and long lasting offerings. Increased pollution and high stress levels have contributed to a rise in conditions like hair fall.  Our product is formulated with the power of herbs that offer a mild yet effective solution to hair fall,” said Ramarao Dhamija, General Manager- Marketing, Consumer Products Division, The Himalaya Drug Company.

     

    Added Sarfraz Rumane, Marketing Manager, Hair Care & Premium Skin Care, The Himalaya Drug Company: “At Himalaya, we are committed to bringing the best of nature through our products. Our Anti Hair Fall shampoo is enriched with the right herbal ingredients that address hair fall by nourishing and strengthening hair. Through the TVC, we want to reach out to girls who are looking for a solution to their hair troubles and provide them with naturally good looking hair.”

     

    Said C Ravikumar, Senior Creative Director, Soho Square: “Today, hair fall has become a common phenomenon. The protagonist of our story is no different. Just that, she didn’t want to give up on hair fall, like any other girl, she also tried different things to overcome this issue – be it browsing through the internet, trying different home remedies, parlour treatments etc. But then she realizes that the real solution lies in Himalaya Anti-Hair Fall Shampoo. This campaign is addressing girls who are going through these issues in the most relatable and believable manner.”

     

  • The campaign captures the essence of today's Chennai Girl in a fun and peppy music video

    Himalaya’s ‘Chennai Ponnu’ campaign celebrates the spirit of today’s Chennai girl

    By A Correspondent

     

    The Himalaya Drug Company launched the “Chennai Ponnu” (Chennai Girl) campaign for its flagship product Himalaya Purifying Neem Face Wash. The campaign aims to celebrate the spirit of the Chennai girl and captures her essence in a fun and peppy music video.

     

    Sharing his perspective on the campaign, Rahul Panchal, Marketing Manager, The Himalaya Drug Company said: “Tamil Nadu is a unique market and the way consumers across states are evolving, there has been a huge shift in consumer behavior here as well.  Our regular interaction with the consumers in Chennai highlighted that young girls in the city have changed in several ways. While they are confident, independent and modern, they still continue to enjoy the rich culture of Chennai, be it the local food, music, dance or movies. Through our Chennai Ponnu music video, we are celebrating the amazing spirit of the Chennai girl in a fun and light-hearted way, while also capturing the local flavor of the city she loves and how it enriches her unique personality. This also happens to be Himalaya’s first big ticket region-centric campaign. While we will be launching more regional campaigns through the year, we’re really excited to start off with the vibrant city of Chennai!”

     

    Speaking more about the campaign, Hemang Vasani, Category Manager, Face Care at The Himalaya Drug Company said, “As a brand, Himalaya Purifying Neem Face Wash speaks to young girls and helps them tackle their pimple problems. Our TVC communication centers on the brand taking care of the teenagers’ skin troubles, especially pimples, giving her the confidence to enjoy life. With the Chennai Ponnu campaign, we wanted to further build on this communication by showcasing the energy, enthusiasm and confidence that today’s Chennai Girl has, in a peppy music video. Girls in Chennai are modern yet they are proud of their local culture and traditions, similar to our product Purifying Neem Face Wash, which is a contemporary product blended with traditional herbs like Neem and Turmeric.”

     

    “In the film also, we’ve subtly integrated the message that the Chennai Girl uses a product that works best for her skin. The song is catchy with a signature dance step that girls will relate to and really enjoy,” he added.

     

  • Launches a new TVC for India's first-ever facewash co-created with Team RCB for men who lead an active lifestyle

    Himalaya Men and RCB urge viewers to get out and play

    By A Correspondent

     

    The Himalaya Drug Company has come up with a new TVC for it newly launched product- Himalaya Men Active Sport Facewash. This TVC is created through an exclusive association with the Royal Challengers Bangalore. Insights from the RCB players and consumers across the country were considered while creating this product that is geared to tackle skin care concerns of men who have an active lifestyle.

