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Tag: Godrej Consumer Products Limited

  • Campaign conceptualized by Light Box

    Goodknight launches new TVC

    By Our Staff

     

    Goodknight, from the house of Godrej Consumer Products Limited (GCPL), rolls out a new TVC campaign.  Through this film, Goodknight aims to encourage young fathers and mothers to protect their baby’s slumber time from dangerous mosquitoes.

     

    Speaking about the campaign, Shekhar Saurabh, AVP & Category Head – Home Care, Godrej Consumer Products Ltd (GCPL) said: “Goodnight is India’s leading household insecticide brand trusted by families across the country. We are part of many Indian households ensuring safe and effective protection against mosquitoes. The TVC campaign emphasizes the critical role of uninterrupted sleep in an infant’s overall health and well-being, underscoring how even a lone mosquito can disrupt it. We are further committed to raising awareness among parents and equipping them with effective solutions to safeguard their child’s sleep.”

     

    Added Chirag Aga, AVP – Brand Equity, Godrej Consumer Products Limited (GCPL): “Light Box, which is GCPL’s in-house creative studio, brings this unique campaign of Goodknight as parenting becomes a dual role. It’s time we acknowledge the shift where both mothers and fathers are contributing to the well-being of their child. Today, fathers enthusiastically embrace this new phase of life, demonstrating greater involvement than ever in nurturing their little ones. The campaign has the right messaging and interesting real-life insights, curated together through seamless partnership between Goodknight and Light Box.”

     

  • Features in new TVC conceptualised by Creativeland Asia

    Madhuri is brand ambassador for Godrej Magic Handwash

    By Our Staff

     

    Godrej Magic, the personal and home hygiene brand from Godrej Consumer Products Ltd (GCPL), has announced that actor Madhuri Dixit is the brand ambassador for its Godrej Magic Handwash powder-to-liquid handwash. The brand also launched a new TVC conceptualised by Creativeland Asia that showcases Madhuri highlighting the features of this sustainably viable hygiene product.

     

    Speaking about this association, Somashree Bose, Chief Marketing Officer, Godrej Consumer Products Limited said: “Godrej Magic Handwash is a first-of-its-kind product that is a leap in innovation and sustainability in hygiene category. This product has made adopting a hygienic lifestyle easy, affordable, and fun. Godrej Magic has already taken over 1/5th of the Indian handwash market by volume. We are delighted to have Madhuri Dixit onboard the Magic brand for the journey ahead.  This brand affiliation with Madhuri will further help us penetrate deeper into the Indian market creating accessibility and promoting a germ-free India.”

     

  • Ropes in actor Shaheer Sheikh for campaign

    Godrej No.1 unveils new TVC for its sandal and turmeric soap

    By Our Staff

     

    Godrej No.1 from the Godrej Consumer Products Limited (GCPL) family has unveiled a TVC for its sandal and turmeric bath soap. It has roped in actor Shaheer Sheikh for the campaign.

     

    Speaking about the new campaign, Somasree Bose Awasthi, Chief Marketing Officer, Godrej Consumer Products Limited (India), said: “Godrej No.1 is a highly revered soap brand that is commended for its natural ingredients like Sandal & Turmeric. We are committed to offering the best bathing experience to our consumers. We understand the fast-paced lives of most women and wish to offer them a solution that they can rely on. With this TVC, we hope to further establish our soap as the ideal choice for glowing and healthy skin.”

     

  • Focuses peaceful sleep for infants

    New TVC for Goodknight

    By Our Staff

     

    Goodknight, the Godrej Consumer Products mosquito repellent brand, has launched a new TVC campaign ‘Neendon ko nazar na lage’. Conceptualised by Wunderman Thompson, Mumbai, this film captures the love of a father in taking care of their child’s needs and comfort.

     

    Sharing her thoughts on the TVC, Somasree Bose Awasthi, Chief Marketing Officer, Godrej Consumer Products Limited (India), said:  “Through the new TVC campaign, Goodknight celebrates the unique bond between fathers and their children. Fathers are very much concerned about their little ones and want to offer them the best of care, comfort and protection. The TVC conveys the importance of an uninterrupted sleep for an infant’s overall health and well-being and how even a single mosquito can disrupt the same. As the market leader in household insecticides, we focus on creating this awareness amongst parents and empower them with relevant pest solutions.”

