MxMIndia

Tag: Himalaya Drug Company

  • The campaign contemporises the song Baar Baar Dekho for oil free skin

    82.5 creates film for Himalaya Facewash

    By Our Staff

     

    The Himalaya Drug Company has launched a new campaign for its Fresh Start Facewash. The campaign contemporises the fun 1960s song, Baar Baar Dekho, to underline this repeated interruption – checking for oiliness on skin.

     

    Said Rahul Panchal, General Manager Marketing – Face Care, The Himalaya Drug Company: “’Oil-clear’ is a key consumer-benefit segment within Face Wash category. Being the leader in overall face wash, we wanted to resonate with the recurring oily skin problem of teenagers and offer them the effective solution in Fresh Start Lemon Oil Clear Face Wash. The film exhibits efficacy of the product rooted in nature & science and talks to our potential consumers in an engaging manner.”

     

    Added Sumanto Chattopadhyay, Chairman and Chief Creative officer, 82.5 Communications India: “Hazar baar dekho. It’s the mantra of the young woman who’s at that age when looks are so important and oily skin is a constantly recurring annoyance —making mirror-gazing a bit of an obsession. That’s the story of our latest ad for Himalaya Fresh Start Face Wash, expressed in the form of a light-hearted musical.”

  • The account will be handled by the agency’s Mumbai office

    Kinnect wins creative digi mandate for Himalaya Men

    By A Correspondent

     

    Himalaya Men, from the house of The Himalaya Drug Company, has awarded its digital creative mandate to Kinnect. The account will be handled by the agency’s Mumbai office and was won following a multi-agency pitch.

     

    Said Ashwani Gandhi, Head of Men’s Grooming and E-commerce verticals for Himalaya: “Successfully influencing the male consumer, especially with regards to personal care, is both challenging as well as rewarding. With the number of users and the time spent on digital mediums showing an increase day-by-day, digital becomes an imperative medium for brands, and more so for brands that cater to men. Kinnect comes with strong credentials and has a team of highly motivated and passionate individuals. We’re confident that together we will be able to efficiently build digital as a vital growth driver for Himalaya Men.”

     

    Rohan Mehta

    Added Rohan Mehta, CEO – Kinnect: “The male grooming category that was neglected for years, is a growth driver in the personal care segment today. We are truly excited to partner with Himalaya MEN, a fantastic brand known for leading innovations in this category. With the brand looking to explore new opportunities on digital, we have outlined a creative approach and social media strategy that will elevate the brand portfolio amongst its targeted audience. Our endeavours are focused on making the brand an integral part of men’s daily personal care routine and make it what it truly is – synonymous with men’s grooming!”

     

     

  • … for better protection

    Himalaya urges us to have a “Tulsi Snaan”

    By A Correspondent

     

    The Himalaya Drug Company has launched a new bathing soap under their Pure Hands portfolio of products. The new campaign for Himalaya Pure Hands Tulsi Soap has been conceived by 82.5 Communications, Bengaluru.

     

    Speaking about the campaign, Sumanto Chattopadhyay, Chairman and CCO, 82.5 Communications, said: “We built on the equity we co-created with Himalaya on the Pure Hands hand hygiene portfolio to help announce a bath soap—taking the reassurance of the brand’s tulsi-powered protection to the entire body.”

     

    Added Sushil Goswami, General Manager, Consumer Products Division, The Himalaya Drug Company: “Himalaya is a trusted wellness brand and we have always been focused on providing solutions to improve the well-being of our consumers. It has been our constant endeavour to understand the evolving needs of consumers to bring them the best products. Addressing the customers need to keep themselves safe and protected from infections, we have launched Himalaya Pure Hands Tulsi Soap to introduce people to the concept of ‘Tulsi Snaan’. Through this TVC, we wanted to highlight the importance of Tulsi in maintaining personal hygiene.”

     

     

  • The campaign is supported through TVC, Print and Outdoor media, as well as a series of quirky short films released on the digital medium

    82.5’s campaign for Himalaya Purifying Neem Wash

    By A Correspondent

     

    ‘Pimple-free, healthy skin ka expert’ is the latest campaign for Himalaya Purifying Neem Face Wash conceived by 82.5 Communications, Bengaluru. The campaign is supported through TVC, Print and Outdoor media, as well as a series of quirky short films released on the digital medium.

     

    Said Rajesh Krishnamurthy, Business Director-Consumer Products Division, The Himalaya Drug Company: “Himalaya has been a pioneer in offering safe, effective and trusted skin care solutions for decades. Himalaya Purifying Neem Face Wash is one of our flagship skin care products that has gained the trust of many consumers to discover ‘pimple-free healthy skin’. In this campaign we have introduced certain visual gestures for healthy skin that every teenager would aspire for.”

     

    Added Sumanto Chattopadhyay, Chairman & Chief Creative Officer, 82.5 Communications: “When you have a great product and a successful continuing campaign, the pressure on the agency is to live up to them. I think we have succeeded in bringing new relevance to the communication, which will aid young girls in clearing their confusion — and their skin.”