     

    The TVC showcases players from the RCB team including Captain Virat Kohli playfully urging the audience to go out and have an active lifestyle. Commenting on the TVC, Ramarao Dhamija, General Manager- Marketing (Consumer Product Division), Himalaya Drug Company, said: “Himalaya Men Active Sport Face Wash is a breakthrough product based on consumer research which highlighted that men who play sports or lead an active lifestyle prefer a product that can address skin issues caused from profuse sweating, excessive sun exposure and dirt. The idea of co-creating the face wash with team RCB is unique.”

     

    Speaking more about the launch, Ashwani Gandhi, Category Manager, Himalaya Men, The Himalaya Drug Company said, “Having been associated with team RCB for over a year now, we took the opportunity to get first-hand insights from the players on their skin concerns and explored the idea of co-creating India’s first-ever facewash that caters to the skin care needs of men who live an active lifestyle. While creating the TVC we wanted to rope in players who could bring out the uniqueness of the product and at the same time inspire other men to get active with no reservations about their skin. Apart from the TVC, the campaign is supported by a 360 degree marketing plan including Print, outdoor digital and PR. We have also launched the Himalaya Men website here we’re sharing exciting content to further engage consumers.”

     

    Speaking more about the TVC, Prateek Srivastava, Creative Director, Chapter Five, said: “When we received the brief, we were quite excited as the concept of a product co-created with Team RCB itself is very unique, something that no other brand has done before. So, even for the TVC, we wanted to show something that people have never seen before. That’s how we stumbled upon the idea of getting the cricketers to play a different sport. By showing them play Volleyball, we’ve been able to bring a fresh visual imagery into the film which we hope viewers will enjoy watching.”

     

  • The TVC tells the story of a bride-to-be experiencing pre-wedding jitters,and being comforted and assured by her friend through the magic of a soft touch

    Himalaya launches new TVC campaign for Cocoa Butter body lotion

    By A Correspondent

     

    The Himalaya Drug Company has launched a new TVC for its Himalaya Cocoa Butter Intensive Body Lotion. The TVC tells the story of a bride-to-be experiencing pre-wedding jitters,and being comforted and assured by her friend through the magic of a soft touch.

     

    Said Varun Wanvari, Brand Manager, Skin Creams and Lotions, Himalaya Drug Company: “The communication for brand Himalaya, including that for body lotions has centered around problem-solution. With the latest TVC for the Himalaya Cocoa Butter Intensive Body Lotion, we wanted to connect with consumers at an emotional level by associating our brand with something that deeply resonates with them – the comfort and warmth of a touch.”

     

    Added Shriram Iyer National Creative Director, Mullen Lintas: “In trying to craft the message of soft skin, we wanted to communicate a product attribute but also a genuine human insight. For us, that was the power of touch itself. For instance, how sometimes the most powerful way to reach out to someone, to comfort someone is through a touch. And thanks to the deep moisturising afforded by Himalaya Cocoa Butter Intensive Body Lotion, that touch is able to convey every emotion. The film is a beautiful story bringing out this very idea, first by way of a friend reassuring the bride on the her anxiety around looking her best for her big day and later the bride comforting the bitter-sweetness in the father’s emotion of giving the daughter away.”

     

  • The initial two matches of Chennaiyin FC during ISL 2016 will be an exciting teaser phase followed by the brand reveal in the finale rounds

    Himalaya inks new association with Chennayin FC of Indian Super League

    By A Correspondent

     

    Himalaya Men has announced an association with Chennaiyin FC of the Indian Super League for its ‘Men Hate Pimples Too’ campaign. It launched the campaign basis a consumer research insight that pimples affect men as well, leading to personal and social discomfort and their grooming needs have to be addressed.

     

    The campaign was activated with the collaboration of Himalaya Men with the Royal Challengers Bangalore during the Indian Premier League (IPL) and continued its journey with the Patna Pirates team during the Pro Kabaddi League (PKL).

     

    Further consolidating its sports association, the brand is all set to cheer for the new Chennaiyin FC during this year’s India Super League (ISL). The initial two matches of Chennaiyin FC during ISL 2016 will see a teaser followed by the brand reveal in the finale rounds.

