MxMIndia

Tag: Grey

  • After quitting Grey, Bindu Sethi will be now working as the National Head Planning for JWT India.

    Bindu Sethi to be National Head Planning @ JWT

    By Shubhangi Mehta

     

    Post putting in her papers at Grey, Bindu Sethi is now joining JWT India as the National head planning. Industry sources close to the development have confirmed the news to MxM India. She will be based out of Delhi.

    It was reported yesterday that Ms Sethi has called it a day at Grey. Since then there have been a lot of speculations as to where will she be moving now.

    Ms Sethi has spent nearly more than two decades in the advertising and marketing industry. She joined Grey India in 2009 as the national planning director. In May 2010, she was promoted as the chief strategy planning officer for Asia Pacific. However, she continued to handle India responsibilities as well.

    Joining JWT can also be regarded as a homecoming for Ms Sethi, as she began her career at the Indian Market Research Bureau (IMRB). She then moved to JWT where she developed and headed the strategic planning department for eight years. She was instrumental in building JWT’s reputation for deep consumer sensitivity and brand building. At JWT she got the opportunity to work on brands such as Horlicks and Maggi.

    She was instrumental in creation of JWT’s social communications division Thompson Social, which redefined the role of communications in the adoption of new health practices amongst rural and suburban populations. Furthermore, her experience extends to the marketing side of the business, where she partnered Hindustan Lever Limited as General Marketing Manager – Personal & Hair Care. There, she formulated the brand vision, strategy and proposition for Unilever’s family health portfolio comprising three brands across seven South Asia and South East Asian markets.

    With experience as diverse and rich as hers, it comes as no surprise that she won WPP’s prestigious Atticus Award for original thinking for her piece entitled Understanding India through Advertising.

  • Grey strengthens its creative team with the appointment of Uddalak Gupta as Executive Creative Director (Copy) and Joint Creative Head at Delhi.

    Uddalak Gupta is Grey’s ECD, Joint Creative Head

    By A Correspondent

     

    The Grey Delhi office is growing exponentially and Uddalak Gupta has been brought in as Amit Shankar’s Copy Partner.
    On his appointment, Mr Gupta said, ‘We want to be a rock band who make their own music and get heard. There’s lots of energy here and good vibes. I come in as rhythm guitar and backing vocals. It’s also a chance to get it cooking with my old mate Amit Shankar. Thanks to Amit Akali and Malvika Mehra for giving it a shout. You’ll hear from us’

     

    The last year has seen great action at Grey Delhi with the agency picking up new businesses like Honda, Fuji, Nat Geo, Fox Traveler and Mankind, launching brands like Honda Brio and picking up awards at Cannes.

    According to Amit Akali, Sr. Vice President and Joint NCD ‘Amit Shankar has been one of our best hires at Grey. Under him the Delhi team has grown from a 5 member team to a 17 member one and picked up both awards and businesses. With UG coming in as Amit’s partner, we hope to take the Grey Delhi creative offering to the next level’

    Malvika Mehra, Sr. Vice President and Jt. National Creative Director, said, “UG seemed like a perfect partner for Amit Shankar; they’re good friends and have worked together earlier, more importantly UG is a great writer, the kind of talent that attracts other talent to join an agency.”

  • Dainik Jagran is on the lookout for a creative partner, sources close to the development said while confirming the news to MxM India.

    Dainik Jagran calls agency to handle its creative business

    By Shubhangi Mehta

    Dainik Jagran, the Hindi daily has invited agencies to handle its creative mandates, some of the agencies participating in the pitch are Grey, McCann, Percept H.

    Though no official confirmation could be attained at the time of writing this report, industry sources close to the development have confirmed the news to MxM India.

    Dainik Jagran was founded by Puranchandra Gupta in Jhansi in 1942. In 1947 Dainik Jagran shifted its headquarters to Kanpur, where it launched its second edition on 21 September 1947. The Rewa and Bhopal editions were added in 1953 and 1956. In 1975, publication of Gorakhpur edition started, followed by Varanasi, Allahabad and Lucknow in 1979. In 1984, Meerut edition was launched, followed by Agra in 1986, Bareilly in 1989 and Delhi in 1990. Between 1997 and 2006,

    Eighteen new editions were added, and through 2007-08, six new editions were launched.

    More than 55.7 million people read Dainik Jagran making it the largest read daily in India. Currently, Dainik Jagran’s 36 editions are published across eleven states of India.