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Tag: Havas Media India

  • Sterling Holidays is known to foster loyalty and setting hospitality standards

    Havas Media bags integrated media mandate of Sterling Holiday Resorts

    By A Correspondent

     

    Havas Media, India has bagged the integrated media duties of Sterling Holiday Resorts, one of India’s leading Leisure Hospitality firm in India.

     

    Peshwa Acharya

    Commenting on the partnership, Peshwa Acharya, CMO, Sterling Holiday Resorts India said: “We are in the business of creating Experiential Holidays for our guests. Consumer today wants holiday experiences that go beyond great rooms, outstanding location and wonderful service, and that is what we provide.  We are confident that Havas Media with its media understanding, especially on the Digital playground, will make Sterling stand for a special experience, and communicate the same meaningfully.”

     

    Anita Nayyar

    Added Anita Nayyar, CEO, Havas Media Group, India and South Asia: “With almost three decades of experience in the hospitality sector and a growing customer base, Sterling Holidays is known to foster loyalty and setting hospitality standards. We are delighted to have on board yet another pioneer brand like Sterling that resonates well with our Meaningful Brands framework. We look forward to this association.”

     

    Mohit Joshi

    Said Mohit Joshi, Managing Director, Havas Media India: “Sterling Resorts is an iconic brand which thrives on consumer experience & innovation which is also the philosophy at Havas. The brand is on a consistent upward path & is focused on moving beyond the traditional services. At play will be Havas Media Group’s integrated media skills centered on digital & mobile which is the need of the hour. We look forward to a long and mutually fulfilling relationship.”

  • Established in 2002, IMC Advertising Pvt Ltd is based in Kozhikode

    Havas Media ties up with Kerala’s IMC Advertising

    By A Correspondent

     

    Havas Media Group, India has entered into a strategic partnership with IMC Advertising, a Kozhikode (Calicut), Kerala-based advertising agency to strengthen its footprint in the southern market of India.

     

    Established in 2002, IMC is led by AV Bhanuprakash, Managing Director, Ummer Kutty CTP, Executive Director and Chairman M P Ahammed. IMC’s current client base includesMalabar Gold & Diamonds, Malabar Developers, Eham Digital, Malabar Watches, Neerayi Food Court and Cosmos Sports.

     

    As part of the deal, Havas Media Group will be handling the integrated media mandate of Malabar Gold & Diamonds (an estimated business of Rs50 crore), and further consolidating its presence in the south which currently comprises brands like Quikr, BlueStone, Swiggy, Strides Shasun, HolidayIQ, Moneyview, Darshan International & Embassy Group among others.

     

    Said Ahammed: “We are delighted to partner with Havas Media Group. IMC Advertising’s strong regional presence in collaboration with Havas’ integrated media strengths and extensive global network will further strengthen our capabilities, equip us to look beyond our current frontiers and make us an even more valued partner in India and beyond. This strategic alliance will also pave the path for the brand transformation we are undergoing at Malabar Gold & Diamond.”

     

    Commenting on the partnership, Anita Nayyar, CEO, Havas Media Group, India and South Asia said:“Kozhikode is a thriving business hub and there is immense growth potential in the south. Partnering with IMC Advertising is a strong strategic move to enhance & create a broader service offering in this region. We are confident that IMC’s expertize & proven success record will help capitalize on local businesses around the region. We look forward to a long and fulfilling partnership with them”

     

    Added Mohit Joshi, MD, Havas Media India:“IMC Advertising will give us the access to knowledge and understanding of the local market which will further bolster our operations in the south. This move represents a commitment to offer our clients a more efficient, competitive and meaningful marketing solution. We are also happy to take on the mandate of Malabar Gold & Diamonds, a global leader in its segment. We look forward to exploring many such new business opportunities in partnership with IMC Advertising.”.

     

  • He will be working closely with Soumitro Ganguly, Senior Manager, Mobext, India

    Havas Media appoints Gaurav Pandey as Group Director -Technology

    By A Correspondent

     

    Havas Media India has announced the appointment of Gaurav Pandey as Group Director–Technology. He will be responsible for the company’s technology direction with focus on quality and efficiency across mobile, web and social media applications. He will be working closely with Soumitro Ganguly, Senior Manager, Mobext, India.

