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Tag: Hamdard Laboratories

  • Seeks to create awareness around Covid-19 preventive measures

    Hamdard launches #MainDarpokHoon digital ad campaign

    By A Correspondent

     

     

    https://www.facebook.com/indiahamdard/videos/240286330645781/

     

    Hamdard Laboratories has announced the launch of its new campaign #MainDarpokHoon to encourage people to stay indoors and take preventive measures to stay healthy and safe. The campaign is shot indoors, adhering to the social distancing norms and guidelines set by the Government of India.

     

    #MainDarpokHoon campaign is conceptualised by Pranav Harihar Sharma, Creative Consultant for marketing at Hamdard Laboratories (Medicine Division). The campaign is live on digital platforms such as Facebook, Instagram and Hotstar etc.

     

    Commenting on the campaign launch, Suman Varma, Chief Marketing Officer, Hamdard Laboratories (Medicine Division), said: “When we set out to work on the film, we were very clear that in times like this, we have to act responsibly and respond sensibly, and leverage the norms set by the government. We chose a slightly unconventional way of sending out the message to the audience. As a brand, we wanted to say in times like this boosting one’s immunity is the first step of prevention besides all the precautions we are being told to take, to stay safe.”

     

    Sharing the thought behind the campaign, Sharma added: “Fear makes us extra cautious and it is the exact need of the hour today. We are living in corona times and the best we can do to fight it is to be vigilant of it and follow preventive measures like wearing masks, washing hands and follow social distancing norms. ‘#MainDarpokHoon’ campaign takes an entertaining route to convey the message and depicts fear as the greatest strength in defeating the pandemic.”

     

     

  • As a part of this mandate, FCB Ulka has been entrusted with the creative duties for Hamdard’s market leading brands -RoohAfza, the recently launched ready to drink RoohAfza Fusion, SAFI, Joshina and Sualin

    Hamdard mandates FCB Ulka for key brands

     

     

    Hamdard Laboratories has assigned the creative mandate for its flagship brandsto FCB Ulkafollowing a multi-agency pitch.

     

    Hamdard Laboratories, the 110-year-old maker of iconic brands such as RoohAfza, Safi,RoghanBadamShirin, Joshina, Sualin and a variety of Unani medicines, is on transformational mode, notes a communique.

     

    As a part of this mandate, FCB Ulkahas been entrusted with the creative duties for Hamdard’s market leading brands –RoohAfza, the recently launched ready to drink RoohAfza Fusion, SAFI, Joshina and Sualin. FCB Ulka’sGurugram office will lead this relationship.

     

    Speaking on this, Mansoor Ali, Chief Sales &Marketing Officer, Hamdard Laboratories, said: “The creative mandate for such heritage brands is a huge responsibility, and we are happy to partner with FCB Ulka who came out with some path breaking ideas in our meetings. Building bridges for heritage brands is not easy and we see alignment of thought and purpose in FCB Ulka as a strategic partner. The future is heady and full of action, with new product launches and the need for innovative, even disruptive consumer advertising. I welcome the FCB team aboard.”

     

    Commenting on the win, RohitOhri,Group Chairman and CEO, FCB India said: “It is not often that advertising agencies get the opportunity to work on heritage brands like RoohAfza, Safi,Joshina and Sualin. We look forward to partnering Hamdard in this next exciting phase of growth in India and abroad. Our mission is to create ‘Never Finished’ ideas for these wonderful brands. Over the years, FCB Ulka has built and nurtured many heritage brands. We now proudly add Hamdard to that list.”

  • Conceptualized by Rediffusion Y&R, the campaign reflects on the premise that physical beauty is only skin deep, and real beauty comes from within

    Safi unveils new TVC highlighting core brand offering

    By A Correspondent

     

    Hamdard has unveiled its latest campaign for Safi that urges Indian youth to follow their dreams and create a level of self assurance that beauty lies within. The innovative campaign developed by Rediffusion Y&R and shot by Jigsaw Pictures, will be launched in the form of a TVC and on digital media with a message of #IhateumomReturns and #IHateBadSkin.