     

    Added Priya Pardiwalla and Steve Mathias, Executive Creative Directors and VPs, Wunderman Thompson, Mumbai: “Parents know that babies need their sleep to be happy and healthy.From   to swaddling, parents do everything to make sure their babies fall asleep. Sleep so hard won needs to be protected in the best way possible, that’s why Goodknight. ‘Neendon ko nazar na lage’ isn’t just a campaign line. It’s a wish, a blessing that all parents have for their children.It captures the anxieties, efforts and emotions that parents go through every night. The film makes a clear shift for the brand and is also a reflection of dads playing an active role in parenting today. Dads eagerly welcome this new life stage and are more involved than ever before in bringing up their babies.”

     

     

  • It is conceptualised by Creativeland Asia

    Godrej Aer Matic’s new TVC

    By Our Staff

     

    Godrej Aer, the bathroom, car and home fragrance brand, unveiled its TVC campaign, ‘If rooms could talk’ for Godrej Aer Matic, an automatic fragrance diffuser variant.  It is conceptualised by Creativeland Asia.

     

    Speaking about the new campaign, Somasree Bose Awasthi, Chief Marketing Officer, Godrej Consumer Products Limited (India), said: “There’s nothing more relaxing than spending quality time with your family and fragrance plays a key role in uplifting the mood. Godrej aer matic’s fresh fragrance creates happy & relaxed family moments. This smart fragrance plans its day around yours and lets you create custom spray schedules like every 10, 20, or 40 minutes. The new TVC emphasises these key features of the product with the help of smart VFX making it more interesting for consumers to watch. There is also a smart matic version which is bluetooth enabled”

     

    Adds Anu Joseph, Chief Creative Officer, Creativeland Asia: “If rooms could talk” is a fertile space for a brand that has always been quirky in its communication. In this ad, we’ve pretty much demonstrated what would happen if objects in a living room were to actually prep themselves for a family movie night. Just the perfect stage for aer matic to make a grand entry and settle the chaos. A word on the actors, they were an absolute riot and wouldn’t stop talking.”

     

     

  • The campaign has been conceptualised by Wunderman Thompson

    Kareena features in new Goodknight film

    By Our Staff

     

    Goodknight has partnered with Kareena Kapoor Khan for a new digital film to create awareness around mosquito-borne diseases like malaria and dengue. The film was showcased for the first time on Kareena’s Instagram account. Conceptualised by Wunderman Thompson Mumbai, the film features the actor in her original avatar- being concerned about her kids.

     

    Commenting on this collaboration, Sunil Kataria CEO – India and SAARC, Godrej Consumer Products Limited, said: “We are pleased to collaborate with Kareena Kapoor Khan for this awareness driven piece of communication which is credible and effective. Mosquito-borne diseases are currently surging across the country and what people don’t realise is that even one mosquito can be a threat to the family’s heath. Through this film, our intent is to reach out the masses across target groups and create awareness. Simultaneously highlight how Goodknight Gold Flash can help and empower households against mosquitoes. Apart from being one of India’s most followed and revered celebrity, Kareena symbolizes a commitment to ensure her family is healthy and protected. As a brand, we too share similar vision to ensure happy moments of families are protected uninterrupted.”

     

    Commenting on the film concept, Steve Priya, VPs & Executive Creative Directors, Wunderman Thompson Mumbai, added: “We’re all constantly aware of the invisible threat outside. And we will take every single precaution to stay protected for quite some time to come. But we forget that inside our homes too there’s a threat that’s constantly hiding. The dengue causing mosquito. And we may not even be able to spot it.We collaborated with one of India’s most loved and famous mom to create awareness and share our message of protection. To make sure that every home stays truly safe by switching on Goodknight every day.”

     

  • To create greater value proposition for the ISA in the industry

    Sunil Kataria to have 6th term as ISA chairman

    By Our Staff

     

    Sunil Kataria
    Sunil Kataria

    The Indian Society of Advertisers (ISA) has elected Sunil Kataria as Chairman.

     

    Kataria, Chief Executive Officer, India and SAARC, Godrej Consumer Products Limited, has led the ISA over the past five years.

     

    On his election for the sixth consecutive term as the Chairman of the ISA, Kataria said: “In our journey towards creating greater value proposition for the ISA in the industry, the focus will be to make this unique body even stronger in the future to provide value added support to our members for the new normal and beyond. With the digital advertising having ascended as second only to TV and growing even further, our endeavour this year would be take forward our efforts in the area of digital measurement. The ISA’s plans to work with BARC to create a Multimedia Measurement are progressing in good shape.  We heartily thank all fraternity organizations for their strong partnering and this will surely help us scale newer heights. I also acknowledge the continuing support by the ISA members in all our endeavours.”

