Tag: Goafest 2013
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Swami Sukhabodhananda, Graham Fink and Abhishek Kapoor have joined the line-up of speakers at Goafest 2013 Additional speakers for Goafest announced
By A Correspondent
The Goafest 2013 committee has confirmed the participation of three more personalities as speakers: Swami Sukhabodhananda, Founder Chairman of Prasanna Trust; Graham Fink, Chief Creative Officer, Ogilvy & Mather China; and Abhishek Kapoor, Indian film writer and director.
- MG Parameswaran
Goafest 2013 Knowledge Seminars Chairman M G Parameswaran said, “We have lined up a great list of speakers this year and this third set is possibly a bit different from the other names announced. We have Graham coming from China, the hottest consumer market in the world today. We also have two speakers from very different domain, and you can’t get any more different than this. Swamiji was the only speaker at AdAsia 2011 to get a standing ovation. I am sure he will bring a lot of new thought to the seminars. And who said ad awards cannot get a bit of stardust. Abhishek who delivered a super hit last month is sure to deliver a super hit talk in Goa!”
- Nakul Chopra
Goafest 2013 Chairman Nakul Chopra said, “This stellar line up of speakers is among the very best that Goafest has ever had. The added diversity that speakers like Swamiji and Abhishek bring will be a unique and welcome addition to this year’s Knowledge Seminars. We look forward to great sessions with each one of these reputed speakers.”
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This year the theme of the Goafest Advertising Conclave is 'Time to Listen'. The Conclave will highlight the shortcomings of media and creative agencies, as perceived by major advertisers What do advertisers want? Goafest Conclave to investigate
By A Correspondent
As the excitement around Goafest 2013, the eighth edition of India’s most awaited advertising festival, builds up, the Advertising Conclave preceding it has also become a highlight for senior minds in the industry to pause and plan its course. This year the theme of the Goafest Advertising Conclave is ‘Time to Listen’. The conclave will highlight the shortcomings of media and creative agencies, as perceived by major advertisers. Much like the last few years, the conclave, sponsored by Discovery Channel, will see 200 industry leaders drawn from Marketing, Advertising and Media. Participation to the conclave is by invitation only.
- Srinivasan Swamy
Srinivasan Swamy, Chairman of the Goafest Advertising Conclave, who has also chaired the conclave in the past few years, said, “Our Conclaves always focus on issues of relevance to us. In the past we have talked about how to grow the advertising industry, or on the changing agency structure or how advertising is more than creative and media etc. In the same vein, this year we will get advertisers to tell us how we can be more relevant to their needs. The theme ‘Time to Listen’ captures this essence.”
The conclave will have some of India’s biggest marketers identify the areas that both creative and media agencies need to focus on, and make suggestions to get served better.
- Nitin Paranjpe
Nitin Paranjpe, MD and CEO Hindustan Unilever, will deliver the keynote address, and other industry stalwarts will share experiences and insights. The finalized names include: Harit Nagpal, MD and CEO Tata Sky, Arundhati Bhattacharya, MD SBI Capital Marketers and Arunabh Das Sharma, President Bennett Coleman & Co.
Sunil Alagh, Founder and Chairman of SKA Advisors and former MD of Britannia, will moderate a lively panel discussion.
- Nakul Chopra
Nakul Chopra, Chairman of Goafest 2013, said, “The original idea of the Conclave as distinct from Goafest was a forum where industry leaders could contemplate the future of our industry and come together to cooperate in improving it. True to this spirit this year it is our endeavour to make the Conclave a much more potent learning experience for the industry. There is no better way to improve our future than by listening to our own customers. With a stellar caste of speakers and a potent theme this year’s Conclave promises to be thought provoking at the very least.”
The Advertising Conclave will be held on April 4, 2013 at Zuri White Sands, Goa from 3.30pm to 7.30pm.
