MxMIndia

Tag: HDFC Life

  • Talks about role of financial planning in scripting one’s Bounce Back

    HDFC Life’s latest brand campaign

    By Our Staff

     

    HDFC Life has launched its latest brand campaign, Bounce Back.

    Said Pankaj Gupta – Senior EVP (Sales) and CMO, HDFC Life: “The pandemic has tested us all, creating an atmosphere of uncertainty.  Individual confidence has been low and the feeling of financial insecurity has been higher.  The importance of life insurance to protect oneself from financial setbacks was reinforced during this period of human history. The most important thing these times have taught us is the importance of family and the need to secure our family’s future.  Our latest brand campaign celebrates the indomitable human spirit and how financial resilience helps one to overcome challenges”

    Added Rajdeepak Das, CEO & Chief Creative Officer – South Asia, Leo Burnett: “The past year has made everyone realize that setbacks can come at you most unexpectedly. But these tough times can also present the opportunity to pivot to a better future. However, the only way one can embrace these changes is when you are financially secured and well planned. This thought is poignantly put across in our film which narrates the tale of a couple’s success and takes us back in time when life dealt them an unexpected setback and how they overcame it. This campaign is the perfect extension to the brands ‘Bounce back’ narrative and takes a cue from the steadfast Indian spirit of resilience.”

     

     

  • The campaign has been created by Leo Burnett

    HDFC Life campaign on Term Insurance Plans

    By A Correspondent

     

    HDFC Life has launched a campaign on television, direct-to-home and digital channels to drive the need for protection. Of one’s life, of course.

     

    Speaking on the idea, Pankaj Gupta Senior EVP (Sales) and Chief Marketing Officer said: “Recent surveys on Indian consumer sentiment reflect their concerns about their own as well as their family’s well being. There is a rising sentiment that in the current situation, one needs to be even more proactive about financial planning and securing their family’s future. Term insurance is a must-have product for every individual. It protects the family financially by playing the critical role of acting as an income replacement in case of an eventuality.

     

    Added Rajdeepak Das, Chief Creative Officer – South Asia & Managing Director – India, Leo Burnett: “These past few months have brought home the fact that life is uncertain at best and highly unpredictable. But one thing that stays steady through tough times is the love for our family. And keeping this in mind HDFC Life talks about the importance of insuring yourself and thereby, ensuring that if a crisis comes unexpectedly, your family is well prepared to tackle the fallout. While we always hope for the best, we should also be prepared for the worst. We hope this campaign reaches out to maximum people and nudges them to take the first step towards securing their loved ones.”

     

     

  • Brings out the emotion of wanting to help a loved one to #BounceBack from life’s disappointments

    HDFC Life talks about accepting setbacks in latest ad campaign

    By A Correspondent

     

    HDFC Life has launched a new ad film that speaks about bouncing back from life’s setbacks, instead of letting them bring you down.

     

    Speaking on the thought behind the campaign, Senior Executive Vice President (Sales) & Chief Marketing Officer, Pankaj Gupta, said: “Preparing the young generation to face challenges and pressures, in order to do well and live a life of pride, is an integral part of parenting. Especially in today’s scenario wherein we often see students struggling due to academic, parental and peer pressures. Support from the family is what one counts on, to bounce back from setbacks. We have tried to portray this through the ad film.”

     

    Added Rajdeepak Das, Managing Director India & Chief Creative Officer, Leo Burnett South Asia: “This campaign takes forward the ‘BounceBack’ narrative. Failure is one of the most important teachers of life but we often shy away from talking about our failures. Through this campaign, HDFC Life adopts a refreshingly different and bold perspective and takes a stand to not only secure your loved ones financially but also emotionally to deal with failures. For a brand like HDFC Life, whose DNA emphasises ‘Sar utha ke jiyo !’, this campaign is the perfect springboard to talk about empowering your loved ones to bounce back from setbacks.”

