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Tag: Godrej Consumer Products Limited

  • It is an extension of the Suraksha Salon Programme

    Godrej Professional on salons are now #hairforyou

    By A Correspondent

     

    Godrej Professional, a brand with products in hair colour, care, styling and keratin from Godrej Consumer Products Limited (GCPL), launched its #hairforyou campaign as an extension to the Suraksha Salon Programme, with the objective of helping the Indian salon industry get back on its feet and reinstate customer confidence to visit salons.

     

    Said Sunil Kataria CEO – India and SAARC, Godrej Consumer Products Limited (GCPL): “Godrej Professional always endeavours to support the Indian salon industry and with the imposition of the lockdown, the beauty establishments suffered with no business. Now, we wanted to communicate how salon establishments are ready to welcome customers once again with a revived importance of hygiene. Through this initiative, Godrej Professional aimed to show that hair care no longer needs to be neglected and that with the right safety measures in place, clients can have an immersive salon experience.”

     

     

  • The campaign was conceptualised by Digitas India

    Goodknight launches ‘Rakshak Ki Rakhi’ for frontline heroes

    By A Correspondent

     

    Goodknight, the mosquito repellent brand, took on an initiative to protect frontline heroes in the battle against Covid-19. Conceptualised by Digitas India, ‘Rakshak Ki Rakhi’ was a special rakhi made by kids with Goodknight Patches that offered active protection from mosquitoes.

     

    Commenting about the initiative, Mark Mcdonald, Executive Vice President and Head of Creative, Digitas India said:  “Our frontline heroes have been out there protecting us day in and day out. When we realized the added risks the monsoon poses to them, in the form of mosquito-borne diseases, we wanted to do our part to protect them. That was the genesis of the idea and the Rakhi – one of the most powerful symbols of protection – was the perfect way to do it. It’s a lovely initiative that’s true to brand GoodKnight’s ethos, and uses the product in a unique way. Needless to say, it’s extremely gratifying to play a small part in protecting the heroes who’re out there protecting us.”

     

    Speaking about the initiative, Sunil Kataria, CEO – India and SAARC, Godrej Consumer Products Limited (GCPL), said: “We salute the unwavering spirit of the front-line workers to serve the country during these testing times. As these warriors ensure people are protected and cared for, we thought of doing our bit by protecting them from mosquitoes. We did this on Raksha Bandhan, an annual ceremony symbolising the bond of protection, and effectively used Goodknight mosquito repellent patches. We reached out to doctors, policemen, and healthcare workers with a one-of-a-kind ‘Rakshak Ki Rakhi’ featuring Goodknight patches along with a special message extending our appreciation and gratitude.”

     

     

  • Kick-starts #ProtektIndiaMovement campaign with a digital anthem

    Godrej Protekt urges citizens to join #ProtektIndiaMovement

    By A Correspondent

     

    Considering the severity of the Covid-19 outbreak, Godrej Protekt has embarked on an initiative called #ProtektIndiaMovement. It aims at building awareness amongst people by keeping them informed about the preventive measures to ensure protection against the coronavirus. The brand kickstarted this initiative with a digital anthem highlighting the importance of regular handwashing, featuring children as the messengers in order to create more awareness about hand hygiene.

     

    Conceptualised by Creativeland Asia, Godrej Protekt’s digital anthem is developed with the understanding that although coronavirus is a pandemic that can potentially affect anyone, it can be prevented by simply washing hands at the right times.

     

    Commenting on the initiative, Sunil Kataria CEO India and SAARC, Godrej Consumer Products Limited (GCPL), said: “GCPL always pioneered programmes against diseases posing grave threat to public health. With #ProtektIndiaMovement and this anthem, we want to make sure that the message of washing hands regularly and correctly is conveyed to every Indian.”

     

     

  • Kataria has led the ISA over the past three years

    Indian Society of Advertisers elects Sunil Kataria as Chairman

    By A Correspondent

     

    The newly elected Executive Council of the Indian Society of Advertisers (ISA) met on September 18, 2019 and re-elected Sunil Kataria, CEO, India and SAARC, Godrej Consumer Products Limited, as Chairman of the ISA. Kataria has led the Society over the past three years.