     

    The new campaign for Safi is based on a larger premise which was the cornerstone for the campaign last year. The campaign shows the larger thought that beauty flows in our blood and Safi is that exceptional product that cleanses our system from within, giving us “Ragon Mein Khoobsurati”.

     

    The campaign depicts and is voiced by a montage of girls declaring to the camera ‘IHateUMom’. It is a known fact that all girls in the growing years of their life have hated their mothers for possessing great skin and have secretly desired for their mothers great looks. But, with the onset of puberty comes unbalanced hormonal side effect such as rashes, acne, blemishes, and patchy skin. All this gives any teenager a nightmare. The horror of discovering bad skin and lack of skin confidence is enough to create a nightmare in her life. Unknowingly, they blame the mother for not bestowing them with her skin. The TVC, is an acknowledgment of gratitude to the mothers for introducing Safi to their daughters and helping them take the brand in their fold and for making it a part of their lives and making them understand that one can only be beautiful from the outside when one is beautiful within. Safi understands that with the change in time, the younger generation wants to break the old stereotypes about mere outer physical beauty, and become beautiful and confident from within.

     

    Commenting on this, Mansoor Ali, Chief Sales & Marketing Officer said, “It has been a constant endeavor to get into the ‘skin’ of the younger generation, understand their attitudes, driver and sensitivities, and reach out to them basis these insights. The “I Hate You Mom” campaign last year was a bold approach for Safi, and we saw tremendous affinity developing in the younger TG. This time around, we continue on the same basic insight, but now extend the thought to a more universal philosophy of “inner beauty”, symbolized by “Ragon Mein Khoobsurati.”

     

    Nilotpal Singh, Sr. Brand Manager, Hamdard Laboratories said, “New SAFI campaign tries to complete the story which was started last year with #IHATEUMOM campaign. Creative this time is about self-realization that “real beauty lies within which leads to the beautiful skin outside”. Going further brand will own a larger plot on larger philosophy of “Ragon mein khoobsurati”. We are also trying to uplift the brand imagery and I feel that our creative agency and production house has done remarkable work in this direction.”

     

  • The innovative campaign was being developed by L&K Saatchi and Saatchi and was shot by MagicBox productions

    Hamdard unveils latest TVC for ‘Hamdard Roghan Badam Shirin’

    By A Correspondent

     

    Hamdard Laboratories has launched a new campaign for its brand Hamdard Rogan Badam Shirin. The campaign would span the mediums of TV, Print, Outdoor, and Digital.

     

    Thisnew campaign for Hamdard Roghan Badamaims to make a serious effort to talk to the upwardly mobile working class of people who do not have time to take care of their health. From the communication point of view, the emphasis is clearly laid on highlighting the fact that Hamdard Roghan Badam is an 100 per cent pure almond oil which has remarkable benefits.

     

    The innovative campaign was being developed by L&K Saatchi and Saatchi and was shot by MagicBox productions.

     

    The campaign is launched with the creative idea of ‘Expect more with multiple benefits of this oil’,andit looks very well grounded as it stems from a very significantinsight relevant in modern times – ‘Duniyaaapsebahutkuch expect kartihai’. The film highlights the daily struggle and how people are expected to deliver more. How people stretch themselves in their respective roles from being an efficient professional to a responsible and caring family member. Or how a kid is expected to work hard towards being an all rounder and then in addition, be a help to the parents.  And in this fight to meet ever-increasing expectations, Hamdard Rogan Badaam helps us, as it does more than it is expected to do.As a creative strategy, the communication pokes the audience and makes this point by asking, ‘Par koi haijisseaapkareinexpect …more?’

     

    Commenting on this campaign, Mansoor Ali, Chief Sales & Marketing Officer said, “We are happy to see the of the new Hamdard Roghan Badam TVC. It is in line with our vision of communicating with the young, urban and upwardly mobile people; and in bridging the classical generation gap. The campaign is fresh, uncluttered and touches a very basic human insight that “The world expects so much from you…is there anything from which you can expect more? “With this TVC, we expect Hamdard to become even more of the trusted brand name that it has been for years, especially with the urban youth”.

