MxMIndia

Tag: Gurpreet Singh

  • As Head of Performance for GroupM Nexus India 

    GroupM appoints Gurpreet Singh

    By Our Staff

     

    Gurpreet Singh
    Gurpreet Singh

    GroupM has appointd Gurpreet Singh as the Head of Performance at GroupM Nexus in India. He brings with him more than 15 years’ experience in the digital marketing industry and has carved a niche for himself in the performance marketing domain. He joins the GroupM Nexus India team from Performics- Publicis Groupe, where he held the position of Managing Partner.

     

    In his new position at GroupM Nexus, Singh will be responsible for driving a “high-performance culture”. He will play a pivotal role in deploying the latest technology, data, and automation solutions.

     

    Priti Murthy
    Priti Murthy

    Said Priti Murthy, President at GroupM Nexus India: “Gurpreet will assume the key responsibility of cultivating a culture of high performance. He will be committed to ensuring that individuals within GroupM have the necessary resources and motivation to succeed. I am confident that they will benefit immensely from the integration of cutting-edge technology, data-driven approaches, and automation solutions which will be helmed under him. Additionally, his sharp focus on customer centricity will enable us to deliver incremental growth for GroupM agencies.”

     

  • London Pilsner has reached a new milestone and roped in England’s OBE awardee as its new brand ambassador

    Ben Stokes made the face of London Pilsner

    By A Correspondent

     

    Cricketer Ben Stokes may be known for the wrong reasons in the country – on how his name sounds like a popular expletive (if we can adjectivize ‘gaalis’ like that) in India. Well, good ol’ London Pilsner (now under United Breweries), has brought on the all-rounder as its brand ambassador.

     

    Speaking on the announcement, Gurpreet Singh, Marketing Head for United Breweries Ltd. said: “London Pilsner has been a household name for the consumers in Maharashtra for nearly five decades. We believe this association with the England all-rounder Ben Stokes does justice to the rich legacy of London Pilsner. This reinforces our commitment to appropriately appeal and reach out to our consumers. London Pilsner has always been a brand with a wide appeal due to its smooth taste and attractive pricing”.

     

     

  • Kingfisher’s latest IPL communication features top players across five teams singing a rap song

    Kingfisher continues association with latest edition of IPL

    By A Correspondent

     

    For the 12th edition of the Indian Premier League, brand Kingfisher continued its association with various teams. Kingfisher’s latest IPL communication features top players across five teams singing a rap song.

     

    Said Kundan Joshee, Senior Vice President & Managing Partner from Wunderman Thompson: “The strength of a brand is in how it carries on and refreshes its proposition for younger and newer audiences. And this new commercial from Kingfisher in the form of a rap music video does just that.”

     

    Speaking on the campaign, Gurpreet Singh, Divisional Vice President of Marketing, UBL, added: “We understand the dynamic audience and the rap culture which has recently gained momentum in India. Our latest campaign highlights the game of cricket as more than just a sport, but as a medium which brings diverse people together with great pomp and show.

     

     

  • The TVC which has been derived from the official music video of Woofer, featuring Dr. Zeus, Zora Randhawa and Nargis Fakhri was aired on electronic and digital channels

    Kingfisher stirs up a musical storm for ‘Woofer’

    By A Correspondent

     

    Kingfisher Storm, the latest offering from United Breweries Limited, launched its first TVC in association with Woofer, the hit Punjabi song produced by BeingU Music. The song kicks off BeingU Music’s initiative, ‘Global Punjabi Movement’, to put Punjabi music on the global map.

     

    Commenting on the association, Gurpreet Singh, Assistant Vice-President, Marketing, United Breweries Limited, said: “’Woofer’ is a spectacular collaboration of international artistes coming together for a groovy ‘Punjabi Global’ single. The genre and Woofer’s music video resonate well with Kingfisher Storm’s attitude and style. Storm stands for all that is trending and spirited. The youth continue to seek content, relevant to their taste, and Storm’s association with ‘Woofer’ is sure to hit the sweet spot. We expect this song to be the ‘hit song’ at every party.”

     

    Advertising agency Triton Communications has executed this campaign along with the requisite communication for Kingfisher Storm’s launch and promotion. Talking about the journey, Virendra Saini, Executive Director, Triton Communications said: “We have been associated with Brand Kingfisher for more than a decade, and with every new brand launch there is an attempt to engage the audience, in the most relevant way possible. The latest association with this international super hit music video has been a successful one. This song has the swag factor, which is a perfect fit for Kingfisher Storm, for it resonates well with today’s youth and their confident style. The peppy music video ‘Woofer’ amplifies this association, which is in line with its brand values. Within 48 hours, the music video became a huge success, with 10 million views. Till date it has garnered more than 41 million views, and still counting. Working on the campaign was a unique experience. This gives us, and the brand, a push in the right direction.”