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It's vital to exert all possible pressure to get Ogilvy back to the Creative Abby, writes Pradyuman Maheshwari. An Ogilvy not participating in the Creative Abby is like a China or USA not competing in the Summer Olympics! MxM Comment: Sad to see an Abby minus Ogilvy… Time to ‘lagao’ pressure to get ’em back!
By Pradyuman Maheshwari
Doom in the world outside almost always rings music to the newsperson’s ears. So, while it was heartening to have scooped the news on Ogilvy choosing to skip the Creative Abby at Goafest 2013, we were saddened by it. Deeply.This is not the first time that an agency is boycotting the Creative Abby. Lowe/Lintas has been doing it for years. R Balki has his reasons, which some believe are valid. Every year, there are stories of agencies not sending in any entry – many essentially because they don’t believe they’ve done awardwinning work in the year and some because it’s a drain on resources.
This is also not the first time that Ogilvy is threatening a skip. It took all of Colvyn Harris’s persuasive power to convince a Piyush Pandey in 2009. I still remember giving the headline ‘Please Piyush, Please’ to an Impact magazine cover carrying Colvyn’s interview around that time.
The JWT (then-also-Goafest) boss was lucky that Team Ogilvy agreed to participate, but Ad Club prez Shashi Sinha, AAAI chief Arvind Sharma and Goafest committee chair Nakul Chopra haven’t been successful in winning them over.
The reason that Abhijit Avasthi gave my colleague wasn’t convincing. There’s obviously a lot more that he’s not telling and is perhaps being polite on record. This is what he told us: “We won’t be entering in the awards as we have felt that they were not energizing our people as they used to earlier. So we decided to take a break and may be see later what happens.”
A Goafest grand prix or gold not energizing employees enough! Wtf!!!!! The cheers from the team every time a winner is announced, the run to the stage and the final group picture with everyone yay-ing (and not to mention the various interviews given after the wins) are testimony to the sentiment in the Ogilvy camp after every Goafest. Look at the picture alongside… this is at the Creative Abby last year. No energy?
It’s evident that there’s more to this boycott. I am told one of the issues is that Team Ogilvy believes there’s not much done to ward away scam ads. I agree that there are many ads which are made-for-awards. But, there’s little that the Ad Club can do, especially when an entry is found eligible as per rules. If a well-known agency and hotshot creative guru have no scruples and aren’t embarrassed about sending a scam ad, the best deterrant is exposure. Let them get exposed! And I am sure they will – over time – stop sending scam work.
The Advertising Club is not the personal property of any individual or group. It’s a body of elected members from within the fraternity. Madhukar Sabnavis, Vice Chairman and Country Head, Discovery and Planning, O&M India and recently appointed Member of the Worldwide Board of O&M is Treasurer of the Ad Club and member of the 13-member managing committee. Let me repeat this: The #3 honcho of Ogilvy India is one of the five big officebearers of the Advertising Club.
Couldn’t he have done something to avoid this from happening? Whatever happened to the meeting of Creative Directors?
Goddammit, an Ogilvy not participating in the Creative Abby is like a China or USA not competing in the Summer Olympics! Or an IPL without Chennai Super Kings. Or idli served without chutney or sambar.
Okay, comparing an adfest to the Olympics or even an IPL is stretching it, but you get the sentiment?!
When I spoke with Shashi Sinha yesterday and asked him to react to the fact that it’s a huge, huge setback, he said setback is too strong a word. He did admit though that it will affect the Abby. Sinha is a pragmatic man. He has successfully managed to clean the Creative Abby judging process and the awards have been happening without a hitch (or a leak) over the last few years.
Most people my colleague spoke with were shocked to hear the news. And all those who I interacted with unequivocally said that the Abby this year will lose its sheen. “The credibility of the awards takes a major blow, as will the attendance at Goafest,” commented Anant Rangaswami on Facebook.
So will we now have a Balki participate in the Creative Abby? I don’t think Lowe will this year, because his peeve is with the process followed.