     

    Commenting on the association, Ashwani Gandhi, Category Manager, Himalaya Men, said, “Sports is a perfect platform for us to connect with a young TG. Today, sports heroes are not just on-field performers, but also style icons, setting the trend for grooming and style. The Himalaya ‘pimple story’ debuted in 2016 with the RCB partnership, helping us communicate the message that ‘men hate pimples too’ and that a solution in the form of ‘Himalaya Men Pimple Clear Face Wash’, was at hand. After fruitful associations with IPL and PKL, we hope to continue our success run with the Chennaiyin FC tie-up. ISL is a great platform and we are delighted to be associated with the reigning champions!”

     

    “The face cleansing category is pegged at 1800 crore with the men’s segment contributing to 15% and growing at 30-35%. These are strong, impressive growth rates and was a natural progression for us to extend our leadership from the unisex face wash category to men’s grooming category, as men also deal with skin problems and require specialised solutions,”, said Rajesh Krishnamurthy, Business Head-Consumer Product Division, The Himalaya Drug Company.

     

    Commenting on the association, Chennaiyin FC co-owner Vita Dani said: “We are delighted to welcome Himalaya Men as the Co-Sponsor of Chennaiyin FC. We are proud to be associated with such a great brand and we look forward to building a strong relationship through the course of the season.”

     

  • Campaign seeks to get mothers to be aware of their own needs during pregnancy and after

    Himalaya unveils digital campaign targeting mothers

    By A Correspondent

     

    The Himalaya Drug Company has launched a digital campaign — #BecauseYouNeedTakingCareOfToo, for its personal care product line ‘Himalaya for Moms. The products include Soothing Body Butter (three variants- Rose, Lavender and Jasmine), Toning Massage Oil, Anti-Rash Cream and Nipple Care Butter.

     

    The video captures the emotions of a mother whose daughter is entering motherhood and the tag line #BecauseYouNeedTakingCareOfToo rightly highlights the need and importance of self-care while devoting all her time towards the new born. The video shows a glimpse of the emotional and physical changes that a mother goes through during this phase of her life.

     

    Said Chakravarthi N V, General Manager Marketing, Himalaya BabyCare: “The core idea behind #BecauseYouNeedTakingCareOfToo is the insight that once a baby is born, moms have little time left to look after their personal care needs and self-care is mostly side lined. The video is an attempt to emphasise its importance with the help of safe and herbal product range for mothers.”

     

     

  • How big brands are increasingly taking the experiential route to build a direct connect with the consumer

    BTL is big business

     

    By Anuka Roy

     

    The last time you visited a shopping mall, you would’ve noticed a huge soda can replica has been installed and a few people representing the soda brand are trying to convince you to taste the new drink and give your feedback. Or closer home, a small table of cookies has been laid out for you to taste outside the kirana shop because a popular biscuit brand has come up with an array of new and healthy range of cookies. Brands even organise games and contests in malls and other public places to connect with the consumers. These are few such examples of product promotions that happen these days.

     

    It is not just new or local or small brands which are taking such unconventional path to promote their products. Big brands are increasingly taking this route and spending more on marketing activities which have a direct connection with the consumer and the target audience. These activities are not restricted to food brands or FMCG companies, even the financial sector and automobile sectors have been investing in it for quite some time.

     

    “I think the bevy of experiential marketing have stood up on its own feet. It has a lot more to accomplish and go forward but we know that now it has set a stage that this industry in itself can be self-sustaining and can be called an industry. In the past it used to be that very few brands believed in engagement. They were more looking at reaching out to masses at an economical cost. But the shift is moving in to sustenance relationships with brands,” said Mandeep Malhotra, Founding Partner and CEO, The Social Street about the arrival of BTL or experiential marketing in present scenario.

     

    These on ground promotions and events are known as ‘brand activation’ in marketing lingo. They are unconventional advertising activities, called below the line (BTL) advertising, and in certain companies, have more stakes than popular advertising activities.

     

    “Normally, if I look at an FMCG company it would have 14-15% in BTL but for us it is critical. In our business, you do not have people who keep coming in to your stores just for browsing. They will come in if they have a need for furniture. And, as a brand we are not present in high footfall zones. So, you will not find Godrej Interio stores inside a mall. They are always kept independently outside.  The objective is to ensure that the people who have a need come in there,” says Bedraj Tripathy, AVP, Marketing, Godrej Interio ,  the furniture division of Godrej and Boyce, about the amount that is generally spent on BTL activities.

