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Tag: FCB Ulka

  • As a part of this mandate, FCB Ulka has been entrusted with the creative duties for Hamdard’s market leading brands -RoohAfza, the recently launched ready to drink RoohAfza Fusion, SAFI, Joshina and Sualin

    Hamdard mandates FCB Ulka for key brands

     

     

    Hamdard Laboratories has assigned the creative mandate for its flagship brandsto FCB Ulkafollowing a multi-agency pitch.

     

    Hamdard Laboratories, the 110-year-old maker of iconic brands such as RoohAfza, Safi,RoghanBadamShirin, Joshina, Sualin and a variety of Unani medicines, is on transformational mode, notes a communique.

     

    As a part of this mandate, FCB Ulkahas been entrusted with the creative duties for Hamdard’s market leading brands –RoohAfza, the recently launched ready to drink RoohAfza Fusion, SAFI, Joshina and Sualin. FCB Ulka’sGurugram office will lead this relationship.

     

    Speaking on this, Mansoor Ali, Chief Sales &Marketing Officer, Hamdard Laboratories, said: “The creative mandate for such heritage brands is a huge responsibility, and we are happy to partner with FCB Ulka who came out with some path breaking ideas in our meetings. Building bridges for heritage brands is not easy and we see alignment of thought and purpose in FCB Ulka as a strategic partner. The future is heady and full of action, with new product launches and the need for innovative, even disruptive consumer advertising. I welcome the FCB team aboard.”

     

    Commenting on the win, RohitOhri,Group Chairman and CEO, FCB India said: “It is not often that advertising agencies get the opportunity to work on heritage brands like RoohAfza, Safi,Joshina and Sualin. We look forward to partnering Hamdard in this next exciting phase of growth in India and abroad. Our mission is to create ‘Never Finished’ ideas for these wonderful brands. Over the years, FCB Ulka has built and nurtured many heritage brands. We now proudly add Hamdard to that list.”

  • The account was awarded to FCB Ulka following a multi-agency pitch

    FCB Ulka bags the creative duties for Tata Docomo business service

     

     

    FCB Ulka has recently bagged the creative mandate for Tata Docomo Business Services. As a part of the mandate, the agency will service the Enterprise Business (Tata Docomo Business Services) for the brand and the account will be serviced from the FCB Ulka Mumbai office.The account was awarded following a multi-agency pitch.

     

    Said Harjit Singh Chauhan, Business Head –  SME, Enterprise Business, Tata Teleservices  Ltd: “With our strong focus on enhancing customer experience, it is also important for us to have a strong and complementary brand appeal. FCB Ulka is widely respected for many commendable campaigns and as we continue on our endeavor of building better customer engagement and trust, we believe that they will present the Tata Docomo Business Services brand in a unique, creative and impactful manner to our target audience.”

     

    Commenting on the win, Nitin Karkare, CEO FCB Ulka, said: “As we script another chapter with the celebrated brand- Tata Docomo Business Services, marking our second innings, we are elated at the opportunity to partner the brand communication mandate for their Enterprise Business. We are keen and look forward to add zing and excitement to the category as we blend the brand’s innovation and expertise with our storytelling, to create impactful and memorable campaigns!”

     

  • AT has worked in agencies like FCB Ulka, Ogilvy & Mather, Leo Burnett, McCann & TBWA

    Abhinav Tripathi joins McCann as Executive Creative Director

    By A Correspondent

     

    Abhinav Tripathi

    Abhinav Tripathi has joined McCann Mumbai as Executive Creative Director.

     

    He has worked in agencies like FCB Ulka, Ogilvy & Mather, Leo Burnett, McCann and most recently with TBWA.

     

    Announcing the appointment, Prasoon Joshi Chairman APAC and CEO & Chief Creative Officer McCann Worldgroup India said: “I am delighted to welcome Abhinav back to the McCann family. Abhinav represents the breed of fine creative people who also have sharp understanding of strategy and brands. He has grown with McCann and has been an integral part of our creative journey, am sure his second innings with us will be even more valuable.”

     

    Commenting on the appointment, Pradyumna Chauhan-Joint NCD McCann World group added: “I have worked with Abhinav in the past. He is a great collaborator. Much awarded and with an eye on popular culture and emerging communication trends, I am sure he is going to help drive creative excellence.” Said Prateek Bhardwaj – Joint NCD McCann Worldgroup: “Delighted to have Abhinav back in the team. He is a unique talent, one who combines an innate advertising wisdom with a truly modern, techie sensibility. With Abhinav on board, I look forward to even more exciting times ahead for McCann.”

