MxMIndia

Tag: Havas Media India

  • To strengthen the brand perception of the automotive lubricant

    Havas facilitates partnership between Valvoline & LSG

    Havas Play, the specialised sports, entertainment, and content division of Havas Media Network India, has facilitated a tie-up between IPL team Lucknow Super Giants and Valvoline as its Official Lubricant Partner.

    Said Ipshita Chowdhury, Chief Marketing Officer, Valvoline Cummins: “Evidently, cricket holds a significant place in Indian culture, with millions of passionate fans across the country. The IPL, with its colossal viewership and widespread popularity, serves as a prime platform for Valvoline to amplify its brand identity. Partnering with a property as popular as the IPL enables Valvoline to extend its reach to various segments of its target audience, including dealers, mechanics, and other key stakeholders within the automotive industry. The collaboration emphasizes Valvoline’s commitment to quality, performance, and innovation in automotive lubricants. This partnership not only enhances brand visibility but also fosters deeper engagement and loyalty among consumers, solidifying Valvoline’s position as a trusted and influential player in the market.”

    Added Col. Vinod Bisht, CEO, Lucknow Super Giants: “We are thrilled to join forces with a distinguished brand like Valvoline, a true leader in the lubricant market. Valvoline’s unwavering commitment to excellence mirrors our own relentless pursuit as a team. The shared synergies between Valvoline and the Lucknow Super Giants are unmistakable – as we are driven by a common goal of achieving recognition as performance-driven and passionate champions. This partnership, orchestrated by Havas Play, exemplifies the essence of brand relatability and a value-driven proposition.”

    Talking about the collaboration, R. Venkatasubramanian, President – Investments, Havas Media India and MD, Havas Play said: “Leveraging Havas Play’s expertise in experiential marketing and content creation will serve to amplify the reach and impact of this collaboration. By harnessing its proficiency in crafting immersive brand experiences, we will create compelling narratives around the partnership, resonating with fans both on and off the field. Through innovative storytelling and captivating content, Valvoline will cultivate deeper connections with the audience, ensuring that the brand experience extends beyond traditional advertising avenues.”

  • To oversee Integrated buying in the North and East markets

    Havas Media appoints Ramsai Panchapakesan as Managing Partner- Investments

    By Our Staff

     

    In a strategic move to bolster its investment strategies, Havas Media Network India has appointed Ramsai Panchapakesan as Managing Partner- Investments. Based out of Gurugram, he will oversee Integrated buying in the North and East markets, along with assuming additional responsibilities for Trading.

     

    Commenting on Ramsai’s appointment, Mohit Joshi, CEO, Havas Media Network India, said: “The current momentum at the media network in India is remarkable, with new client wins, large acquisitions, and widespread expansion. As we strengthen our teams across verticals to deliver best business solutions, Ramsai’s appointment reinforces our vision and commitment to our clients. His extensive industry experience equips him with a valuable wealth of knowledge and expertise. With him on board, we further scale up and strengthen our media investments and optimize trading and partnership initiatives to create meaningful media solutions.”

     

    R Venkatsubramanian, President – Investments, Havas Media India, and MD, Havas Play, added, “These are exciting times to be driving investment and partnership strategies in the media industry, and I am thrilled to have Ramsai join the team. His expertise and deep understanding of industry nuances will unveil remarkable opportunities for us to showcase the agency’s prowess and forge strategic partnerships that drive unparalleled success for Havas Media India. I am confident that, together with our talented team, we will achieve remarkable results and deliver exceptional value to our esteemed clients.”

     

  • To strengthen its digital, performance and integrated solutions

    Havas acquires digital marketing agency Pivotroots

    By Our Staff

     

    Havas has announced the acquisition of PivotRoots, a digital marketing and communications agency. The acquisition will allow Havas Media India to tap into PivotRoots’ deep understanding of the Indian market and enhance its capabilities in the rapidly growing digital advertising space.

     

    Said Yannick Bolloré, Chairman of Vivendi, and Chairman & CEO of Havas: “We are thrilled to welcome PivotRoots to the Havas family,” “The acquisition is part of our broader strategy to expand our presence in lighthouse markets around the world. With a global network that spans over 100 countries, Havas is well-positioned to help clients reach audiences wherever they are.”