     

    On the other hand, for the newly launched Himalaya Wellness, the wellness division of the The Himalaya Drug Company, BTL is the only way to go. Speaking about the same, SudheerSrinivas, the Marketing Manager of the company who looks after the wellness division, says, “The importance of retailing for our wellness range is because of many reasons. First, people today can afford and second, they think about their health more than anything today. Third, people have stopped being reactive and started being proactive over their health issues. Earlier when we used to go to a doctor we would spend Rs 50 maximum but today it is minimum of three to four thousand rupees. People today want a solution for their basic health care needs which they can pick it up along with their monthly shopping and they would want to make it a part of their lifestyle. So, BTL is very important for wellness care products.”

     

    Speaking about the sectors which have adapted well or are trying to use BTL advertising to its full potential, Rajesh Grover, Managing Director, Viscomm presents a very interesting view. He says, “Experiential marketing is basically the present and the future. The main reason is that brand spends have decreased, a lot of brands are weary of spending on ATL activities because the future is very uncertain and economy is very uncertain. To connect directly with the consumer experiential is the best kind of platform. I would say across all sectors. There is no specific sector where experiential marketing works. It works wonderfully in the rural segment, FMCG, automobiles, in services, so it is across sectors according to me. The only thing is as we go forward since digital is also becoming a very important platform because of social media and all of that, an integration of experiential and digital is the way forward. Agencies or brand need to focus more on the integration of digital with experiential. Monies have to invest in the right strategies in that space.”

     

    So, what are the activities that are done under BTL? To promote the Tata Sampann low oil absorb besan campaign titled ‘Ab Khao Befiqr’,  the company tied up with top 104 Vadapav stalls in Mumbai. This popular snack is considered unhealthy by some due to amount of oil used for it. “With this activation we wanted to encourage consumers to eat their favourite snacks and indulge without guilt. Tata SampannBesanabsorbs lesser oil as compared to the ordinary Besanand the tie-up enabled the consumers to witness this for themselves. We reached out to around five lakh consumers with this activity,” said the Marketing Head of Tata Chemicals Ltd (Consumer Products Business), SagarBoke.

     

    According to Sevantika Bhandari, Senior VP and Head Marketing, DHFL, as a housing finance company they are always in touch with the consumer. “We interact with the consumer inside his house by the way of our advertising, through digital, television and radio. As soon as he steps out we interact with him on transit medium with hoarding, press and newspapers. When he walks towards a large shopping area or a congregation of people, we engage with him on the ground with our people available in some form or the other undertaking the BTL activity. We engage with him on his mobile. We engage with him at a point of sale of his home with large building projects. So, the idea which is true for all marketers and true for DHFL as well is to engage with the customer wherever he or she is.  We also map all our activities according to that journey,” she says.

     

    But whether companies take the conventional advertising method or they invest in BTL, at the end of the day everyone is concerned with the ROI (return on investment). “The cost of acquisition from a reach point in this business will always be very high. It would not be as economical as a television or a print but then you need to put a balance between just reaching out to a number and really converting that person in to a fan or a consumer of your own product. There are two different objectives which are being met here but CPT (Cost per thousand) will never be achieved as efficiently as it would be on television,” says Malhotra.

     

    “Consumer engagement and brand recall. These are the two most important things for us. There is always a debate between biggest or best – and I can firmly say that we want to be the best. We’re a vibrant and authentic brand, and it comes to life through our product, our communication and really through everything we do. There is certain positivity about us and BTL is the more effective tool to help us with consumer engagement and through this – recall,” says Chaitanya Rele, Vice President, Marketing, Havmor Ice Cream about measuring the success of a BTL campaign.

     

    Even though this kind of marketing is on the rise and in some cases the only way to move forward for certain brands, but can it survive on its own without any help from the mainstream marketing methods or above the line advertising (ATL). Most of the experts are of the opinion that for certain products it can yield good results but that would take time. For the time being, BTL does require a certain push from ATL to be successful.

