MxMIndia

Tag: GEC

  • Star Plus named ‘Best Entertainment Channel’ at CNBC Story Board Awaaz Awards 2011.

    Star Plus gets CNBC award

    By A Correspondent

    STAR Plus, India’s No 1 Hindi Entertainment Channel, has been adjudged the best in its class at the prestigious CNBC Story Board Awaaz Awards 2011.

    STAR Plus topped viewers’ choice in a pan-India survey of over 5,500 viewers in the country. According to the survey conducted by CNBC Awaaz and AC Nielsen in the run up to the awards, STAR Plus emerged a clear leader with maximum viewership in the country and was voted as “The Most Recommended Television Channel of the Year” in the Entertainment Category.

    “Viewers are at the core of STAR Plus’s content. They are the force that drives us to constantly raise benchmarks with shows that set a social agenda, while simultaneously improving on the viewing experience through HD channels and Apps that make content available on-the-move,” Mr Nitin Vaidya, Business Head, Hindi Channels, STAR India said, thrilled by the recognition. He added: “To be voted as the most favorite channel is a huge compliment and an honor. We, at STAR, are humbled at receiving the CNBC Story Board Awaaz Awards 2011.”

    The channels refreshed brand philosophy “Rishta Wahi, Soch Nayi” is not just a tag line but the operating brand philosophy which is best expressed through the actions of its progressive protagonists. These iconic women characters, reflects India, what’s changing and what’s reassuringly remaining the same.

  • Star Plus has announced the launch of its app for the iPhone and iPad, becoming India’s first GEC to make an entry into the iPad/ iPhone app store.

    Star Plus launches iPhone & iPad app

    By A Correspondent

    Star Plus has announced the launch of its app for the iPhone and iPad, becoming India’s first GEC to make an entry into the iPad/ iPhone app store in India and over 120 countries around the world. This initiative will make entertainment content available on the go.

    With iPhone sales topping 100 million and over 25 million iPads already sold, the Star Plus App is an enriching addition to viewers, who can download the app on to their devices from the iTunes App store.

    Mr Sanjay Gupta, COO of Star India, said, “We have always provided our growing viewers with discerning content using cutting-edge technologies. Our entry into the iPad, iPhone App store will enable our upwardly mobile viewers to watch their best loved programmes on the iPhone and iPad wherever they are and whenever they want to.”

    Mr Lalit Bhagia, VP Digital of Star India, added, “The iPhone and iPad devices have changed the way people consume content globally. With the Star Plus app discerning viewers will now have access to the best entertainment content available on their personal iPhones and iPads.”

    The app offers features like, live TV, catch-up of missed episodes of the last two days, and updates/news from Star Plus current and upcoming shows. A unique, built-in interactive feature also allows users to connect with their favourite Star Plus characters through audio blogs and pictures.

    The application has been launched in India and in over 120 countries around the world. The app also offers unique interface which enable users to browse content either by the show or by the characters.

    The launch of the application comes soon after Star India announced global same-day telecast of its flagship GEC brand in India, Star Plus, with English subtitles. Star has been leading the industry in bringing to viewers new and innovative products including Asli HD that is shot, recorded and edited in HD and mixed for 5.1 Dolby surround sound.