     

     

  • Aims to create meaningful content to inspire audiences to plan their finances for achieving personal goals

    HDFC Life launches Season 2 of ‘Behind the Journey’

    By A Correspondent

     

    HDFC Life has announced the launch of the second season of its digital campaign ‘Behind the Journey’, in partnership with artist and event management major Only Much Louder (OML).

     

    Said Vishal Subharwal, EVP-Ecommerce & Digital Marketing: “With Season 2 of ‘Behind the Journey’, we continue our endeavour of bringing about a shift in the mindset of the audience towards long term savings and investment products offered along with life insurance.  We have partnered with popular role-models who talk about their own financial struggles and how they have achieved financial freedom through grit and discipline. We believe these stories will resonate well with the audience and help them overcome barriers towards goal-based and disciplined investments as a vehicle for achieving financial independence.”

     

    Added Gunjan Arya, CEO, OML: “Social media has created an unrealistic standard for our generation. However great a job someone is doing, they probably still pick and choose what to present online. We are now striving to live a picture perfect life, which of course, does not exist. This is a basic insight that HDFC Life connected with – and so did the fans that came to know the sacrifices and struggles of their favourite artists, who otherwise are associated with glamour and fame. The series highlights the importance financial planning in any career and the lessons therein for all of us. The success of the first season of ‘Behind the Journey’ for HDFC Life gave us the opportunity to showcase bigger artists across domains and disciplines in its sophomore year, and we’re looking forward to taking the association further for fans and consumers alike.”

  • A unique social campaign to create awareness about life insurance across multiple stakeholders – customers, partners and employees

    HDFC Life observes September as ‘Life Insurance Month’

    By A Correspondent

     

    HDFC Life Insurance is observing September as Life Insurance Month with the launch of ‘Start the Talk’. The initiative will use a personalized approach to dispel the myths and focus on the importance and role of insurance in fulfilling ones’ financial goals.

     

    Pankaj Gupta

    Said Pankaj Gupta, Senior EVP (Sales) and Chief Marketing Officer, HDFC Life: “As a company, we focus on three facets of Life Insurance – Mortality, Morbidity and Longevity. Each of these needs is real and needs careful and timely consideration. Life insurance is a critical product for every individual with responsibilities as it not only secures one’s family in case of an eventuality but also is a means of disciplined financial planning for the long-term. Through ‘Start the Talk’; we want to start conversations that bring out the importance of the category. The campaign urges employees to talk to their customers and urges customers to discuss the importance of insurance with their family members.”

     

    Aided by a month-long campaign, the message on Life Insurance will be amplified by extensive communications on digital platforms, webinars, on-ground experiential activations, senior leadership talks, Knowledge Hour and campaign film to drive category and product awareness amongst influencers.

     

     

  • The film takes a look at stories of survivors of near death experiences

    HDFC Life’s new ad campaign showcases inspirational stories

    By A Correspondent

     

    HDFC Life has launched a new ad film ‘Bounce back to Life’ that features real-life survivor stories to showcase the need for term insurance to financially protect ones family and loved ones when faced with unforeseen circumstances.

     

    Speaking on the thought behind the campaign, Pankaj Gupta, Senior Executive Vice President (Sales) and Chief Marketing Officer, Pankaj Gupta: “I am happy to share that our latest ad film addresses the need for protection and brings out one of the strongest essence of life – Hope. We at HDFC Life, believe that real-life stories relate and connect to every human and helps driving a sense of urgency to evaluate financial decisions that can secure our future and enable a life of Pride.”

     

    Speaking about the campaign, Rajdeepak Das, Managing Director India and Chief Creative Officer Leo Burnett South Asia added: “This campaign brings very touching; powerful, human stories told with an impactful narrative, that I am sure will strike a chord with the audience. More so because although these individuals have lived through a tragedy, our chronicle focuses on the positive way they have survived their individual ordeals and come out of it stronger and more optimistic. After all life needs hope, faith and love. This is a beautiful ‘HumanKind’ story.”