     

  • Aimed at spreading smiles and positivity, the photographic journey was launched as part of Himalaya Sparkling White Toothpaste’s Smiles of India initiative

    Himalaya Smiles of India captures stories of hope and joy

    By A Correspondent

     

    Himalaya Sparking White Toothpaste recently concluded the campaign ‘Celebrating Life’, a unique photographic journey that was launched last year with street photographer and travel enthusiast Siddhartha Joshi. The campaign aimed to capture the stories of hope and joy spread across India and is part of a ‘spread a smile’ drive called Smiles of India. Himalaya conceptualised the Smiles of India initiative to spread happiness and positivity by capturing extraordinary stories of hope and resilience on a single platform.

     

    As part of this initiative, ‘Celebrating life’ was launched in December last year, wherein Siddhartha travelled to 10 cities viz Pune, Bhubaneshwar, Jaipur, Mumbai, Ahmedabad, Chandigarh, Lucknow, Varanasi, Ranchi and Guwahati. Within each city, Siddhartha met with people who defined the culture and tradition of that city and were working to keep it alive for the future generations. Their fascinating stories coupled with their passion to embrace life each day with renewed vigour and enthusiasm formed the crux of the campaign.

     

    Explaining the idea behind the campaign, Sushil Goswami – Category Manager – Oral Care, The Himalaya Drug Company said “Amidst the stress and anxiety that we are exposed to everyday, we felt it was crucial to bring alive the stories of hope and positivity that existed in different parts of India and give people a reason to smile and hope for a brighter future. As a brand, it is our mission to spread smiles and make people happy, both through our product offerings and through initiatives like Smiles of India”.

     

    Starting his photographic journey with Pune, Siddhartha focused on capturing the “Katta Culture’’ that is synonymous with the youth of the city. Katta as we know refers to the hangout locations or hot spots where young minds converge, conversations flow and social and political issues are openly discussed. Siddhartha then travelled to Mumbai to capture the New Year resolutions of the street hawkers who exemplified resilience and determination to make the most of what you have and to never stop dreaming.

     

    The next destination was Lucknow where Siddhartha captured how the youth is playing a crucial role in reviving the traditional and delicate art of Chikankari. Ranchi or aptly termed ‘The Dhoni City’ revealed how Dhoni’s success has spawned an entire city of youngsters determined to make it big in cricket. After traveling to Bhubaneshwar, Ahmedabad, Chandigarh, Varanasi and Jaipur, the campaign culminated in Guwahati amidst the beautiful Bihu dancers. The photographs along with the stories were captured on the Smiles of India microsite.

     

    Reflecting on his journey, Siddhartha Joshi, Himalaya’s Photography Ambassador for this campaign said, “I am thrilled that Himalaya gave me the opportunity to capture the moments of aspirations, hopes, accomplishments and an enduring love for the country that exists within this country. I was amazed to witness the enthusiasm and earnest efforts of the youth in keeping the tradition and culture of the city alive. Their passion and joie de vivre is infectious, and their stories have been etched in my mind forever”.

     

  • The TVC captures the product proposition and promise of 'extending the life of your teeth', which is delivered through 10 potent herbs

    Himalaya unveils new campaign for its toothpaste brand

    By A Correspondent

     

    The Himalaya Drug Company has launched a new TVC in Hindi for Himalaya Complete Care Toothpaste, its variant that promises long term oral care.

     

    The TVC captures the product proposition and promise of ‘extending the life of your teeth’, which is delivered through 10 potent herbs like Amla and Pomegranate, known for their rich antioxidants. The tag line ‘Jeetey Raho’ creatively brings to focus the need for long term oral health and hygiene.  Well known TV personalities, Ravi Dubey and Nia Sharma, star in the TVC, and bring the communication to life in a fun way.

     

    Starting with the Hindi speaking markets, the TVC will subsequently be released in other languages too.

     

    Sushil Goswami, Category Head – Oral Care, The Himalaya Drug Company said, “Consumer research findings showed that while consumers are aware of the impact of our fast-paced lifestyle and changing food habits on overall health and wellbeing, they are not particularly concerned about how it impacts the long term health of our teeth. We used this insight to build on our communication.”

