MxMIndia

Tag: Future Group

  • The Glam-Tram was unveiled at Nonapukur tram depot at Mallick Bazaar, Kolkata

    FBB glams the Kolkata tram

    By A Correspondent

     

    As the city of Kolkata gets set for Durga Pujo, FBB has introduced the first ‘Glam-Tram’, a fashion-on-wheels which has transformed the good ol’ tram into a fashion store on wheels. The Glam-Tram was unveiled at Nonapukur tram depot at Mallick Bazaar, Kolkata.

     

    Raj Banerjee

    Said Raj Banerjee, Head of Marketing East, Future Group: “With a sense of pride, Brand FBB creates history by making a Glam-Tram, go round the city, telling people to come and experience India’s first fashion hub on wheels. I quietly feel humbled and blessed that we have made the impossible possible. I can only say that, to have been able to fructify the concept and put them on wheels today has been the first step to success when a tram moves on the tracks of Kolkata. The real success will come when Kolkata will cheer and post thousands of selfies on various social platforms while shopping in the tram, making it one of the most happening spots of the city. Knowing the kind of steep task in hand to create such an iconic property, we were happy to have Signpost India as our partner and kudos to their team to have done such a wonderful job.”

     

    Dipankar Chatterjee

    Added Dipankar Chatterjee, Managing Partner, Signpost India: “For the irst time in the OOH advertising industry anywhere in the world, a tram gets a fashion makeover. Signpost India feels proud to have created this visual delight in association with fbb and looks forward to many more in the future”

     

     

  • KOSH will felicitate one lakh mothers in more than 15 cities in the country

    Kosh reaches out to all mothers with an inspiring message

    By A Correspondent

     

    Oats grain brand Kosh has introduced a new promotion around International Mother’s Day. Across 50 plus Big Bazaar and 50 plus Easyday Club stores, Kosh will felicitate one lakh mothers in more than 15 cities in the country.

     

    Said Sadashiv Nayak, CEO – Food Business, Future Group: “Mothers need to be thanked everyday for their unconditional love and gratitude. Mother’s Day gives us one more reason to thank and make them feel special. We believe that every mother is a 110% Super Maa.”

     

     

  • Associates with VIVO IPL as an official on-grounds partner

    Tasty Treat’s latest campaign celebrates India’s love for snacking

    By A Correspondent

     

    Tasty Treat, the ready-to-eat snacking brand from Future Consumer, has launched a new brand film. The campaign is a montage of our current lives; where sweet, spicy and crunchy snacks constantly add fresh flavours across age, gender and time.

     

    Speaking about the brand film Sadashiv Nayak, CEO – Food Business, Future Group said: “Tasty Treat is one of our biggest and most loved snacking brand. The film celebrates the fact that Tasty Treat stands for an endless list of all finger licking snacks. ‘Chak Chak Chabao’ is an anthem for all foodies who can hum to the music while indulging in some heartfelt and mindless munching.”

     

    Sharing his views on the campaign Sainath Choudhury, Director, Purple Vishnu Films added: “As a brand, Tasty Treat has a basket full of snacks to offer and a musical rap was the best way to capture all of it in one go. The crunchiness of namkeens, binging on popcorns, sipping juices and never-ending snacking is what we have encapsulated through ‘Chak Chak Chabao’.”

     

     

  • Future Group will be an Associate Sponsor, joining brands like AMFI, Asian Paints, Dream 11, MakeMyTrip, Parle Products, Polycab and Vimal Pan Masala in the category, taking the tally to 8 brands

    Future Group ​is Associate Sponsor #8 of Vivo-IPL 2018

    ​By A Correspondent​

     

    ​Leading retail conglomerate ​Future Group has come on board as an associate sponsor with Star India for the upcoming Vivo-IPL 2018. Future will be an Associate Sponsor, joining brands like AMFI, Asian Paints, Dream 11, MakeMyTrip, Parle Products, Polycab and Vimal Pan Masala in the category, taking the tally to 8 brands. The ​Co-Presenting Sponsors are Vivo, Coca-Cola, and Jio. ​Said ​

     

    Sadashiv Nayak, CEO-Food Business, Future Group “As one of India’s leading retail chains, catering to over 400 million customers a year, we at the Future Group depend upon strong consumer connects to drive our mission to pioneer the consumption-led growth story in India. At Big Bazaar & fbb we believe in celebrating every tyohar or festival with people of the country and we believe an event like IPL is one of the new age festivals that we celebrate. With our presence in more than 240 cities, we are excited to partner with the VIVO IPL 2018 because it will be presented in 5 regional languages along with English to a never-before 700 million viewers through multiple screens, languages  & higher interactivity.”