     

    Ankit Garg & Abhishek Misra, creative directors from L&K Saatchi and Saatchi remarked,“While creating the campaign, the challenge was two-fold.  We had to make the brand relatable to the aspiring, multi-tasking people of modern cities along with highlighting the multiple benefits of the oil both in terms of imagery and relevance. It was clear that we wanted to pick up small moments from life that would highlight the ‘extra effort’ we are expected to put in, in an very realistic manner. Pick up situations that show the daily struggle but not often seen in commercials. That would bring the freshness and warmth to the brand.”

     

  • L&K Saatchi & Saatchi won the account in a multi-agency pitch on the strength of its strategic and creative approach

    Hamdard assigns creative duties to L&K Saatchi & Saatchi

    By A Correspondent

     

    Keeping pace with the changing times and market needs, Hamdard Laboratories Company invited various agencies for a pitch and were reviewed on the relevant work credentials, understanding the brief and task in hand, strategic approach and creative route presented.

     

    L&K Saatchi & Saatchi won the account in a multi-agency pitch on the strength of its strategic and creative approach and was awarded the creative duties for brands like Roghan Badam Shirin (almond oil), Traditional medicines, Cinkara, Naunehal Gripe Syrup and Corporate Communication duties.

     

    Speaking on the development, Mansoor Ali, Chief Marketing Officer, Hamdard Laboratories said, “Hamdard is a iconic brand which has a rich legacy of over 100 years enjoying a huge consumer base in India and abroad. Leveraging its heritage and catering to modern day consumers, Hamdard is now geared to expand and innovate keeping wide product offerings and modern day consumers in mind. Hence a fresh approach and a strategic direction from our creative partner was critical for our brands. After a detailed evaluation, we finalised L&K Saatchi & Saatchi as our creative partner who we felt understands and shares the same passion with us.”

     

    Anil Nair- CEO and Managing Partner, L&K Saatchi & Saatchi said, “We see immense opportunities in working on these categories. Hamdard’s exciting product mix is indeed a challenge and delight to work on. Keeping a fine blend of traditional with modernity, old with new, young with old, Hamdard as a brand gives our creative thoughts a new dimension that is very satisfying.  And hence our creative strategy is completely in sync with Hamdard reoriented marketing strategy which we hope should culminate into great results in the market.”

     

    Sanjeev Gauba – Sr. VP and Branch Head L&K Saatchi & Saatchi Delhi said, “Today’s markets needs very precise solutions, across mediums, to engage well with the consumer. Our passion was visible in our strategic and creative work. We are thrilled and honoured to be associated with these iconic brands and see a great long term partnership emerging with Hamdard.”

     

  • The account was won by Rediffusion Y&R following a multi agency pitch

    Rediff bags creative duties of Hamdard

    By A Correspondent

     

    Rediffusion Y&R will be the new creative agency of Hamdard Laboratories, a Unani and Ayurvedic pharmaceutical company which had put its flagship brand Safi and traditional medicine on pitch recently . The flagship brands like Safi, Roohafza, Sualin, Joshina will be handled out of the Rediffusion Y&R’s Delhi office. The account was won after a multi-agency pitch.

     

    Hamdard Laboratories operates in the category of health and wellness, and was set up in 1906 in Delhi. It is one of the major players in the OTC healthcare sector with more than 600 OTC and ethical products, including popular household brands like Safi, Roohafza , Joshina, Sualin – these brands have a role to play in our lives .They have dominated the shelves in our homes forever and in many cases , been a part of growing up years.

     

    Mansoor Ali

    Mansoor Ali, Chief Marketing Officer , Hamdard said this about the pitch:

    “ We’ve been through an intense evaluation process and have decided to award a significant part of the business to Rediffusion Y&R, on the strength of understanding our business, and having the right direction on concepts and strategy. We have decided to partner with Rediffusion Y&R on Rooh Afza and its extensions (being the big one),Safi, Sualin and Joshina.”

     

    Dhunji Wadia

    On winning the account, Group President Rediffusion Y&R, Dhunji Wadia, says, “It’s an honour to be associated with Hamdard and the wonderful brands that they have assigned us. We look forward to creating great work together.”