     

    Mobext is the mobile marketing arm from Havas Media Group. With India fast becoming a Mobile First market, Mobext is adept at delivering marketing, technology and services, across mobile environments. Launched in 2007 as the mobile advertising network of Havas Media, Mobext was the first agency to offer specialised end-to-end mobile marketing services within the global arena. With teams and offices spread around the world, it now leverages significant international expertise. Mobext provides multi-screen strategy and consultancy, user experience and interaction design, cross-device commerce build and management, native application development for any platform, mobile media planning, buying and implementation.

     

    Anita Nayyar

    Anita Nayyar, CEO, Havas Media Group India, said, “Havas Media is gearing towards delivering the best in class marketing technology and mobile solutions to clients and brands. Gaurav with his tech-expertise will ensure great quality solutions in this domain along with Soumitro. Gaurav has the requisite experience and is an innovator. His mandate is to identify, exploit and integrate technology driven solutions and leverage our existing technology infrastructure and mobile strength across the Havas Media business units in India.”

     

    Ranjoy Dey, Head of Digital, Havas Media India, who Pandey will report to, said, “At Havas Media we consistently strive to execute digital media the way the consumer sees it, to deliver the most memorable experience. Gaurav has the knack of mentally approaching solutions from a brand perspective to connect with the consumer, where media and technology are an integral part of each other. His deep knowledge of both will go a long way in an environment when the businesses are becoming either Mobile Only, Mobile First, or Have to Be on Mobile.”

     

    Before joining Havas Media, Pandey was Associate Vice President, Marketing Technologies at Ignitee Digital, prior to which he was with Digitas India for a long time. He was responsible for providing innovative and effective tech solutions across mobile and web for the client organisations. His brand portfolio includes several Fortune 500 brands like Pepsi, HP, Intel, Microsoft, Samsung, ITC, Volkswagen, Viacom18, Castrol, Pizza Hut, Axis Bank and Airtel.

     

  • The account will be handled by the Havas Media New Delhi office

    Havas wins integrated media for iOrderFresh

     

     

    Havas Media Group India announced the win of the integrated media duties of iOrderFresh, a mobile-first commerce venture in the fresh perishable foods and groceries retail space. The mandate includes integrated media buying and planning across traditional media and digital solutions for search, social and mobile. The account will be handled by the Havas Media New Delhi office.

     

    Nitin Sawhney, Founder and CEO, iOrderFresh, explained, “iOrderFresh has a simple promise to the consumer; fresh produce directly from the farm to your kitchen in a few hours. The business is built on the premise of freshness and convenience. It aims to create a whole new experience for shopping for food and groceries available at your doorstep by just downloading the app from any smartphone. Currently available in Delhi and Gurgaon, on both Android and iOS platforms, we are looking to consolidate our presence in the NCR region before expanding to other cities. Havas Media carved out a compelling mobile-first, integrated media strategy to get more people to download the app and also to scale the brand.”

     

    Anita Nayyar, CEO, Havas Media Group India and South Asia said, “Getting home delivered fresh fruits and veggies in our hurried lifestyle and traffic bound commute is a blessing. The Indian shopper’s attitude to online retail is very positive today so the perishable retail space is only set to grow. Havas Media with its digital strengths and integrated media offering is well geared to engage this shopper and add to the shopper basket.”

     

    Mohit Joshi, Managing Director, Havas Media India, added, “It is a good win in a challenging category. We are happy that our rich experience in the dotcom domain is helping us get more clients in the category. We look forward to a great association with them.”

     

  • The business is estimated at about Rs 15 crore and will be handled out of the Havas Media Bengaluru office

    Havas Media India wins integrated media duties of Assetz

    Ben Salmon

    By A Correspondent

     

     

    Havas Media India has been awarded the integrated media duties of Assetz Property Group in Bengaluru. The business is estimated at about Rs 15 crore and will be handled out of the Havas Media Bengaluru office.