     

    ​Added Anil Jayaraj, EVP and Head of Ad Sales – Star Sport: ​

    “We are pleased to announce the addition of respected retail giant Future Brands to the roster of sponsors of the Vivo-IPL 2018​. ​

     

    Some of the biggest and best brands have signed up with us, which is a testament to their belief that the Vivo-IPL 2018 will deliver them unparalleled reach and engagement across geographies and demographics throughout the length and breadth of India.”

     

     

  • Top 100 highest scorers get free shopping

    Big Bazaar unveils mobile game to promote ‘SabseSaste 5 Din’

    By A Correspondent

     

    Big Bazaar has created a mobile game to promote its property, ‘Big Bazaar SabseSaste 5 Din’. Designed and executed by L & K Saatchi & Saatchi, Big Bazaar’s ‘Deal Skyfall – SabseSaste 5 Din’ game will offer consumers to win shopping vouchers worth up to Rs 1 crore.

     

    Said Pawan Sarda, ‎Group Head- Digital – ‎Future Group: “With Deal Skyfall – SabseSaste 5 Din game we want to reach out to the hidden consumer in everyone. Be it a gamer, a next gen consumer, mobile addicts or our huge base of loyal consumers, the game can be played by one and all. It is a simple and rewarding game, where your points in virtual world get you a chance shop in the real world for free.”

     

    Talking about the game Anil K Nair, Managing Partner, L & K Saatchi & Saatchi said: “Deal Skyfall – SabseSaste 5 Din game is a unique way in which a household brand like Big Bazaar is promoting one of its biggest properties. We have kept the game simple and is sure to get many addicted and win as many vouchers they like.”

     

     

  • The merchandise features some of Tinkle’s iconic comic characters Suppandi, Shikari Shambu, Tantri the Mantri etc

    Tinkle celebrates its 37th anniversary with a new line of retail merchandise

    By A Correspondent

     

    Popular comic brand Tinkle published by Amar Chitra Katha (ACK Media) and now run by the Future Group celebrates 37 years of imparting knowledge with fun. Making the anniversary memorable for generations who have grown reading the comics and solving the puzzles, ACK Media has launched a special line of Tinkle merchandise in association with Planet Superheros and Eco Corner.

     

    Speaking about the anniversary and expansion in Tinkle merchandise Shriya Ghate, Business Head, Tinkle said: “We are extremely thankful to all our readers for supporting us for more than 3 decades. Most importantly, we’d like to thank parents for inculcating a good habit of reading and making learning an enriching experience filled with fun. As a brand, Tinkle has been lucky to have a diverse audience of not only children but also the youth and those young at heart. Merchandise helps a brand get closer to its consumer and establish a stronger connect. The new Tinkle merchandise is sure to create a nostalgic moment for all our fans, with something in-store for everyone.”

     

     

  • The campaign puts forth the idea of seamless fit that the clothing enables, coupled with a wide versatility in style

    DDB Mudra West crafts ‘All Work, All Play’ for fbb’s latest Chinos Collection

    By A Correspondent

     

    Fbb by Future Group has unveiled a new ad campaign for its Chinos range created by DDB Mudra West.

     

    For this campaign, DDB Mudra West opted for a 360-degree approach with concentration on television, digital, print and outdoor medium. Speak on the campaign, Prachi Mohapatra, Marketing Head, Fbb said: “We identified the huge potential that Chinos has and wanted to bring alive the versatility of this product. Hence the name, All Work, All Play for the campaign.

     

    Added Ashish Phatak, Executive Creative Director, DDB Mudra West: “Every campaign for fbb is an attempt to shake-up the existing communication norms in the category. And with the Fbb Chinos campaign, it was no different. To showcase the versatility of the Fbb Chinos range, our proposition of ‘All work. All Play’ just summed up the product offering perfectly and we unraveled the different roles of Varun Dhawan with a unique inward moving visual treatment through the different chinos he is wearing. All this making for a fun narrative that glorifies the all-rounder character of Fbb’s Chinos and Varun Dhawan.

     

     

  • Swiss Tempelle offers premium body care products created using the finest ingredients from best of both the worlds

    Swiss Tempelle initiates #GetSwissed campaign with Swiss Tourism

    By A Correspondent

     

    Swiss Tempelle, a brand co-created by Switzerland’s leading personal care company Mibelle AG (Migros Group) and Future Consumer Limited (Future Group), has announced the #GetSwissed campaign with Swiss Tourism. Building on the Swiss lineage of Swiss Tempelle, the campaign revolves around celebrating the concept of Switzerland.