There’s a belief that it’s the participating that’s critical, not the winning. That’s good to say and hear for losers, but, remember, it’s all about winning.
It’s critical that the advertising fraternity gets together to work on a solution. And it’s important for the Advertising Club to effect these in doublequick time.
From what I am told, Ogilvy’s absence this year is a done deal. No comebacks. Sad, as we’ll now also have cynics making remarks that one of the reasons why Ogilvy isn’t participating is because it doesn’t hope to win much this year.
I still think another attempt should be made. Push them hard! Do it via the clients, do it via Miles Young or Sir Martin Sorrell. Lagao all the pressure!
It’s not a Fevicol ‘jod’ yet… and am sure the impossible can be achieved.
In the interests of God, awards and advertising 🙂
As for the energy, let’s send the Red Bull kids!
MxMIndia believes that the advertising fraternity must get together and ensure unity. Forums like Goafest and the Abby must not be allowed to fade in importance and/or value.
See link:
Advertising Club mancom: http://theadvertisingclub.net/index.php?option=com_content&view=article&id=234&Itemid=77
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This year the Abby Entry Form that has been uploaded has many new changes and additions. Some sub-categories have been added and a brand new vertical has been added Changes in Creative Abby for 2013
By A Correspondent
This year the Abby Entry Form that has been uploaded has many new changes and additions. Some sub-categories have been added and a brand new vertical has been added.
Branded Content and Entertainment is a new vertical added this year to cover original content creation and integration by brands. Six sub-categories have been added here to include integration of brand with entertainment content for television, cinema and the digital medium. Both fictional and non-fictional programs are covered.
This new vertical will now cater to the Content Production and Media Channel industry with Feature Films and TV programmes, with brand content as well as entertainment on the internet being covered.
Branded content started with TV content influenced or sponsored by brands including serials, reality shows, product placement in shows etc. Today it is a major category as the lines between entertainment and brand are blurring with more programming being influenced by brands.
The interesting thing about this category is that the Abby will cover content production, television and other media channels and media companies, Event marketing and Agencies that plan on Entertainment brands.
Experiential events involving integration of brand is also now a sub-category. So is the use and integration of music. Also featured is the best integrated content campaign.
Based on feedback from creative directors, the Ambient Category now has more sub-categories so that super sized structures are in a different sub-category from small signages, live stunts are separate from transit media and digital outdoor is separate from instore advertising.
There has been some rationalization of sub-categories in Digital and Craft in Digital has been introduced. Product design makes a debut in the Design vertical. Material submissions in Direct have been specified with some changes. Radio and Print Craft have some additions and changes.
In keeping with the tradition of Abby being more than just an advertising award, these changes will add more substance to the multi-faceted appeal and prestige of this coveted award, said a release.
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Scheduled to be held at the Zuri White Sands in Goa, the theme for the 8th edition of Goafest is 'Just what you unexpected' April 4-6: Goafest 2013 dates announced
By A Correspondent
While the ad frat is looking at 2013 with the hope that it will usher in good tidings for business, the AAAI and Ad Club found an apt opportunity to get them excited by announcing the dates and launch details of Goafest 2013.
- Nakul Chopra
Scheduled to be held on April 5 and 6 at the Zuri White Sands in Goa, the theme for the 8th edition of the festival is ‘Just what you unexpected’. The organizing committee, led by Nakul Chopra, who has been appointed chairman this year, did not disclose other details of the event, including the speakers that have been approached or any further information about the awards.
A three-member committee that included outgoing Goafest chairman Arvind Sharma, awards committee chairman Shashi Sinha and Nakul Chopra informed a select gathering of mediapersons that the aim this year was to come up with an even more evolved and bigger Goafest compared to 2012. For the record, the 2012 festival saw about 228 organisations entering the festival, received about 4253 entries, gave away a total of 332 awards to eligible winners and saw more than 179 agencies walk away with wins.