     

     

  • Through MOGO, HDFC Life is aiming to create a distinct brand sound to help improve recall

    HDFC Life too launches its mogo

    By A Correspondent

     

    Four years back, HDFC Bank had launched its mogo, short for musical logo, which basically is a unique sonic identity. Now sibling (or cousin?) HDFC Life Insurance too has got its own mogo.

     

    Said Pankaj Gupta, Chief Marketing Officer of the insurance company: “The advent of technology and rapid digitisation of the world is completely transforming the way consumers live, work and play, today. HDFC Life as a brand has always had a strong visual identity. With changing consumer habits, we realised early that sound would play a critical role in creating brand recall, differentiation and engagement with our stakeholders. The musical logo creates a sonic identity for a brand that’s in tune with the evolution taking place today, while remaining true to the brand’s core values.”

     

    The HDFC Life MOGO has been created in collaboration with BrandMusiq. Founded by advertising veterans Rajeev Raja with Ajit Varma as co-founder and CEO, BrandMusiq expresses a brand’s essence by applying the science of sound and the art of music to create powerful sonic branding. BrandMusiq had also created the mogo for HDFC Bank.

     

    Said Raja: “It was very exciting for BrandMusiq to evolve and contemporize the existing HDFC Life jingle into a comprehensive sonic identity system with its distinct MOGO.”

     

     

  • Launches #YoungandResponsible campaign, partnering with young music sensations – Arjun Kanungo & Jonita Gandhi

    HDFC Life opts for music to connect with millennials

    By A Correspondent

     

    HDFC Life Insurance Company launched the second edition of its campaign #YoungandResponsible. Through this campaign, HDFC Life aims at busting the myth that young millennials are reckless and irresponsible and endeavours to set straight the record on how the youth have been misunderstood over the years.

     

    This year’s theme focuses on young individuals who have pursued careers of their choice and are successful in their respective fields. The company has also identified music as the key affinity hook to connect with the generation. Music is known to cut across barriers of age, religion and language, connecting people from all walks of life and is highly popular with youngsters.

     

    Said Pankaj Gupta–Chief Marketing Officer & Head, Strategic Alliances, Bancassurance (ex-HDFC), & Speciality Direct Sales: “Our research data clearly shows that the Young Millennial is extremely smart and in fact, better at long term planning for their goals and aspirations, compared to the previous generations. This is contrary to the generic perception. The findings inspired us to challenge the stereotype and launch the #YoungandResponsible campaign last year, which struck a chord with this generation. We aim to reach out to them again through music in this campaign – encourage them to do what their heart desires while raising awareness about financial planning, which will give them the confidence to pursue their dreams and aspirations.”

     

    Added Devraj Sanyal, Managing Director & Chief Executive Officer of Universal Music Group & EMI Music, India & South Asia: “Music is a pulse which connects the youth and HDFC Life effectively uses this as a medium to share their message. It has been an insightful collaboration where we got a chance to understand and share our expertise to create a track which is aspiring to break age old dogmas about the young being reckless.”

     

     

  • The aim is to take this culture forward and provide catharsis to people, giving them a creative outlet to share their experiences

    Dentsu Webchutney, Homegrown collaborate for HDFC Life’s Memory Project

    By A Correspondent

     

    Nishi Kant

    Dentsu Webchutney has joined hands with Homegrown to launch HDFC Life’s second edition of the Memory Project. Said Nishi Kant, Branch Head and EVP, Dentsu Webchutney- Mumbai: “Being a creative digital agency, we thrive on positivity and looking at the brighter side. The Memory Project gave us the opportunity to drive optimism through creativity, and this novel combination is what inspired us to go ahead with a second take on The Memory Project.”

