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Tag: Hamdard Laboratories

  • To handle multi-channel media duties

    MSix&Partners to campaign for Hamdard

    By Our Staff

     

    GroupM’s MSix&Partners has won the integrated media and social duties for Hamdard Laboratories, Unani medicines. The agency will be handling all aspects of media including TV, print, radio, digital, out-of-home, and cinema from its Gurugram office.

     

    The mandate will cover the medicine portfolio which includes brands like Safi, Cinkara, Roghan Badam, Shirin, Joshina, and more. Over the course of the years, Hamdard has built a reputation for integrity and high quality in the field of affordable Unani medicines, and it intends to continue this tradition in its partnership with mSix&Partners.

     

    Said Abdul Majeed, Chairman, Hamdard Laboratories (Medicine Division): “We found mSix&Partners’ strategic approach quite wholesome. We believe that together, we can achieve our goals.”

     

    Added Subhamay Mukhopadhyay, Managing Partner, MSix&Partners India: “We’re thrilled over our alliance with Hamdard Laboratories (Medicine Division) and our shared goal of boosting business success through our diverse teams at mSix&Partners. This partnership allows us to offer complete brand solutions, enhancing customer experiences. With Hamdard’s rich heritage and commitment to innovation, we aim to elevate their reputation and contribute to a healthier, thriving community.”

     

  • Conceptualised by Dentsu, the campaign shows women who aren't afraid to make life and career choices

    Hamdard campaign for women

    By Our Staff

     

    Hamdard Laboratories (Medicine Division) has unveiled a new campaign for Roghan Badam Shirin, an oil  used for skin, hair, memory and stronger bones.

     

    Conceptualised by Dentsu, the campaign shows women who aren’t afraid to make life and career choices.

     

    Said Suman Varma, CMO, Hamdard Laboratories: ‘Our aim through this campaign is to make every woman love the skin they are in. We wanted to create a world where beauty is the source of confidence and not anxiety. Roghan Badam Shirin is that magical oil that can work on dry skin, and act like a hydrating agent, the vitamin-E-rich almond oil acts like a moisturizing oil, Its anti-inflammatory properties help in tightening the skin by penetrating at deeper levels. Almonds are also considered brain food. Hence when had with milk, it helps in boosting children’s memory and relieves constipation. Our memory film will be launched next week highlighting the product benefit,”

     

  • Conceptualised and written by Dentsu, Delhi

    Hamdard launches brand campaign for Safi tonic

    By Our Staff

     

    Hamdard Laboratories has launched a new brand campaign for Safi tonic. The 360-degree media campaign film has been conceptualised and written by Dentsu, Delhi, and features actor Kriti Sanon and her sister Nupur.

     

    Said Suman Varma, CMO of Hamdard Laboratories: “The first thing we notice about people when we meet them, is their personality and their skin. Bright skin always adds to one’s aura. Safi aids not just in treating acne /pimples, but its usage over time gives one glowing skin.It removes dark spots, and eliminates toxins from the body and gives bright glowing skin naturally. Safi is your Skin Expert. Try it for yourself to know its benefit.”

     

    Added Abdul Majeed, Chairman, and Managing Trustee, Hamdard Laboratories (Medicine Division): “Health and wellness deserve the highest priority today. Today’s people are conscious of their health and outer appearances alike. It is my belief that when people eat well, sleep well, and keep their bodies cleansed of impurities the result is not just great. It is miraculous.”

     

  • To provide holistic wellness and keep up energy

    Hamdard rolls out campaign for Cinkara

    By Our Staff

     

    Hamdard Laboratories (Medicine Division), has rolled out a special Ramzan special campaign for its family tonic brand, Cinkara.

     

    Said Abdul Majeed, Chairman, Hamdard Laboratories (Medicine Division): “At Hamdard, it’s our constant endeavor to provide products that are targeted at holistic wellness and keep us energetic to fight life challenges. Cinkara campaign is the testimony of providing holistic healthcare to all age groups.”