- Shashi Sinha
“For Goafest 2013, our focus will be to strengthen the excellent new initiatives that were launched last year,” said Nakul Chopra. Mr Chopra further added, “Last year we opened Goafest to all nations in South Asia and we also brought strong client participation through the Marketing Wizards initiative – our endeavour this year is to further expand and grow these initiatives, apart from of course celebrating creativity and excellence.”
“Goafest is the festival for all in South Asia who are involved in creating ideas”, added Arvind Sharma, President of the Advertising Agencies Association of India (AAAI). “Be it other countries in this region, the marketing fraternity or other allied professionals who participate in creating ideas – we want them all to equally own and participate in Goafest. We are taking a virtual conference/road show to neighbouring South Asian countries to increase awareness for Goafest and invite active participation.”
- Arvind Sharma
Last year Goafest saw the introduction of Marketing Wizards, an initiative whereby young client delegates could not only avail of the special under-30 delegate fees, but were also provided free accommodation – over 70 delegates from client organizations availed of this offer. This year Goafest is targeting about 150 young delegates. In addition, Goafest will continue to have strong participation from senior clients in the knowledge seminars, as was the case in 2012. “Clients are our equal partners in creating ideas. We naturally strive to have their equal participation in Goafest both as speakers and delegates – this year we aim to attract participation from over 75 client organizations and hopefully over 250 people,” added Mr Chopra.
For the 6th consecutive year AAAI and The Advertising Club will come together to deliver India’s premier awards that celebrate creativity. “We have a well oiled and extremely robust process now in place for the awards – we will take on board improvements from our past learnings and continue to follow the stringent and now well accepted norms for the Abbys in 2013,” said Mr Sinha.
The Abbys will continue to be open to all who want to participate, and membership of AAAI or The Advertising Club is not required. “Last year we had over 225 organizations that sent entries – this year we hope to cross 250,” said Mr Sinha.
Continuing with changes that were introduced in 2012, there will be a Grand Prix for all nine verticals including Film, Print, Radio, Out of Home, Ambient, Design, Interactive Digital, Direct and Integrated. There will be a Grand Prix for Media as well.
Media Awards will be held on April 5, together with Digital, Design and Direct. All other Creative awards will be held on April 6.
The Industry Conclave will be held as per tradition on the day before Goafest, April 4. This year the conclave will focus only speakers from client organizations to bring perspective to the industry.
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Nakul Chopra, CEO – South Asia, Publicis who was part of the 11-member core committee team in 2012, will take over as chairman of the organising committee for Goafest 2013 Nakul Chopra to lead Goafest organising committee
By A Correspondent
- Nakul Chopra
- Arvind Sharma
After achieving great success as chairman of the organising committee of Goafest 2012, Arvind Sharma, chairman, Indian sub-continent of Leo Burnett and president of the Advertising Agencies Association of India (AAAI) will be passing on the mantle to Nakul Chopra, CEO – South Asia, Publicis.
While a press meet has been convened on January 10 this week to announce details of the festival and also introduce the committee in-charge, according to sources, the event is scheduled to be held in the latter half of April 2013.
As chairman, Mr Sharma has had a remarkable stint heading India’s premier advertising festival. To bring about a differentiation, the organising committee for Goafest 2012 had announced the launch of a unique programme called ‘Marketing Wizards’. The programme was a first-of-its-kind initiative for facilitating inclusion of young marketers (under the age of 30 years) from the member companies of the Indian Society of Advertisers (ISA). Apart from this, Arvind Sharma and team had heightened the excitement levels last year by including SAARC member countries comprising Pakistan, Bangladesh, Sri Lanka and Nepal to partake of the festival offerings.
It will be interesting to see what the new festival committee members have in store for delegates for 2013, especially what will be the underlying core theme of the festival. Mr Chopra was part of the 11-member core committee team in 2012.