     

    Added Shibu Shivanandan, Founder and Managing Director, PivotRoots: “We are excited to be part of Havas Media India. We share a common vision for the future of advertising, and by combining our expertise and talent we can deliver better solutions, services and results to our clients. We are proud of what we have achieved at PivotRoots so far, and we look forward to the next chapter in our journey.”

     

    Said Rana Barua, CEO, Havas India: “I’m delighted to welcome Shibu and the PivotRoots team to the Havas Family. This acquisition comes at an extremely interesting time for Havas India, which has undergone a complete transformation in recent years and has seen unprecedented growth and success. The addition of PivotRoots and their capabilities, advanced analytics and technology, and a new perspective on creativity and innovation distinguishes Havas Media India in the industry in meeting the evolving needs of its clients and succeeding in an increasingly competitive and extremely dynamic market.”

     

  • To drive the brand's offline and online media strategies

    Havas Media secures mandate for inDrive

    By Our Staff

     

    Havas Media Network India, the specialized media arm of Havas India, has been awarded the integrated media mandate for inDrive, a global mobility and urban services platform.

     

    Under the strategic leadership of Harbir Singh Rai, President-North, Havas Media India, the agency’s Gurugram office will oversee the inDrive mandate. Their responsibilities will encompass driving the brand’s offline (OOH, Radio, Print, TV) and online media strategies, aiming to enhance public awareness and visibility.

     

    inDrive currently operates across 10 cities in India including New Delhi, Mumbai, Chennai and Ludhiana. The brand distinguishes itself in the field of ride hailing and aggregator services due to its unique pricing mechanism, ensuring convenience and fair pricing for consumers. Their primary objective is to minimise barriers, to aid new user acquisition and foster trust and transparency by offering every user to negotiate a fare for their ride.

     

    Said Avik Karmakar, GTM Manager – South Asia, inDrive: “According to a study conducted by the sensor power data, inDrive is the second-largest ridesharing app in the world by downloads, which demonstrates that the market is receptive to newer and more convenient options. That’s where we come in. We are excited to work with Havas Media Network India and are looking forward to a successful collaboration, combining our vision of being a company that is focused on people, performance and purpose with Havas’ extensive experience and market expertise.”

     

    Emphasizing the agency’s commitment to establishing trust and delivering relevant outcomes for clients, Mohit Joshi, CEO, Havas Media Network India, added: “At Havas Media Network India, we believe in building meaningful connections and driving tangible results for our clients. We understand their needs and challenges and, combined with our extensive capabilities, we will strive to deliver business growth for inDrive. We are proud to be associated with a brand like inDrive that is driven by a commitment to doing good for society through fair practices and transparency.”

     

    Uday Mohan, Managing Director of Havas Media India, added: “inDrive is a strong contender in a highly competitive market. Breaking into this space presents an exciting challenge, and Havas Media India is well-equipped with a team of experienced professionals to design and implement solutions that cater to the brand’s requirements and deliver the desired ROI.”

     

  • With key elevations

    Havas Media Group India bolsters senior leadership

    By Our Staff

     

    Havas Media Group India has announced a significant elevation of its senior leadership team across functions to further strengthen its structure. The strategic restructuring is part of the agency’s aggressive expansion of its business and service portfolios through collaborations and increased efficiency, in line with its unprecedented growth.

     

    The leadership team comprising of Roopali Sharma, Harbir Singh, Saurabh Jain, Manish Sharma, Sanchita Roy, and Rohan Chincholi has been elevated to new roles effective immediately. The newly elevated senior leadership team will bring their extensive industry experience and expertise to drive the agency’s growth, foster innovation, and enhance its service offerings. Havas Media Group India is confident that the restructuring will strengthen its position in the media industry, enabling the agency to provide its clients with innovative and effective media solutions to achieve their business objectives.

     

    The team will report to Uday Mohan, Managing Director, Havas Media India.