     

    On his election for fourth consecutive term as the Chairman of the ISA, Kataria said: “In our journey towards creating further value proposition for the ISA in the industry, the focus will be to make this unique body future-ready. We will work to support the advertisers in navigating the fast-evolving digital environment. Our endeavour this year would be take forward our efforts in the arena of digital measurement. We profusely acknowledge the support by fraternity organizations and endeavour to take such collaboration to newer heights in the industry in ultimate benefit for the ISA members. I look forward to having continuous support of all members towards adding value from all relevant perspectives”.

     

    Other members of the Executive Council are: Atul Agrawal, Senior Vice President – Corporate Brand and Marketing, Tata Services Limited; Abraham Mathew Alapatt, President & Group Head – Marketing, Service Quality, Value Added Services & Innovation, Thomas Cook (India) Limited; Narendra Ambwani, Director, Agro Tech Foods Limited; JC Chopra, Advisor, Anant Healthcare Technology Solutions (P) Ltd; Ravi A. Desai, Director, Mass & Brand Marketing International, Amazon Seller Services Pvt. Ltd; Paulomi Dhawan, Strategic Adviser, Raymond Limited; Abhishek Desai, Director Marketing, Procter & Gamble Hygiene and Health Care Limited; Chandru Kalro, Managing Director, TTK Prestige Limited; Sandeep Kaul, Divisional Chief Executive – India Tobacco Division, ITC Limited; Sandeep Kohli, Executive Director – Beauty & Personal Care, Hindustan Unilever Limited; Bharat V. Patel, Independent Director, Aditya Birla Sun Life AMC Ltd.; Anil Viswanathan, Director Marketing Chocolate, India, Mondelez India Foods Pvt. Ltd.; Ramakrishnan Ramamurthi, Chief Executive, Polycab India Ltd, Amit Tiwari, Vice President – Marketing, Havells India Ltd.; Subhadip Dutta Choudhury, Vice Chairman & CEO, Hawkins Cookers Limited; Shashwat Sharma, Chief Marketing Officer, Bharti Airtel Limited; Anuj Poddar, Executive Director, Bajaj Electricals Limited and Koshy George, Chief Marketing Officer, Marico Limited.

  • The TVC highlights Kala Hit’s Lime Fresh fragrance variant and how it kills mosquitoes

    Lowe Lintas executes brand campaign for Godrej Kala Hit

    By A Correspondent

     

    Godrej Hit has unveiled a new campaign for mosquito repellent Kala Hit.

     

    Sharing his thoughts on the TVC, Sunil Kataria, CEO – India & SAARC, Godrej Consumer Products Limited, said: “Kala Hit is the undisputed leader in the home insecticide aerosol segment. Lime fresh fragrance is a key offering from Kala HIT, added to our portfolio in 2015. Killing dangerous mosquitoes hiding in every corner of the house and pleasant fragrance are the dual benefits people can derive from this aerosol variant. The TVC successfully highlights Kala Hit lime fresh as a convenient solution for households.”

     

    Added Arun Iyer, Chairman and CCO, Lowe Lintas: “The brief was simple, but two fold – We had to continue building relevance for the Aerosol format by educating people about the dangerous mosquitoes hiding in corners and also land the new news about Lime Fragrance. The film beautifully captures both these key messages in a humorous way, which has been core to the brand DNA.”

     

     

  • Kataria has led the ISA over the past two years

    ISA elects Sunil Kataria as Chairman

    By A Correspondent

     

    Sunil Kataria, Chief Executive Officer, India and SAARC, Godrej Consumer Products Limited, was elected Chairman of the Indian Society of Advertisers. Kataria has led the society over the past two years.

     

    On his election for third consecutive term as the Chairman of the ISA, Kataria said: “In our journey towards creating further value proposition for the ISA in the industry, the focus will be to make this unique body future-ready. We will work to support the advertisers in navigating the fast evolving digital environment.  We will continue to strengthen our relationship with fraternity organisations in the industry and the members of the ISA. I look forward to having continuous support of all members towards adding value from all relevant perspectives.”