     

    Subrat Mohanty

    Added Subrat Mohanty, Chief Operating Officer, HDFC Life: “The Memory Project occupies a crucial spot in the conversation space that brands don’t openly discuss; ‘life after death’. Values, traits, principles or even personality ticks of loved ones who have left are what is celebrated here through a rich story telling format. Our sincerity to the core objective has helped develop a community around this initiative. As a life insurer, it’s important for us to participate in the conversation ar1ound loss of a loved one so as to offer ourselves as a support structure.”

     

     

  • The digital duties already lay with Performics.Resultrix

    Zenith wins media mandate of HDFC Life

    By A Correspondent

     

    Zenith has been selected as the agency of record (AOR) for HDFC Life. This is for the entire traditional media mandate. The digital duties already lay with the agency’s Performics.Resultrix division.

     

    Said Tanmay Mohanty, Group CEO, Zenith India:“This win is a matter of great pride for us and an extension of our existing, very fruitful digital relationship with HDFC Life. Our teams were able to demonstrate an effective ROI-focused, data-driven approach to media. Zenith’s strong suite of tools, proprietary research and analytics will unlock new consumer connections for HDFC Life and will deliver on seamless, integrated communications.”

     

    Added Pankaj Gupta, Chief Marketing Officer & Executive Vice President, Strategic Alliances, Bancassurance & Specialty Sales, HDFC Life: “We are happy to associate with Zenith and believe that it would be an exciting partnership, since Zenith’s view on the brand mirrors that of ours. Zenith exhibited fresh thinking and insights on the life insurance category during the pitch. Hope that through its forward-thinking and disruptive approach, Zenith would help us stay ahead of the curve in a dynamic media environment; thereby, deepening our market presence and highlighting our customer-centric value proposition.”

     

     

  • His last stint was with Leo Burnett, where he handled brands like HDFC Bank, HDFC Life and Amazon

    Dentsu Webchutney appoints Pravin Sutar as ECD

    By A Correspondent

     

    Dentsu Webchutney has appointed Pravin Sutar as Executive Creative Director. He will be based out of the agency’s Mumbai office. His last stint was with Leo Burnett, where he handled brands like HDFC Bank, HDFC Life and Amazon.

     

    With over 17 years of cross-category, cross-platform experience along with a diverse set of exposure spanning marketing, digital and creative, Sutar is all set to lead the charge for the agency.

     

    Commenting on Sutar’s appointment, Nishi Kant, EVP & Branch Head said, “It’s great to have someone of Pravin’s experience on-board in digital environment. His enthusiasm for his craft, I’m hoping will spread infectiously through the agency.”

     

  • Ties up with celebrities who are critical illness survivors – Lisa Ray & Suresh Menon

    HDFC Life creates awareness on the need for regular health check-ups

    By A Correspondent

     

    HDFC Standard Life Insurance has launched a new ad campaign highlighting the need for health insurance, by using a relatable analogy of ‘Liar Mirror’. The campaign that has been launched on the digital platform features celebrities who are real-life critical illness survivors.

     

    Said Pankaj Gupta, Chief Marketing Officer, Strategic Alliances, Bancassurance & Specialty Sales, HDFC Life: “In India, we have become conscious of our diet and exercise regimen, but still have deep inertia when it comes to regular health check-ups. Non-communicable diseases are on the rise and we wanted to address this increasingly serious social issue, in the most realistic way. Hence, we used the testimonial approach and are delighted to be associated with Lisa & Suresh on this campaign. They are real fighters who have survived their respective challenges and emerged victorious, thereby resonating with our brand message of ‘Sar Utha ke Jiyo’. We urge people to not just believe what they see in the mirror, but also delve deeper and be #Ready2Fight.”

     

    Added Rajdeepak Das, MD – India & CCO – South Asia, Leo Burnett: “It is a simple way to demonstrate what the truth is. When you look in the mirror every morning, you think everything is right but there are things happening that you cannot see. We are a Humankind brand and we wanted to solve a human problem – so people can realise the truth.”