     

  • Lowe Lintas will handle the Zee Corporate brand amongst others, Publicis has on its plate the flagship Zee TV in its kitty

    Zee exits FCB Ulka, appoints Lowe Lintas & Publicis India for creative. Appoints Genesis BM for PR

    By A Correspondent

     

    The winds of change are blowing at Zee Entertainment. The network has appointed two agencies – Publicis India and Lowe Lintas – to spearhead its creative duties.

     

    So while Lowe Lintas will handle the Zee Corporate brand amongst others, Publicis has on its plate the flagship Zee TV in its kitty along with a slew of others channels. Meanwhile, although the channel has not made any official announcements, the WPP-owned Genesis Burson-Marsteller will be handling its public relations mandate.

     

    Announcing the move on the creative agencies, Punit Goenka, MD & CEO, ZEEL said: “As we embark on this journey, we would like to thank FCB Ulka for the long and fruitful association in building some of the most loved channels that have become a part of our viewers’ lives. To build our equity further on this solid foundation, we welcome Lowe Lintas and Publicis on-board as partners who will help establish the organisation’s presence across all the entertainment verticals. By consolidating the entire business with two strong agency partners, the organisation is committed to building significantly higher capability in brand building, consumer centricity and strategic marketing thinking. Both agencies bring with them a strong consumer centric DNA and a deep knowledge of brands and business, which is core to our philosophy of driving future growth for the organisation. We look forward to Publicis and Lowe partnering with us to grow & develop our strong and evolving portfolio of brands.”

     

    Speaking on the development, Punit Misra, CEO – Domestic Broadcast, ZEEL said, “We are excited to have Lowe Lintas and Publicis on-board as our creative partners. The appointment follows an extensive pitch process which was evaluated by the key leadership team involving an in-depth assessment of creative, planning & servicing capabilities of the agencies, to cater to a large & diverse bouquet of channels & business needs. The move is to ensure that the channels build stronger consumer preference and loyalty for each of the individual brands and businesses. Together, we aspire to create the best in class brand andmarketing ecosystem for every channel and the overall organisation.”

     

    Other than planning and executing a 360-degree creative mandate for the ‘Zee’ Corporate Brand, Lowe Lintas will also work on the bouquet of cinema channels- including Zee Cinema, Zee Classic and Zee Action, the ‘&’Brand – &TV and &Pictures, and Zee’s South Cluster regional channels.

     

    And for Publicis India, other than Zee TV, there’s Zee Anmol, Zee Café & Zee Studio, the youth andmusic channels- Zing and ZETC and the regional channels in Marathi, Bengali and Odia – Zee Marathi, Zee Yuva, Zee Talkies, Zee Bangla, Zee Bangla Cinema and Sarthak.

     

    Interestingly, the Zee Entertainment communique on the announcement carries a statement from Nitin Karkare, CEO, FCB Ulka: “We are proud of our partnership with the Zee Group.  It’s been a wonderful relationship and we have together had many successes across channels and programmes. We wish them the best and many more successes in the years to come.” It may be noted that the &TV creative mandate was with Infectious, the boutique agency set up by Ramanuj Shastry and Nisha Singhania.

     

    Highlighting his agency’s mandate on the new business win, Raj Gupta, CEO-Lowe Lintas said: “We’re absolutely thrilled to partner ZEEL, who pioneered a series of revolutionary television watching experiences and much more for India in the last 25 years. At a time where content networks are competing to get attention with serials/shows, multi-crore blockbuster movies, digital content and millions of shares on digital - we’re excited about the possibilities of imagining and reimagining purpose-led strategic and creative ideas for all the ZEEL offerings, that will inspire Indians to dream more, do more and become more.”

     

    Elaborating further on the partnership, Srija Chatterjee, Managing Director, Publicis Worldwide India said: “Zee is an iconic brand that has been in the minds and hearts of millions of Indians over almost 25 years. We are delighted that we were able to demonstrate our strong strategic approach through the use of proprietary tools that enable brands to grow at the speed of culture and creative capabilities across the different consumer segments that the brand appeals to, that enabled the ZEEL team to choose us for this very exciting challenge. We are truly excited and looking forward to this partnership to create iconic work that takes the brand and its offerings forward in the minds of the consumers.”