     

     

  • For its germ protection health soap – Cinthol Health Plus

    Cinthol gets actor Siddharth as brand ambassador

    By Our Staff

     

    Godrej Consumer Products Limited (GCPL) has brought onboard actor Siddharth Suryanarayan as the brand ambassador for Cinthol Health Plus soap. A new TVC campaign #HaiTaiyaarHum has been conceptualised by Creativeland Asia.

     

    Speaking about the collaboration, Siddharth said: “Cinthol is a legacy soap brand which I have personally used over the years.  I will be endorsing Cinthol Health Plus which stands for fearless protection. Being objective, firm and brave are some of the qualities which defines me as a person. This is the reason I feel my collaboration with the brand makes complete sense. Cinthol Heath Plus soap has the power of 99.9% germ protection with an amazing deo fragrance, which makes you confident as you take on everyday challenges. Given the ongoing Covid-19 situation, Cinthol and I want to encourage people to continue answering our call of duty because we have the assurance of Cinthol Health Plus.”

     

    Commenting on the appointment of the brand ambassador, Sunil Kataria CEO – India and SAARC, Godrej Consumer Products Limited, added: “Cinthol is amongst the iconic brands that we have from the house of Godrej. With our new partnership with Siddharth, we expect to disrupt our core markets and further strengthen the brand position. Together with Siddharth, we are bringing the messaging of taking on one’s duties fearlessly with the assurance of Cinthol. The new TVC anchored on fearless protection will bring alive Cinthol philosophy of Alive is Awesome in a unique way. Unlike other health soaps, Cinthol Health Plus delivers protection from germs without compromising on fragrance.”

     

     

  • Launches a special Onam digital film to highlight Goodknight Gold Flash

    Wunderman Thompson films for Goodknight

    By Our Staff

     

    Goodknight has launched an Onam special digital film, showcasing celebrations in the new normal. The film also features Onam special edition pack of Goodknight Gold Flash, a liquid vapouriser with visible vapours. The campaign has been conceptualized and created by Wunderman Thompson Mumbai.

     

    Speaking about the digital film and the Onam special edition pack of Gold Flash, Sunil Kataria, CEO – India & SAARC, Godrej Consumer Products Limited (GCPL), said: “As the market leader in household insecticides, Goodknight has always enjoyed the trust of consumers in India. Goodknight provides assured protection against mosquitoes, to help create happy family moments. We believe in disrupting the category with innovative solutions that help meet our consumers’ needs. As one such endeavour, we are launching an Onam special digital film to be a part of festivities. The film also features the Onam special edition pack of Goodknight Gold Flash, being exclusively launched in Kerala. This is customized offering for the market and our aim is to further amplify the campaign with a digital film.”

     

    Commenting on the digital film, Steve Mathias and Priya Pardiwalla, Senior Vice Presidents and Executive Creative Directors, Wunderman Thompson, Mumbai, added: “As we celebrate Onam this year, we’ve still not returned back to 100% normalcy. Every family will have their own unique way of celebrating the festivities without losing out on the fun, while still staying safe. Our story is based on Vadam Vali (Tug of War), an event synonymous with Onam being played at home this year rather than stepping out. Staying indoors can keep you safe from harm to some extent. However, it is equally important that our loved ones stay fully protected even from mosquitoes that cause the much dreaded diseases like dengue and malaria whilst indoors.”

     

  • TVC campaign conceptualized by Creativeland Asia

    Saif Ali Khan is face of Godrej Expert Hair Colour

    By Our Staff

     

    Saif Ali Khan has been appointed brand ambassador for Godrej Expert Easy Shampoo Hair Colour. The brand association with Saif Ali Khan will be to drive penetration and awareness of this offering and shampoo hair colour category. Godrej Expert Easy has also unveiled a new TVC campaign featuring Saif conceptualised by Creativeland Asia, to highlight the product features and increase visibility of the category.

     

    Commenting on this announcement, Sunil Kataria CEO – India and SAARC, Godrej Consumer Products Limited, said:  “Godrej Expert Easy shampoo hair colour, is an innovation in the hair colour category. Through this offering, we are giving a solution to consumers who have time paucity and want to colour their instantly. Simplifying the entire process and achieving a new coloured hair look in 5 minutes is what makes Godrej Expert Easy an innovation. Our partnership with Saif Ali Khan will help us amplify awareness of the category as well as our product across urban and rural markets.”

     

    Commenting on the new TVC campaign, Sajan Raj Kurup, Founder and Creative Chairman, Creativeland Asia, added: “Hair colouring has always been a time-consuming, tedious thing, that one needs to plan for. And grey hair has always come in the way of one’s style, when there’s a last minute plan. With Godrej Expert Easy Shampoo hair colour, hair colouring can be just as impromptu as your plans. The film, starring Saif, brings to life this insight in a light, banter-filled story between siblings.”