     

  • Extends gratitude through dedicating #SehatHaiToWatanHa

    Hamdard salutes armed forces & cops in new campaign

    By Our Staff

     

    Hamdard Laboratories, the health and wellness company, has launched a campaign titled ‘Sehat Hai To Watan Hai’ dedicated to the armed forces and police for their selfless service.

     

    Said Abdul Majeed, Chairman & Managing Trustee, Hamdard Laboratories (Medicine Division): “Commitment to self-care is critical as the nation grapples with the third COVID wave. While we continue to provide quality healthcare products to all, we find it critical to care for our armed forces and the police of the nation for their selfless service. Their holistic well-being and health protection is our responsibility as they continue to protect the nation. We extend our gratitude through dedicating #SehatHaiToWatanHai to our armed force, frontline workers and commit to providing the best of Unani solutions for their brighter and healthier future.”

     

  • Focuses on health as priority with 'Sachai Andar. Achchai Bahar'

    Hamdard launches second phase campaign for Safi

    By Our Staff

     

    Hamdard Laboratories (Medicine Division) has launched the second phase of its integrated marketing campaign ‘Sachai Andar.Achchai Bahar’ for its legendary brand, Safi. Through this integrated marketing campaign, the company will leverage PSOM radio, and digital mediums to maximize reach.

     

    Said Abdul Majeed, Chairman, and Managing Trustee, Hamdard Laboratories (Medicine Division): “Self-care has become an essential part of our day to day life. With health as our priority, it is important to keep a balance of nutritional intake and cleanse our bodies inside out. The unique formulation of Safi has been trusted by millions and has proven beneficial for everyone. Let’s be conscious of our health and stay safe and healthy.”

     

    On the launch of the second phase of campaign, Suman Varma, Chief Marketing Officer, Hamdard Laboratories (Medicine Division) added, “The second leg of this campaign embodies the spirit of true beauty that glows inside out. An amalgamation of determination, self-love and the right support can counter any obstacles that obstruct the path to success. The personalities featured in the campaign reflect the truth of Sachchai Andar. Achchai Bahar. As a product, Safi purifies the blood from inside to give us glowing skin outside which boosts confidence and helps ones stand tall in the world.”

     

  • It emphasises the health and wellness of individuals amidst the Covid-19 pandemic

    Hamdard to focus on holistic wellness in campaign

    By A Correspondent

     

    Hamdard Laboratories (Medicine Division) has unveild a new integrated marketing campaign ‘Healthy India. Hamdard India’, emphasising on the health and wellness of individuals amidst the Covid-19 pandemic.

     

    Commenting on the campaign launch, Suman Varma, Chief Marketing Officer, Hamdard Laboratories (Medicine Division) said: “In current times it is very important to build a strong immune system that safeguards us from various microbial infections. Our latest campaign ‘Healthy India. Hamdard India’ fortifies our 114-year-old commitment to health and wellness of the nation through our time tested products that have proven effective against various viral infection and aiding strong immunity building. We are excited to partner with Radio Mirchi for this campaign who have created very engaging content for us”.

     

    Added Shivangini Jajoria, Senior VP & Senior Business Director, Mirchi Entertainment Network India Ltd: “With increasing pollution, poor AQI levels and the threat of widespread infection is looming large and we are happy to associate with Hamdard Laboratories for driving the movement of a healthier nation. The campaign, ‘Healthy India, Hamdard India’, in partnership witnesses a grand launch of a new station jingle on Mirchi that claims ‘Mirchi Sunne Wale Ab Always Khush, and Always Healthy’ with Hamdard on 9th December. With this campaign, both Mirchi and Hamdard aim to share insightful information with its audiences and help Indians to keep a check of their health and well-being. This partnership is even more meaningful as Hamdard has kept India healthy with its products and services for the last 112 years and Mirchi has always promised to keep its listeners positive, come what may.”