     

     

    Mallanna Sasalu

    Commenting on the association, Ben Salmon, CEO of Assetz Property Group, said, “Havas Media had a deep understanding of the real estate market. Their global credentials, thought leadership and cross media experience with digital focus impressed us. Their passion and clear understanding of our brand needs made them our prefered choice.”

     

    “Havas Media has a passionate team and their experience in the real estate domain is quite rich. We are confident we will do great work together”, added Mallanna Sasalu, COO Assetz Property Group

     

    Anita Nayyar

    Speaking on the appointment Anita Nayyar, CEO, Havas Media Group, India and South Asia said, “This is another important integrated media win for Havas Media on the back of our MTS India and World Kabaddi League win. We are delighted to partner with Assetz and contribute to their growth.”

     

    “Assetz has a unique business proposition – it is an interesting brand to work with. Havas Media’s digital at core approach and meaningful brands framework will add a lot of strategic value to the brand”, explained Mohit Joshi, Managing Director, Havas Media India.

     

    Mohit Joshi

    Assetz Property Group is in the business of real estate development and business portfolio management developing projects across residential, commercial and mixed-used asset classes in India.

     

    Havas Media India recently won the integrated media mandate of MTS India, Yepme.com, World Kabaddi League, Borosil India and the digital duties of XOLO mobile and Businessworld magazine.

     

  • More than 10,000 couples have experienced happiness through Select Shaadi

    Shaadi.com highlights personalized matchmaking offering through new TVC

    By A Correspondent

     

    Shaadi.com has launched a new TVC for Select Shaadi – the personalised matchmaking service. Based on the premise that in today’s world it is not easy to find one’s life partner, the TVC is directed by Vikas Bahl of ‘Queen’ movie fame. The creative agency is JWT and media agency is Havas Media India.

     

    The Select Shaadi TVC highlights the difference in perspective between two generations. The father is confused when his daughter says she ‘Likes’ the boy but does not ‘Like-Like’ him and says he must be a little like minded. The earlier week she explained that ‘Opposites Attract’. Dad is quite perplexed. And it’s not a smooth experience for either.

     

    Celebrating the success of over 10,000 matches, this TVC is built around the concept of personalised matchmaking and assistance from a dedicated advisor with the objective of changing the experience and understanding and helping young people find like-minded life partners.

     

    This service entails the member to have an expert Select Advisor who partners with them during their matchmaking journey. The Select Advisor amalgamates technology and experience to understand member requirements and help them with curated profiles periodically. Based on the members confirmation, the advisor connects with prospects and initiates introductions.

     

    Premanshu Singh, AVP & Head-Emerging Business, Shaadi.com said, “We are elated to launch Select Shaadi and look forward to helping each and every single person find his/her special someone. Technology combined with experience and a little human touch is the secret ingredient, which makes Select Shaadi the most successful personalised matchmaking service in India.”

     

  • The account is estimated to be upwards of INR 20 crores and will be handled out of the Havas Media Mumbai office

    Borosil hands over media mandate to Havas Media

    By A Correspondent

     

    Havas Media India has won the integrated media duties of Borosil Glass Works Ltd. in a multi agency pitch. The account is estimated to be upwards of INR 20 crores and will be handled out of the Havas Media Mumbai office.

     

    Borosil Glass Works is a leading producer of laboratory glassware and microwavable kitchenware in India having the ISO 9001 certification.

     

    Commenting on the appointment, Rituraj Sharma, V.P. Consumer Products, Borosil Glass Works, said, “Havas Media came across as a very professional and a passionate agency. Their transparency, knowledge and media expertise was impressive. We wanted a dynamic partner to help us scale further and found one in them .”

     

    Anita Nayyar

    Speaking on the win, Anita Nayyar, CEO, Havas Media Group, India and South Asia, said, “Borosil is a prestigious and trusted brand in India and we are glad they have entrusted us with their business. It has been a good year of integrated media wins for us. Our ability to provide meaningful connections across communication touchpoints has been appreciated by clients.”