     

    He adds, “When we want to stay healthy and fit, we do things differently – exercise, eat well and suchlike. Through this TVC, we want to communicate the message that we need to take active steps to ensure the long term health of our teeth, including choosing a product capable of delivering that promise. Our Complete Care toothpaste is a wonderful product, packed with         herbal ingredients, that delivers oral wellness, extending the life of your teeth. With this new TVC we hope to double our sales in the Hindi speaking markets. ”

     

    Rajesh Krishnamurthy, Business Head-Consumer Products, The Himalaya Drug Company said,   “The Oral Care category has evolved over the years and the Multiple Benefit segment is one of the fastest growing segment. There is also an increasing preference among consumers for Natural / Herbal propositions providing a long term Healthy Mouth. This new communication is intended to make consumers re think their Oral Care habits in view of the Life Style challenges.

     

    “The creative of this TVC taps into the cultural trend of people getting health conscious, which hasn’t necessarily translated into conscious oral care that ensures healthy teeth in the long run. Jeetey Raho is a universal Hindi phrase that anyone who’s ever been blessed is sure to know. Now re-imagine that phrase in the context of teeth and gum health. This creative hook paved way to drive home the benefit of a hard working product in a memorable and entertaining way.” said Ganga Ganapathi, VP, Soho Square.

     

  • Communication to the target audience gets re-defined through its new TV campaign

    Himalaya Herbals ‘First Pimple’ campaign gets a fresh look

    By A Correspondent

     

    The Himalaya Drug Company has launched its new TVC to drive the usage of its flagship product – Himalaya Herbals Purifying Neem Face Wash. The campaign captures emotions attached to the first pimple and how teenagers turn to their near and dear ones to seek solutions.

     

    The new TVC has been conceptualized by Soho Square and directed by Gajraj Rao. Backed by the consumer insight, the 30 sec ad showcases teenagers turning to their family for advice on skincare especially when it includes concerns like pimples. Himalaya’s new commercial reveals how two siblings bond over a shared concern while also throwing light on the emotions attached with the first pimple. The elder sister helps her younger sister by motivating her to face her first pimple. The commercial ends with the functional benefit of using Purifying Neem Face Wash for pimple free skin, with the underlying message ‘Himalaya sabse pehle’

     

    Rajesh Krishnamurthy, Business Head – Consumer Products Division, The Himalaya Drug Company said, “Himalaya Purifying Neem face Wash is our flagship product of the portfolio.  Being market leaders, we plan to increase awareness on Facial Cleansing and thereby drive category penetration and growth which is pegged at INR 1640cr and growing at 17%. Providing ‘Pimple Free Healthy Skin’ to teenagers has always been our endeavor, and the new commercial delivers the message in an interesting way. The communication has been backed by strong consumer insights and we feel the commercial will connect with the teenagers and enable them to have Pimple free Healthy Skin.”

     

    “Only 11 per cent of Indian households use face wash and there is a huge potential to drive penetration. Our First Pimple campaign is planned towards recruiting new users in the category. Pimple is one of the bigger skin problems that Indian girls on the face. They start dealing with it at an early age of 13. The campaign connects with these girls and assures them of a solution with Himlaya neem face wash.

     

    Consumer study reveals that when girls get for the first time, it starts playing on their mind and they get distracted. Elder siblings play an influential role at this age. The sweet bantering between 2 sisters in the communication drives emotional connect with these girls and builds positive inclination towards the brand” says Rahul Panchal, Marketing Manager, Face Care.

     

    “Himalaya Neem face wash created the face wash category in India and continues to carry the responsibility of inspiring new entrants.  In its current avatar the communication taps into the trend of talent and performances being an important part of our audience’s life. The brand continues to build on the theme of trust and confidence that it has come to be known for,” said Ganga Ganapathi, Vice President, Soho Square

     

  • Built on the insight that pimple is the biggest problem among teenagers

    No more pimples, propagates Himalaya Herbals in new TVC

    By A Correspondent

     

    The Himalaya Drug Company unveiled their latest TV campaign for Himalaya Herbals Purifying Neem Face Wash. The new campaign captures emotions attached to the first pimple and how teenagers turn to their near and dear ones to seek solutions.