     

     

  • It is an integrated marketing campaign for the cold-and-cough medicine

    Hamdard campaign for Joshina

    By A Correspondent

     

    Hamdard Laboratories (Medicine Division) has today launched an integrated marketing campaign for Joshina – a natural remedy for cold and cough.

     

    Commenting on the campaign, Suman Varma, Chief Marketing Officer, Hamdard Laboratories (Medicine Division), said: “A nagging cough and cold can ruin anybody’s day by making them feel sluggish and irritable. Joshina is a time-tested product that fights the first signs of cough and cold. It also provides relief to itching throat. In times like today, it is worth treating the body with natural ingredients. Joshina is an amazing product for respiratory health and is known for its preventive power. Joshina can be consumed by people of all age groups without any apprehension regarding its side effects.”

     

    Added Pranav Sharma, Creative Head: “Sardi- cough and cold – is like an unwanted guest which comes visiting every year and stays in our body leaves us exhausted! However, with Covid-19, a regular cold is also viewed suspiciously. Evem a mild cough and cold today is viewed as a symptom of something bigger, thus raising the antenna for doubt and suspicion. Joshina is a perfect cure to kills sardi in the bud stage .The film is treated like a suspense thriller. Sardi is personified. We have tried to make it relevant in the current scenario and highlighted the product efficacy story.”

     

     

  • It’s titled ‘Sachai Andar.Achchai Bahar’

    Hamdard launches integrated campaign for Safi

    By A Correspondent

     

    Hamdard Laboratories (Medicine Division) has launched its new campaign ‘Sachai Andar.Achchai Bahar’ for its brand, Safi. Personalities like Anny Divya – world’s youngest woman commander to fly Boeing 777; Ashweeta Shetty – TEDx  speaker from being a beedi roller; Afshan Ashiq – Captain of J&K women’s footfall team; Mira Erda – youngest formula 4 girl driver in India; Gladstone Peter, a one man band; Angad Dariyani- maker of India’s first 3D printer; Chandeep Singh – world record holder for fastest 100 mtrs para skating and Sanober Pardiwala – India’s first stunt woman, are featured in the campaign.

     

    Said Abdul Majeed, Chairman, and Managing Trustee, Hamdard Laboratories (Medicine Division): “Health and wellness deserves the highest priority today .The pandemic has made people conscious of their health and hygiene. It is my belief, that when people eat well, sleep well and keep their bodies cleansed of impurities the result is not just great. It is miraculous. A healthy body and mind comes with a perk of glowing skin. I bet on SAFI to give such results. Natural herbal remedies are always beneficial. Try for yourself .Stay healthy. Stay safe.”

     

    On the launch of its latest product campaign, Ms. Suman Varma, Chief Marketing Officer, Hamdard Laboratories (Medicine Division) added: “Our new campaign celebrates the true spirit of people who are beautiful inside out. It’s about the power of self-belief, determination that adds another dimension of glow. Positioned as Sachchai Andar. Achchai Bahar, it reflects the product truth. Safi purifies the blood from inside to give us glowing skin outside.”

     

    Said Pranav Harihar Sharma, Creative Director: “Every genius seems crazy at first. But what they seem, they never are. This is the core thought of Safi campaign, connecting the product with the philosophy of Sachai Andar.Achai Bahar. The campaign showcases eight talented people of India who have broken stereotypes to reflect their self- belief and their act is what makes them beautiful and celebrated. The idea makes a point that you are not what you look. The glow on the face is the glow that comes from within.”

     

     

  • Singer Sunidhi Chauhan features in #Breathless campaign

    Hamdard revives Cinkara with ‘Breathless’ campaign

    By A Correspondent

     

    Hamdard Laboratories has rolled out a new marketing campaign #Breathless for its tonic brand Cinkara. With the new brand positioning, the company has brought Cinkara in new packaging and a refreshed look. Singer Sunidhi Chauhan is the face of the new brand campaign who has rendered her voice to #Breathless. Hamdard has also collaborated with Radio Mirchi to maximie the campaign’s reach and engage listeners through ‘The Breathless Challenge’.