     

    Speaking about the campaign Pawan Sarda- Head Digital – Future Group: “We are extremely delighted to have an association with the two finest Swiss brands. Our partnership with Swiss Tourism will help us promote the rich legacy of Swiss Tempelle and enhance awareness about the brand in India. We invite all our customers to make the most of #GetSwissed campaign.”

     

    Apart from a fully paid trip to Switzerland, top 50 participants will get Swiss Tempelle hampers. Making it an exciting deal, every participant will also win Swiss Tempelle coupons that can be redeemed in any Big Bazaar store. Contest duration is valid till 5thJuly 2017.

     

  • It's our third 'big story' on Republic, but then it's perhaps one of the biggest media launches in the last decade

    Can Republic TV kill Competition?

     

     By Pradyuman Maheshwari [updated]

    For a television channel that’s determined to fight for the need for transparency in public life and government, its launch date appears to be a closely guarded secret. But now it’s confirmed: Tomorrow, May 6. Why a Saturday, one may ask. Because that’s the first day of the week (Week #19 of 2017) as per BARC measurement. And Goswami, as he must, keeps a close watch on his viewership numbers.

    Before we had  confirmation on the date, we did have word from the Star India Corporate’s PR agency that Republic TV would start streaming on the OTT platform with effect from tomorrow. No time stated.

    Having said that, Republic is on a roll in terms of marketing across media. It has a healthy set of advertisers: Vivo, Jio, Renault, Hike, Yes Bank, Microsoft, Ravin, Nestaway, Future Group, Havell’s, Gionee, Lloyd, Raymond and Ola. Star India, we are told by sources, will continue to be an advertiser, though its logo is missing from today’s Mint ad.

    We asked ChromeDM, specialists in research on connectivity to give us a report on the availability of Republic TV, for, distribution along with content and revenues will eventually speak about the success of the channel.

    And this is what Pankaj Krishna, Founder & CEO, Chrome DM said: “Currently, on an average, an English News Channels has an availability of 45.1% among Urban Homes in India. With its soft launch, Republic has 18.4% Urban India availability (as per Chrome OTS or Opportunity to See, 3rd May 2017). In Mega Cities, Republic is currently available in 32% of the Households.”

    Note this is for data as of May 3. A distribution industry expert we spoke with said that the availability will leapfrog once the channel goes on air, as even though the deal is inked, some discerning networks do not like to air test signals. So the expert we spoke with said the ChromeDM data as of now may not be the right measure to look at right now.

    However, MxMIndia is a neutral observer and it’s important that you know facts as they are. Also, according to the ad, distribution deals have been inked with all platforms. Other than Hotstar, Republic will be available on Jio, Ditto and we are sure other platforms too.

    “There’s a buzz around Republic TV, and even if deals aren’t inked, viewers will want to watch it and will ask for it… at least for the first few weeks. Moreover, it’s free-to-air, so the pull factor increases,” said one distribution network owner.

    A media buyer and marketer we spoke with requested to speak on anonymity. Here’s what both echoed.

    1. That the buzz around Arnab Goswami has increased after he quit his previous employer.
    2. The legal notice which Goswami spoke about making an emotional appeal touched a chord, and there is a certain amount of sympathy for him.
    3. The issues with Pakistan are raging, and that’s a topic Goswami is passionate about
    4. There are enough inefficiencies across the country which Goswami will definitely dwell on

    Meanwhile, other channels are also getting their act together. Both India Today and CNN-IBN have launched shows at 7pm and also relooked at the rest of the primetime programming. Extension of primetime to 7pm will expand the viewership in all.

    As per BARC ratings for Week 17 (April 22 to 28), Times Now was the leader followed by India Today, CNN-News18, NDTV 24×7 and BBC World News. NewsX and WION didn’t figure in the Top 5. This data is for urban and rural viewership from amongst males of 22 years and above.

    MxMIndia also spoke to industry captains and while all of them wish Republic TV and Arnab Goswami the very best, they do acknowledge that it’s not going to be an easy ask. There are comparisons made to how CNN-IBN (now CNN-News18) scored a march over NDTV 24×7 when Rajdeep Sardesai started the channel, but those were early in the history of English news television in India. Times Now didn’t exist and Headlines Today (now India Today) was near-inconsequential.