     

    Other members of the Executive Council are:

    Atul Agrawal, Senior Vice President – Corporate Brand and Marketing, Tata Services Limited; Anuradha Aggarwal, Chief Marketing Officer, Marico Limited; Abraham Mathew Alapatt, President & Group Head – Marketing, Service Quality, Value Added Services & Innovation, Thomas Cook (India) Limited; Narendra Ambwani, Director, Agro Tech Foods Limited; Siddhartha Banerjee, Executive Vice President – Marketing, Vodafone India Limited; JC Chopra, Advisor, Anant Healthcare Technology Solutions (P) Ltd.; Ravi A. Desai, Head, Brand & Mass Marketing, Amazon Seller Services Pvt. Ltd.; Paulomi Dhawan, Strategic Adviser, Raymond Limited; Abhishek Desai, Director Marketing Operations, Procter & Gamble Hygiene and Health Care Limited; ChandruKalro, Managing Director, TTK Prestige Limited; Sandeep Kaul, Divisional Chief Executive – India Tobacco Division, ITC Limited; Sandeep Kohli, Executive Director – Personal Care, Hindustan Unilever Limited; Beena Koshy, Executive Vice President & Head – Exports, Bajaj Electrical Limited; Bharat V. Patel, Independent Director, Aditya Birla Sun Life AMC Ltd.; Anil Viswanathan, Director Marketing Chocolate, India, Mondelez India Foods Pvt. Ltd.; Ramakrishnan Ramamurthi, Chief Executive, Polycab Wires Pvt. Ltd.; Deepika Sabharwal Tewari, Associate Vice President, Jewellery – Titan Company Limited; Amit Tiwari, Vice President – Marketing, Havells India Ltd and last only because the names are in alphabetical order of the last names: Brahm Vasudeva, Chairman, Hawkins Cookers Limited.

  • Campaign conceptualised by Creativeland Asia and Baaash Digital

    Creativeland Asia & Baaash Digital executes campaign for Cinthol

    By A Correspondent

     

    Cinthol has launched a monsoon focused campaign for Cinthol Confidence+, that has been conceptualised by Creativeland Asia and Baaash Digital. The central theme of the campaign is to overcome the fear of falling ill because of germs or getting dirty in the monsoon.

     

    Sunil Kataria, Business Head-India and SAARC, Godrej Consumer Products Limited (GCPL) said, “Monsoon tends to put a brake on our daily lives, particularly sportsmen. The new Cinthol Confidence+ video is a moral boost from a coach to sportsmen and young people to get out in the monsoon without the fear of illness. Cinthol as a brand resonates with pushing your limits to the fullest to live every moment. Cinthol Confidence+ soap also assures 99.9% protection against germs and offers freshness with insta-deo fragrance.”

     

    Said Anu Joseph, Chief Creative Officer, Creativeland Asia: “Many of us prefer staying indoors during the monsoon, but Cinthol as a brand is all about embracing the awesome outdoors. So, with this campaign for Cinthol Confidence+ soap, we zoom in on the fear that keeps people inside during the monsoon. To do this, we needed a spokesperson, a mouthpiece, a motivational figure who would always push you to step out and play, when everybody else is urging you to remain inside. That’s where the Confidence+ Coach walked in with an inspirational take on going out in the monsoon and attaining the glory that awaits.”

     

  • The ad film is directed by Karan Shetty and produced by Madhukar Kotian and Vijay Carvalho

    Godrej’s Hit Gel Stick adds filmy punch to fight roach menace

    By A Correspondent

     

    We aren’t sure why it’s only the mother’s duty to do this, but Godrej’s Hit has launched a Gel Stick variant which is a solution to “enable mothers to protect her kids and family from cockroaches”. Hit Gel Stick is a transparent gel which once applied remains effective for seven days, kills cockroaches right at the point of entry and is very convenient to use. Or so claims a communique.

     

    The brand has launched a new nationwide campaign with the tagline ‘Hit Gel Stick Cockroaches KoGhustey Hi Maare’. Talking about the launch of HIT Gel Stick and the unique campaign, Sunil Kataria, Business Head – India & SAARC, Godrej Consumer Products Limited said: “Consumer research reveals that 80 per cent of consumers have faced a cockroach problem, but less than 8 per cent use branded cockroach solutions! Low adoption of specialist cockroach solutions by mothers is due to lack of awareness of the fact that cockroaches spread food poisoning and therefore are a serious threat to the health of her kids and family. Cockroaches enter our kitchen from dirty drains carrying germs and contaminate food and utensils, but they are seen only as unwanted intruders which disgust hence mothers settle for ineffective solutions to contain them.”