     

    Said Abdul Majeed, Chairman, Hamdard Laboratories (Medicine Division): “My late grandfather had a vision for the brand and its role. The Cinkara packaging is inspired by our tricolour, hoping that one day it would become the tonic of the nation. For more than 40 years now, Cinkara has been one of the most popular and affordable health tonics in the country. At Hamdard, it’s our constant endeavor to provide products that are targeted at holistic wellness and keep us energetic to fight life challenges.”

     

    Commenting on the campaign launch, Suman Varma, Chief Marketing Officer, Hamdard Laboratories (Medicine Division) added: “Cinkara is an iconic brand and with this repositioning, we want to reach out to the maximum number of households. We believe that our mothers hold the key to our health and happiness and are an important part of the chain. We are pleased to have Sunidhi Chauhan as our brand ambassador for the campaign as she resonates well with our consumers who are excelling at both professional and personal levels. The Cinkara song is an ode to all the mothers and homemakers who do everything to keep us going.”

     

    Said Pranav Harihar Sharma, Creative Consultant, Hamdard Laboratories (Medicine Division): “We often hear people say that – ‘Saans lene ka bhi waqt nahi milta!’ This summarizes the tussle of an Indian middle class family who is living a breathless life and juggles between multiple roles and responsibilities.  With Cinkara’s new campaign, we have tried to give this reality of ‘breathless life’ an entertaining twist by narrating the role of Cinkara through a mother’s lens and dedicate the breathless song to all the super moms and their families. The campaign is live on various digital platforms, print and radio.”

     

     

  • Conceptualised by FCB Ulka, the campaign talks of flavours and infusion with RoohAfza

    RoohAfza Fusion & Milkshake release new campaign

    By A Correspondent

     

    Hamdard Laboratories, which forayed in the Ready-to-Drink segment with RoohAfza Fusion and RoohAfza Milk Shake products, has released digital campaigns celebrating the ‘Double Dose’ of these flavour combinations. The campaigns crafted and conceptualised by FCB Ulka will be launched on digital media with the messaging – Freshness and Taste Ka Double Dose.

     

    Said Mansoor Ali, Chief Sales & Marketing Officer, Hamdard Laboratories India: “We’ve always wanted to build bridges with the younger generation and offer them with products that would refresh their taste buds with a hint of nostalgia. The double dose signifies the unique punch of fruits with Roohafza in Roohafza Fusion, and milk with Roohafza in the Milkshake. Our aim has always been to innovate and treat our discerning consumers with our exciting, unique flavours. The launches and campaigns symbolise the entire family of RoohAfza as the ‘refreshingly local’ Indian brand that everyone relishes. ”

     

    Added Surjo Dutt, National Creative Director of FCB Ulka: “Young people are irrepressible. They are endearing in their ability to break decorum and get away with it in broad daylight. And that’s what makes them so refreshing! We wanted to transplant the same refreshing and irrepressible quality to RoohAfza Fusion.”

     

     

  • The message will stress on boosting the immune system to stay healthy amid the Covid-19 outbreak

    Hamdard launches integrated campaign #StrongWithHamdard

    By A Correspondent

     

    Hamdard Laboratories (Medicine Division has launched a new integrated marketing campaign #StrongWithHamdard emphasising boosting the immune system to stay healthy amid the Covid-19 outbreak.

     

    Commenting on the campaign launch, Suman Varma, Chief Marketing Officer, Hamdard Laboratories (Medicine Division) said: “One of the key measures to stay safe amid the Covid-19 outbreak has been a strong immune system that safeguards us from various infections and the same has been emphasised by the Government and Ministry of AYUSH. As India enters the unlock phase, it becomes even more vital to have a strong immunity that will prevent us against the viral infection,” adding: “Our new campaign #StrongWithHamdard focuses on adopting an alternate medicine system to boost immunity and promote the uses of Unani medicine products to have a strong immunity system.”