     

    Commenting on the announcement, Havas Media Group India CEO, Mohit Joshi said: “We are delighted to elevate our core leadership team to new roles. Their exceptional dedication and business acumen have been critical to our success.  In 2023, we have set very high growth targets for ourselves, and I am confident that the team will tap into attaining exceptional results aiding us create a meaningful difference in the country’s media eco-system. Congratulations to all.”

     

  • The account will be handled out of the agency’s Gurugram office

    Havas Media wins integrated mandate of Micromax

    By Our Staff

     

    Havas Media India has won the integrated mandate of Micromax Informatics Ltd, the and consumer electronics company. The mandate includes both traditional and digital media as well as creative and strategy for the brand.

     

    The account was won following a multi-agency pitch and will be handled out of the agency’s Gurugram office led by Uday Mohan, President – North & West India, Havas Media.

     

    Rachna Lather
    Rachna Lather

    Said Rachna Lather, Marketing Head, Micromax India: “Havas Media’s social media strategy & creativity is well-known in the market. Micromax as a brand is very nimble footed and are launching products in the market back to back. We want to work towards further strengthening Micromax’s footprint in the digital landscape, and working cohesively on an integrated communication approach. We look forward to a fruitful partnership with Havas Media, which is aimed towards mutual growth and success.”

    Mohit Joshi
    Mohit Joshi

    Added Mohit Joshi, CEO, Havas Media Group India:  “We are thrilled to partner with Micromax, a truly glocal brand. It is an exciting time for Micromax to re-establish itself in the Indian market as a flagbearer of the Make-in-India initiative. Keeping in line with Havas Media’s consumer-centric approach and the Group’s growing expertise in performance and market-place initiatives, we look forward to charting the brand’s journey and strengthening its positioning in the market through our meaningful Media Experience (Mx) philosophy.”

     

  • Nayyar joined Havas in 2007 as CEO of Havas Media India

    Anita Nayyar quits Havas Group (& Vivendi)

    By A Correspondent

     

    Anita Nayyar

    On October 11, MxMIndia reported on Anita Nayyar moving out of day-to-day ops at Havas Media. She had then moved to a larger group-level assignment with Vivendi, the holding company of Havas. But now the news is that Nayyar, the New Delhi NCR-based media agency veteran is moving on from the agency network and the holding company to pursue other interests. She will leave the group in the beginning of May 2020. Her India leadership role, as reported by MxMIndia earlier, has transitioned to Mohit Joshi, Group MD, who is reporting into Rana Barua, CEO, Havas Group India.

     

    Nayyar joined Havas in 2007 as CEO of Havas Media India and save a few months when she moved to Bennett Coleman and Company Ltd (BCCL) as Head of Customer Strategy and joined back seven months later, she has been spearheading Havas Media. Joshi has also been working with the group since 2007. In 2018, Nayyar was promoted to CEO of Havas Media Southeast (SEA) Asia in addition to her role as CEO of Havas Media India.

     

    Vishnu Mohan

    Commenting on the development, Vishnu Mohan, Chairman & CEO, Havas Group, India & Southeast Asia said: “Anita has played a pivotal role in Havas Media India’s success and growth over the years. A future forward-thinking leader with a deep understanding of people, brand and media, Anita has also been an inspiration to many young professionals. We are grateful for her significant and lasting contribution to Havas Media India and wish her the very best for her next chapter.”

     

    On her departure, Nayyar added: “It has been an extremely fulfilling and meaningful journey at Havas India over the last 13 years. I am grateful for the opportunities given by the network including the broader remit of SEA in 2018. As Havas Group India continues to reinforce its integrated model of operations, I am confident the Group will continue to chart its success story and I wish the team at Havas Group well with its future development.”

     

    Rana Barua

    Said Rana Barua, CEO, Havas Group India in a statement: “Anita is credited with growing Havas Media India’s footprint and elevating its presence. Her dedication and passion are exemplary that has led to her becoming a strong voice in the industry. On behalf of the network, I would like to thank Anita for all that she has done and wish her all the best going ahead.”

     

    And this is what Joshi has said: “Working with Anita for over a decade has been an immensely rewarding and learning experience. She has been an integral part of Havas Media and valued by both clients and colleagues alike. As I welcome the new challenge, I would like to thank the network for the opportunity and Anita for her mentorship and guidance.”