     

    On PR, Genesis B-M has been appointed for the corporate mandate, but there are rumours that this could extend to the various or at least some Zee brands.

     

  • Instead of a regular retainer model, the services are offered in a menu format, with each service having a card rate

    Pick and choose service as FCB Ulka sets up Bushfire for startups

    By A Correspondent

     

    Team Bushfire- (L-R) Pradeep Saini, Garima Chandelkar, Disha Bhattacharya, Romit Nair, Noor Mohd. Sana, Surjo Dutt and Rohit Ohri.

    Leading agency network FCB Ulkahas announced the launch of a highly-hybridized service Bushfire, billed as a one-stop shop for start-ups.

     

    The premise: With the emergence of start-ups, there cropped up the need of a specialized agency model to comply to their needs. Since these set- ups require select services, the need to break the conventional organization structures complimented with agility formed the premise of the prototype - Bushfire. epic shit. without bullshit.

     

    So instead of a regular retainer fee model, the services are offered in a menu format, with each service having a card rate. The Bushfire team includes a mix of profesionals from across departments ranging from art, crafting, planning, film making and execution without the conventional shackles of three vendor quotes or the likes akin the ‘Shapeshifters’.

     

    Commenting on the launch, Rohit Ohri, Group Chairman and CEO of FCB India, said: “Startups are looking for ways to prove traction to investors and are generally operating on borrowed capital with a short runway – time is always of the essence and results are imperative for their survival. They are looking for an agency with a different mindset.”

     

    Surjo Dutt, NCD, FCB Ulka, doubles up as the NCD for Bushfire and will be closely working with Romit Nair, Creative Head, Bushfire. In his role, Nair will report to Dutt.Bushfire’s CRM division will be managed by Satish Ramachandran.

     

    Commenting on the launch, Surjo Dutt, National Creative Director, FCB Ulka and Bushfire says, “While the re-energised and rebooted FCB ULKA charges forward with its agenda for clutter breaking, market moving work on its massive brands, the need for another offering with a different set of objectives and offerings has become more and more apparent. Which is why Bushfire. A small, agile, multi-skilled and deeply hybridized team of creative strategists, put together to partner startups primarily and clients looking for mould breaking solutions as projects, secondarily.”

     

    Operations for Bushfire have commenced.

     

  • Based out of Delhi, Mathur will be leading the Maruti Suzuki Relationship

    Hakuhodo Percept appoints Sharad Mathur as SVP

    By A Correspondent

     

    Hakuhodo Percept announced the appointment of Sharad Mathur as Senior Vice President, Client Servicing. He moves from FCB Ulka and will be leading the Maruti Suzuki Relationship.

     

    Announcing the appointment, Elvis Sequeira, Chief Operating Officer, Hakuhodo India, said: “At Hakuhodo, we are constantly reshaping ourselves as an organisation to create more value for our clients and Sharad brings the next level of capability and talent that we’re always on the hunt for. He is a solid relationship guy, a sharp brain and someone who can get people around him all fired up and raring to do new things. I have no doubt he will be one of our key pillars, moving forward.”

     

    Speaking on his joining, Mathur said: “Hakuhodo has been doing some exciting work on Maruti Suzuki. When the opportunity came to be part of this association that was started by Hakuhodo launching Nexa, I just couldn’t miss it. At Hakuhodo we are redefining the agency client relationship to be more than just a creative service provider and I am really excited to be a part of this journey that is pioneering the Integrated Marketing approach.”

     

     

  • Launches this special initiative at the Zee Cine Awards created by FCB Ulka

    Zee Entertainment salutes army with FCB

     

     

    Zee Entertainment has launched a special initiative called ArmybehindtheArmy, which aims at recognising the selfless women behind our brave soldiers and who are the true source of their inspiration.

     

    #ArmyBehindTheArmy has been created and conceptualised by FCB Ulka, Zee’s creative agency.

     

    Speaking about this initiative, Zee MD and CEO, Punit Goenka said: “I’m extremely thrilled to launch this initiative which salutes the real army behind our brave soldiers. In our journey of 25 years, Zee has always stood for women, and we’ll continue to do so forever.”

     

    Added Swati Bhattacharya, Chief Creative Officer, FCB Ulka Advertising: “When we think of the word ‘soldier’ we always think of a man. When we hear the word ‘patriotism’ we think of loud slogans, louder gunshots and again men.”