     

    When you ask a teenager about their biggest nightmare, it’s probably going to be their first pimple. These are real anxieties, which perhaps most teenagers have lived through at some point in their lives. Research also showed that teenagers turn to their family for advice on skincare especially when it includes concerns like pimples; which was the insight that led to the creative idea.

     

    Himalaya’s new commercial reveals how two siblings bond over a shared concern while also throwing light on the emotions attached with the first pimple. The protagonist in the commercial approaches her elder sibling with breakfast in the morning hiding her cheek with one hand. The ulterior motive behind her sudden benevolence is to seek a solution to her very first pimple from someone she trusts and knows has been through a similar problem. The commercial ends with the functional benefit of using Purifying Neem Face Wash for pimple free skin, with the underlying message ‘Himalaya sabsepehle’.

     

    Rajesh Krishnamurthy, Business Head – Consumer Products Division, The Himalaya Drug Company, said, “Being market leaders, we plan to increase penetration and drive category growth which is pegged at INR 1550cr and growing at 15%. Having said that, providing ‘Pimple Free Healthy Skin’ to teenagers has always been the endeavour of ours and pimple is a growing concern amongst them. With our new commercial we want to make Himalaya Purifying Neem Face Wash the go-to solution for teenager’s face care concern and build brand synergy with them. We feel the commercial will connect with the teenagers and enable them to have Pimple free Healthy Skin.”

     

    Created by Code Red, the TVC has been directed by Gajraj Rao and produced by Subrath Ray.

     

  • The new TVC captures a woman's multiple attempts at addressing hair fall

    Soho Square unveils new campaign for Himalaya

    The Himalaya Drug Company has unveiled a new TVC for its anti-hair fall shampoo. The new TVC captures a woman’s multiple attempts at addressing hair fall before arriving at a definite solution.

     

    SarfrazRumane, Category Manager, The Himalaya Drug Company said, “Today’s lifestyle has resulted in more women and men experiencing hair fall at a much younger age. This is definitely a growing concern. Given that consumers have access to a great deal of information, there is confusion when it comes to choosing the right product. Himalaya has a strong equity in the problem-solution space, and our product provides an effective solution to hair fall. Through our communication we want to help customers make the right choice.”

     

    The commercial rolls out at a college campus where the protagonist is complimented for her healthy and beautiful hair. She then goes on to narrate her hair fall experience sighting the challenge she faced every time she washed or brushed her hair. The TVC continues with the protagonist narrating how she was influenced by various shampoo advertisements and home remedies. Unsatisfied with several attempts the protagonist also trims her hair with the belief that hair fall may reduce. Finally, when recommended to try Himalaya’s Anti Hair Fall Shampoo, the voiceover highlights the benefits of the product – long and strong hair.

     

    The TVC ends with the protagonist, confidently walking out of her college campus flaunting her long and curly hair. She promises to stop experimenting with her hair and says, “Ab apnebaalokesaath koi galtinahi”.

     

    Rajesh Krishnamurthy, Business Head – Consumer Products Division, The Himalaya Drug Company, said “Hair care category is the one largest personal care category in India growing at 9 per cent and the estimated size of anti-hair fall segment is 1400cr. Himalaya Shampoos enjoy a strong equity in the South with 4.5per cent market share. We have relaunched the whole range of Himalaya Shampoos with an improved formula, and new packaging graphics. This new communication has been developed to support our key variant and build share in the Hair Fall problem segment. The communication is candid and very relatable. Hair Fall happens to be one of the biggest concerns and our product’s USP lies in problem-solution, the new communication helps showcase the effectiveness of our product rather clearly!”

     

    Creative Agency Head, Shenaz Bapooji, Soho Square added, “Consumer research revealed that hair fall is one of the biggest problems for women, and no product today has a ready solution at hand, for it. The message of the film is simple and very true to the Himalaya way of telling consumers to Try Himalaya Anti Hair Fall Shampoo first! …because you know it works”.

     

    Created by NativeWorks Productions, the TVC is directed by Shrisha Guha Thakurta, whose past work involves commercials for brands like Aircel, Mia by Tanishq, Britannia, Horlicks to name a few.