     

     

  • Retains spot for 7th year as the largest individual food channel in India

    Chef Sanjeev Kapoor crosses the 1 million-subscriber mark on YouTube

    By A Correspondent

     

    Sanjeev Kapoor

    Chef Sanjeev Kapoor digital presence Sanjeev Kapoor Khazana has crossed the million-subscriber mark, and for the seventh year running retains the much coveted top spot on the Indian YouTube channel charts.

     

    An early adopter of the digital space, Sanjeev Kapoor’s channel Sanjeev Kapoor Khazana currently hosts almost 6,000 videos. The channel has within the last year increased its subscriber base by twofold, and in its seventh year it still remains the most viewed individual channel in the food genre in all of India.

     

    On achieving this milestone, Kapoor says, “Television looks at engaging a large group of people at once and keeping in mind today’s scenario, it is very important to be active on social media/ the digital space. Interaction on the Internet is in real-time, making it faster and more personalised.”

     

    Commenting on his success, Gurpreet Singh, COO and Co-Founder of One Digital Entertainment which has orchestrated the effort, said, “Driving reach and viewership for online video has been a challenge for a lot of entities in this space but One Digital Entertainment has developed its own secret recipes to ensure we’re able to deliver each creator their due. We knew right from the start that Sanjeev Kapoor has what it takes to take the digital world by storm, and we are delighted to have partnered up with him on this journey.”

     

     

  • One Digital's presence ranges from music, entertainment, lifestyle, food, comedy and more

    One Digital achieves new landmark in India

    By A Correspondent

     

    One Digital Entertainment recently crossed the 1200+ YouTube channels mark, further consolidating its position as the leading multi-channel network in the country. The company that started around three years ago today boasts of an undisputed 20 billion minutes of content that has been consumed on its network so far,

     

    One Digital’s presence ranges from music, entertainment, lifestyle, food, comedy and more. The company is also credited with identifying new talent and creating Internet sensations like Prajakta Koli, who has crossed 37,000 subscribers in less than 10 months on her channel Mostly Sane. The largest content network for YouTube in India and also distributes content across multiple other content publishers and partners. 2016 will also see One Digital foray into original web programming with a line-up of 12 different formats to be launched.

     

    Commenting on this success, COO and Co-founder of One Digital Entertainment, Gurpreet Singh said, “Driving reach & viewership for online video has been a challenge for a lot of entities in this space but One Digital Entertainment has developed its secret sauce to ensure we are able to deliver each creator their due. We are also humbled by the support and the talent of our creators and channels and only look to make this business more meaningful for them”.

     

  • The initiative will seek to create an instant connect for brands, celebrities and audiences.

    Viacom18 ties up with Colosceum to float ‘Spotlight’

    By A Correspondent

     

    Integrated Network Solutions (INS), a division of Viacom18 Pvt. Ltd announced the launch of its new vertical – Spotlight. The initiative will seek to create an instant connect for brands, celebrities and audiences. With an array of 30 plus celebrities on board; brands will now have an opportunity to leverage the glamour quotient, to seed customized branded content.

    After launching LIVE Viacom18 and BE Viacom18 last year, INS completes the circle of offering brands a 3600 multi-dimensional marketing solution with Spotlight creating endless opportunities for brands to connect with millions of consumers.

    Spotlight, in collaboration with Colosceum Media & One Digital Entertainment, has announced an interesting concept in the form of a 16 part web series called ‘Jack&Jones Hitched’. A first of its kind show, it will give audiences an opportunity to be a part of the celebrations as MTV VJ Rannvijay gears up for his big fat Punjabi wedding.

    Commenting on this concept, Jaideep Singh, Sr. Vice President and Business Head – INS, Viacom18 Pvt. Ltd. said, “We’re living in a digital era, and to stay relevant to a constantly evolving audience it is essential for brands to innovate how they communicate and reach out to their consumers. Paying attention to this urgent need, the time was right for us to launch Spotlight. The initiative provides that platform for brands to harness the power of the glamour world through celebrity associations and takes their message further to the audience in a much more engaging manner.”

    Said Gurpreet Singh, COO of OneDigital Entertainment Pvt. Ltd. on the alliance: “Being the largest MCN for YouTube in India operating in the original content space for more than a year now, we have developed the skills and capability to understand the digital engagement and user needs. We know the pulse of the user to a large extent and also realize that the viewership behavior is shifting and changing fast. Our promise is to create, innovate and engage users and brands and bring value for both the sides. Colosceum is the market leader in creative content and we feel we have struck a great partnership with them and Viacom 18 for this initiative.”