     

    Said Naveen Raman, Senior VP & Branch Head, Bengaluru, 82.5 Communications: “Being the market leader in a category comes with a set of responsibilities. This strategy was thought through, keeping in mind the current scenario and looking at the consumer’s expectation from an anti-pimple face wash. Himalaya Purifying Neem Face Wash has always been the go-to brand for taking care of pimples. The need of the hour was to underline the delivery of ‘Healthy Skin’ with emphasis on the expertise of Himalaya and the science that goes into its products.

     

    Given the lockdown shooting the film was a challenge, which, notes the communique, was effectively executed by V K Prakash from Trends Adfilms.

     

     

  • Himalaya and 82.5 Communications have created a digital film to introduce the new range of hand wash

    For Himalaya, Namaste is the way to go

    By A Correspondent

     

    Himalaya and 82.5 Communications have created a digital film to introduce the new range of hand wash and sanitisers – Himalaya Pure Hands.

     

    Speaking about the film, Philipe Haydon, CEO, The Himalaya Drug Company, said: “This film captures the beauty, essence, and great wisdom of our Indian greeting, Namaste. Today, as we practice social distancing, the phenomenal knowledge and wisdom of this greeting holds great value in our lives. At Himalaya, we have always been inspired by our rich heritage. We hope that this film spreads love and happiness as well as keeps you all safe. Stay safe, stay healthy. Namaste from our hearts at Himalaya to yours.”

     

    Added Sumanto Chattopadhyay, Chairman and CCO, at 82.5 Communications: “The Namaste is such a beautiful yet practical gesture with so many layers of meaning. It is wonderful to make this film for Pure Hands as a vehicle to spread the message of the Namaste—a message that is all the more meaningful during the pandemic.”

     

     

  • Unveils a musical commercial video featuring the duo

    Himalaya Men gets Virat Kohli & Rishabh Pant as brand ambassadors

    By A Correspondent

     

    The Himalaya Drug Company has signed on Virat Kohli and Rishabh Pant as official brand ambassadors for Himalaya Men Face Care Range. They will be seen rapping to the latest proposition by the brand.

     

    Said Rajesh Krishnamurthy, Business Head – Consumer Products Division, The Himalaya Drug Company: “With male grooming emerging as one of the fastest growing sectors in India’s Personal Care segment, Himalaya MEN will play an important role in the new trend of looking good. The concept of “Looking Good…And Loving It” brings to life a unique amalgamation of style as well as the brand vision of “Wellness in Every Home and Happiness in Every Heart”. Being role models, both Virat and Rishabh were our first choice. They perfectly symbolise the brand’s promise to make every young man look good and feel confident,”

     

     

  • The TVC drives awareness on the use of a “soap-free” face wash for pimples

    Himalaya TVC focuses on soap-free facewash

    By A Correspondent

     

    Himalaya highlights the benefits of using Himalaya Purifying Neem Face Wash over an ordinary toilet soap as a solution to tackle pimples in its new campaign.

     

    Abhinav Chugh, Category Manager – Face Wash, Consumer Products Division – Marketing, The Himalaya Drug Company, said, “Himalaya is the most preferred and loved brand in the facewash Category. Consumers trust Himalaya for their face wash needs. It is our responsibility to build awareness around face care and advocate correct solution for consumers’ benefit. The rapidly growing face wash category still has low penetration. 7 out of every 10 consumers in urban India unknowingly use soap for face cleansing. With pimple problem, an ordinary toilet soap can be harmful and should be avoided.”

     

    Conceptualised by Eighty-Two Point Five Communications, the highlight of the TVC was to give enough reasons to the consumer using soap on pimple to switch to Himalaya Purifying Neem Face Wash to resolve their pimple-related problems.

     

    Added Ravikumar C, Senior Creative Directive, Eighty Two Point Five Communications:  “This time around, as part of recruiting new users into the category, we had to make the consumers aware of the ineffectiveness of an ordinary toilet soap when it comes to pimples. We had to communicate a functional message while retaining the brand story of two sisters, their innocence, care, and warmth. Our creative solution was simple, and added one more character to this mix, a portrait. The story revolves around a portrait of the younger sister drawn by the elder one. When one uses the portrait to showcase her problem of pimples, the other provides the solution through it without losing the innocence, simplicity, care, and warmth.”

     

     

  • Team 82.5 Communications conceptualised the commercial

    Himalaya Purifying Neem highlights product benefits in new ad film

    By A Correspondent

     

    The Himalaya Drug Company has unveiled its ad campaign ‘Reveal your best skin’ for Himalaya Purifying Neem Pack.

     

    Said Rahul Panchal, General Manager Marketing – Face Care, The Himalaya Drug Company: “We all aspire to have skin which is devoid of imperfections, and hence, we end up trying various options to look better. Our latest commercial aims to create awareness about how one can focus on revealing the best version of their skin. And, that is where our product comes in. Instead of masking the imperfections, Himalaya Purifying Neem Pack helps you discover your best skin with the goodness of natural ingredients like Neem and Turmeric.”