     

    That, we must say, is a nice tribute for a mentor and former boss from Joshi, which is part of an official release from Havas.

     

     

  • The mandate includes media strategy, planning & buying, digital and social duties

    Havas Media bags integrated media duties of British Council

    By A Correspondent

     

    Havas Media India has bagged the integrated media duties of British Council Examinations and English Services India Pvt Ltd, a subsidiary of British Council, UK, specialising in international cultural and educational opportunities with presence in over 100 countries.

     

    The mandate includes media strategy, planning & buying, digital and social duties. The account will be handled out of the agency’s Gurgaon office.

     

    Michael King

    Commenting on the partnership, Michael King, CEO, British Council Examinations and English Services India Pvt Ltd said: “Agility and a consumer-centric mindset from our partners is key to our deliveries, as is reliance on deeper customer insights and data-driven actions. We are confident that Havas Media with its integrated media approach and market expertise will deliver the desired results for the brand. We are excited about this partnership and look forward to working with Havas Media.”

     

    Mohit Joshi

    Added Mohit Joshi, Managing Director, Havas Media Group India: “We are delighted to be partnering with British Council, an international organisation that aims to celebrate the modern-day relationship between both countries and build meaningful connections via creativity, collaboration and cultural exchange. Digital is at the core of Havas and we are proud to be associated with a digital-first brand that has created world-leading digital cultural experiences, opening up the worlds of dance, music and theatre to millions of young Indians.”

     

     

  • Venkat joins from Initiative Media where he was Senior VP

    Havas Media India appoints R Venkatasubramanian as National Head of Investments

    By A Correspondent

     

    R Venkatasubramanian

    Havas Media India has appointed R Venkatasubramanian as National Head of Investments. He joins Havas from Initiative Media where he was serving as Senior Vice President.

     

    In his new role, Venkatasubramanian will be based out of Gurugram and will be responsible for driving media investments, partnerships and strategic thinking for all Havas Media clients across markets.

     

    Anita Nayyar

    Commenting on his appointment Anita Nayyar, CEO – India and Southeast Asia, Havas Media Group said: “Venkat is an accomplished, seasoned professional, with his rich experience of over two decades, Venkat will ensure that the complex media environment is well navigated and negotiated for Havas Media clients. Collaboration is the cornerstone of our unified operating model, allowing us to deliver 100% accountability and ideas that flourish without boundaries. Havas Media has the team, capabilities and is well positioned to be a data-cum-content driven media partner to brands across sectors driving their overall marketing and goal strategy. We wish Venkat a happy homecoming!”

     

    Mohit Joshi

    Added Mohit Joshi, MD – India, Havas Media Group: “We are delighted to have Venkat back with us once again. Havas Media has been growing at a phenomenal rate over the years. We have always been keen to get great professionals who have made a mark in the industry. Venkat is one such person who has contributed phenomenally in building brands through creation of innovative media associations. We are looking forward to using his experience and commitment to develop our brand partnerships further.”

     

     

  • This is in addition to her role as CEO of Havas Media India

    Anita Nayyar elevated to CEO of Havas Media Southeast Asia

    By A Correspondent

     

    Havas Group has promoted Anita Nayyar to CEO of Havas Media Southeast (SEA) Asia on the back of an accelerated growth strategy in the region. This is in addition to her role as CEO of Havas Media India. In this newly created role, Nayyar’s expertise will enable brands in India to expand their footprint to SEA and facilitate cross-fertilisation of clients. Nayyar will work closely with regional and local leadership in SEA to drive new business and local client strategy with a sharpened focus on driving growth leveraging Havas Group’s integrated abilities. Nayyar will report to Vishnu Mohan, Chairman & CEO of Havas Group, India and Southeast Asia. The appointment is effective immediately.

     

    Vishnu Mohan

    Said Vishnu Mohan, Chairman & CEO, Havas Group, India & Southeast Asia: “The Southeast (SEA) Asia region has enjoyed remarkable economic progress in recent years, especially the ASEAN countries capitalising on urbanisation, and technology. There is a tremendous opportunity for brands in India to tap into the region’s growth story and Anita’s experience is an asset that will help us move ahead in that direction. Anita’s determination and passion is a testament to Havas Group India’s success and growth over the years and I am confident that her elevation will enhance the value-proposition of our established SEA media operations.”