     

  • It has been conceptualised by Creativeland Asia

    Godrej No 1 unveils new TVC

    By A Correspondent

     

    Godrej No 1 from Godrej Consumer Products Limited (GCPL) has unveiled its latest TVC for its sandal and turmeric variant. It has been conceptualised by Creativeland Asia.

     

    Speaking about the campaign, Sunil Kataria CEO – India and SAARC, Godrej Consumer Products Limited (GCPL) said: “Today, Godrej No. 1 is amongst the highest-selling soap brand, committed to offer the best bathing experience. Godrej No.1 offers ‘nature’s way to beauty’ with carefully chosen natural ingredients. Our new TVC campaign is to further build Godrej No. 1 as a beauty brand that helps in enhancing the natural beauty with Sandal, Turmeric and ¾ natural ingredients. Conceptualized in the current context, the TVC emphasizes that one can achieve natural beauty and skin care in the simplest way with Godrej No.1 while dealing with work and personal life commitments.”

     

    Added Anu Joseph, Chief Creative Officer, Creativeland Asia, on the new TVC: “For women who are busy juggling between work and home, the bath is often the only beauty regimen. And the soap is the only beauty product they use. Godrej No.1, made of 3/4 natural ingredients, is their ally, promising the ultimate sign of beauty – glowing skin. This film continues the legacy of stories the brand has told over the years. It’s a story of love. A story of a mesmerized husband wanting to know what keeps his wife glowingly beautiful despite all the work she does. Our earlier stories depicted women who were busy with chores at home. This time around, we’ve reflected the fact that a large number of women are also going to work or running their own small businesses, etc., while also managing the home.”

     

     

  • This is Kataria’s fifth consecutive term as Chairman of the ISA

    Indian Society of Advertisers (ISA) re-elects Sunil Kataria as the Chairman

    By A Correspondent

     

    Sunil Kataria

    Sunil Kataria, Chief Executive Officer, India and SAARC, Godrej Consumer Products Limited, was re-elected Chairman of the Indian Society of Advertisers (ISA). Kataria has has led the ISA over the past four years..The newly elected Executive Council met on September 21, 2020.

     

    On his election for the fifth consecutive term as the Chairman of the ISA, Sunil said, “In our journey towards creating greater value proposition for the ISA in the industry, the focus will be to make this unique body future ready for the new normal that is emerging around us and to provide value added support to our members. With the digital advertising having ascended as second only to TV and growing even further, our endeavour this year would be take forward our efforts in the area of digital measurement .The ISA has plans ahead to work with BARC to create a Multimedia Measurement that can be implemented very soon. We heartily thank all fraternity organisations for their strong partnering and this will surely help us accomplish new milestones. I also acknowledge the continuing support by our members in all our endeavours.”

     

    Other members of the Executive Council are:

    :: Atul Agrawal, Senior Vice President – Corporate Brand and Marketing,Tata Services Limited

    :: Abraham Mathew Alapatt, President & Group Head-Marketing, Service Quality Financial Services & Innovation, Thomas Cook (India) Limited

    :: Narendra Ambwani, Director, Agro Tech Foods Limited

    :: Ravi A. Desai, Director, Mass & Brand Mktg International, Amazon Seller Services Pvt. Ltd.

    :: Paulomi Dhawan, Independent Director, Whistling Woods International Ltd.

    :: Girish Kalyanaraman, Senior Director Brand Operations, Procter & Gamble Hygiene and Health Care Limited

    :: Chandru Kalro, Managing Director, TTK Prestige Limited

    :: Sandeep Kaul, Divisional Chief Executive – India Tobacco Division, ITC Limited

    :: Bharat V. Patel, Independent Director, Aditya Birla Sun Life AMC Ltd.

    :: Ramakrishnan Ramamurthi, Adviser J. K. Enterprises

    :: Amit Tiwari, Vice President – Marketing, Havells India Ltd.

    :: Subhadip Dutta Choudhury, Chairman of the Board of Directors and Chief Executive Officer, Hawkins Cookers Limited

    :: Anuj Poddar, Executive Director, Bajaj Electricals Limited

    :: Ram Raghavan, Managing Director, Colgate-Palmolive (India) Limited

    :: Gauravjeet Singh, General Manager – Media Services (South Asia) Media, Hindustan Unilever Limited

    :: Sanjeev Handa, Sr. V. P.  Corporate Communications, Maruti Suzuki India Limited