     

    Team 82.5 Communications conceptualised the commercial. Said Naveen Raman, Senior Vice President & Branch Head, 82.5 Communications, said: “We keep the consumer first in our thinking and all our campaigns are looking through their lens. Natural, flawless skin is what every young girl desires. However, given the stressful lifestyle and uncontrollable external conditions in her life, she ends up trying multiple hacks and quick fixes to hide the imperfections of her skin. Himalaya Purifying Neem Pack addresses this problem and provides an effective solution.”

  • The film has been created by Roadrunner Productions

    Himalaya campaign raises awareness on children with clefts

    By A Correpondent

     

    The Himalaya Drug Company has launched a new campaign “Ek Nayi Muskaan” as part of its social impact initiative, Muskaan. Through Muskaan, Himalaya Lip Care has been helping to raise awareness about cleft lip and palate and supporting free cleft treatment for underprivileged children, in partnership with international cleft charity, Smile Train.  The film has been created by Roadrunner Productions.

     

    Said Rajesh Krishnamurthy, Business Director-Consumer Products Division, The Himalaya Drug Company: “Through our partnership with Smile Train, Muskaan aims to help raise awareness about cleft and ensure that more children receive the cleft care they need at a younger age. A smile is an expression of happiness, and with “Ek Nayi Muskaan”, we intend to create more smiles by helping children achieve their dreams and live a fulfilling life. This initiative reflects our overall brand thought – “Khush Raho Khushaal Raho” that captures our vision of ‘Wellness in every home, Happiness in every heart’.”

     

     

  • The ad film is titled ‘Khush Raho, Khushaal Raho’

    Himalaya promotes its vision in new ad film

    By A Correspondent

     

    The Himalaya Drug Company has launched its first campaign – ‘Khush Raho, Khushaal Raho’.

     

    Said Philipe Haydon, CEO, The Himalaya Drug Company: “Herbal brands today are gaining preference, and consumers are increasingly considering herbal solutions as their first choice. With our range of over 500 herbal products, Himalaya continues to win hearts and offer well-being to consumers across all walks of life. We’re extremely proud to unveil the first-ever brand film bringing to life the vision of Brand Himalaya.”

     

    Speaking about the campaign, Rajesh Krishnamurthy, Business Director – Consumer Products Division, The Himalaya Drug Company, added: “The genesis of the brand film is based on the key consumer insight that small problems seem big when we don’t know how to solve them. The philosophy of our brand is to solve consumer problems through our wide range of herbal products and the campaign beautifully captures this. It’s a moment of great pride for all of us as we seek to be an integral part of consumers’ journey of Wellness and Happiness.”

     

    The campaign has been conceptualised and executed by creative agency Chapter Five. Said Prateek Srivastava, Founder, Chapter Five, said: “As a team, we are extremely excited about this campaign that essentially establishes the problem-solution equity of Himalaya. The different incidences captured in the brand film communicate the message of happiness and showcase how different products bring joy to people’s lives and hearts. The film celebrates happiness through a happy song, happy situations, happy people, and a happy message.”

     

     

  • The TVC highlights the promise of the shampoo as a dependable solution to hair fall issues

    Himalaya makes tall promise for its anti-hair fall shampoo

    By A Correspondent

     

    The Himalaya Drug Company has unveiled a new TVC under ‘Healthy Hair ka Vaada’ aimed at positioning Himalaya anti-hair fall shampoo as a trustworthy solution to tackle persistent hair fall problems.

     

    Conceptualised by SoHo Square, the TVC highlights the promise of the shampoo as a dependable solution to hair fall issues, leading to healthy hair.

     

    Said Naveen Raman, Senior Vice President and Branch Head of SoHo Square: “The Indian consumer is increasingly getting conscious about personal grooming, and hair care is right up there in terms of priority. Being appreciated for her healthy hair that looks great is a high for the common Indian girl. Speak to her to know how challenging it is for her to get her hair right and keep maintaining it. And the biggest fear is hair fall. Our latest film on Himalaya Anti-Hair Fall Shampoo aims to address this issue.”

     

     

  • The film highlights the product as an essential accessory

    Kajal Aggarwal endorses latest collection for Himalaya Kajal

    By A Correspondent

     

    The Himalaya Drug Company has launched a new TVC for Himalaya Kajal, featuring the actress Kajal Aggarwal.

     

    Said Ramarao Dhamija, General Manager-Marketing (Consumer Product Division), The Himalaya Drug Company: “We are very excited to have Ms. Kajal Aggarwal on board for Himalaya Kajal, as she perfectly captures the essence of the product with grace and ease. She truly reflects the fun personality that we have attempted to showcase through the TVC and is a great value-add for our brand. She complements the intense expressive eyes concept that we have tried to capture through her expressions in different scenarios.”

     

    Added Sangeetha Sampath, Unit Creative Director, Mullen Lintas:“We wanted to be true to Himalaya Kajal’s benefit of intensely expressive eyes. Hence, we decided to tell the story only through eyes, and not words. Kajal Aggarwal has the most beautiful, expressive eyes. She was the perfect fit. And her name is a bonus too.”