     

    Said Sunil Buch, Head – Corporate Brand & Communications and CEO – Zee Live and Zee Talent: “While our brave soldiers Respect and Recognise, the women behind their bravery, it is time that every citizen of our nation salutes them and applauds their contribution.”

     

    The salutation anthem film is shot by director Ken Rolston from Story Tellers, a leading film production firm. A visual identity designed by FCB Ulka for the initiative – is inspired by army fatigues, with a camouflage design that is derived from women in various acts of nurturing and caring. This lends a strong visual and emotive character to the communication.

     

    The campaign will culminate in a grand salute on Republic Day next year.

     

     

  • In his most recent outing, he was Creative Head of MTV India

    Keegan Pinto joins FCB as NCD-Branded Content and Creative Head-West

    By A Correspondent

     

    FCB Ulka has announced the appointment of Keegan Pinto as Creative Head – FCB Ulka (West) and National Creative Director – Branded Content.

     

    In this role, Keegan will be responsible for enhancing the creative quotient and strengthening the creative capabilities for the agency and will be based out of Mumbai.

     

    With over 15 years of experience in the industry, Pinto been a part of Colenso BBDO New Zealand, Publicis Ambience, Ogilvy & Mather India and Lowe Lintas. In his most recent outing, he was Creative Head of MTV India. His work has won him accolades at both national and international circuits such as D&AD, The One Show, Adfest, Cannes Lions, Abbys, Effies, DMA Asia Echo Awards, Promax India, Asia and World.

     

    Commenting on the appointment, Rohit Ohri, Group Chairman and CEO of FCB India, “We’ve taken our time to find the right creative leader for FCB Ulka (West). Keegan fits the bill perfectly. The diversity of his experience and the depth of his talent will be key in driving the creative transformation agenda at FCB Ulka. Further, his experience with branded content will help us quickly scale up our content division. I’m truly delighted to have Keegan as part of our leadership team at FCB Ulka.”

     

    “I am delighted to have Keegan Pinto on board. Content creation today is an integral part of all brand communication. Keegan has a unique blend of advertising and channel experience which is extremely relevant in today’s world. I am looking forward to working with Keegan in creating some truly memorable work for our clients” added Nitin Karkare, Chief Executive Officer (CEO), FCB Ulka.

     

    Commenting on the appointment, Swati Bhattacharya, Chief Creative Officer, FCB Ulka said, “Keegan’s thorough understanding of the communication business is phenomenal. The work he has created for his clients across brands is a testimony of the same! His creative acumen, ability to create magic for brands coupled with his leadership skills will surely take FCB Ulka to greater heights and we are thrilled to have him on board!”

     

    “It is an honour to have been selected to drive change at FCB and be in the leadership team of one of the world’s first agencies and one of the country’s most solid. The big change story that FCB wishes to write is the most enticing challenge that tipped things over for me and I look forward to that. I personally love a change story, be it a brand or an agency and I can safely say that my journey has largely been driven by such opportunities. The timing is right with a new wave of change starting with a completely new management team almost. But what I hold of utmost importance is the fortune of getting to work with a bunch of good folks” commented Pinto.

     

    Pinto has led some popular awardwinning campaigns such as ‘Bande Achchhe Hain’ for ICICI Prudential Life Insurance, Stay Raw for MTV India, ‘Power of 49′ for Tata Tea, ‘Heat mein Dheet Hain’ for Onida ACs, ‘Inside waala Snaan’ for Tetley Green Tea, ’For Indian Values’ for Videocon d2h, the recent Beef Ban campaign for MTV and has been instrumental in the recently launched only-music channel from MTV, MTV Beats. Pinto is a music composer/lyricist and awaits a few movie releases in 2017.

     

  • Ad features superstar and brand ambassador Shah Rukh Khan

    Kansai Nerolac celebrates the magic of HD in latest campaign

    By A Correspondent

     

    Kansai Nerolac Paints has released a new campaign for the Impressions range of HD paints starring its brand ambassador Shah Rukh Khan. The ad highlights the common practice of inviting people home to win them over.

     

    Speaking about the new TVC, Anuj Jain, Director, Decorative Division, Kansai Nerolac Paints Ltd, said: “Our homes are the backdrop for celebrations and the true reflection of our character. We culturally gravitate towards inviting people we want to please or build lasting relationships with, to our homes. A key factor that influences this decision is the appearance of our homes.An impressive home multiplies our confidence manifold. This is where Nerolac’s Impressions range of high definition paints for home interiors works its magic.”