     

    Anita Nayyar

    Added Nayyar on her elevation: “The ASEAN markets and the overall SEA region is a pivotal market of the future for brands across a range of verticals and the possibilities for growth are endless. As Havas Group continues to build on its integrated model and new organisational structure, I’m excited to take on the new challenge and reinforce our commitment to creative excellence and smart media accountability to create new opportunities to boost Havas Media SEA’s growth and momentum.”

     

     

  • The account size is estimated to be approximately Rs 30 crore

    Havas Media wins digital media mandate for Sri Lanka Tourism

    By A Correspondent

     

    Following a multi-agency pitch, Havas Media India partnering with their local partner in Sri Lanka, Agxa Pvt Ltd., won the digital media mandate of Sri Lanka Tourism Promotion Bureau (SLTPB).

     

    The account size is estimated to be approximately Rs 30 crore and will be handled out of the agency’s Gurgaon office led by Uday Mohan, Managing Partner – North and East India. The mandate includes social media, mobile and website.

     

    The SLTPB intends to launch a global destination marketing campaign for Sri Lanka over a period of three years. The campaign will be an integrated brand campaign focused on promoting awareness of tourism products in Sri Lanka, increasing the number of tourist arrivals, and targeting more high-value tourists to achieve the targets laid out for the sector.

     

    Said John A.E. Amaratunga, MP, Minister of Tourism Development: “A transformation of the tourism industry is required to make Sri Lanka competitive in the global travel market place. Our vision is to be the world’s finest island for memorable, authentic and diverse experiences. SLTPB’s aim is to provide improved quality of services and service delivery by embracing digital and social mediums. The underlying goal of all efforts is to offer world-class visitor experiences while still being firmly rooted in the inherent natural, cultural, historic and social capital of Sri Lanka. We are happy to be partnering with Havas Media on this transformational journey.”

     

    Added Anita Nayyar, CEO – India and South Asia, Havas Media Group: “Sri Lanka is a vibrant, exciting and cultural destination and tourism is an incredibly important sector with over 2 million visitors each year spending approximately US$ 3.5 billion. According to a study conducted by Havas Group, travel & tourism ranks No. 1 as the most meaningful category globally and brands that are meaningful enjoy 60% higher chance of purchase in this category. The industry is poised to offer great growth and investment potential. We are delighted that Sri Lanka Tourism found value in our offering and appointed us to partner them in their endeavour to promote this beautiful island nation.”

     

     

  • The account size is estimated to be upwards of INR 50 crore

    Havas Media bags integrated media duties of Netmeds.com

    By A Correspondent

     

    Havas Media India has bagged the integrated media duties of Netmeds.com, the online pharmacy promoted by Dadha & Company. The account size is estimated to be upwards of INR 50 crore and will be handled out of the Bengaluru office led by Saurabh Jain, Vice President – South, Havas Media India.

     

    Pradeep Dadha

    Said Pradeep Dadha, Founder and CEO, Netmeds.com: “Netmeds has positioned itself as ‘India Ki Pharmacy’ by providing safe, reliable and affordable medicines to its customers at their doorstep with just a few clicks of the mouse. Since E-commerce is a space that’s ever-evolving, agile and digital-first partners will be key to our deliveries. We found Havas to be in-line with our requirements and are confident that together we will drive the brand towards meaningful growth.”

     

    Anita Nayyar

    Added Anita Nayyar, CEO, Havas Media Group, India and South Asia and CEO – Havas Group, North India said: “Netmeds.com continues a legacy of 100 years of success in the pharmaceutical industry. While we are excited to take on the mandate of yet another pioneer brand, it sure is a challenging win for us, as it operates within a regulated sector plus the online pharmacy space is still at a nascent stage in India. Data analytics will be key in predicting consumer preferences, audience targeting and thus predicting demand with accuracy. Together, with the capabilities of our health & wellness division, Havas Life Sorento, we are positive to create value for the client. We look forward to a long & mutually-fulfilling partnership with Netmeds.”