     

    The ad film is directed by Karan Shetty and produced by Madhukar Kotian and Vijay Carvalho.

  • Sunil Kataria, Business Head – India and SAARC, Godrej Consumer Products Limited, has been elected Chairman of the ISA on Wednesday

    Sunil Kataria is new Indian Society of Advertisers chairman

    By A Correspondent

     

    Sunil Kataria

    Sunil Kataria, Business Head – India and SAARC, Godrej Consumer Products Limited, has been elected Chairman of the Indian Society of Advertisers (ISA) for 2016-17. Kataria replaces Marico CEO Saugata Gupta who helmed the association since September 2014. The newly elected executive council of the Indian Society of Advertisers (ISA) met on September 14. ISA is the apex body of advertisers in the country.

     

    On his election as ISA chairman, Kataria said “Our focus would be to further strengthen the industry partnerships that we have built over decades and deliver the desired benefit to the advertisers and other stakeholders. I am confident that advertisers have promising times ahead. I look forward to working with industry partners and fraternity associations as a team and make this a credible, meaningful and business impacting ecosystem”

     

    Other members of the executive council are:

    Atul Agrawal, Senior Vice President – Corporate Affairs, Group Corporate Communications, Tata Services Limited,

    Anuradha Aggarwal, Chief Marketing Officer, Marico Limited

    Abraham Mathew Alapatt, President & Group Head-Marketing, Service Quality, Financial Services & Innovation, Thomas Cook (India) Limited

    Narendra Ambwani, Director, Agro Tech Foods Limited

    Ajoy H Chawla, Senior Vice President, Chief Strategy Officer, Titan Company Limited

    Paulomi Dhawan, Advisor, Raymond Limited

    Sonali Dhawan, Brand Director, Procter & Gamble Hygiene and Health Care Limited

    Chandru Kalro, Managing Director, TTK Prestige Limited

    Sandeep Kataria, Director – Commercial, Vodafone India Limited

    Sandeep Kaul, Divisional Chief Executive – India Tobacco Division, ITC Limited

    Sandeep Kohli, Executive Director – Personal Care, Hindustan Unilever Limited

    Beena Koshy, Executive Vice President, Advertising, Digital & Branding, Bajaj Electrical Limited

    Bharat V. Patel, Independent Director, Birla Sun Life Asset Management Company Ltd.

    Prashant Richard Peres, Director Marketing Chocolate, India, Mondelez India Foods Private Limited

    Ramakrishnan Ramamurthi, Vice Chairman, Joint MD & Group CEO, Polycab Wires Pvt. Ltd.

    Samardeep Sunil Subandh, Chief Marketing Officer, Flipkart Internet Private Limited

    Amit Tiwari, Director, Philips India Limited

    Brahm Vasudeva, Chairman, Hawkins Cookers Limited

     

     

  • While the campaign has been conceptualized and executed by Creativeland Asia, the TV spot has been produced by Chrome Pictures and directed by Aleya Sen Sharma

    Godrej Expert Rich Creme hair colour promises ‘dekhbhaal’ in new TVC

    By A Correspondent

     

    Hair colours are often considered a necessary evil. People who use hair colours to cover their greys don’t associate them with any higher benefit. That’s exactly what Godrej Expert aims to change with its new campaign for Rich Crème hair colour, which doesn’t just colour, but also looks after the hair with its aloe and milk protein formula. The campaign brings out this ‘dekhbhaal’ using a parent-child relationship. It promises to give back to all parents what they have given children all along – care, protection and love.

     

    The film is about two daughters trying to convince their mother to colour her hair. They begin by telling her how she does so much for them and the family, and now it’s their turn to look after her. Giving her a pack of Godrej Expert Rich Crème hair colour is the children’s way of doing their bit for all the ‘dekhbhaal’ their mother has done. The film signs off with the tagline, ‘Dekhbhaal Godrej Expert Rich Crème ki’.

     

    Speaking about the campaign, Anu Joseph, Executive Creative Director, Creative land Asia Pvt. Ltd. said, “The need of the hour was to get fence-sitters and first-timers to drop their cynicism and start colouring their hair. What better way than to get children to charm their parents into it? The insight that all parents blame their kids for greying early gave us an eminently relatable point to start the conversation.”