    And what is our view? Well, who doesn’t like a David outwits/ outshines/ kills Goliath story. We all love it. But then we are going to be as neutral as it’s possible. We report on the business regardless who gives us business.

    However, there are issues which are beyond just R&R… in this case ratings and revenues. It’s the kind of journalism we will see on Republic TV. And hence across all channels. Will channels talking about the noise be contributing to the noise in their own way? Will the new style of television journalism – nationalism and raising questions against it – actually damage situation on the ground, even though the viewership of English news channels is limited.

    It’s our third ‘Big Story’ on Republic. Or fourth? We’ve lost count. But, then, it’s possibly one of the biggest media launches in the last decade.

    The last question to ourselves (and as in the headline): Do we see Republic TV killing Competition?

    Our response: We don’t know. Yes, we do care and we will be delighted to report on the numbers. We will await the BARC ratings over the next few weeks quite how in the old Hindi films the old parents would wait for the ‘daakiya’ for an update.

    Our normal end-line would’ve been: May the best channel win.

    But here, we will say: May good (and smart) journalism win.

    Now don’t say who cares!

     

     

  • Vir Das to drive the campaign #DropThePants for World Shorts Day

    fbb celebrated Sunday as World Shorts Day

    By A Correspondent

     

    fbb from Future Group celebrated World Shorts Day April 23 (that’s yesterday). Keeping in mind soaring temperatures and the must-have for this heat – shorts, the brand urged consumers to embrace ‘the casual’ and get cooler this summer through its #DropThePants campaign.

     

    The campaign #DropThePants is digital and has popular stand-up comedian Vir Das starring in its promotional video. The video has Vir announcing the day through a hilarious and engaging video that urges men to #DropThePants on #WorldShortsDay.

     

    Commented Rajesh Seth, COO at fbb, on the campaign: “World Shorts Day is an initiative by fbb to popularize shorts as a category and also own it. The campaign will also help us connect to our customers in a fun and interesting way”.

     

  • He's quitting Future for a Brighter Future: to set up consultancy specialising in the media and retail space

    Sandip Tarkas moves on from full-time role at Future Group, to consult with Future and set up own consultancy

     

    By A Correspondent

     

    Veteran advertising and media professional SandipTarkashas called it quits at the Future Group, though he will continue to stay on as a Consultant. December 31 was his last day at Future where he was CEO Sports Media and Special Projects.

     

    So what prompted the decision, we asked him. “Well, I have been discussing for around three years with the boss [Kishore Biyani] and I am not really growing any younger.”

     

    Tarkas will continue to consult with Future on its kabaddi foray and instore media, and is working on his new venture. Which is? “Well, it’s got to do with the media and retail space,” is all that he says for now. A team of around six professionals has already been assembled, though it may be a few months or weeks before operations start.

     

    After his education at IIT Bombay and IIM Bangalore, Tarkas worked across marketers and the media over the last 27 years. These being: Blow Plast, GroupM, MPG, Media Direction, Reliance ADAG and Future Group where he spent nine days short nine years.

     

  • Urban Yoga stresses on the earthy, calm and experiential retail approach

    ColourCraft Studio to handle digital mandate of Urban Yoga

    By A Correspondent

     

    Urban Yoga, India’s first home-grown yoga by Advertise” href=”#11133823″> apparel brand from the Future Group, has entrusted ColourCraft Studio (CCS) to revitalise its digital footprint. CCS won the multi-agency pitch by unveiling a 360-degree digital strategy for the brand, the x-factor being a mock TV commercial that encapsulated the agency’s vision for Urban Yoga.

     

    “We want Urban Yoga to do for Yoga what Nike has done for running – make it sexier, more desirable, irrespective of age, gender, religion or caste,” says Creative Director Ankit Jain who spearheaded the pitch. The agency centred the strategy around the slogan – #YogaOn – with emphasis on breaking traditional notions about Yoga and therefore expanding the customer base.

     

    Founded in 2006 by Future Group, Urban Yoga has blossomed from a single store in Bengaluru into a successful chain with multiple stores across India. Inspired by the Bali Spa ethos, Urban Yoga stresses on the earthy, calm and experiential retail approach.

     

    Commenting on acquiring this prestigious account, CCS Co-founder and Business Director, Aditi Gandhi said, “Urban Yoga is an immensely exciting brand. The trust Future Group has shown in us is a huge opportunity for us to create large-scale, strategy-driven campaigns to establish Urban Yoga as a name to be reckoned with in the retail space.”