     

    “This win further consolidates our integrated media offering with digital at the core. We look forward to partnering with Borosil as they scale in India”, said Mohit Joshi, Managing Director, Havas Media India.

     

    Mohit Joshi

    Borosil Consumer Products division sells microwavable and flameproof kitchenware and glass tumblers through over 5000 retail outlets. Recently Borosil also diversified into small appliances, melamine dinnerware and home decor. Borosil also specialise in scientific glassware which has found use in over 2000 different products and applications, in areas as diverse as Microbiology, Biotechnology, Photo Printing, Process Systems and Lighting.

     

  • His key mandate will be to drive growth for the group in the Western region

    Havas Media appoints Hans Mathews as ED

    By A Correspondent

     

    Hans Mathews

    Havas Media India has appointed Hans Mathews as Executive Director of its West India operations. He will be based out of Havas Media’s Mumbai office.

     

    While Hans will manage the agency’s Mumbai office, his key mandate will be to drive growth for the group in the Western region.

     

    Hans joins with seventeen years of experience in the industry, having worked with international agencies in India, MENA and Malaysia. Most recently he was the Chief Client Officer at Mindshare Malaysia where he led Ford’s regional APAC media team managing partnerships with digital and content partners. He was also responsible for managing brands like UL, Maxis, Kraft, Nestle and HSBC. Prior to this Hans has held leadership roles at Mindshare India, Zenith Optimedia and other leading agencies.

     

    Anita Nayyar

    Speaking on the appointment, Anita Nayyar, CEO, Havas Media Group India and South Asia said, “Hans has a rich industry experience working across multiple blue chip brands in different categories. He has been in many leadership positions and has managed critical client relationships. This along with his business development ability makes him ideal to head our Western operations. We are very happy to have him with us.”

     

    “Mumbai and the Western region are at the core of Havas Media India’s operations. Our business in the region has grown tremendously over the years and today we are handling very prestigious clients in that market like Parle, Quikr and many others. Hans, with his astute leadership, will propel our operations further. We warmly welcome him”, added Mohit Joshi, Managing Director, Havas Media India.

     

    Mohit Joshi

    On his new role, Hans Mathews, Executive Director, West said, “I am delighted to be a part of the dynamic Havas Media team which has witnessed great momentum in the last few years. I find the agency’s positioning around Meaningful Brands engaging and think the framework offers brands tremendous opportunities to communicate effectively. I am looking forward to contributing to Havas Media’s western operations and taking the business to the next level.”

     

  • Havas Media India wins the media mandate of leading lighting solutions provider Halonix

    Havas lights up with Halonix win

    By A Correspondent

     

    Havas Media India has won the media mandate of one of leading lighting solutions provider – Halonix Technologies Limited. A hi-decibel multi-media campaign on the account is scheduled to be launched shortly.

     

    Rakesh Zutshi

    Halonix has emerged as one of the largest manufacturer of Compact Fluorescent Lamps, LEDs and Halogen Lamps for commercial as well as residential establishments. Speaking on the appointment, Rakesh Zutshi, COO, Halonix Technologies Limited said, “Halonix has very ambitious growth plans and in Havas Media we found the agile, creative and entrepreneurial partner that we were looking for.”

     

     

    Amar Wadhwa

    Amar Wadhwa, Founder and Executive Director -CrystalEyes, which has been given the mandate to run marketing for Halonix Technologies added, “Having worked with Havas Media on other clients, I have seen them bring great value to the table both in the area of planning and buying. Moreover, the hunger and passion that they exhibited for the business won them the mandate.”

     

    Anita Nayyar

    Commenting on the win, Anita Nayyar, CEO, Havas Media Group, India and South Asia, said, “It has been a good year at Havas, we have acquired a portfolio of new and interesting businesses and plan to close the quarter on the good note we began. Halonix is a company clearly on the growth path and we are happy to take them on course.”

     

    Mohit Joshi

    “The Halonix product has tremendous scope and use, the team is dynamic and I believe we are the right people to forward their plans. We look forward to a rich relationship”, continued Mohit Joshi, Managing Director, Havas Media India.