     

    Sunil Kataria, Business Head – India and SAARC, Godrej Consumer Products Limited (GCPL), adds, “Godrej has always been the pioneers in hair colouring – from Godrej Expert Original to now Godrej Expert Rich Crème. This breakthrough innovation has had an amazing run, its Oh My God campaign helped in establishing a strong consumer connect. With the new TVC we are breaking away from the myths that surround hair colouring and bringing alive the concept of Dekhbhaal. The TVC stars Tisca Chopra endearingly conveys this super combination of effective hair colouring and care that the crème hair colour offers.”

     

    While the campaign has been conceptualized and executed by Creativeland Asia, the TV spot has been produced by Chrome Pictures and directed by Aleya Sen Sharma.

     

  • Yet another digital innovation by the brand helps one realise that one's world is more beautiful than the World Wide Web

    Cinthol takes to social media with #AliveIsOffline

    By A Correspondent

     

    Cinthol has released its latest digital campaign #AliveIsOffline on social media. The campaign took off with a teaser on twitter and is now reaching millions through a refreshing video which inspires the viewers to take some time off to travel and connect with the world around sans the internet.

     

    The inspirational video strikes an emotional connect and leaves one with a thought of how we are slowly getting strangled by the spider of the thriving World Wide Web. The video transcends the viewers to a forgotten world which can be logged into without a password. It is a wakeup call that urges you to switch to your offline mode once in a while. Weaved in with beautiful lines and picturesque scenes the video is an effective reminder of the breathtaking offline world that should be revisited.

     

    Sunil Kataria

    Sunil Kataria, Chief Operating Officer, Sales, Marketing and SAARC, Godrej Consumer Products Limited, shared, “In a world which is getting sucked into digital and where the youth of today is by default a digital native, this campaign idea of Alive is offline takes the Cinthol brand philosophy of Alive is Awesome forward in a very interesting way. Today we are so addicted to the world of social media that we take pictures only to post them, we check-in before enjoying the beauty around and make conversations only so that they trend. The meaning and beauty of travel to soak in the calm or appreciate a scenic view is lost while we are busy clicking pictures.

     

    #AliveIsOffline is a brilliant effort that urges addicted netizens to take away ‘media’ from ‘social media’ and leave one to only be social, to be social with nature, fellow companions and more importantly, with themselves.”

     

    Apart from the digital video, Cinthol plans to spread this thoughtful philosophy of #AliveIsOffline through online content partners and sought after tweeters. The brand hopes to touch the minds of as many as 10 million viewers through online content experts and Twitter influencer partnerships respectively.

     

    The video is the brainchild of Cinthol brand team and Creativeland Asia. Captured amidst the scenic forests, valleys and breathtaking waterfalls of Kerala this digital video is an eye opener and a thought starter.

     

  • Lowe Lintas's sequel campaign for Hit Anti Roach Gel urges consumers to 'Just count to 20'

    This Diwali, Godrej crafts a plan to hit cockroaches

    By A Correspondent

     

    With the initial campaign delivering good results for the brand, Lowe Lintas India has unveiled a sequel to Hit Anti Roach Gel that informs consumers to not kill cockroaches, but just count to 20.

     

    While the elements and packaging of the launch campaign in 2012 were clear on how to use the product, , a post-launch evaluation brought to light a fact that some users were not singing praises of the brand as desired. After analysing consumer attitude towards the brand, the team at Lowe Lintas were able to conclude that the unhappiness and doubt on product efficacy stemmed from incorrect product usage.

     

    Sharing his thoughts on the new campaign, Ajay Dang, VP – Marketing, Godrej Consumer Products Limited said, “We have a great product in Hit Anti Roach Gel. We need to ensure that our consumers get best results by using it in the right way. The first film concentrated on creating awareness about a disruptive innovation in the category. This second film is sure to get the message clear, on how to use the product and get a roach-free house in just 20 dots. The film is successful in communicating this message in the typical Hit style.”

     

    Arun Iyer

    Elaborating on the creative approach that was followed for the campaign, Arun Iyer, National Creative Director – Lowe Lintas + Partners said, “While the brief was very functional and product focused; it was important to ensure two key things, we maintained the kind of Hit humour that audiences have come to expect from us and also that every person who saw the film even once was left with the clear message of – minimum 20 dots in each room for best results.”

     

    The campaign will be played across all major television channels and will also take the traditional media routes including outdoor, digital, etc.