     

    Added Surjo Dutt, National Creative Director, FCB Ulka: “I looked at the new campaign as an opportunity to open doors and extend a warm welcome to the world to come and experience the magic of Nerolac Impressions HD paints; hence the thought ‘Ghar Bula Ke To Dekho’. What better way to reach out to the audience than narrate a story that they can relate to? SRK of course leverages our objective and adds to the effectiveness of the TVC.”

     

  • AVT Premium is the AVT Group’s flagship tea brand which leadership status in Kerala and Tamil Nadu

    FCB Ulka Bangalore bags AVT Premium

    By A Correspondent

     

    A.V. Thomas & Company has appointed FCB Ulka Bangalore to handle the advertising duties for its flagship brand, AVT Premium.  The win adds to the portfolio of the Bengaluru office FCB Ulka portfolio which includes marquee clients like ITC Biscuits & Confectionery and Wipro Consumer Care & Lighting. AVT Premium is the AVT Group’s flagship tea brand which leadership status in Kerala and Tamil Nadu.

     

    Said Ravi Sanker, CEO of AVT Consumer Products: “We are pleased to work with FCB Ulka. Their team has shown willingness to go the extra mile to understand our brand, the market and the opportunity in front of us. We appreciate their collaborative approach and are expecting excellent and effective work from them.”

     

    Nitin Karkare

    Added Nitin Karkare, CEO, FCB Ulka:  “We are delighted that A.V.Thomas & Company has chosen us as their advertising partners for their flagship tea brand AVT Premium. As a company with a strong legacy we are proud to be working with them in ensuring that AVT Premium builds on its leadership status in the market”.

     

    Swati Bhattacharya, CCO, FCB Ulka, said, “AVT Premium is a brand we’re very excited to work with. The brand has a strong legacy in the South, and the challenge of building on such a robust foundation is extremely exciting. We look forward to creating some great work on the brand.”

     

  • The commercial by Equitas is a connotation for 'Change Your Approach'

    Equitas Small Finance Bank TVC takes social media by surprise

    By A Correspondent

     

    Equitas Small Finance Bank’s TVC ‘Route ah Mathu’ that stands for ‘Change Your Approach’ has crossed 4.1 lakh views on Facebook and more than 2000 shares. The TVC was launched last month before the launch of Equitas Small Finance Bank (SFB).

     

    Developed by FCB Ulka, the latest commercial by Equitas is an implication on the bank’s new approach to ease the banking experience for their customers through innovations and technology. The campaign invited entries from the audience on how they’d like their bank to be and some of the suggestions were considered/ implemented in the banking operations.

     

    The music video just pushes that envelope a bit further by driving this point across with a tone of voice one wouldn’t associate with a bank.

  • The film opens on a group of four jelly bears on a plane

    FCB Ulka crafts a new campaign for Candyman Jellicious Jelimals

    By A Correspondent

     

    ITC Foods has unveiled a new television campaign for Candyman Jellicious Jelimals conceived by FCB Ulka, Bangalore. The film opens on a group of four jelly bears on a plane. One of the Jelimals, Maddy Mango, tries to pull a fast one on his friends and steal the fruits on the plane, while his friends are fast asleep.

     

    To Maddy’s horror, an alarm is triggered and a trap door opens beneath him through which he begins to free fall. Meanwhile, his friends are awakened by the alarm and try to devise a plan to rescue their friend. Smarty Strawberry, the group leader, gets an idea and uses the basket of fruits to surf through the clouds to rescue a free falling Maddy, before he uses Punky Pineapple’s bandana as a parachute. The parachute floats in the sky to form the Jelimals pack.

     

     

    Swati Bhattacharya
    Menaka Menon

    Speaking about the new film, Swati Bhattacharya, Chief Creative Officer, FCB Ulka, said, “This film is about that element of fun and adventure that kids love. It tells us the tale of how the four Jelimals got on to the pack, with their make-shift parachute and their basket of fruit.”

     

    Menaka Menon, Vice President – Bangalore, FCB Ulka, adds, “This film introduces the Jelimals to the viewer. Instead of just being about four flavours of jelly bears, it spins a yarn around the four characters that are the jelly bears. The story builds on the whole friendship and adventure angle, something that appeals to the target audience.”